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Converseon worked in partnership with Lion Brand Yarn on the ideation, development and implementation of an enterprise social media strategy. This case study is a submission for the 2009 Forrester Groundswell Awards.
The Challenge
Establish an authentic and relevant online voice for a beloved 130 year old crafting company and institute best practices that help build relationships [...]

This week I was lucky enough to attend my first Society for New Communications Research event at the NewCommForum in San Francisco and came away energized, impressed and exploding with new ideas. I go to quite a few of these type of events these days, and the quality and depth of thinking here was well [...]

Converseon worked in partnership with Graco Children’s Products (a Newell Rubbermaid brand) on a full scale social media strategy. The success of the community building, relationship driven approach has led to us submitting the following case study for the Forrester Groundswell awards on Graco’s behalf.
The Challenge
Connecting a 66 year old brand in a tightly-regulated environment [...]

Cymfony’s new social media study just reaffirms what we’ve already been seeing: Traditional marketers are struggling to come to terms with social media.
Converseon was founded nearly seven years ago based on the premise that traditional communication approaches, technologies and agency models were largely ill equipped to deal with the rise of social media. [...]

There’s been a lot of talk about Twitter wasting time and money (it doesn’t). I don’t hide the fact I love the thing, but I was dubious about its potential direct benefit for clients. That was until last week when my client Graco’s PR manager Lindsay Lebresco joined Twitter, and over a few days since [...]

This morning Converseon sponsored New York’s first Social Media Breakfast alongside Text 100. Reuters Second Life reporter Eric Krangel (aka Eric Reuters) spoke about virtual worlds, the changing media landscape and his role as a Second Life journalist. You can see all our photos in the Converseon Flickr account.
We’d really like to see the New [...]

On a day to day basis our work at Converseon touches on a number of marketing disciplines and draws from widely different areas of expertise. This diversity is on show this week as our team speaks at three events with varying backgrounds and audiences
Search Engine Strategies – Chicago
Constantin Basturea will appear on a panel ‘Meet [...]

The following post refers to a Veterans Day screening coming up tomorrow, November 11 for Converseon client Smithsonian Channel.
To help mark Veterans Day the Smithsonian Channel is airing a special block of programming ‘America’s War Stories‘ – highlighted by a new documentary ‘Remembering Vietnam: The Wall at 25‘.
Jan Scruggs, the founder of the Vietnam Veterans [...]

As per the headline, we’re extremely proud to have been selected by the Word Of Mouth Marketing Association as one of their four WOMMIE Award winners for 2007.
The art of Word of Mouth Marketing online is continually evolving and we’re having a great time working at the coalface. Rob Key will be presenting our case [...]

I had the pleasure of participating in the OMMA panel last Monday adeptly moderated by Max Kalehoff with David Dunn of Edelman and Keith O’Brien providing some solid insight. MediaPost provided full coverage of the session. The consensus was, i believe, that in this world of subversive content creation [...]