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In Category: Blogging

Facebook remains on top:

Blog-1-Facebook-pic Social Media News This Week: Facebook, Twitter, LinkedIn & Snapchat

Facebook continues to have the most active monthly users of any social network.  Their latest stats show that there are nearly 1.4 billion monthly users, of which over a third access Facebook solely from a mobile device.

What does this mean for you?  Despite the long standing rumors that Facebook will soon be dethroned, your audience could very well be growing on this platform.  It also acts as a friendly reminder that the need for mobile friendly content continues to rise.

For more Facebook stats, visit: Mashable: Facebook by the numbers and TechCrunch: Facebook mobile


Twitter Releases New Functionalities:

Twitter announced two new functionalities this week, which continue to keep it competitive in the social network space:

-          Native video: Users can now capture, edit and share videos up to 30 seconds long directly from the mobile app.  The introduction of Vine meant a launch of new social media celebrities, some of which are even paid by brands.  What stardom or brand opportunities exist with these longer form videos?

-          Group DMs: Users can now have group direct messages with up to 20 followers at a time.  Most interestingly, the users don’t need to follow each other, which will put a smile on any PR professional’s face.

Check out this video from Twitter on Group DMs:

Or read more from Entrepreuner.com


LinkedIn continues to prove it’s more than just a place to find a job

5779995446_94693627ab_o Social Media News This Week: Facebook, Twitter, LinkedIn & Snapchat

When LinkedIn first launched, it was viewed as the “professional Facebook” where companies could post job openings. Then brands realized it was a place to engage with more than just job candidates (who can forget Citi’s Professional Women’s Network or AmEx’s OPEN forum for small business owners?). Now, could it become the world’s biggest blog?

The publishing platform is now available to 230 million members in English speaking countries. This means 230 million people now have the ability to publish longer form content to their profiles and push it out to their networks.

Imagine the number of times LinkedIn will now appear in your search results, driving to 230 million users’ posts.

Read more from Tech Crunch


Facebook, now with Yelp and FourSquare appeal:

Facebook just announced place tips, which strives to show its users “fun, useful and relevant info about the place you’re at”. Once you have the feature turned on, you can see things like photos of your friends or the popular menu items of the restaurant that you’re near.

Although Facebook reps say that there are no advertising or brand tie-ins yet, there are countless opportunities for brands to tap into this feature. Who could resist an instant coupon for the nearby museum or a buy one get one free deal to the late night pizza place after an evening out with your friends.

For those of you in NYC, check out some of these locations, which will be testing beacons to help show you the right tips for the right place: The Metropolitan Museum of Art, Dominique Ansel Bakery, Strand Book Store, the burger joint at Le Parker Meridien Hotel, Brooklyn Bowl, Pianos, the Big Gay Ice Cream Shop and Veselka.

For more info, check out this video:

And this announcement from Facebook


Snapchat – What will you Discover?

This week Snapchat rolled out Snapchat Discover, which takes a huge step to bringing its audience high quality, editorial content. Think of it as an incredibly easy way to see fresh content from some of the world’s best editorial teams.

Watch this video to get a peek of the new feature:

This feature gives brands yet another way to deliver content. But as with any platform, brands should focus on creating content that brings value and builds a positive relationship with its users.


Just a few other things of note:

Converseon is featured in new segment on how social analytics  are now becoming quantitative and predictive. ‪http://ow.ly/HyOMl

From MediaPost: This week’s announcement of the partnership between Analytic Partners, The Keller Fay Group and Converseon Team To Integrate Social, WOM ‪http://bit.ly/1y2A83H

Want to join us in the conversation?

Converseon will be speaking and participating in the following events:

Social Media Week (New York), February 24, 2015 (9:30-10:30 a.m.)
The Impact of Social and Word of Mouth on Sales (WOMMA Study)

ARF Rethink Conference (New York)
Social Data is Now Predictive!  Now What?

As always, we welcome your feedback and contributions.


Private sharing defines an emerging class of social applications that let you share content with a limited set of people. While utilities such as Facebook, Twitter and FourSquare tend to encourage you to share with more and more people, emerging applications such as Path intentionally limit the number of people who can see your photos, videos, etc.

What? Doesn’t that limit their network effect — their ability to quickly grow on the backs of their users’ address books, and someday IPO?

Maybe. But it also fills a gap in most of the mainstream social networking applications: privacy. Most of us who use Twitter, or LinkedIn, or Facebook have added so many people that we’re afraid to share our most intimate thoughts or memories. Yes, Facebook offers Groups as a way to control who sees what, but the reality is that most people don’t use Groups very effectively because it’s too much work.

In Path, you are allowed to select only 50 people who can see your photos and videos. While 50 may seem like a large number, most Facebook users have far more than 50 Friends.

Of course, private sharing sites are not completely new. A Small World has long billed itself as, “A private online community designed for those who already have strong connections with one another. By invitation only.” In fact, A Small World has special rules for determining when a member can invite new members. I know folks who have been a member of that service for years and have never been allowed to invite even one new member.

The Future

As these services evolve, some people may divert some portion of their thoughts and opinions into applications which offer greater privacy, such as Path or A Small World. That data may not be visible to search engines or conversation monitoring solutions. On the other hand, some of those services may choose to share the data in limited ways, like Sermo and PatientsLikeMe.

Read More


50% of professional bloggers and 25% of hobbyist bloggers say that they’ve been approached by at least one company to write about a brand or product, according to Technorati.

Even though content marketers have published thousands of articles with tips for blogger outreach, 64% of bloggers believe they are treated less professionally by brand representatives than they are by traditional media, and only 20% of bloggers characterize their interactions with brand representatives as positive.

The most influential bloggers receive requests every day. Gone are the days when bloggers starved for attention from brands or big media. As a result, brands can feel challenged to effectively engage influential writers and tweeters. Here are four tips for success:

  1. Identify the right bloggers: Start by identifying the writers who are influential in your particular sector, and with your target audiences. As Andrew Chen explained in 2008, not everyone needs to target the early adopters. Some specialized products produce only a handful of online influencers. Know your audience, and know their influencers.
  2. Use the right incentives: Understand the incentive that will pique the interest of their target blog most. For some, it’s pure compensation. They may already be earning steady income through paid placement or affiliate or performance based marketing. Others may want to increase readership. They may be willing to sponsor a giveaway or contest at no cost, just to keep their readers excited. Others want complete control and will allow you to submit a product for review – with no promises or editorial control.
  3. Know each blogger’s value: Most bloggers know exactly what the real estate on their site is worth. They know what their readers want. They know the value of their site and the value of access to their readers.
  4. Comply with FTC guides: 55% of bloggers and 70% of professional bloggers are aware of FTC disclosure requirements, and bloggers tend to say that they are offended by brands asking them to cross the line.

People often trust bloggers more than advertisements, so a product review or recommendation from a notable blogger can be more valuable than traditional online media placement. To be sure, blogger outreach can be an effective and measurable strategy for increasing awareness and driving traffic, but it can also tarnish your brand if not conducted professionally, intelligently and with integrity.

Know your goals, know your audience, and know their influencers.

by Ben González and Chris Boudreaux

Twitter_bird Dont Replace TweetMeme With Twitter Button (yet)

A lot of folks are still confused about whether they should replace existing TweetMeme buttons with Twitter’s new Tweet button (more info on the Twitter blog), and we recommend the following:

  • For content created prior to July 2010, maintain your TweetMeme button.
  • For content created during or after July 2010, you can use the Twitter button.
  • For blog content, we’re stuck. Blog posts created prior to July need to maintain the Tweetmeme button, but posts created since July 2010 can use the Twitter button. However, the TweetMeme and Twitter plugins do not let you apply the button by post, or based on publish date. You must apply it to all posts or no posts. NOTE: While Twitter has not published a WordPress plugin, a few community members have, for example: here and here.

As of today, the Tweet button from Twitter shows lower tweet counts than existing buttons from TweetMeme. If you replace your TweetMeme buttons, your visitors will see lower tweet counts that on the Twitter button, versus the TweetMeme button.

For example, See this screen shot of Chris Boudreaux’s social media research database on SocialMediaGovernance.com for a quick glance at what the two buttons look like together:

(click to enlarge)

SocialMediaGovernance.com Screen Shot

You can see in the image that Chris added the new, light blue Twitter button to the right of his existing green TweetMeme button, and the two display dramatically different counts (210 for TweetMeme and 76 for Twitter).

While TweetMeme has been working with Twitter for months, Twitter began counting “… a couple of weeks before the launch of the Tweet Button. This means links which have been shared on Twitter before July 2010 will not contribute towards the count”, according to Twitter FAQ.

Therefore, if you trade the TweetMeme button for the Twitter button on content that existed prior to July 2010, your visitors will not see the true count of tweets you have earned.

If you use both buttons, you should review the FAQ on Twitter.com to avoid duplicating content. (See: “I want to use multiple Tweet Buttons on my page. Is there anything I should know?”)

For some, the quibbles of style that pop up by cluttering your articles with two Twitter share buttons are irrelevant when the count is king. Others will default to Twitter’s crisp aesthetic.

You should also consider Twitter’s new ability to auto-suggest up to two relevant accounts after a user retweets, as one potential reason for deploying the new Twitter button.

In any case, we are very interested in hearing your experiences and insights which can help to inform decisions regarding which buttons to deploy.

Converseon worked in partnership with Lion Brand Yarn on the ideation, development and implementation of an enterprise social media strategy. This case study is a submission for the 2009 Forrester Groundswell Awards.

The Challenge

Establish an authentic and relevant online voice for a beloved 130 year old crafting company and institute best practices that help build relationships with passionate consumers of online knitting communities.

The Approach

Lion Brand Yarn was not sure if its customer demographic would be likely to engage in social media but was willing to experiment with the new technology in an attempt to engage and connect with its passionate consumer base. They engaged Converseon to help them listen to the online conversation about knitting and crocheting, better understand their customers social media behavior, identify opportunities for engagement and develop a coherent and measurable social media strategy.

The brand’s approach to social media hinged on an open approach to conversation and a employee driven content and relationships. The brand focused on ‘talking’ to its customers and prospects and expanded its efforts in social media as the rigorous measurement framework indicated success. Lion Brand Yarn has taken a long term approach to community building and it is now, 18 months after the initial launch of the Yarncraft podcast, that the brand is seeing the most success and measurable return on investment.

lby-logo-brown Converseon Case Study: Lion Brand Yarn Drives Measurable ROI with Social Media


Lion Brand teamed with Converseon, utilizing our Conversation Mining technology to map the knitting/crocheting online community, identify influential online voices and identify opportunities for engagement in social media. This listening uncovered a deep, interconnected and highly engaged community of passionate users spread across blogs, podcasts and even dedicated knitting/crocheting social networks.

With Converseon’s strategic guidance, the ‘Yarncraft‘ podcast was launched. Hosted by a pair of LBY employees, the podcast was produced bi-weekly and focused on knitting and crocheting topics. The podcast was posted to a dedicated blog, distributed via iTunes and also given away as a CD in store for less tech-savvy consumers. The podcast was designed to be a conversation with customers and knitting community figures moreso than ‘internet radio’ in the broadcast model.

In April 2008, the ‘Lion Brand Notebook‘ blog was launched, providing content and links to other knitting sources. The blog was also powered by Lion Brand employees with content ranging from customer polls for product development through to ‘knit alongs’ that combine online/offline access allowing customers to knit the same project together. The ‘knit alongs’ alone have proven to be a measurable driver of ROI for the brand as each virtual event drives a direct link to increased sales of the yarn featured.


  • Lion Brand is one of the 2009 Internet Retailer’s ‘Hot 100′ Retail Websites, their site receives over 2 million visits a month
  • The podcast regularly has 15-20,000 downloads while the blog attracts tens of thousands of readers each month
  • A Lion Brand survey of 30,000 of their customers found that those customers who have interacted with the brand through social media are 83% more likely to identify as ‘very brand loyal’ than non-social media users and are several times more likely to recommend the brand to others
  • Traffic analysis shows that traffic from social media routinely converts at a much higher rate than most sources, outperforming email marketing and banner ads
  • From June 16 – July 16, 2009 traffic coming from the brand blog to the brand e-commerce website converted at 41.21% higher than the brand’s average traffic.
  • From June 16 –July 16, 2009, the average per visit value of the blog traffic was 39.44% higher than the site average


Lion Brand Yarn initially set out to build relationships with the online knitting community by talking with their customers via a corporate blog and podcast. As a result of an investment in people rather than products, they found themselves with a passionate and brand loyal group of knitters, who not only engage with the brand but impact the bottom line by buying and using products as a result of social media engagement.

Further Resources

PR Week Case Study: Lion Brand Yarn finds success in measured approach to social media,

Slideshare presentation from 2009 Internet Retailer Conference:

In addition, the presentation above is a series of customer endorsements quoted verbatim from a survey of the LBY blog and podcast audience asking them to share their thoughts and feelings about the two venues.

To connect with Lion Brand Yarn online subscribe to the Lion Brand Notebook blog, listen to the YarnCraft podcast, follow them on Twitter and become a fan on Facebook.

This week I was lucky enough to attend my first Society for New Communications Research event at the NewCommForum in San Francisco and came away energized, impressed and exploding with new ideas. I go to quite a few of these type of events these days, and the quality and depth of thinking here was well beyond the norm.

My panel on blogger relations was first cab off the rank Monday morning as I presented on Converseon’s work with Graco as the thorn amongst the roses alongside the super-smart Susan Getgood, Julie Crabill from SHIFT and Laura Tomasetti from 360 PR. Susan led the panel and chose each of our case studies from those recently honored in the SNCR awards so there was some top notch knowledge sharing amongst the examples (I hope ;) ).

Here’s some of my key takeaways from the event:

Opening Key Note – Charles Best from DonorsChoose.org

Donors Choose have a brilliant model, this was the first I’d heard of their approach to micro-funding of educational efforts and I know I’ll be a supporter in future. Best presented on the success of their model and had a wealth of tips for marketers, as I shared with PR Newser:

- “Donors want a more meaningful connection. To become philanthropists, not just cheque writers” – likewise consumers will want a deeper connection with a brand, if there is the right underlying cause

- “A-List bloggers didn’t drive the most donations, smaller blogs that had a greater level of connection and engagement with their readers had better results’” – Forget an ‘A List’ top down approach to online communication, find the people who matter to you/your brand and build a meaningful relationship with them.

- “Individuals who made a real world effort for the charity (like growing a mustache for a month) and documented it online drove a great deal of donations“ – the best WOM marketing will connect the online and off-line worlds.

More significant though, is the amazing results from a partnership between DonorsChoose and Crate & Barrel. Check out this WSJ article for an in-depth analysis of the amazing (rigourously measured) results. This presentation touched on an area of passion for me in social media for social good, while also giving me even more hope that the best marketing approaches moving forward will revolve around mutual benefit for the brand and community.

Geno Church on Brand Ambassadors

Geno’s presentation on brand ambassadors was probably the best session I attended at the conference. I’ve been familiar with Brains on Fire’s excellent Fiskateers brand ambassador work for a while, and enjoyed hearing more of the thinking behind it and other great examples.

It was great to see some projects that produced truly impressive business results through an approach focused on relationship building with passionate supporters of brands. Even a (relatively) small number of engaged supporters can make a difference for a brand if the brand rewards, encourages and supports their dedication.

Shel Holtz on Crisis Communication in a Social Media World

My entrance to social media came about years ago after coming across Shel’s excellent textbook ‘PR on the Net‘, now I’m proud to call Shel a mate but this was the first time I got to see him officially present – and I wasn’t disappointed.

Shel’s energy and encyclopediac knowledge of relevant case studies shows why he’s such a highly regarded speaker. Shel’s littany of case studies of online crises were great proof points to me of why brands must, at the very least, listen to the online conversation and have the correct internal processes and infrastructure in place to be able to quickly respond.

In crisis after crisis Shel went through, brands won’t able to react quickly enough to influence the conversation. Listening is the first step, but there’s also a need to have the internal policies, processes and culture in place to be able to quickly jump into conversations – and that’s a lot easier said than done.

I was also happy to connect with Joe Thornley again, one of the wisest peeps in our space, and Clemson’s own Dr Mihaela V who was kind enough to give me a Clemson Tshirt that I’ll wear with pride next time I have a chat with her smart students.

Wherever you are I’d advise following the SNCR’s work and research, and if you get a chance to go to one of their events (the next one will be in Boston in November) be sure to do so!

This post is cross-posted at my personal blog Young PR.

Converseon worked in partnership with Graco Children’s Products (a Newell Rubbermaid brand) on a full scale social media strategy. The success of the community building, relationship driven approach has led to us submitting the following case study for the Forrester Groundswell awards on Graco’s behalf.

The Challenge
Connecting a 66 year old brand in a tightly-regulated environment with a highly-interconnected online community of influentials with a proven skepticism towards brands.

Graco needed to assess a complex and fragmented online conversation that occurred across multiple websites and environments including message boards/forums, hundreds of parenting blogs, numerous parenting social networks, Twitter, YouTube and many other social media venues.

The Concept

Graco first “listened” to the conversation to develop a clear understanding of the conversation landscape in the parenting category. This informed a strategy to:

- Make Graco an accepted and welcomed participant in the online parenting conversation.
- Humanize the Graco brand and build lasting relationships with the community by demonstrating that behind the brand are a group of concerned and engaged parents.

Listening (“i.e. Conversation Mining”) activity found that there was a robust, active parenting conversation that was largely resistant to commercial efforts to engage them in conversation.

A core thrust of the strategy: Don’t force the brand into the conversations, but instead environments to facilitate relationships between influentials and be invited to the conversation.

A core component: A series of Graco blogger “Get-Together” events across the country t to allow Graco to engage in an acceptable manner. This laid the groundwork for the subsequent launch of a corporate Graco parenting blog authored by a multi-disciplinary team of Graco employees. The blog was carefully crafted to focus on “parent first” issues, stories, advice.

The blogging effort was supported with the complimentary use of other social media tools, including Flickr, Twitter, YouTube and more.


  • Conversation Mining results showed the volume of the online conversation for the Graco Brand nearly doubled, while the polarity of online mentions rose from 68% positive in 2007 to 83% positive in 2008
  • Amongst this shift, 100% of posts sparked by proactive outreach have been positive
  • A significant increase in positive recommendations/reviews – this desirable topic became the most common discussion of the Graco brand
  • Graco featured on the Today Show, Business Week and as a case study at BlogHer Business conference
  • In just 6 months is ranked as the 59th top parenting blog in the hundreds strong Parent Power Index
  • Thousands of monthly unique visitors to the Graco Blog, increased traffic and conversions at main Graco site
  • Graco Blog ranks on the front page of Google for many relevant search terms
  • Technorati Authority of 88 resulting from 224 blog reactions in 6 months (higher than many Fortune 500 blogs)
  • 155 posts at the Graco blog garnering 530 comments

Hear What Others Have To Say

To connect with Graco online subscribe to their corporate blog, see parenting blogger videos at the Ready For The Road Ahead car seat site, follow them on Twitter and see pictures from their blogger events on Flickr.

Rise of the FrankenAgencyCymfony’s new social media study just reaffirms what we’ve already been seeing: Traditional marketers are struggling to come to terms with social media.

Converseon was founded nearly seven years ago based on the premise that traditional communication approaches, technologies and agency models were largely ill equipped to deal with the rise of social media. Clearly not much has changed.

The natural question we may collectively ask is, “why?” Our response is both simple and complex. The simple response is due to a truism of human nature: if one has a hammer, everything looks like a nail. Humans, and agencies, tend to do what they best understand and gravitate away from the new and complex. It has been argued by some that we’re just very good pattern matching machines and naturally are quick to arrange all things new into comfortable old categories.

The second part of that answer is a little more complex. Social media strategies require a view of the world (and a skill set) that transcends traditional marketing disciplines. Speaking from experience, within larger, traditional agency environments, I’ve found that the infrastructure is often so firmly cemented that it can’t effectively accommodate innovation. Compound that with the emphasis on “making numbers” in a public company environment, there is a natural bias towards pushing services with proven revenue streams rather pushing forward with the new and innovative. How many agencies truly have an R&D budget? Some of the larger agencies have created new groups to experiment with innovation. The challenge of infusing it back into the parent though still remains.

When Converseon was first formed, a leading member of the board of a holding company (who I’ll leave nameless) said to us that the unfortunate truth was that it was easier to let a company spin out, be successful and then acquire them, than to innovate from within. The challenges of established, larger organizations collaborating across marketing disciplines, across separate P&L structures, added to the natural inertia of organizations and the fear of the unknown makes it difficult to evolve. For far too many, a new piece of business sets off a wrangling for budgets where the most influential groups (i.e. “more established”) often emerge dusty but triumphant.

So while agencies are increasingly using the right social media words, and issuing press releases about new social media capabilities, there clearly is often far more style than substance. While size and heft is useful when negotiating large media buys, it is something of a hindrance in the more nimble world of social media.

As in biological evolution, different species form in the presence of changing environments. Adaptation occurs through the development of new species rather than trying to morph old species into new ones (although indeed have common ancestors).

At the risk of making Stephen Jay Gould turn in his grave, the advent of social media to communications and marketing is akin of changing of transformation of the Toyonian to the Cambrian period (and the resultant explosion of new forms of life).

And in those periods, it is hard for organisms and organizations to adapt. Even today, there is very little cross pollination across marketing disciplines. PR folks tend to go to PR conferences for example. Direct marketers tend to gravitate to the DMA. Advertising talks to advertising. We’ve created mini, marketing discipline specific echo chambers.

The result is that the disciplines tend to view social media from the biased lens of their discipline. This means 30 second spots on YouTube, or an extension of media relations to blogger relations. These are just incremental extensions of current core competencies. It does not get to the heart of what true social media is: community. The result is some traditional agencies awkwardly positioning themselves as something that they’re not quite. Little pieces strewn together awkwardly that may give the appearance of social media adeptness, but look more like the assemblage of incompatible parts upon closer scrutiny: what we call the Frankenagency.

This is not to say that there isn’t interesting work coming from traditional agencies: indeed there is. And there are some very smart people. However, as the survey and our own experience shows, truly effective social media strategies requires new entities with new skills, technologies, infrastructures and cultures designed specifically for this new environment. It is not simply an “add on” to existing services.

Social media clearly is a different. It isn’t just a new channel or a new technology. It requires new cultures with new skill sets and a break with the traditional command and control marketing structures that have governed traditional agencies over the last generation. Some of our most sophisticated clients understand this. They have an advertising agency, a PR agency and a social media agency. They understand the differences.

These new social media entities, like evolutionary biology, do have common, but diverse, ancestors. Converseon has grown in part because of the alchemy that occurs when bringing together search, public relations, computer scientists, direct marketers, advertising creatives, issues management experts, independent film makers, and more. Out of this combination of the diverse comes mutation; and, from mutation, evolution.

And of course, as brands become more immersed in social media, we are seeing a second law of evolution kicks in: that of natural selection. For as long as brands select and cultivate these new entities, they will grow and evolve and be reflective and natural residents of the new social media world.

Image Dr Frankenstein and his Monster, uploaded by DuneChaser

There’s been a lot of talk about Twitter wasting time and money (it doesn’t). I don’t hide the fact I love the thing, but I was dubious about its potential direct benefit for clients. That was until last week when my client Graco‘s PR manager Lindsay Lebresco joined Twitter, and over a few days since I’ve witnessed a bunch of positive results.

These are not designed as a case study on why Twitter = ROI. However, they do point to the type of benefits you can find by investing in the community (a common theme in the social media world).

Twitter For Pitching Conversing

Shortly before our recent Graco Get-Together in DC I made sure I was following all the bloggers I’d be meeting at the event. The conversation below (and that’s what it was, a conversation – not a pitch), led to the first blog post pointing to the new Graco blog.

paullyoung Hi Devra! I work with Graco & I’ll be attending the DC Moms blog Get-Together on Mon. Found you via @mammaloves – nice to meet you! :) 06:29 PM January 05, 2008

Devra Hi Paull, Oooh Graco! You would have had me at “Pack N Play” LOVED that when my kids were little! Mamma Loves is tops tho! 09:48 AM January 06, 2008

paullyoung That’s great to hear! Did you know the Pack N Play just turned 20? 1 of our first posts on the new Graco blog: http://tinyurl.com/348tym 03:35 PM January 06, 2008

Devra What a riot! Aviva and I both used Pack N Plays extensively. We had them traveling all over the world! We should write up a birthday post! 06:31 PM January 06, 2008

paullyoung That would be great to see, we’d link back too. You could be the first blog linking to us as well (though I imagine a few will after Mon) 06:58 PM January 06, 2008

Devra Okay, then we’ll put up a post tonight! That would be great. I’ll see if we can dig up some pics of our kids in the pack n plays. Fun! 07:04 PM January 06, 2008

paullyoung Cool! John (the author) & the rest of the Graco blog team will be super happy to see it! They’re very attached to the Pack N Play :) 07:06 PM January 06, 2008

Devra As are Aviva and me. I guess you could call us “Pack N Playmates” Seriously, we’d love to put our hat in the ring to be spokespersons! 07:08 PM January 06, 2008

Twitter to Build a Knowledge Network

Lindsay was live tweeting from the celeb packed ‘Boom Boom Room‘ over the weekend. Here, she was able to rely on her Twitter network to get her ahead when the uber Urbanmama sent her through a detailed ‘cheat sheet’ on how to get the most out of the celeb derby (I think this is in Urbanmama’s nature though – she’s also promised me a list of Brooklyn’s top date spots :) )

Img_2272_normal urbanmama Hey Lindsay, what is your email? Do you have a PDA where you can access links? I sent info on many of the people who had confirmed to visit. 11:48 AM January 11, 2008

Img_2272_normal urbanmama Lindsay, I forwarded you my little stars primer, but only for those who had confirmed before the sisters left. There are tons more now! 12:30 PM January 11, 2008

Twitter as a Beta Tester

This tweet from Kristen meant that we fixed an important broken link (in minutes) outside of office hours:

Martinitoast_normal Mommy4Cocktails @lindsaylebresco: trying to link to the Graco Baby Blog from the graco baby homepage. Dead link… 05:42 PM January 15, 2008 from web in reply to LindsayLebresco

There endeth the most visible Graco bonuses – but these little examples are secondary to the friendship and relationships developed. Here’s a couple more work examples I’ve had in the same time period:

Twitter to Recruit

The tweet below was for a freelance project and led to a bunch of informed recommendations in minutes. Much easier than finding an unknown through the standard channels.

paullyoung I’m looking for a WordPress Ninja for some freelance work – do you know someone who fits the bill? I owe you big time if you can assist :) 06:04 PM January 10, 2008 from web

Twitter as a Crisis Warning System

On the same day we saw the above results, we also got a first warning – way ahead of time – about a potential issue involving a 5 star brand we work with. Follow the right people and you’ll be in the know ahead of time.

I know none of this is particularly groundbreaking, but the fact it all occurred in such a short time frame really brought home to me just how much Twitter is enhancing my work. Can you share a Twitter example? No matter how big or small, I’d like to hear it below.

[cross posted on Paull's personal blog Young PR]

This morning Converseon sponsored New York’s first Social Media Breakfast alongside Text 100. Reuters Second Life reporter Eric Krangel (aka Eric Reuters) spoke about virtual worlds, the changing media landscape and his role as a Second Life journalist. You can see all our photos in the Converseon Flickr account.

We’d really like to see the New York social media scene come together and we think events like this are important for the community – not that virtual relationships moving into the real world is anything new, as this 1997 Wired quote about The Well shows:

In addition to electronic dialog, there should be a strong face-to-face element to The Well. (It was while on EIES that Brand had learned the value of online confrères having physical contact – a group of EIES regulars made a point of meeting offline as well.) He sensed that the most interesting possibility to arise from knitting electronic dialog into the fabric of everyday life would lie not in championing either the virtual or the human-contact model but rather in finding the place where they overlapped. “Brand had an awareness that you had to have that sense of the physical environment and the local culture and flavor for the community to work,” says John Perry Barlow, who joined The Well in 1986.

Thank you to all the friends of Converseon (new and old) who joined us for breakfast this morning; it was great to be able to sponsor a meeting of New York’s finest social media minds.

Social Media Breakfast NYC

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