Facebook Tests a Simpler Way to Fill out Forms
Filling out forms is a process most of us shirk. To make this process easier, Facebook is testing a simpler way to fill out forms with a few taps, called Lead ads. Lead ads would automatically populate users contact information that they have provided on Facebook, like email addresses, full name, phone number, and so on.
Marketers would be able to purchase ads to let people sign up for various things, like newsletters, price estimates, follow-up calls, and business information. Users will be able to fill out forms without leaving Facebook. There will be an option for people to edit their information, if for instance they want to use a different email address, before clicking submit. Once the form is filled out, users can go back to scrolling their news feed. When it comes to privacy, users can view a marketer’s policy in the ad and Facebook will not send any information to that advertiser without the user’s approval. Advertisers are also restricted from selling any information to third parties. The test is limited to a few businesses around the world.
What do you think about lead ads by Facebook?
Google Rolls out “Undo Send” in Gmail
To prevent you from sending out an embarrassing email, Google rolled out an “Undo Send” option in Gmail. This opt-in option allows you to delay the sending of an email anywhere between five to 30 seconds. To activate this feature, just click on “Settings” in Gmail under the “General” tab. This feature is presently available only on computers, but it will be available for mobiles soon.
Have you activated the “Undo Send” feature for your Gmail account? Share your experience with us.
Learn more about it from this article by Social Media Today.
Landscape Video and Web Comments in Live Streaming
A Canadian startup, Yeplive, competes with Meerkat and Periscope to provide additional features in live streaming videos. Yeplive offers live streaming via mobile devices and includes features like location-centric feeds, conversation interface, content archiving, and landscape filming. The maps show users the actual location from where the broadcast originated and live chat allows anyone to join the conversation.
Have you tried live streaming through Yeplive? What do you think about it?
Learn more about it from this article by TechCrunch.
Google Launches “News Lab” For Journalists
With an increase in the growth of citizen journalism and the use of social media for news reporting, Google has launched a new website dedicated to serving journalists, News Lab. Connecting journalists with programs, data, and other handy resources that help in reporting the Lab features various tools for newsrooms, tutorials, access to google Trends, and other guidelines to help journalists extract the best from all the products of Google. As a global initiative, News Lab also empowers the training and research division of Google’s Digital News Initiative in Europe.
Have you checked out Google News Lab? What do you think about it?
Facebook Launches App To Enable Private Photo Sharing
Facebook launches a standalone app, Moments, to help you share photos quickly and easily with your friends. With phones supporting cameras, people love to click group pictures of all the fun activities they do at parties or other events. Due to the lengthy sharing process, many times people are unable to share these captured moments with their friends. Facebook’s new app, Moments, groups the photos on your phone based on the date they are captured and uses facial recognition technology to mark which friends are in them. This enables you to privately sync photos with those friends and, in turn, organize the photos that they share with you. Presently available for Android and iOS users in the U.S., Moments will reach more countries soon.
Have you checked out Moments to share photos with your friends? What do you think about it?
Learn more about it from Facebook.
Twitter Eases Discovering Products And Places
To tackle the challenge of searching for a specific product or place, Twitter is testing two new methods. Twitter’s first method is “Product and Place Pages”, organizing relevant tweets about products and places on dedicated pages. These pages will feature product/place images and videos, description, price, options to buy or book, and links to tie back to the relevant websites. The second method is “Product and Page Collections” which allows curators to create and share their own collections of products and places around different themes. Browse rich collections from influencers as well as attain more relevant information about the places and products you’re interested in. Twitter says that this is just the beginning and in the coming months the company will come up with more such ways to enhance its overall user experience.
Have you checked out these latest updates from Twitter? Share your experience with us.
Native Advertising Agency by Daily Mail, WPP, and Snapchat
British tabloid The Daily Mail, leading advertising agency WPP, and Snapchat strike a deal to launch a native advertising agency, Truffle Pig, in the U.S. This venture aims to combine global agency, newsroom, and social media talent. This agency will work across media and ad agency and will roll out international offices soon.
What do you think about this development?
Learn more about it from this article by The Guardian.
Facebook’s News Feed Buy Button: A Challenge to Pinterest
Ecommerce is the next big thing that Facebook is laying eyes on. The company is testing a News Feed “Buy Button” with Shopify merchants. This feature will enable you to make a purchase directly through Facebook at the bottom of a post. Making the transaction even easier, you can make the payment instantly if you have your details already filed with Facebook. This feature could boost sale conversion rates for sellers, accelerate shopping, while also keeping users logged-in to Facebook for longer times.
The “Buy Button” is initially available to appear on the Facebook Page Posts or Promoted Post ads that are run by Shopify retailers. These retailers can share these buttons organically or pay for a broader reach. Facebook also enables merchants to track sales and analytics for measuring overall performance.
What do you think about shopping online through Facebook?
Learn more about it from this TechCrunch article.
Dropbox Updates Security Features for Businesses
Dropbox announces several updates to attract larger businesses and address their security concerns. Now you’re required to follow the two-factor identification method to access files when logging in. In case you are unable to do this, Dropbox guides you through the process of automatic sign-up. Also, the three-level administration tool is designed to complement with the ways large companies organize administrative activities. To streamline the process of maintaining relationships with the sharing of existing folders, the Shared Folder API now automates direct interaction with the folder. Dropbox’s latest connector for Active Directory aims to ease deployment on larger organizations.
Have you checked out the updated Dropbox for your business? What do you think about it?
Learn more about it from this TechCrunch article.
Twitter to Remove Character Limit from Direct Messages
Beginning in July, Twitter will remove the 140-character limit from its Direct Messages (DMs). This will enable you to send long messages and easily extend conversations beyond tweets. The announcement follows Twitter’s recent update that allows users to send Direct Messages to people whom they are not already connected to. Currently the new feature is restricted to DMs and Twitter has said they have no intentions of increasing the character count for tweets any time soon.
What do you think about this update from Twitter? Are you excited about writing longer DMs or do you prefer them short and crisp? Share your thoughts with us.
Learn more about it from this article by Social Media Today.
Pinterest Introduces Buyable Pins
Pinterest introduces buyable pins, which are an extension of rich pins that include more detailed descriptions. The company has partnered with a range of large and small retailers like Macy’s, Bloomingdale’s, Nordstrom, Kate, Spade, Apple, Braintree, Stripe (their primary payment partner) and major credit card companies to add a blue price tag to millions of products on the app. Pinners will be able to find buyable pins through the same search tools that are already a part of the app, like the home feed, search, category feeds, and boards. In a few taps, pinners can purchase items, without leaving the app, through a secure and simple system. Users can pay via Apple Pay, Pay Pal, or credit cards.
Buyable pins are free of cost for pinners and merchants. Advertisers, however, have to pay for the promoted pins to place their products in front of the pinners who’re most interested in purchasing them. Because conversion rates increase by cutting out steps between discovery and purchase, buyable pins are rewarding for businesses that pay to turn them into ads that amplify their reach. Also, instead of bloggers earning money directly for inspiring a sale, now Pinterest will earn money indirectly for transacting that purchase.
Have you checked out buyable pins yet? What do you think about them and this move of Pinterest?
Instagram Refreshes its Layout
Instagram, the rapidly growing image sharing network, refreshes its layout for a cleaner look. In the new update, you would be able to see images without the clutter of borders. Reducing the image grid from three rows from five has also made the displayed images larger. When you click on a particular image, it pops up within the frame of the background images that enhances its appeal. From a purely fun, social network, Instagram appears to be transitioning to a professional, social network. The cleaner layout provides an opportunity to publishers and producers to present their work to their business audiences.
Have you checked out Instagram’s latest layout? What do you think about it?
Read more about it in this article from Social Media Today.
Facebook Tests “Saved Replies”
The latest feature by Facebook, “Saved Replies”, offers business page owners the ability to create, save, and re-use canned messages. This feature aims to save time when business communicate with their customers on Facebook. Community managers will not have to re-type same kinds of messages when they receive customer service inquiries. The added benefit of this feature is the “Search” option that allows searching through a long list of saved replies. With a few sample replies already available, businesses can use them as they are or customize them as per need. This feature is under testing and presently available to only a few selected business owners.
What do you think about this new feature by Facebook?
Learn more about it from this TechCrunch article.
YouTube Celebrates Turning 10
YouTube, the leading video sharing website, turns 10 this year and it celebrates its birthday in YouTube-like fashion: a massive video. The nearly three-minute compilation named “A-Z of YouTube: Celebrating 10 Years” summarizes the long journey of the site. With 26 video categories and their iconic representatives, watching it can make you nostalgic as you remember the first videos you ever saw that melted your heart or made you laugh out loud.
Along with the video, YouTube has come up with a fun quiz with which you can test your knowledge of the platform.
Have you checked out YouTube’s 10-year birthday video or taken the YouTube Knowledge Quiz? Share your experience with us.
To know more about it, check out this article from Social Media Today.
Google Debuts App Invites
With more and more mobile apps coming into the market each day, app developers always look for ways to enhance their audience base. Google’s latest launch, App Invites, lets app developers increase their application’s user base with a more personalized system of invites. App Invites aims to ease the process of building user referral and onboarding.
Using App Invites, you and the users of your app can send out invitations to new users (prospects) via email or SMS. App Invites comes with additional features like: recommending contacts for sending invitations, determining the best method of invitation delivery, linking personalized onboarding experience options, and measuring app invitations using Google Analytics reports. App Invites is available for iOS and Android developers.
Have you checked out App Invites? What do you think about it?
Facebook – Most Popular Source for Political News
A recent study by Pew Research reveals that Facebook is the most common source for news about government and politics among millennials and Generation X’ers in the U.S. The study concludes that more than 40 percent of the U.S. population relies on Facebook for political news.
Comparing top news media sources, the study found that while the Baby Boomers (aged 50 to 68) still rely on local television for news, the Millennials (aged 18 to 33) and the Generation X’ers (aged 34 to 49) check out Facebook for political news. The various news sources compared for the study included Facebook, local T.V., Google News, Yahoo News, ABC News, Fox News, NBC News, CBS News, MSNBC, and CNN.
What is your favorite news source for political news? Share with us.
To know more, check out this article from Social Media Today.
Facebook Introduces GIFs in News Feed
After auto-playing videos, now it is time for animated GIFs (Graphics Interchange Format) in the Facebook News Feed. Contradicting its earlier belief that GIFs can mar the appeal of the platform, the company finally rolls out the update. GIFs will auto-play on Facebook like auto-play videos unless you disable auto-play in your settings. This update is still rolling out and you might be able to see it shortly on your Facebook pages.
Are you excited about including GIFs in your status updates? Share your thoughts with us.
To know more, check out this TechCrunch article.
QuizUp Turns Into Social Network
The mobile trivia app, QuizUp, released an update that expands the platform from game into new social network. The company positions the updated platform as a way to meet new friends and connect with like-minded people, unlike Facebook that’s a platform to connect with old friends. The QuizUp database consists of more than 12,000 topics for games in different categories. The new user interface contains various features including user profiles, people search, chat and direct message, comment threads, forums, and photo sharing.
With more than 33 million users worldwide, the company’s founder and CEO, Thor Fridriksson, says they observed that through this medium people were making friends. Following this discovery, the company started developing the expansion of social elements. Presently available only on mobile, QuizUp will soon launch for desktops as well.
Have you checked out QuizUp social network? Share your experience with us.
To know more about it, check out this TechCrunch article.
Facebook Messenger Introduces Sender’s Info Feature
Have you ever received a message from an unknown sender on Facebook Messenger? Well, now Facebook tries to give you clues about the senders you’ve never chatted with before.
Messenger now provides biographical information like name, job title, and city at the top of the message threads. This information helps you determine whether the message is from some random person or someone whom you know but have not chatted with before. Also, this feature aims to break the ice by answering basic introduction questions like who they are, what they do, and where they live. Messenger, however, only provides publicly shared information (or information already shared with you on Facebook) about the sender. This feature is presently available for iOS and Android users based in the U.S., U.K., France, and India.
What do you think about this information feature?
Check out this TechCrunch article to learn more about this Facebook update.
Instagram Introduces Email “Highlights”
Instagram, the photo-sharing app that launched almost five years ago, proactively took steps recently to keep its users engaged and interested. Instagram launches an email digest, “Highlights”, consisting of the best posts from the people you follow. Still in its nascent stage, this promotional feature is the first of its kind for Instagram. “Highlights” brings the best for you from the people you follow on Instagram right into your email, thereby, saving you time of going through the long unfiltered news feed. This feature aims to bring lapsing members back to the platform and keep the buzz alive.
Did you check out Instagram’s email “Highlights”? What do you think about it?
For more information about this, check out this article from TechCrunch.
Meetup Launches Meetup Pro for Professional Networking
The online service for meeting and organizing groups, Meetup, launches Meetup Pro. This is Meetup’s version aimed at large businesses and corporations to help them organize real meetings with various groups at different places. This platform not only offers setting-up meetings spanning a large network of different Meetup chapters, but also provides other professional tools, like member-lists based on their activities and community profiles. Using a single centralized account, organizations can launch and manage their meetings, view Meetup activities on a responsive webpage, and connect with communities at various locations. Meetup Pro aims to increase member-engagement within groups and encourage in-store traffic. This ultimately leads to better sales due to increased brand visibility and better word-of-mouth.
Have you tried Meetup Pro for your business yet? Share your experience with us.
Twitter Introduces Quote Feature
Struggling to fit your comment when sharing someone else’s tweet? Not anymore. Twitter’s new quote feature allows you to add a comment to the original tweet and retweet it. No longer will your tweet appear out of context to your followers, now they’ll see the original tweet and your comment together – making the entire conversation more understandable. This tools aims to enrich Twitter conversations and enhance the overall appeal of the platform.
Have you checked out Twitter’s quote feature? What do you think about it?
Tweets Appear in Google Searches on Mobile Devices
Google is adding tweets in real time to search results on mobile devices on all browsers. This feature allows organizations to tap global audiences who use Google for mobile searches. To search, you can simply type in your query, the usual way, or add the keyword “Twitter” at the end of your query, to receive latest and popular results from Twitter. Presently available for mobile browsers on Google.com in English, the feature will slowly roll out in other languages and for desktops as well.
Have you seen tweets in your Google search results? What is your opinion about tweets in Google results?
Learn more about it from Google.
Facebook’s Mother’s Day Wishes Cross One Billion
Do you know how many people shared Mother’s Day wishes on Facebook this year? A whopping 229 million people shared 1.8 billion posts and messages. This made Mother’s Day mentions outnumber the combined total mentions for the Super Bowl, the NCAA Tournament, and the Sochi Olympics. This emphasizes that Facebook is still one of the preferred platforms when it comes to sharing greetings on special events. According to a Pew Research, Facebook is the go-to network for personal messages, like holiday greetings and birthdays.
Did you wish your mom via Facebook this Mother’s Day? Share your experience with us.
For more information about this, check out this article from Mashable.
Facebook Introduces Instant Articles
Facebook introduces “Instant Articles” for publishers to create fast and interactive articles within the platform. According to the company’s research, more and more people are using Facebook to view and share articles, especially via mobile. Currently these articles take nearly eight seconds, on an average, to load, but this tool speeds-up the reading experience up to 10 times compared to standard mobile web articles.
Instant Articles offers a variety of features like auto-play videos, interactive maps, audio captions, and likes and comments on individual lines of content. Readers can also tilt the phone to zoom-in and explore high-resolution photos. With the new program, publishers gain control over their stories, brand experience, and monetization opportunities. Facebook is working with nine launch partners for Instant Articles, including The New York Times, National Geographic, BBC News, and The Guardian. The program will expand to more publishers in the future. Presently, Instant Articles are available only on iPhone.
What do you think about Instant Articles?
Learn more about it from Facebook.
LinkedIn Introduces Analytics for its Publishing Platform
LinkedIn introduces analytics for its publishing platform allowing authors to see how their posts are performing. With more than 1.5 million posts on the platform already, this feature assists authors in tracking the traffic that their posts receive. Stats available include how many people viewed, shared, and liked their posts, as well as information about those people. The latter information, however, will only be available for logged-in users.
Have you tried LinkedIn analytics for your posts yet? Share your experience with us.
Social Photo Sharing App, Rewind, Launches
Now you can click photos, share them, view friends’ photos, and check your overall popularity all through one app, Rewind. This app lets you scroll through Rewind’s “Timeline” feature, scrolling back through a day in the life of you and your friends, to view and share activities. Unlike most other platforms, photos shared via Rewind remain available only for 24 hours. You can also like your friends’ photos by favoriting them. Another interesting feature to note is, that you can share as many photos as you want (clicked though Rewind’s camera feature) and you will only receive a total “like count” for each day. So, if one of your photos doesn’t garner enough engagement, others can make up for it, eventually increasing your total likes for the day. You can download this app from the App Store. Rewind is also accessible via Apple Watch.
Have you checked out “Rewind” to create your photo timeline or to see what your friends are up to? Share your experience with us.
Twitter Launches Food Network
Twitter launches its dedicated food network, @TwitterFood, to broaden its audience base. This network curates all food-related content on Twitter for easy viewing and sharing. According to the company’s data, there are thousands of tweets per day that relate to food. These tweets include recipes, ingredients, favorite meals, expert tips, images, and so on. Celebrity chefs, food personalities, and restaurants also use Twitter to upload exciting food stuff and engage via Twitter chats. Twitter’s food network is expected to increase food-related tweets and retweets.
Have you checked out @TwitterFood? Did it boost your appetite? Share your experience with us.
Learn more about it from Twitter.
Event Invite Creating App, Hobnob, Launches
Hobnob, an event creating and sending app, launches for iOS users in the U.S. This app allows you to create and send personalized event invites via SMS or MMS. Along with instant invite delivery, the receivers also get the option of responding to the invite, which eventually makes the whole process faster. You can create an event invite by entering the event details, including name, picture, time, and venue. You can also use designer templates or upload your own photo or design. Finally, you select the recipients from your phone’s contact list, input your information, and send the invites. You can use this app by registering your mobile number and your prospective guests can read the invite without downloading the app.
Have you created your personalized event invite yet? How was your experience?
Time-Saving Email App, Zero, Launches
Heavy email receivers can now achieve the ecstatic state of “Inbox Zero” with the new app, Zero. Using this app, you can scroll through your email like a social media feed. Zero’s card-style information design lets you quickly preview email summaries as text-only and archive the emails. With one tap you can stop automatic archiving and retain an email in your inbox. The app also offers features like searching for specific emails, replying to emails, downloading attachments, and organizing folders. The app is only available to iOS users.
Have you experienced the feeling of “Inbox Zero” yet? Tell us how you feel.
Twitter Launches “Highlights” to Summarize the Best Tweets
Twitter launches “Highlights” for users to get the most relevant tweets filtered into their phones each day. “Highlights” creates a summary of the best Twitter feed for each user. This personalization lets users go through the most popular tweets in their network without going through the long-winding list of tweets on their timeline. Twice every day, Twitter notifies the users when updates are ready. By clicking on the notification, users directly go into the Twitter app where their “Highlights” are displayed in a new interface. Presently available in English to Android users only, Twitter plans to make this feature available on other platforms as well.
Have you checked your “Highlights” for the day? Share your experience with us.
Learn more from Twitter.
Facebook Introduces Social Caller Identity App
Facebook introduces its first social caller identity app, “Hello”. This app connects with Facebook and allows you to see the caller, block unwanted calls, and search for people and places. You can get information about the caller even if you don’t have their number already saved in your phone. You can, however, only see information that is shared with you or publicly available on Facebook. The app is also a one-stop shop if you want to search a local business, make a call to them, or get directions. This is a recent initiative by the Facebook Creative Labs and is presently available for testing by Android users only. Facebook claims that this app makes phones smarter as it enhances their core function of calling.
So, have you checked out “Hello”? Tell us about your experience.
Facebook Introduces Video Calling in Messenger
Facebook introduces video calling in its Messenger to enhance real-time communication experience for its users. When chatting with a friend or family member, you can simply tap on the video icon present on the top right corner of the Messenger to start the video call. This feature is available for Android and iOS users. Also, it is possible to make a video call if one person is on iOS and the other on an Android device. Presently, video calling in Messenger is available only for users in the U.S., U.K., Canada, and 15 other countries, but Facebook plans to roll it out to other countries soon. Facebook claims that this feature will offer fast, reliable, and high quality video calls.
Have you tried out video calling in Messenger? Share your experience with us.
Learn more about it from Facebook.
Microsoft Edge to Replace Internet Explorer
Microsoft launches its new browser, Microsoft Edge, which is a replacement for Internet Explorer. Nothing was known until now about Edge beyond its placeholder name, “Project Spartan”. Edge will be the default browser for Windows 10. It includes features like a built-in reader, note-taking and sharing features, and Microsoft’s virtual assistant, Cortana. Internet Explorer will be available for a little while to give companies sufficient time to update their websites to work on the new browser.
What are your expectations from Microsoft Edge?