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A Look at Snapchat’s Demographics, Audience, and Marketing: Report

bii_snapchat_demo2 Snapchat Demographics Report and Launch of Our Stories Product, World Cup Bigger Than Olympics on Twitter, Larry Page’s Big Plans, and Facebook @ Work Rumors

Highlights include: the mobile-only platform has amassed 82 million MAUs, user base is predominantly female, skewing young, 13-25. Two-fifths of 18-year-olds in the U.S. use it “multiple times daily” to communicate with family and friends. Snapchat Stories are now getting 1 billion views daily.

More from Business Insider

Snapchat Launches “Our Story”
Snapchat is testing a new group-sharing feature that pulls posts from many users into one large Snapchat Story. The service uses geo-location to identify snaps coming from the same place such as a concert or an event and allows all users snapping from there to share snaps collectively, and publicly, like a shared photo or video album. Snapchat Stories launched a couple of months ago and allow users to share more than one image with their contacts. The new iteration allows to pull in images from un-connected users in the same geographic location.

edc-live Snapchat Demographics Report and Launch of Our Stories Product, World Cup Bigger Than Olympics on Twitter, Larry Page’s Big Plans, and Facebook @ Work Rumors

More from Mashable

World Cup Twitter Volume Is Already Bigger Than The 2012 Olympics
Twitter says it has counted more than 300 million tweets about the tournament during its first 15 days. By way of comparison, it counted 160 million tweets during the 16 days of the London Olympics in 2012. The most-tweeted about game was the opener between Brazil and Croatia.
The question remains though, whether all this chatter will prompt non-watchers of the World Cup to tune in.

Worldcup-twitter-1024x632 Snapchat Demographics Report and Launch of Our Stories Product, World Cup Bigger Than Olympics on Twitter, Larry Page’s Big Plans, and Facebook @ Work Rumors

More from Re/Code

Larry Page Defends Google +, Talks Android And Multi Screen Engagement
In an interview with Farhad Manjoo, Page stressed the importance Google places on Social and its Google + network and tried dispelling rumors the company is winding down its social network. Page also hinted at Google’s plans for Android and its role in the “multiscreen world” and one where we go from  telling computers “to do stuff for us, to where computers can actually do stuff for us.” – Page

Statejp-tmagArticle Snapchat Demographics Report and Launch of Our Stories Product, World Cup Bigger Than Olympics on Twitter, Larry Page’s Big Plans, and Facebook @ Work Rumors

More from NYTimes Bits

FB@Work
Rumor has it, the company is building an at-work version of Facebook. It is unclear whether this would be an effort geared towards internal company communications or take more of a LinkedIn approach.

“We are making work more fun and efficient by building an at-work version of Facebook,” the source says. “We will touch code throughout the stack and on all platforms (web, iOS, Android, etc.).” The source, who refers it as “FB@Work”, says the effort is based in London.
More from Techcrunch

Twitter Is Testing New Ways To Retweet
In order to give users an opportunity to add to discussions, Twitter is experimenting with a new re-tweet option – Retweet with Comment. This feature would replace the latter “quote tweet” option, which today often requires users to truncate the original tweet in order to add their own two cents.

retweetwithcomment Snapchat Demographics Report and Launch of Our Stories Product, World Cup Bigger Than Olympics on Twitter, Larry Page’s Big Plans, and Facebook @ Work Rumors

More from Techcrunch

Myth-Busting the Aereo Decision
The ambiguity of the ruling may not prevent Aereo from doing business and likely to not affect future innovation

More on Forbes.com

Twitter Now Supports GIFs
This one is sure to inspire both marketers and users. Not much to add to the actual announcement, but the possibilities are endless, from How-tos to game recaps.
GIFs will appear in Twitter’s desktop interface as well as its iOS and Android apps, and you can watch GIFs by clicking a play button that shows up over top of them. GIFs won’t animate automatically, but opening up a tweet on its own will immediately begin playing the GIF.

More from the Verge

Facebook Adds Targeting Behaviors From Around The Web

Facebook now has the ability to target users based on their behaviors off Facebook. This includes browsing, online purchases and app use history.  This potentially powerful new tool encompasses a wide range of behaviors – from motorcycle purchasers to vacation, gaming, insurance and other categories.
Users can opt out of this type of ad targeting in their web browsers using the industry-standard Digital Advertising Alliance opt out, and on mobile devices using the controls that iOS and Android provide.

facebook-targeting Twitter Adds GIFs, Facebook’s New Targeting Options, Tumblr Native Ads, Slingshot, Yelp Messages, and World Cup

More from Facebook Newsroom

Tumblr Native Ads Will Start Appearing on Yahoo Sites
The ads, called “sponsored posts,” will seek to capitalize on the strengths of each platform — Yahoo’s massive traffic and data and the engagement levels of Tumblr’s platform.
Yahoo will offer the ads to marketers through its Gemini platform, which launched in February.
Yahoo bought Tumblr more than a year ago for $1.1 billion in cash.

Yahoo_Tumblr_Ads Twitter Adds GIFs, Facebook’s New Targeting Options, Tumblr Native Ads, Slingshot, Yelp Messages, and World Cup

More from Mashable

Facebook Launches Slingshot
This time for real, Facebook launched its own photo messaging app. The free app, available now for iPhone and Android, lets you take a quick photo or video, mark it up with some colorful drawings, caption it with big white text, and then fire it off to a bunch of friends.  So far so good, right? Well, there is a caveat: you cannot open a message from a friend until you’ve sent a message to them. “It’s not just about telling your story, it’s about asking others for their story,” says Slingshot designer Joey Flynn. Will early brand adaptors jump no this one?

Slingshot Twitter Adds GIFs, Facebook’s New Targeting Options, Tumblr Native Ads, Slingshot, Yelp Messages, and World Cup

More from the source

Yelp Users Can Message Businesses Directly
Now you don’t have to take some guy’s word for it but ask the hard questions yourself. This week the massive local listings network rolled out an update which allows users to send a message to the business in lieu of calling.
This new “message the business” option will let you fire off a quick note. It also offers a last-ditch chance to resolve a bad experience you’ve had somewhere before posting a review about it for the whole world to see.

yelp Twitter Adds GIFs, Facebook’s New Targeting Options, Tumblr Native Ads, Slingshot, Yelp Messages, and World Cup

More from the Verge

The Economist rolls out “First Impression” multiplatform ad units
This is a premium placement, designed to be the “first access to each individual.” It includes the back cover of the magazine and the cover positions in our tablet and mobile apps.
The publisher has also debuted a new weekly reader measurement called “Total Economist Weekly Audience” (TEWA) in partnership with PricewaterhouseCoopers to help advertisers determine how people are accessing its content. One TEWA finding indicates close to 40% of The Economist’s readers consume their content on at least two platforms.

More from AdExchanger

LinkedIn Aims To Drive Business With Native Ads
Penry Price, VP, Marketing Solutions at LinkedIn, discusses the roles of creativity and technology in driving business results for advertisers. Having succeeded to turn the professional network into a top publishing platform, Price emphasizes the importance of creating an ecosystem, simplifying the buying process, and reliable measurement.

More from AdExchanger

Tumblr enters the big TV game with a Hillary Clinton Town Hall
Tumblr joined forces with CNN for Christiane Amanpour‘s live town hall interview with former U.S. Secretary of State Hillary Clinton. The live special aired on CNN and both, CNN and Tumblr liveblogged throughout the event, curating conversation around the questions. Tumblr users were encouraged to send in questions for Clinton via text, video, and animated GIF through CNN’s event Tumblr page.

Clinton-Amanpour Twitter Adds GIFs, Facebook’s New Targeting Options, Tumblr Native Ads, Slingshot, Yelp Messages, and World Cup

More from LostRemote

Nate Silver Faces Competitors in the FIFA World Cup Visualization Game
The king of data visualization is joined by a host of analysts from outlets including Bloomberg News and the Guardian who all offer their own takes on predicting World Cup results.

 Twitter Adds GIFs, Facebook’s New Targeting Options, Tumblr Native Ads, Slingshot, Yelp Messages, and World Cup

From NewsCred

Joel Rubinson

In our ongoing effort to forge new paths and innovation in social intelligence and research, Converseon has built a strong relationship with the Advertising Research Foundation and key thought leaders. The advancement of social intelligence into market, customer and business intelligence, while fast-growing, has been stymied somewhat by some key challenges, including social framing, data reliability and precision and more.   That said, Converseon has helped tackle these working with some of the best minds of the industry, such as Gayle Fuguitt, former Converseon advisory board member and now CEO of The ARF, Professor Wendy Moe, author of the recent book on Social Intelligence and Joel Rubinson, former Chief Research Officer at the ARF and now board member and senior strategist with Converseon.

In fact, a project we did with professors Wendy Moe and David Schweidel was awarded two MSI Awards for the paper “Social Media Intelligence: Measuring Brand Sentiment from Online Conversations.”   In the study, the team developed a statistical model that adjusted for various factors to find a .80 correlation with offline brand tracking.   But building the model demonstrated the need for decomposing conversations, applying advanced filtering and weighting, and more.

The paper is available (free) here.

Today though, we decided to do a little Q&A with Joel who is been well recognized as a pioneer helping to bridge social intelligence and research with more traditional research methodologies.   You may be familiar with Joel’s musings and thoughts on various related topics — ranging from the application of programmatic to research, to the need to flip the conversion funnel, among others. We invited Joel to share some specific thoughts on social research and intelligence.

How would you describe the current state of social research?

Social research is still mostly on the periphery of marketing research and used for insights into problems that were tackled  in more traditional ways without complete success.  I don’t’ think marketing research has figured out how to trade  off traditional market research activity budgets an leverage social media as an alternative that has the potential to strengthen the whole approach.
What do you think are the most common misperceptions?

The biggest challenge is how to view social media listening as quantitative data.  I believe this comes about because marketing research’s use of statistics is focused on sampling theory.  It is true that there is no known sampling frame for social media data but that is the wrong way to look at it.  Social media provides a census of something really important…what people are saying about your brand to their friends across any and all social media channels. Also, while the sampling framework is not fully known, regression modeling has shown that conversations have great predictive value through econometric approaches.

Where do you see it evolving to next?

I think that social media will be matched to customer segments so we have a greater sense of who the conversations are representative of.  For example, if Levi Strauss wanted to know what fashion forward people are tweeting about, that can actually be done through the new wave of social media tools that can create or align to segmentation. This is an area where Converseon now offers a solution.

What is required to help social truly fulfill its potential with researchers?

The broad business needs that marketing research tackles hasn’t changed much.  We still need to monitor the health of brands, seek innovation ideas, test advertising, etc.  What researchers do is craftsman work, using well known tools of long surveys, focus groups, and syndicated data.  The craftsman approaches for social media to play a role in these eternal marketing needs is what we have to focus on.  Once the roadmaps are created, successful cases are documented, and repeatable protocols established, the industry will begin embracing social media as a primary source of insights

What excites you most about the space?

The thought that we can create a repeatable connection between insights and marketing action.  Insights and metrics from social media come from behaviors that social marketing campaigns intend to influence.  We listen, we engage, we produce effect. This is addresses one of the most pervasive raps against research, that it is “nice to know” but doesn’t  tell me what to do.

Why your association with Converseon?

Social media research must evolve to become an integral part of business solutions.  As such, i wanted to associate myself with an organization that has great resources as well as a willingness to reinvent. We share this vision and commitment.

Editors note: The Converseon team is deeply immersed in addressing the challenges and opportunities that Joel discussed in the interview.  ”The New Science of Social Research and Intelligence” is an going to become a recurrent theme here as we roll out new solutions and methodologies that address issues related to reliability, precision, sample framing, and more.   With new models that address these issues, we are definitively demonstrating how social is indeed not only qualitative, but also quantitative and predictive.

Converseon will be presenting at the Insight Innovation Exchange NA in Atlanta on June 16 on this very issue.   Our point of view is more fully articulated here

As always we welcome your feedback and contributions.

Congratulations today to Gnip, a long time partner of Converseon, on its acquisition by Twitter.

twitter_gnip Twitter Announces Gnip Acquisition

Some great folks are over there and we’re pleased to see this success.
Perhaps even more importantly, the acquisition demonstrates the increasing value of social data.  Where once it was limited to basic social listening, this next generation of social intelligence is driving deeper and more meaningful insights, and actionability.  A new generation of filtering and intelligence, powered by advanced natural language processing, machine learning and “deep learning” — such as that provided by our ConveyAPI text analytics — is poised to help advertisers, business intelligence leaders, market research, etc. — take this voice of the customer to new heights.
The announcement foreshadows some of the expected innovation we see in the space.  As Twitter’s VP of Platform, Jana Messerschmidt, said in a blog post. “Together we plan to offer more sophisticated data sets and better data enrichments, so that even more developers and businesses big and small around the world can drive innovation using the unique content that is shared on Twitter.”
Data enrichment lies at the heart of our strategy and offerings and a topic we will likely be hearing much more about in the days ahead.
- Rob Key, CEO, Converseon

Before we get into this week’s social business roundup, here is some important information regarding the Heartbleed Bug.
The so-called Heartbleed Bug is a security flaw in OpenSSL, a popular data encryption standard, that gives hackers who know about it the ability to extract massive amounts of data from the services that we use every day and assume are mostly secure.
There is no indication of whether or not any hackers actually took advantage of the bug but it is entirely possible that the sites have been compromised and the hackers made away with your data unnoticed.
Here is an up to date list of the sites most people use regularly with details on whether or not they are affected and which ones you need to change passwords for. Courtesy of Mashable.com.

Yahoo Launches Motion Ads

aycucmprd07807004406 Heartbleed Bug Update, Yahoo Motion Ads, Facebook Overhauls Right Hand Side Ads, Latest Social Sharing Study, and Disqus Launches Sponsored Comments
This week Yahoo introduced a new ad format, which combines imagery with thoughtful animation to deliver a beautiful brand experience. While this format may not be fit for every advertiser, it is a certainly a nice break from the monotony of Display banner ads, Yahoo hopes these units will prompt higher engagement from users and a wide adoption by advertisers.

Facebook Plans to Overhaul Right Hand Rail Ads

unnamed Heartbleed Bug Update, Yahoo Motion Ads, Facebook Overhauls Right Hand Side Ads, Latest Social Sharing Study, and Disqus Launches Sponsored Comments

The company plans to roll out an updated design for right-column ads in the “coming months.” The new units will have the same proportions as desktop news feed ads, which means they will be bigger and, according to sources, there will be fewer of them. One of the practical benefits for marketers is that these new ads will use the same size images as Newsfeed ads, thus streamline the ad creating process.

Study: Majority of Content Sharing to Social Networks Now Occurs via Mobile

ShareThis-Content-Sharing-Trends-Mobile-v-Desktop-in-Q1-Apr2014 Heartbleed Bug Update, Yahoo Motion Ads, Facebook Overhauls Right Hand Side Ads, Latest Social Sharing Study, and Disqus Launches Sponsored CommentsAccording to a recent study by ShareThis, around 52% of “social sharing actions” occurred on a mobile device during the first quarter of this year. Mobile took the lead on the back of a quarter-over-quarter growth rate in sharing that was more than twice as high as desktop’s (28% vs. 11%). While the iPhone (25%) remained the top mobile device used for sharing, Android smartphones (17%) narrowed the gap.

Reddit is looking to get in on the Native Ads Game
While no details have been revealed, Reddit Executives Ellen Pao and Jena Donlin discussed some ways they are looking to monetize the site. “…We’re trying to figure out ways to monetize within the structure that people are used to in ways that are very authentic.” – Pao said in an interview with Re/Code.

Disqus Launches Sponsored Comments
This is the comments service’s own foray into native advertising, the latest holy grail for marketers looking to replace Display ads. While the Sponsored Comments will appear in a page’s thread, they won’t be embedded into the actual discussion, as it is considered too disruptive. Instead, they will be pinned to the top of the discussion environment.

The New York Times To Loosen RTB Restrictions On Its Inventory
The company intends to release more inventory into the RTB space. Some of it will take for of preferred deals, private exchange deals and some open-market RTB. The main concern here is, of course, maintaining acceptably high CPMs for the premium placements on the site. “We’ve recast our thinking around programmatic as part of a total yield-management practice” – shared Michael Zimbalist, SVP AD Products and R&D.

Dell Hires Marketing Attribution Firm To Optimize Its Marketing Spend
As many marketers know, robust attribution is vital in proving the ROI of a campaign. One of the first steps Dell has made as a private company is hire a marketing attribution firm Visual IQ to optimize their marketing channels based on performance data.

Facebook Announces Plans To Deprecate Chat in Favor Of Messenger
The social network caused an outbreak of protests on social media over its decision to force users into the Messenger app.  More

Gmail May Be Getting a Snooze Button.
According to Geek.com, Google is testing a build of Gmail with a bunch of neat new tricks packed in, email snoozing included. Also in testing, according to the report are more tabs for sorted emails and email pinning, to force an email to stick to the top of your inbox until you decide to unpin it.

Don Draper Buys A Round For Everyone

mad-men-msg-hed2-2014 Heartbleed Bug Update, Yahoo Motion Ads, Facebook Overhauls Right Hand Side Ads, Latest Social Sharing Study, and Disqus Launches Sponsored Comments

Brendon Eich, CEO of Mozilla Forced To Resign Over Prop. 8 Controversy
Eich’s seemingly involuntary resignation, forced by the turmoil within the Mozilla community and high profile condemnation, poses questions on freedom of speech and whether business leaders should be judged on their private lives. Interestingly, some prominent LGBT advocates criticized the “witch hunt” and went on record to say they didn’t wish for Eich to resign. More

eich Mozilla CEO Resigns, Facebook Adds Free Calls To Messenger, How To Maximize Your UGC, Vine Messaging And More In This Week’s Social Business Update


6 Steps to Double Your ROI With User Generated Content
This case study by Medtronic diabetes outlines the 6 strategies.

Instagram Photos With Faces Get More Likes
According to a study done at Georgia Tech, Instagram photos that include faces are far more likely to get likes from followers than those without.

Vine Adds Private Messaging to Its App
Some of the features included the new “Share” icon, which lets you re-share a favorite Vine to multiple contacts and an ability to receive video and text messages from those who aren’t your friends on the video sharing network. More

Vine_Messages_Welcome Mozilla CEO Resigns, Facebook Adds Free Calls To Messenger, How To Maximize Your UGC, Vine Messaging And More In This Week’s Social Business Update

Report: Google+ Brand Posts Get Twice the Engagement of Tweets
According to a Forrester research, Google+ posts achieve as much engagement as Facebook posts and almost twice as much per follower as tweets from the same brands. Out of 60,000 respondents, 22% said they use G+, the same percentage as those who use Twitter, LinkedIn, Pinterest, or Instagram. Of course, Google + also has widely publicized SEO benefits as well.

Google-Plus.jpg Mozilla CEO Resigns, Facebook Adds Free Calls To Messenger, How To Maximize Your UGC, Vine Messaging And More In This Week’s Social Business Update

What Determines Your Post’s Visibility on Facebook?
Facebook Page admins big and small are understandably upset over the rapidly declining organic post reach. They paid to acquire the fans, with the assumption that these fans are now “their” captive audiences. According to Facebook’s head of NewsFeed,  “the total number of Pages Liked by the typical Facebook user grew more than 50% last year” so the space is getting crowded. Facebook is also facing competition from others like Twitter and fighting to stay relevant. So it needs to filter its content. Here is a simplified formula used by Facebook to rank Page content.

facebook-news-feed-edgerank-algorithm-1024x582 Mozilla CEO Resigns, Facebook Adds Free Calls To Messenger, How To Maximize Your UGC, Vine Messaging And More In This Week’s Social Business Update

Facebook Adds Free Voice Calls to Messenger App
Facebook updated its Messenger app Thursday with a major new feature — one that allows users to make free voice calls to their Facebook friends.

Facebook-Messenger-Phone-Calls-640x603 Mozilla CEO Resigns, Facebook Adds Free Calls To Messenger, How To Maximize Your UGC, Vine Messaging And More In This Week’s Social Business Update

Google’s Project Loon, the effort to bring Internet connectivity to more remote areas using a network of hot air balloons, has beat its own creators’ estimate on the number of days it would take to travel around the world.  Loon made it in 22 days, 11 days less than projected.

flightpath_final Mozilla CEO Resigns, Facebook Adds Free Calls To Messenger, How To Maximize Your UGC, Vine Messaging And More In This Week’s Social Business Update

AdsNative Raises $2M To Help Publishers Manage Native Ads
The startup is focused on both, the publisher and the advertiser side, and connects native ad networks with publishers. More

A Ukrainian painter revisits the feeling of alienation in Edward Hopper Paintings with a decidedly modern twist.

hopper-social-01-2014 Mozilla CEO Resigns, Facebook Adds Free Calls To Messenger, How To Maximize Your UGC, Vine Messaging And More In This Week’s Social Business Update

Microsoft Announces The Release Of Office For iPad.
Office remains the company’s most profitable product so it’s no big surprise Microsoft is going where the market is, which is of course mobile. It will have to find its place among a host of competing products, such as Quip and Keynote to name just a couple. More

office-for-ipad1 AOL Builds An Ads Suite, Twitter Rolls Out Photo Tagging, Excel Comes to iPad, and More In This Week’s Social Business Updates

Twitter Rolls Out Photo Tagging
In the new episode of Twitter vs Facebook, Twitter adds a feature, which allows users to tag others in photos without having to @mention them in the tweet, therefore not using up any extra characters. The move is aimed at bolstering engagement with the platform encouraging users to come back to the platform by sending a notification to their mobile device that they’ve been tagged by a friend on Twitter. More

140326170648-twitter-adds-photo-tagging-story-top AOL Builds An Ads Suite, Twitter Rolls Out Photo Tagging, Excel Comes to iPad, and More In This Week’s Social Business Updates

AOL Aims To Unify Its Programmatic Efforts With A New Ad Platform, One.
Following in Yahoo’s footsteps,  AOL announced its own programmatic ad platform. Tim Armstrong  said the platform will “fully formulate a vision for the mechanization of what Madison Avenue is going to look like being a customer of our platform…” More

Facebook Acquires Virtual Reality Startup Oculus For $2B. Here is the story of how Oculus turned from two dudes tinkering with some wires in a garage to one of the most sought after tech startups in Silicon Valley.

Klout Confirms Lithium Acquisition For $200M.
The service, which measures a person’s social influence, is being acquired for $200M by Lithium Technologies.

screen-shot-2014-03-26-at-11-47-24-am1 AOL Builds An Ads Suite, Twitter Rolls Out Photo Tagging, Excel Comes to iPad, and More In This Week’s Social Business Updates

Youtube Is Banned In Turkey, Internet Swarming With Tips On Backdoor Access.
The news comes only a week after access to Twitter was reportedly blocked in the country and was supposedly triggered by a video of high level Turkish officials discussing plans that could lead to war with jihadist militants in Syria.

Twitter Partners with Billboard as Part of New Music Strategy
Twitter continues its proliferation of real time media conversations with a foray into the music industry via a Billboard integration. The new product – Billboard Twitter Real-Time Chart – will use the social sentiment data from Amplify to follow trending conversations about songs, artists, and albums. More

Storytelling Platform Tapestry Updates offering to Let Users Build Stories In-App
The 2 year-old Betaworks-incubated company is a platform for long form storytelling and has seen over 100K “tapestries” created since launch. The new functionality allows users to build their stories on mobile. More

Why Apps Shouldn’t Have Access To Your Contacts – Comic (via Recode.net)

1979 AOL Builds An Ads Suite, Twitter Rolls Out Photo Tagging, Excel Comes to iPad, and More In This Week’s Social Business Updates

Social

Facebook’s Secret New “Business Manager” Could Compete With Developer Partners For Marketing Dollars

facebook-business-manager-feature Facebook Launches Video Ads, Looks To Dominate App Market, Instagram Inks Deal with Omnicom, Secret App get $8.6M in Series A and Yahoo Launches Gemini
Techcrunch has discovered a platform within Facebook that performs functions similar to those offered by Facebook’s Preferred Marketing Developers (PMDs), potentially competing with them.
More
Facebook Unveils Video Ads to Court TV’s Market
The long-awaited video ads are now available to advertisers. The 15-second spots, which Facebook began testing in December and delayed several times, will be offered to select U.S. ad partners starting today.
More
Facebook is Banking On Its App Business To Take Over Apple And Google
While Apple and Google have extensive App stores, they lack the tools to promote the apps they sell. This is where Facebook comes in. Between its mobile app install ad format, Instagram and WhatsApp and targeting, the social network is gearing up to improve on its already impressive  app business (53 percent of Facebook’s revenue comes from mobile ads).
More
Liz Heron Joins Facebook To Head Partnerships
The seasoned journalist and ad exec hails from the WSJ and New York Times where she focused on the publications’ social media efforts
More

Instagram Inks Deal With Omnicom Worth $100 Million
Ads to be rolled out for a select group of the agency group’s clients who, according to Instagram, are popular on the platform
More

Apps
Social App Secret raised $8.6M in Series A funding
Secret is an anonymous social sharing startup, which has been generating a lot of buzz in the tech circles of CA and NY.
More

Search
Yahoo Add Yelp Reviews To Search Results
Tapping into the enormous local search opportunity, Yahoo will now incorporate Yelp’s business listings, user reviews, and star ratings into relevant searches on desktop, smartphones, and tablets.
More
Yahoo Launches Gemini – A Mobile Search And Native Advertising Ad Platform
The new ad platform aims to make it easy for advertisers to combine the scale of search with creativity and impact of native advertising. Gemini will be part of Yahoo’s recently announced Ad Manager.
More
Google Tests Desktop-to-Mobile Retargeting With Brand Data
The Search giant is looking at ways to replace the cookie and develop a seamless mobile retargeting solution.
More

There Is Already A Brand Play On The Famous “First Kiss” Videos
A British yogurt brand, appropriately called Snog (Brit slang for making out) chased down its own Oreo moment and created a hilarious ad as a parody of the famous “First Kiss” video.

Snog Facebook Launches Video Ads, Looks To Dominate App Market, Instagram Inks Deal with Omnicom, Secret App get $8.6M in Series A and Yahoo Launches Gemini

More

Happy Friday! Here is a rundown of stories from the front lines of our dynamic industry.

news-feed_screenshot-3-copy Facebook Redesigns the Newsfeed, Bitcoin Founder Hounded in CA, Time Magazines New Native Ad Format, Video Ad Study by FreeWheel, Findery, Trusper apps launched, QuizUp now on Android...

Social
Facebook’s Redesigned Newsfeed Aims To Mimic The Simplicity Of The Mobile App. The new layout, which was introduced last year but is only rolling out now, features a new “card” arrangement for a less cluttered look Images are accentuated against the grey background, the left-hand column has a lighter feel. The changes are being rolled out over the next few weeks worldwide.
The man mistaken for Satoshi Nagamoto, the elusive Bitcoin founder, was chased around his California town by a bunch of tech reporters. LA Times editor Bel Bruno live-tweeted the event.
Mashable is running a March Madness-style Most Social Small Business contest. Creativity comes in small packages – the lessons learned can be applied brands and businesses big and small. Check out the current bracket here or follow #SocialSmallBiz

Marketing
Which online video content genres achieve most ad views? A new report by FreeWheel (which has just been acquired by Comcast) shows, the content genres that had the fastest year-over-year increases in ad views – documentary/reality (66%), scripted drama (64%) and sports (50%) – are also the ones that tend to dominate primetime TV.

FreeWheel-Online-Video-Ad-View-Growth-by-Content-Genre-Mar2014 Facebook Redesigns the Newsfeed, Bitcoin Founder Hounded in CA, Time Magazines New Native Ad Format, Video Ad Study by FreeWheel, Findery, Trusper apps launched, QuizUp now on Android...
Facebook and GFK Release Study on How and Why We Switch Devices. The study found that over 60% of respondents use 2 devices and around 40% use three. Of those who use at least two devices, just more than half say they begin a task on one device and finish it on another. This device switch typically involves increasing screen size. Only 22% of users employ tablets on the go.

Publishing
Time Magazine Redesigns Website, Invents Its Own Take On Native Ads. In the anticipation of the Time Inc. spinoff from Time Warner, Time magazine launched a redesigned website, complete with its take on native ads. The ad unit, consists of a cluster of articles from the same advertiser, but offers a choice of content while keeping the user engaged with the brand. Publisher Jed Hartman hopes to submit these to IAB to make this format an industry standard.

Mobile

Findery, the Local Story Sharing App is Launched. Founded by Caterina Fake, who is also a co-founder of Flickr, the app is made of notes people leave in places they visit. Notes can be of any format, such as photos, text, video, etc. A note can be shared with the world, one to many people, one to one, or only with yourself. The founder sees the app as a way of “making the places around you come alive.” Notability algorithm determines the more “important” notes around. Can flip through notes to discover the area. Great for travelling, people relocating to a new place for work, or just day to day discovery of your own area. Unlike Foursquare, Findery is more experiential than recommendations based.

findery-1024x583 Facebook Redesigns the Newsfeed, Bitcoin Founder Hounded in CA, Time Magazines New Native Ad Format, Video Ad Study by FreeWheel, Findery, Trusper apps launched, QuizUp now on Android...
New App Trusper offers tips and a community, raises 6.17M Series A. The name is a neologism for a “trusted helper” and it became famous for beauty tips posted by the founder’s wife. Since then, the app has expanded to offer tips and advice on thousands of topics, with some of the most active users gathering as a many as 20,000 to 30,000 followers. The app is gamified – posters can earn points and tokens that allow them to either promote their content or the content of other posters and redeem points for discounts at retailers. Trusper’s competitors are Jelly and Quest.
QuizUp, the iPhone Trivia game + Social network comes to Android. The app is built on crowdsourced questions from the user community grouped by topics and is great at connecting people with common interests, since you have the option to chat with an opponent after a match. Brands can potentially engage with the QuizUp community by “hosting” new topics or adding questions to existing relevant topics.

3027357-inline-quizupblock Facebook Redesigns the Newsfeed, Bitcoin Founder Hounded in CA, Time Magazines New Native Ad Format, Video Ad Study by FreeWheel, Findery, Trusper apps launched, QuizUp now on Android...

PopTip Launches Zipline Analytics On Instagram
PopTip, a real-time conversation analytics platform, has announced the launch of its Zipline analytics tool on Instagram.
The company’s original product, Questions, allowed brands to poll or ask questions to their audiences and then analyzed real time conversations create as a result. Zipline, which was previously available for Twitter and Facebook, works similarly to other sentiment analysis tools in providing language tracking across social platforms. As of today, the feature is also available for Instagram. PopTip technology is about natural language processing and tracking in real-time.
poptip Facebook Acquires WhatsApp, PopTip Adds Instagram Analytics, and Study Shows Social Ads Drive The Most Engaged Users

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How Brands “Hack” Instagram To Drive Ecommerce Sales
Instagram has proven itself as a great branding tool, but what about sales? Since the platform doesn’t make it easy to drive direct sales, marketers are getting creative in driving their Instagram followers to purchase.
Retailers like West Elm, Bauble Bar, and Alex and Ani are using widgets to drive conversions from user photos. The widgets will pull in Instagram photos that are tagged with a specific hashtag to the retailer’s site, where it can be associated with a product for sale.
“Thirty to 35 percent of our online traffic engages with that widget on the homepage or on the product page,” said Daniella Yacobovsky, co-founder of Bauble Bar. “We see conversion about four to four-and-a-half times higher with these people than from people who don’t engage.”
“There’s definitely a correlation between the ones that sell the best and the ones that are on Instagram,” said Abigail Jacobs, vp of brand marketing for West Elm.
instagram-copy Facebook Acquires WhatsApp, PopTip Adds Instagram Analytics, and Study Shows Social Ads Drive The Most Engaged UsersMore from Digiday

Facebook is Buying WhatsApp for $16B
Facebook is purchasing messaging giant WhatsApp for $16B in cash and stock. The deal is being cut for $12B in Facebook shares, $4B in cash and an additional $3B in RSUs for employee retention.
Interestingly, WhatsApp’s founder, Brian Acton, had applied for jobs to both, Facebook and Twitter a few years back and was turned down.
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Study: Last Year, Social Ads Proved Highly Effective in Delivering New, Quality Audiences
The “Global Media Intelligence Report” [download page] from Neustar Aggregate Knowledge released this week, found Social was a better bet than display channels for reaching users that can be consistently marketed to. The report is using a “user quality index” as a measure of user “post-ad” interaction, which is a rate at which the acquired audiences are engaging with the brand.
The study reveals that social ads performed 52% better than the 4-channel average in delivering such quality users during Q4.
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With New Publishing Tools, LinkedIn Makes Everyone a Professional Blogger
On Wednesday, the company announced that everyone can now publish personal, long-form content to their LinkedIn profile pages, providing the site’s 277 million-plus users with their own professional blogging platform.
This is an extension of LinkedIn’s Influencer program, which centered around high profile business personalities creating content on their profile pages.
This is of course a great personal branding tool as well as LinkedIn’s way to encourage more engagement on the platform and becoming a player in the content game.
linkedinpublishing Facebook Acquires WhatsApp, PopTip Adds Instagram Analytics, and Study Shows Social Ads Drive The Most Engaged Users

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