Happy Friday! Here is a rundown of stories from the front lines of our dynamic industry.
Facebook’s Redesigned Newsfeed Aims To Mimic The Simplicity Of The Mobile App. The new layout, which was introduced last year but is only rolling out now, features a new “card” arrangement for a less cluttered look Images are accentuated against the grey background, the left-hand column has a lighter feel. The changes are being rolled out over the next few weeks worldwide.
The man mistaken for Satoshi Nagamoto, the elusive Bitcoin founder, was chased around his California town by a bunch of tech reporters. LA Times editor Bel Bruno live-tweeted the event.
Mashable is running a March Madness-style Most Social Small Business contest. Creativity comes in small packages – the lessons learned can be applied brands and businesses big and small. Check out the current bracket here or follow #SocialSmallBiz
Which online video content genres achieve most ad views? A new report by FreeWheel (which has just been acquired by Comcast) shows, the content genres that had the fastest year-over-year increases in ad views – documentary/reality (66%), scripted drama (64%) and sports (50%) – are also the ones that tend to dominate primetime TV.
Facebook and GFK Release Study on How and Why We Switch Devices. The study found that over 60% of respondents use 2 devices and around 40% use three. Of those who use at least two devices, just more than half say they begin a task on one device and finish it on another. This device switch typically involves increasing screen size. Only 22% of users employ tablets on the go.
Time Magazine Redesigns Website, Invents Its Own Take On Native Ads. In the anticipation of the Time Inc. spinoff from Time Warner, Time magazine launched a redesigned website, complete with its take on native ads. The ad unit, consists of a cluster of articles from the same advertiser, but offers a choice of content while keeping the user engaged with the brand. Publisher Jed Hartman hopes to submit these to IAB to make this format an industry standard.
Findery, the Local Story Sharing App is Launched. Founded by Caterina Fake, who is also a co-founder of Flickr, the app is made of notes people leave in places they visit. Notes can be of any format, such as photos, text, video, etc. A note can be shared with the world, one to many people, one to one, or only with yourself. The founder sees the app as a way of “making the places around you come alive.” Notability algorithm determines the more “important” notes around. Can flip through notes to discover the area. Great for travelling, people relocating to a new place for work, or just day to day discovery of your own area. Unlike Foursquare, Findery is more experiential than recommendations based.
New App Trusper offers tips and a community, raises 6.17M Series A. The name is a neologism for a “trusted helper” and it became famous for beauty tips posted by the founder’s wife. Since then, the app has expanded to offer tips and advice on thousands of topics, with some of the most active users gathering as a many as 20,000 to 30,000 followers. The app is gamified – posters can earn points and tokens that allow them to either promote their content or the content of other posters and redeem points for discounts at retailers. Trusper’s competitors are Jelly and Quest.
QuizUp, the iPhone Trivia game + Social network comes to Android. The app is built on crowdsourced questions from the user community grouped by topics and is great at connecting people with common interests, since you have the option to chat with an opponent after a match. Brands can potentially engage with the QuizUp community by “hosting” new topics or adding questions to existing relevant topics.
PopTip Launches Zipline Analytics On Instagram
PopTip, a real-time conversation analytics platform, has announced the launch of its Zipline analytics tool on Instagram.
The company’s original product, Questions, allowed brands to poll or ask questions to their audiences and then analyzed real time conversations create as a result. Zipline, which was previously available for Twitter and Facebook, works similarly to other sentiment analysis tools in providing language tracking across social platforms. As of today, the feature is also available for Instagram. PopTip technology is about natural language processing and tracking in real-time.
More from Techcrunch
How Brands “Hack” Instagram To Drive Ecommerce Sales
Instagram has proven itself as a great branding tool, but what about sales? Since the platform doesn’t make it easy to drive direct sales, marketers are getting creative in driving their Instagram followers to purchase.
Retailers like West Elm, Bauble Bar, and Alex and Ani are using widgets to drive conversions from user photos. The widgets will pull in Instagram photos that are tagged with a specific hashtag to the retailer’s site, where it can be associated with a product for sale.
“Thirty to 35 percent of our online traffic engages with that widget on the homepage or on the product page,” said Daniella Yacobovsky, co-founder of Bauble Bar. “We see conversion about four to four-and-a-half times higher with these people than from people who don’t engage.”
“There’s definitely a correlation between the ones that sell the best and the ones that are on Instagram,” said Abigail Jacobs, vp of brand marketing for West Elm.
More from Digiday
Facebook is Buying WhatsApp for $16B
Facebook is purchasing messaging giant WhatsApp for $16B in cash and stock. The deal is being cut for $12B in Facebook shares, $4B in cash and an additional $3B in RSUs for employee retention.
Interestingly, WhatsApp’s founder, Brian Acton, had applied for jobs to both, Facebook and Twitter a few years back and was turned down.
More From Techcrunch
Study: Last Year, Social Ads Proved Highly Effective in Delivering New, Quality Audiences
The “Global Media Intelligence Report” [download page] from Neustar Aggregate Knowledge released this week, found Social was a better bet than display channels for reaching users that can be consistently marketed to. The report is using a “user quality index” as a measure of user “post-ad” interaction, which is a rate at which the acquired audiences are engaging with the brand.
The study reveals that social ads performed 52% better than the 4-channel average in delivering such quality users during Q4.
More from Marketing Charts
With New Publishing Tools, LinkedIn Makes Everyone a Professional Blogger
On Wednesday, the company announced that everyone can now publish personal, long-form content to their LinkedIn profile pages, providing the site’s 277 million-plus users with their own professional blogging platform.
This is an extension of LinkedIn’s Influencer program, which centered around high profile business personalities creating content on their profile pages.
This is of course a great personal branding tool as well as LinkedIn’s way to encourage more engagement on the platform and becoming a player in the content game.
More from Re/Code
Klout to Be Acquired by Lihium Technologies
Klout, the service designed to determine your social media influence, is reportedly being acquire by Lithium Technologies. This seems like a logical fit since Lithium provides social customer experience management software for the enterprise. With the two companies merged, we will hopefully see a more robust and scalable version of Klout Perks – deals offered to influential users based on their Klout scores.
More from Re/Code
Facebook Drops Inline CTA, Adds CTA Buttons To Appear In The Ad With Pre-Selected Calls To Action
There is some indication that Facebook is experimenting with replacing inline Calls To Action (Learn More, Click Here, Download etc) with buttons. So far this change has been rolled out on link posts, but it’s possible other formats will follow.
When creating link posts in Power Editor, you’re now given the option to include a CTA button that can feature one of the following pieces of copy: Shop now, learn more, sign up, book now or download.
They look like this:
Facebook Ad Clicks Set Record in Q4 2013, But Concerns Linger
According to a report by Adobe, Facebook saw an uplift across all engagement metrics in Q4 2013 as compared to the same time last year. The CTRs alone reportedly increased by 365% and total click volume doubled. The concern, however, remains about the social network’s referral volume, which hasn’t seen the same growth. With new platforms like Pinterest and Twitter revving up their advertising offering and higher adoption, Facebook is faced with stiff competition.
Read More on Mashable
Twitter is Testing a Timeline Redesign similar to Facebook’s
A new Twitter profile view design was first spotted by Mashable’s Matt Petronzio, and it signals a departure from Twitter’s classic vertical look. The new profile view is a tiled display of recent tweets and the profile snippet, similar to Pinterest or Facebook’s Paper app. A separate new feature offers pop-up notifications with fields for easy replies for direct messages sent through the platform, and similar notices for RTs and favorites.This more magazine-style web layout would work well with video and rich media formats but also potentially take away some of the engagement since there will just be too many things to distract a user’s attention.
More from Techcrunch
Confide is Snapchat For Business
Confide is a new app, which allows users to send private disappearing messages to each other, similar to Snapchat. The app launched in January and is being touted as “Snapchat For Business.” Unlike Snapchat, Confide only allows text messages, but the main difference is in the way message are displayed and read. Once you tap on an incoming message to open it, you have to swipe your finger across the screen to reveal the message. At no time is the message viewed in its entirety and an attempt to screenshot it will kick you out of the message.
More from BusinessInsider
Facebook to Let Users Choose Their Gender Pronoun Option
Aside from the usual “male” and “female” options, users can choose up to 10 different gender definitions to describe themselves out of more than 50 options, including “cisgender,” “transgender” and “intersex.”
More from Techcrunch
Facebook Launches Paper
Facebook celebrated its 10th anniversary last week and, to mark the milestone, also released this app. Facebook’s Paper app is a curated experience comprised of interesting stories from publishers, brands, and friends. The app is made up of sections such as Tech, Flavors, or Headlines, which users can add to read content on these topics.
The slick interface makes for a beautiful reading experience and is a big step forward towards Facebook’s goal to become a true discovery and content hub.
More from Washington Post
#Esurancesave30 Wins This Year’s Unofficial Real Time Marketing Competition Of The Agencies
The premise was simple: offer people a chance to win $1.5M and they will tweet like no tomorrow.
The company announced on Twitter that instead of forking over $4M for a SuperBowl spot, they would show their spot during the first post-game slot, which goes for a mere $2.5M. Instead of just bagging the savings, Esurance’s agency Leo Burnett used the difference as bait to amass an incredible amount of publicity, fans and website visits.|
The company promised to give the money to one lucky viewer who tweeted the hashtag #EsuranceSave30 within 36 hours after the ad aired.
More from Adweek
On The Other Hand, IFC Spent $1200 To Increase Its Twitter Following By 25% With Clever Tweets And Cross Promotion
The Esurance stunt was of course a huge success, but it cam with a “small” price tag of $1.5M plus agency fees. So what can a little money, knowing your audience, and a lot of mock feminist humor get you instead?
IFC asked a volunteer at a Portland-based feminist bookstore In Other Words, which also happens to be the location where the show is filmed, to tweet during the big game. The brilliant tweets channeled the tone of the show’s main characters and used its own hashtag #FeministBookstoreSaysWhat as well as #Superbowl, #Portlandia, and #Feminism. The network didn’t buy any paid placements to promote the effort, rather relying on their 600K strong Facebook fan base to get the word out. The result was an increase in follower base from 65K to 81K and 8,000 re-tweets.
More from Adweek
No money used at new Marc Jacobs Pop up store – only “social currency
Money can’t buy love never rang so true! The Daisy Marc Jacobs popup store opening in New York’s SoHo neighborhood this Friday will sell you goods in exchange for “social currency” of tweets, Instagram photos, posts, and any other social mentions you can think of.
By snapping photos and posting messages with the hashtag #MJDaisyChain, visitors are awarded with Marc Jacobs-branded gifts when exiting the store. This ranges from perfume and necklaces to even purses (the best Instagram photo of the day will win a handbag). Each visitor then visits the front counter to receive a gift.
More from Mashable
Thompson Reuters Aims To Use Twitter For Sentiment Analysis
The company will use the sentiment analysis from Twitter for its market analysis and trading platform, Eikon. The service will enhance the offering with visualizations and charts based on the data. Looking at the graphics, traders and other Eikon users then will be able to look further into the data to track specific Tweets, people and companies on Twitter.
More form Techcrunch
Google Takes a Digital Stance Against Anti-LGBT Laws in Russia
More from Re/Code
For several years now, the analysis by Forrester Research has been required reading for those trying to better understand social media and social listening/intelligence – and separate what’s real, and what’s hype. It has become an important guidebook for brands helping to choose the right solution to meet their needs.
In 2010, Converseon was named category leader in the Forrester Wave™ Q2 2010 in part because of its data quality.
In 2012, we were named strong performer, specifically citing our social research strength.
Just this past week, the latest report was launched with much acclaim. The Forrester Wave™: Enterprise Listening Platforms Q1 2014 evaluated offerings from the 11 providers that they determined “matter most” in the category and scored them according to a variety of criteria, including data sources, data processing, dashboard functionality, consulting and analysis services, and integration capabilities.
We were very pleased that Converseon was named a Strong Performer and received the highest scores in the evaluation for its data processing, including sentiment analysis (tied), as well as its consulting and analysis services, which received the highest score possible (5 out of a possible 5 points).
We are especially gratified that the areas where we received the highest scores – data processing and consulting and analysis services – are the two pillars that we believe are most essential to take enterprise social listening and intelligence to the next level. Highly-precise, relevant, reliable and actionable data, together with effective consulting services, are critical prerequisites for achieving even greater enterprise adoption and deeper integration into marketing and organizational operations. These are areas where we feel we clearly shined through.
What Forrester emphasized – and what we’ve been focusing on — is something quite important: Converseon is focused on taking social intelligence to the next level for existing and new client programs. Where once we only provided consulting on top of our own platforms, we recognized that many brands already had a a social monitoring platform and were understandably reluctant to rip it out and start again, even if the data wasn’t very effective or the platform didn’t meet all the needs of the organization.
Enter Converseon’s new solution set. Our ConveyAPI technology can work in conjunction with many third party tools to make that data more precise, meaningful, flexible and relevant. It includes emotion, custom classifier creation, and much, much more.
As the Forrester Report states, “(Converseon) also has productized its text analysis tool, Convey, for use on any source of unstructured text. This is a fit for buyers who want to add on Convey as an enhancement to their current platform provider.”
Converseon’s data processing is powered by its award-winning ConveyAPI™ technology (also offered via API through our newly-formed subsidiary, Revealed Context) which leverages machine learning together with advanced bespoke and custom natural language processing (“NLP”) to not only provide the industry’s highest precision, but also the greatest flexibility. It not only “tunes” to specific domains and industries, it allows for the rapid creation of a new and meaningful custom classifiers that can help glean unprecedented insights from social data.
But more advanced data often requires consulting services to help drive adoption and integration. Converseon’s Consulting offerings are designed to help infuse listening across organizations for multiple use cases and help large enterprises redesign business processes to make the intelligence actionable. These also are now available in conjunction with our own, and third party solutions. We simply want to make sure we get the right solutions for our clients and help them maximize the value and impact of the investments they have already made.
These offerings include Social Capability and Valuation Assessments, Employee Enablement Programs, Social Strategy Development and Execution services, among others. Its award winning research services provide a wide range of standard and custom analysis solutions, including Landscape Analysis, Competitive Intelligence, Brand Advocacy Analysis, Purchase Funnel and Customer Experience reporting, campaign effectiveness, among others. Converseon research focuses on the integration of social data with other critical intelligence, such as web analytics, search, sales data and more for deeper and more meaningful insight.
As Forrester recognizes, social listening continues to evolve fast. In our view, the next generation will be driven by much greater precision, customized to specific brands and their challenges, deeper integration into their company business operations and integration with other third party data (search, web analytics, sales, etc) and platforms/applications. These are core to our strategy and pleased that we’ve been recognized again in such a important analysis.
The full report is available (free) here
Facebook: Algorithm Change Affecting Text Status Updates from Brands
In this week’s Newsroom post, Facebook found that engagement with text status updates from brands differs from that with the same post type from friends. Facebook’s Product Manager, News Feed Ranking Chris Turitzin wrote that link share posts deliver higher engagement than posts in which links are embedded in status updates. The social network encouraged brands to use link share posts instead of embedding links in status updates.
More From the Facebook Newsroom
Facebook Will Start Showing Ads in Third-Party Mobile Apps
This week came the long awaited announcement that Facebook will start showing ads in third-party mobile apps. This is, essentially, Facebook building out its own ad network. According to the Product News announcement posted on Facebook’s News Room, the ads will use Facebook’s targeting capabilities to “improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers, and help developers better monetize their apps.” The test is currently rolled out to a small group of advertisers and is targeting a subset of the user base.
Twitter Tailored Audiences
Tailored Audiences are Twitter’s Retargeting tool. This flexible product allows marketers to identify and target users who have already interacted with the brand by either visiting its website or being in the email database on Twitter. Audiences can be further refined based on the specific pages they visited. For example, visitors to the citrix.com homepage can be shown a generic Fan Acquisition ad while those who have visited the Citrix Synergy conference pages can be retargeted with conference related content.
Advertisers would need to partner with one of Twitter’s preferred retargeting partners such as Adara, AdRoll, BlueKai, DataXu, Dstillery and a few others in order to run Tailored Audiences campaigns.
More form Adweek
Twitter’s Direct Response Play: Pens Deal with Mobile Payment Startup Stripe
Twitter is reportedly working on a deal to bring seamless credit card processing to its users. With its ever-growing advertising offering, this is a logical move to appeal to not only Branding but also Direct Response clients.
Interestingly, the company Twitter reportedly chosen to partner with isn’t its former co-founder Jack Dorsey’s Square but Stripe, a payments startup funded by the likes of Elon Musk, Andreessen Horowitz and others.
More from Re/Code
Study: Instagram Is The Fastest-Growing Social Site Globally, Mobile Devices Rule Over PCs For Access
According to a study by the GlobalWebIndex, Instagram is the fastest growing social network, increasing its active user base by 23% in the last six months. It is closely followed by Reddit and LinkedIn as well as Weibo, Yammer, and Badoo – not your usual social giants. Overall, Facebook, YouTube, Google+, and Twitter still remain the world’s most popular social platforms in terms of account ownership and active usage.
More from Techcrunch
Top Mobile Retail Trends The Most Successful Retailers Are Using
Mobile is not the future, it is now. Sales conducted on mobile devices accounted for 20% of all ecommerce sales during last year’s Black Friday. Geo-location combined with coupons, loyalty programs and mobile payments systems are among the top tools used by retailers.
More from Business Insider
This week’s funny spot goes to Old Spice and their ingenious fake websites:
Facebook Acquires Branch to develop a Facebook Conversation Group
This week Facebook announced its acquisition of the link-sharing platform Branch and its sister Potluck. Branch allows users to link to an article from anywhere on the web, add people via email or Twitter, and then publish either on Branch or elsewhere. Potluck is a bite-sized news service that delivers 3 news articles, which you could flick to dismiss or open and share with friends. Both elements are integral in Facebook’s new news oriented strategy so the acquisition comes as now surprise.
According to sources, the entire Branch team will stay in New York and form the new Facebook Conversations group.
More from All Facebook
Facebook May Launch Its Own News Reader This Month
Continuing with the news-centric strategy the social network has been rolling out of late, it is getting ready to launch its own news product, Paper. The Flipboard-like app has been in development for some time now and will likely be mobile only, presumably as not to interfere with other strategies aimed at higher article consumption on the platform.
Paper comes out of years of testing and was originally aimed to replace or significantly change the News Feed. Eventually a standalone product was decided on, according to sources, and is set to launch by the end of January.
More From Re/Code
Facebook Launches “Trending” Topics
Another piece of Facebook news and one that fits perfectly into the company’s news content-filled puzzle is today’s introduction of Trending topics.
Similar to Twitter’s trending topics, but the social network announced Thursday that it will start showing Trending topics in user’s News Feeds. Clicking on a Trending topic shows posts from friends as well as news sources regardless of whether the user has liked them in the past. Of course the algorithm favors posts from friends and “liked” pages over other content.
Trending will live in the top right corner of the screen and has been rolled out to users in the U.S., U.K., Canada, India and Australia. At the moment there are no plans to monetize the feature, similarly to Twitter’s Trending Accounts and Tweets, but it is certainly a possibility for the future.
A Facebook spokesperson noted that trends are identified by “an algorithm that highlights topics that have had a sharp increase in popularity, as opposed to overall volume.”
More from Inside Facebook
Tumblr Introduces @mentions
Tumblr will now have a way for users to better connect with each other by mentioning their usernames in posts. Similarly to Twitter and Instagram, this function is facilitated by adding “@” before the person’s username. Being mentioned this way will trigger a notification to the user being mentioned.
This could potentially be a useful tool for brands to engage with influencers or ask for permission to re-post fans’ content.
More From NBC News
MomentFeed uses Instagram to Create Facebook Ads
The hyper local marketing agency created an ad unit comprised of the client’s Instagram photos as well as customer photos tagged with the location of the business. The semi-programmatic ad unit pulls in the cross streets, store manager’s name, and neighborhood to further personalize the ad, which will be geo-targeted to an area close to the business location. So far the ads are getting 10 times the click-though average for retail on Facebook, according to MomentFeed’s CEO Robert Blatt.
Although user-generated photos are only available if the consumer who posted the photo has his or her privacy module set to public, MomentFeed should not use people’s photos without their consent. Services like Percolate have similar features but have also worked out a system to seamlessly and easily solicit users’ approval to use UGC in brands’ posts.
More from Adweek
I’ll leave you with this week’s comic courtesy of Re/Code:
Yahoo Reboots Ad Business in Attempt to Own Ad Tech
Marisa Mayer used her Consumer Electronics Show Keynote to announce some important changes at Yahoo. She introduced her plans to make Yahoo a serious player in the online ad space, taking on the the giants like Google, AOL, Exchanges, and Social networks. Yahoo’s new advertising arm – Yahoo Advertising – will consist of a suite of advertising solutions including Tumblr as the social component, Yahoo publishers as Display and Native, Yahoo Exchange, mobile, and Search. All these services will be available through the unified interface called Yahoo Ad Manager.
More from Adweek
Tumblr Sponsored Posts will be powered by Yahoo Advertising
Surprisingly to brands and critics, Tumblr audiences have generally reacted positively to the introduction of Sponsored Posts. Now, Yahoo will add a bit of big ad network sophistication to the Tumblr Ads solution with features like Tailored Audiences, A/B testing, and Analytics. A study by Adobe Digital shows that referral traffic is low at the moment but as these solutions scale and become available to more advertisers via Yahoo’s new Ad Manager, we can expect a lift in fan acquisition, engagement, referrals, and maybe even DR metrics.
More form Social Times
Pinterest Buys Visualgraph – A Startup That Analyzes People’s Pins
Many companies are working on developing image analytics solutions and Pinterest understandably, decided to have its own. The social network announced their acquisition of a tiny shop called VisualGraph – a machine vision company that had developed technology around online shopping. Founder Kevin Jing helped develop Google’s first image processing application in 2004.
More from Search Engine Watch
Study: Pages that showed organic reach growth in December also used advertising
Following in the footsteps of Facebook itself admitting the decline of organic page reach, a study of 1000 brand pages conducted by a social media analytics company Locowise revealed that the pages whose organic reach grew in December, did combine organic and Sponsored Story posts.
In addition to working on continually increasing ad revenue, Facebook is hard pressed to stay relevant and to maintain, if not keep improving, engagement on site. So it is only logical that content related to news or coming from friends of fans would take precedence over organic brand content. Brands will increasingly have rely on advertising to reach their own fan bases as well as new segments.
More from Inside Facebook
Biz Stone’s New Startup, Jelly, just launched and there is ALREADY a comic about it!
Jelly is a mobile-first and visually-based Q&A forum where questions are publicly posted and can be answered potentially by anyone from you aunt to a top industry insider. According to Stone, Jelly aims to bring more empathy into the world by encouraging people to answer questions from others. The app also allows users to ask questions though pictures.
More from Tech Crunch
HAPPY NEW YEAR!
2014 may be starting off cold, but we have some hot new solutions and innovations to help you keep your social media resolutions.
2013 marked a dozen years here at Converseon helping leading brands harness the power of social media and intelligence in their organizations. But the best is yet to come.
We have been hard at work expanding our social consulting and research capabilities, while launching new and innovative social intelligence solutions designed to help our clients meet the next generation of challenges and opportunities. And there are many.
For many organizations, 2014 will be the year to really move beyond just “likes and retweets” to truly integrate the power of social across the enterprise. For many, the basics have been done or in progress. Now it’s time to help move the organization along the social media maturity curve to drive greater value. And that’s what we’ve been hard at work helping clients to do.
We have launched a range of new and innovative solutions to help you meet your social media resolutions, which for many companies may include:
Resolution 1: Get Serious about Precision Social Data
Not content with the quality of your social listening data? You are not alone. The truth is most social monitoring data simply hasn’t been good enough to glean true insight and, far too often, lives in a silo. But no more!
- Converseon’s new Conversation Analyzer™ platform works in conjunction with our own and many third party social monitoring tools to allow for unsurpassed precision, flexibility, reliability and meaning. Want to isolate sentiment or emotion in the pre-or-post purchase stage? Perhaps separate facts from opinion? Analyzer allows you to create an unlimited number of custom classifiers rapidly and accurately. The platform’s flexibility means that it can also work on top of your current installations to make the data simpler and more measurable.
- Powering this solution is our-award winning ConveyAPI™ technology (provided through our new subsidiary, Revealed Context). Dataweek named ConveyAPI The Top Innovator in Social Data Mining for its ”ability to provide near human-level precision at the speed and scale that only software can provide.” Finally, bespoke and custom Natural Language Processing comes to social listening!
Resolution 2: Know Thy Social Customer
More precise data opens a wide range of opportunities for social research, including brand advocacy measurement, brand health/tracking and more. One of our more exciting new solutions enables brands to map and understand customer perception and experience along each step in the purchase funnel. What language is (and isn’t resonating)? Where are the content gaps? Where are the opportunities? This solution evolved out of proprietary research we conducted in partnership with the Advertising Research Foundation (ARF). A limited supply of the study, Digital & Social Media in the Purchase Decision, is available on a first-come, first-serve basis. Just email us with a request.
We are also taking Social CRM to a new level and can help you understand your individual social customers even further by mining social conversations to append to your customer and prospect databases. All we need is name and email address and we can provide full social footprint and social interest data based on individuals’ social conversations. This is a powerful solution that helps marry social data with CRM capabilities to better maximize the value of customer and prospect databases in new and exciting ways. It is a new application of social for demand generation in an era of greater “one-to-one” engagement.
We offer our more than decade of experience together with proprietary IP, frameworks and solutions to ensure we provide the right and optimal solutions to meet your needs, period, and help maximize the value of the investments you have made. Top industry leaders, like, Jane Quigley, who joined us as Chief Client Officer, and Erin Tavgac, who joined us from NM Incite / McKinsey play a hands-on role ensuring success. Our consulting offerings continue to drive strong demand, especially around Social Media Capability Assessments, Social Media Value Analysis, Social Customer Service Integration, and more.
Are you resolved to take your social strategies to the next level in 2014? If so, we are here to help. Just simply let us know a convenient time to discuss and we’ll show you how our solutions can help you maximize the value of social in your organization.
In the meantime, we wish you a healthy, prosperous (and warm) 2014!
Study of Social Network Usage Reveals The Platforms Most Used in Tandem
The Pew Research Center’s Internet & American Life Project has released the results of its latest survey of social networking usage among online adults in the US. The report involved 5 major platforms – Facebook, Twitter, Instagram, Pinterest, and LinkedIn – and revealed that more respondents use more than one platform. The study uncovers some interesting findings on “reciprocity” between the social networks.
The highest “reciprocity” exists between Twitter and Instagram. The report found that 53% of Twitter users are also on Instagram. The same portion of Instagram users are also using Twitter. Surprisingly, Twitter users are less likely to double as Pinterest users (34%) than as LinkedIn users (39%). There is also a lower correlation between Instagram and LinkedIn – about 30% and the reverse relationship is even cooler – only 24% of LinkedIn users are on Instagram.
Download the complete study here
Flipagram Posed To Take Over Your Facebook Newsfeed: How Can Brands Leverage the App
Flipagram enables you to make short image slideshows with soundtracks of your choice. Videos are between 15 and 30 seconds long, and you can pull photos from Facebook, Instagram, and your phone. Completed videos can then be shared on social media.
Here is an example of a flipagram I created in about 5 minutes:
This out of-the-box yet novel format is an easy fit for brands and marketers racing to create fresh content for their social media properties. Existing photos can be repurposed, re-mixed or introduced to new audiences – slideshows compiled from your Instagram feed would make engaging Facebook posts and, likewise, flipagrams of branded imagery can be uploaded to Instagram, Twitter, or Youtube. At present there is no video option.
More from AllFacebook
Three Big Privacy Changes Brands Need To Be Ready For in 2014
1. California’s Do Not Track rule takes effect
Mainly concerns publishers, making compliance especially tricky for those who use a host of third party partners from analytics to ad serving. Since publishers can’t guarantee that all partners comply, there is a high chance for them to come under fire from the FTC and consumers.
2. Europe will push tougher oversight in U.S.
In the wake of the NSA scandal’s revelation alleging that European citizens may have been spied on by, Europe will try to enforce stricter rules on US websites, brands and agencies.
3. Both industry and federal enforcers will crack down.
Self-regulation and successful campaigning on the part of the ad tech industry has so far mostly staved off government involvement in online behavioral tracking. However, The BBB is under pressure to start penalizing companies such as site publishers and ad networks that don’t provide real-time notice – the standard Ad Choices icon – to users when collecting data for behavioral advertising.
More from Adage
Facebook Rings In The New Year With A Lawsuit
Two Facebook users, Matthew Campbell and Michael Hurley, filed a lawsuit against Facebook for allegedly using the data in their private messages for advertising. The duo claim in their filing that “… Facebook never intended to provide this level of confidentiality. Instead, Facebook mines any and all transmissions across its network, including those it labels ‘private,’ in order to gather any and all morsels of information it can about its users.”
Facebook’s response was that it is planning to defend itself “vigorously.”
More from Re/Code
The Team Behind AllThingsD Launches Their New Venture, Re/Code
The famed duo of Kara Swisher and Walt Mossberg who built the AllThingsD brand of quality tech journalism and conferences unveiled their new venture – Re/Code on Wednesday.
Backed by NBCUniversal News Group and Windsor Media, an investment firm run by former Yahoo CEO Terry Semel, the new website aims to cover the same gamut of topics ranging from ad tech to bio tech with an added editorial and financial control, which the co-editors hint at in their opening interview.
‘Tis the season for New Year’s resolutions and one-week long gym bursts full of hope and a sense of accomplishment. Here is a look at some of the iconic women of the old days getting their weights on:
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