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Facebook to Introduce Free Payments Through Messages:

Look out Venmo and PayPal, Facebook just launched an easy (and free) way to send money to your friends through the Facebook messenger app.  Facebook is not new to transactions – in fact it processes over 1 million payments a day through its ads and games platforms.  A rep says Facebook’s not looking to monetize payments, but instead make messenger an even more useful tool for Facebook users.

Check out this demo to see how it will work:

More in this TechCrunch article


Facebook Providing Advertisers with Big Data

Facebook has been notoriously private with its user data.  They just announced that through select partners, they will be scanning through your status updates and providing that information to brands.  They are very much stressing that this is totally privacy-friendly.

FB-data-pic Friend to Friend Payments over Facebook, Facebook User Data Becomes More Available & More

More information available in this Mashable article


Best Practice for Social Media Best Practices

We absolutely agree with this article.  There are so many best practices and tips for driving social engagement floating around – tweet during commute times, make sure you have a call to action, include an image in your Facebook posts – that it’s hard to know which to believe.  Some of these best practices do prove to be true time and time again for most of our clients; however, not all brands and not all social channels are created equal.  You should run multiple tests to see how and when to best engage with your audiences.  But remember, it’s only a true test if you actually go back and measure the performance.  If you say “let’s go ahead and try a tweet on a Sunday evening”, then make sure you go back and see how that Sunday tweet performed compared to your averages.

More info from this Social Media Today article


Social on an Apple Watch

At first, people found it hard to believe that anyone could watch video on a screen as small as an iPhone.  But what will social media look like on an Apple watch?  This TechCrunch article has some demos of what Facebook, Twitter and Instagram will look on the 38 or 42 mm screen:

apple-watch-event0304-300x199 Friend to Friend Payments over Facebook, Facebook User Data Becomes More Available & More


What Happens in 35 Days?

Pop Quiz: What was Angry Birds able to do in 35 days that took the telephone 75 years to do?

The answer: Reach 50 million users.

techspread Friend to Friend Payments over Facebook, Facebook User Data Becomes More Available & More

With adaption to technology happening faster than ever, what does this mean for the growth of your start up?  Or more importantly, how quickly will the next best thing come along and take your share of market?

This WSJ article provides an interesting perspective.

rethink Are you going to Re:Think 2015?Converseon will be at the Advertising Research Foundation’s Re:Think 2015 Conference from March 16 – 18 at the New York Hilton in NYC. On Monday, Tuesday and Wednesday, we’ll have a presence at the exhibition hall, with Converseon staff ready to walk you through our reporting and services, as well as demos of Conversus, our proprietary text analytics software.

Our CEO, Rob Key, and VP/Partner of Business Insights and Consulting, Erin Tavgac will be presenting at 4pm in Sutton South, 2nd Floor on how, “Social Intelligence is Now Predictive! Now What?”. Please join Rob and Erin for a spirited discussion on how all of this data your collecting is already telling you what’s going to happen next.

Should you go to Re:Think? (from the Re:Think 2015 website)

  • If you are grappling with how to drive overall marketing performance measurement and ROI …
  • If you are seeking research on how advertising works in a multi-platform world …
  • If you are dedicated to empowering the researcher of tomorrow to inform strategy and deliver results …
  • If you want to rethink and reinvent yourself, your team and your contributions

At Re:Think 2015, Re:Think 2015: Where Leaders Ignite Growth, hear best practices around how and when to measure performance. See the results between the best and rest. Share your greatest needs and leave with an actual task list ready to implement back at the office.

Register for Re:Thing 2015 here.

Have any questions? Ping us on Twitter or Facebook. Looking forward to seeing you all at Re:Think 2015.

Categories: Industry Events

Instagram Now Offers Clickable Ads

Until now, ads on Instagram weren’t clickable, which meant users could not directly purchase, sign up or learn more about the advertised product.  Instagram just announced that clickable ads are here in the form of a carousel, allowing users to swipe through multiple images before ultimately landing on the link.  Example of the scrolling feature:

Instagram Instagram Ads Now Clickable, Reddit Donates to Charity, Facebook Pushes for Paid Viewed Impressions, and Millennial Data

This new feature opens Instagram up as a potential channel for brands looking to drive more than awareness.  But before you add it to your media plan, remember to build in some time for the Instagram CEO to review and approve your ad before it can go live.

For more: TechCrunch’s article


Reddit Donates 10% of Ad Revenue to Charity:

reddit Instagram Ads Now Clickable, Reddit Donates to Charity, Facebook Pushes for Paid Viewed Impressions, and Millennial Data

Reddit has done a tremendous job over the years fostering a true sense of (anonymous) community.  Whether you can’t wait to discuss a new video games, want to check out cute kitten pics or are ready to enter into a political debate, there’s a subreddit waiting for you.

The platform has stuck to his promise of donating 10% of its 2014 ad revenue (nearly $8.3 million) to charity.  In true communal form, redditors have voted for the 10 charities who will receive the donation.  The top three charities are Electronic Frontier Foundation, Planned Parenthood and Doctors Without Borders (USA).

For more: TechCrunch’s article about the donation and List of Winners


Facebook Says Advertisers Should Only Pay For Ads That Actually Get Seen

Brands have become increasingly annoyed with Facebook’s ever tightening algorithm, which has now made it nearly impossible for a company’s organic posts to be seen by its followers.  But there’s one thing Facebook does that advertising companies can’t argue with: they feel strongly and are pushing for the industry towards the concept of paid viewed impressions versus paid served impressions.

Now that’s an idea that should leave digital marketers happy.

FB Instagram Ads Now Clickable, Reddit Donates to Charity, Facebook Pushes for Paid Viewed Impressions, and Millennial Data

For more: TechCrunch’s article


Informative Data on Millennials:

The Millennial generation is the largest in US history and are quickly approaching their prime working and spending years.  If you are marketing to consumers born between 1980-2000 (which you likely are), take a look at this study and infographic from Goldman Sachs.  It has information ranging from when millennials are marrying, to their affinity for technology, to how dedicated they are to wellness.   Some of our favorite points:

  • 34% of 18-35 year olds turn to their online networks for making purchasing decisions (v. 16% of 35 years and older)
  • 38% of Millennials will post on social media to share with others their thoughts on a service, product or brand (v. 11% of boomers)
  • 57% of millennials compare prices in store

Goldman-infographic-1024x680 Instagram Ads Now Clickable, Reddit Donates to Charity, Facebook Pushes for Paid Viewed Impressions, and Millennial Data

For the full report, see Goldman Sach’s: Millennials Coming of Age

Data – you have to love it.  Especially when Twitter, Facebook and Google visualize it so well.  These platforms show us exactly what went on during the Oscars:

Overall, viewership and Twitter chatter declined, but Facebook discussions grew:

There were 16% fewer viewers this year and a shockingly 47% decrease in tweets to just 5.9 million.  Perhaps there were less tweetable moments this year (the famous selfie last year sparked an astonishing 3.3 million retweets alone), but Facebook users found even more to chat about this year.  Facebook posts and activity grew 129%, reaching 58 million.

Read more and check out a great video showing the Facebook chatter in this Business Insider article

See when movies were discussed on Twitter:

Although there was a dip from last year, there was still plenty of buzz.  Twitter created a minute by minute chart of when the nominated films were discussed on Twitter throughout the ceremony:

Twitter-Oscar-Graph-1024x543 What happened in social and online during the Oscars?

Go here to replay the race and to interact with the data.

Google Data:

Google has also released data on search inquiries throughout the ceremony along with some notable facts.  The report shows that mobile is still king and people will watch hours upon hours of awards coverage long after the big event, giving brands the opportunity to shine for months after.

Google-Oscar-Graph-1024x543 What happened in social and online during the Oscars?

Check out Google’s full report here

Who won?

So which brand took home the trophy?  Lego has been doing a tremendous job in social this year (check out this Social Baker article for more).

Any brand that can make Oprah this elated must be doing something right:

Oprah What happened in social and online during the Oscars?

For some of the best Oprah-related tweets of the evening, read this USA Today post.

smw-new-york Converseon at Social Media Week New York!Erin Tavgac, our Partner who leads the Consulting and Insights Group, will be participating on today’s “THE ROI OF WOM: A FIRST LOOK AT “WOMMA’S RETURN ON WOM” BRAND DATA STUDY” panel, at 9:30am at Highline Stages – EXPLORE, 441 West 14th Street
New York. This panel centers on a study we developed for WOMMA, which answers the following questions:

  • How much of a brand’s sales are driven by WOM?
  • Does WOM amplify marketing and, if so, by how much?
  • How do the impacts of online and offline WOM compare?
  • What are the best practices for including WOM in marketing mix models?
  • How do WOM and paid impression compare in their power to drive sales?

Erin will also be participating in Thursday’s Brandwatch event, “TAKE COMMAND OF YOUR DATA: HOW TO STRATEGICALLY USE SOCIAL LISTENING IN BUSINESS” from 10:30am to 12:30 pm also at Highline Stages – EXPLORE, 441 West 14th Street, New York. Erin will be leading the Q&A section on Making Sense of Sentiment. This discussion will focus on evaluating which social insights are perceived as useful, or even credible. Over the past year, a critical eye was cast on the validity and nuances of sentiment analysis, specifically in the social data arena. In the final segment of this event, Erin Tavgac from leading social strategy and analytics company Converseon, aims to clear up some of the confusion surrounding sentiment analysis.

Hope to see you there!

Tweets in Google Search Results

In last week’s post, we shared that promoted tweets will soon be pushed to other platforms and sites, starting with Flipboard and Yahoo Japan.  Tweets will also soon be available with Google search, potentially greatly furthering the reach of your 140 characters.  Our search team weighs in with the high level pros and cons of this integration:

  • Pro: Quick and Fresh Brand Messaging – As you tweet news and messages Google will be able to see it instantly.  If you link Twitter profile to your website and vice versa these tweets can start appearing on both branded and unbranded search queries.  This provides a quick way to bring your message to a very large audience.
  • Con: Brand Reputation Management – The flipside of having tweets appear in search is that negative messages can appear when a search is conducted for your brand or on unbranded searches.  It is important to ensure your brand is tweeting regularly and proactively messaging about any negative press to manage the potential negative exposure.
  • Pro: Inbound Links and Brand References – Tweets that contain links or references to your brand and/or website helps the ranking of your website as a whole.  When twitter was integrated into Google before it was a valuable tool to generate fresh, topically relevant links/mentions to your site.

For more – Mashable’s Twitter Struck a Deal with Google

If you’d like to discuss this further with our search team, please email: info@converseon.com


75% of Americans now have a Smart Phone

If you’re still carrying around a flip phone, you are in the minority.  A recent report shows that smart phone penetration has reached 75% of Americans.  Why have we turned “Smart”?  The answer – apps.  Lots and lots of Apps.  Users are downloading and spending more time on apps than ever before.  A July 2014 Nielsen study also showed that the time spent on apps was on the rise, with a 31% year over year increase.

Interestingly, but not really surprisingly, out of the hundreds of thousand available, Facebook and Google are dominating the space, accounting for 8 out of the top 10.

Smartphone-apps Tweets in Google Search, Smartphone Usage Growth, Facebook Influencers, and Love-Filled Social Conversations

With the adaptation of smart phone and countless daily app downloads, some things to keep in mind:

  • Always think mobile first – for your new website, your social media content, your ad copy…assume your target audience is on their phone
  • Make sure your app is differentiated and has a unique value prop from all the others in the app store.  And like with any social channel or new product, make sure you promote it across other platforms

For more – Social Media Today’s Smart Phone Reach 75% Penetration and Nielsen’s Smartphones: So Many Apps, So Much Time


Facebook Patents Influencer Identification

It makes sense that brands would want to tap into influencers in social media.  Whether it’s a teenage Vine celebrity, a well-respected Physician on a medical blog, or a pro-athlete with a million followers, there’s a clear value in having them positively engage with or talk about your brand.

Facebook recently announced a patent for identifying experts and influencers.  It seems fairly straight forward – it helps find people whose content is quickly shared by lots of people.  But don’t forget that quality > quantity.  As with identifying influencers purely based on their number of followers, this method requires additional analysis.  What kind of content does the influencer produce?  How do they engage with their audience?  Do you want your brand affiliated with ALL the content they produce, not just the content relevant to your industry?  Until Facebook develops a way to computerize gut checks, we highly recommend some manual checking as part of the influencer identification process.

Image-Facebook-influencer Tweets in Google Search, Smartphone Usage Growth, Facebook Influencers, and Love-Filled Social Conversations

For more – AdWeek’s Patent Identifying Experts and Influencers


Social Media on Valentine’s Day

Love was in the air on Saturday – it was also in your social feeds.  More than 311,000 conversations on social media focused on Valentine’s Day.

Valentines-Day-infographic Tweets in Google Search, Smartphone Usage Growth, Facebook Influencers, and Love-Filled Social Conversations

For the full infographic, see AdWeek Article

Decline in New Monthly Active Users

Twitter-chart Twitter has been making headlines lately. Here’s a roundup of why:

Facebook recently released impressive user growth numbers (hitting a staggering nearly 1.4 billion monthly active users).  Unfortunately, Twitter is not having such luck.  Without a stream of new potential clients and customers, will advertisers take their spending elsewhere?

For more – TechCrunch: Here’s Twitter’s Slowing User Growth In One Chart


Promoted Tweets Go Beyond the Twitter Platform

One way to combat the decline in user growth is to make promoted tweets available outside the Twitter platform.   Tweets are already seamlessly integrating into other properties and channels, so why shouldn’t promoted tweets be as well?  Soon, promoted tweets will be pushed to Flipboard and Yahoo Japan.  This could be a great way to reach and distribute content to audiences outside of Twitter users.

Flipboard Twitter has been making headlines lately. Here’s a roundup of why:

For more – TechCrunch: Twitter’s Promoted Tweets Can Now Run On Other Websites and Apps——————————————————————————————————————————————————————–

Simplified Promoted Tweet Buying

For a small business, learning the ins and outs of the promoted tweet buying platform and the different targeting options can be a little daunting.  Twitter just released a more simplified approach.  Small business owners can quickly promote a tweet from their analytics dashboard which will automatically target users that are similar to existing followers.

SM-Tweet-Pic Twitter has been making headlines lately. Here’s a roundup of why:

For more – Mashable: Twitter launches new advertising tool for small businesses


Verified Accounts at a Low Price of $1

A verified account currently denotes authenticity for brands and celebrities.  There are now rumors that anyone can buy the small blue check next to their handle for as low as $1.  Certain verified users are already feeling that the coveted verified account is already too easily attained.

Verified-Account-Pic Twitter has been making headlines lately. Here’s a roundup of why:

For more - Mashable: Will Twitter let users pay for verified accounts?


Friendly Reminders

Friendly-Reminder-Pic1-300x298 Twitter has been making headlines lately. Here’s a roundup of why:

Twitter’s CFO’s account was compromised this week, reminding us all that hackers (in both human and computer form) do exist.

For more – USA Today: Twitter CFO’s account compromised

A woman was fired from a new job before even starting, all because of a tweet.  Unless you’ve opted to make your tweets private, please remember that your tweets are public and anyone can see them.

For more – CNET: Woman says she was fired via Twitter (before starting job)

Facebook remains on top:

Blog-1-Facebook-pic Social Media News This Week: Facebook, Twitter, LinkedIn & Snapchat

Facebook continues to have the most active monthly users of any social network.  Their latest stats show that there are nearly 1.4 billion monthly users, of which over a third access Facebook solely from a mobile device.

What does this mean for you?  Despite the long standing rumors that Facebook will soon be dethroned, your audience could very well be growing on this platform.  It also acts as a friendly reminder that the need for mobile friendly content continues to rise.

For more Facebook stats, visit: Mashable: Facebook by the numbers and TechCrunch: Facebook mobile


Twitter Releases New Functionalities:

Twitter announced two new functionalities this week, which continue to keep it competitive in the social network space:

-          Native video: Users can now capture, edit and share videos up to 30 seconds long directly from the mobile app.  The introduction of Vine meant a launch of new social media celebrities, some of which are even paid by brands.  What stardom or brand opportunities exist with these longer form videos?

-          Group DMs: Users can now have group direct messages with up to 20 followers at a time.  Most interestingly, the users don’t need to follow each other, which will put a smile on any PR professional’s face.

Check out this video from Twitter on Group DMs:

Or read more from Entrepreuner.com


LinkedIn continues to prove it’s more than just a place to find a job

5779995446_94693627ab_o Social Media News This Week: Facebook, Twitter, LinkedIn & Snapchat

When LinkedIn first launched, it was viewed as the “professional Facebook” where companies could post job openings. Then brands realized it was a place to engage with more than just job candidates (who can forget Citi’s Professional Women’s Network or AmEx’s OPEN forum for small business owners?). Now, could it become the world’s biggest blog?

The publishing platform is now available to 230 million members in English speaking countries. This means 230 million people now have the ability to publish longer form content to their profiles and push it out to their networks.

Imagine the number of times LinkedIn will now appear in your search results, driving to 230 million users’ posts.

Read more from Tech Crunch


Facebook, now with Yelp and FourSquare appeal:

Facebook just announced place tips, which strives to show its users “fun, useful and relevant info about the place you’re at”. Once you have the feature turned on, you can see things like photos of your friends or the popular menu items of the restaurant that you’re near.

Although Facebook reps say that there are no advertising or brand tie-ins yet, there are countless opportunities for brands to tap into this feature. Who could resist an instant coupon for the nearby museum or a buy one get one free deal to the late night pizza place after an evening out with your friends.

For those of you in NYC, check out some of these locations, which will be testing beacons to help show you the right tips for the right place: The Metropolitan Museum of Art, Dominique Ansel Bakery, Strand Book Store, the burger joint at Le Parker Meridien Hotel, Brooklyn Bowl, Pianos, the Big Gay Ice Cream Shop and Veselka.

For more info, check out this video:

And this announcement from Facebook


Snapchat – What will you Discover?

This week Snapchat rolled out Snapchat Discover, which takes a huge step to bringing its audience high quality, editorial content. Think of it as an incredibly easy way to see fresh content from some of the world’s best editorial teams.

Watch this video to get a peek of the new feature:

This feature gives brands yet another way to deliver content. But as with any platform, brands should focus on creating content that brings value and builds a positive relationship with its users.


Just a few other things of note:

Converseon is featured in new segment on how social analytics  are now becoming quantitative and predictive. ‪http://ow.ly/HyOMl

From MediaPost: This week’s announcement of the partnership between Analytic Partners, The Keller Fay Group and Converseon Team To Integrate Social, WOM ‪http://bit.ly/1y2A83H

Want to join us in the conversation?

Converseon will be speaking and participating in the following events:

Social Media Week (New York), February 24, 2015 (9:30-10:30 a.m.)
The Impact of Social and Word of Mouth on Sales (WOMMA Study)

ARF Rethink Conference (New York)
Social Data is Now Predictive!  Now What?

As always, we welcome your feedback and contributions.

Big-Data 2015:  The Social Intelligence (Predictive) Tipping Point Has Arrived!

It has happened. Finally. Social intelligence has now been demonstrably proven in multiple studies to be not just qualitative and reactive, but now quantitative and predictive! The impact is nothing short of transformative to market research, insights, business intelligence and more in 2015, as social listening data can – and is – being mainstreamed into operations across enterprises.

How did it happen?  The development of new filtering and sentiment technologies (with high recall, precision and custom classifiers) together with more sophisticated modeling and new ways to segment “who” is talking has created the breakthrough as validated in several key studies.

While the power of social listening has been validated, it’s important to note that not all social listening data is the same.  Converseon, together with its award winning sister text analytics company, Revealed Context, uses advanced proprietary filtering technologies to provide the precision, recall and relevancy required to power these models.  The data can either be supplied by clients or supplied directly by Converseon.

Want to learn more about the social intelligence tipping point and its new applications to brand and business research and intelligence?   Feel free to contact us directly at sales@converseon.com

Just a few other things of note:

Converseon featured in new segment on how its social analytics offerings are now becoming predictive. ‪http://ow.ly/HyOMl

From MediaPost: This week’s announcement of the partnership between Analytic Partners, The Keller Fay Group and Converseon Team To Integrate Social, WOM ‪http://bit.ly/1y2A83H

Want to join us in the conversation?

Converseon will be speaking and participating in the following events:

ARF WEST (San Francisco), January 28-29, 2015
How Social and WOM Data Can be Used in Marketing Mixed Modeling

Social Media Week (New York), February 24, 2015 (9:30-10:30 a.m.)
The Impact of Social and Word of Mouth on Sales (WOMMA Study)

ARF Rethink Conference (New York)
Social Data is Now Predictive!  Now What?

As always, we welcome your feedback and contributions.

Moran_3E_COVER-230x300 Search keeps changing--and social is a big reason whyBill Hunt and Mike Moran are launching the third edition of our best-selling book Search Engine Marketing, Inc. today, and so much has changed since the first edition came out in 2005. Back then, it was a revelation to folks that search marketing might be more about marketing than search–and that return on investment might be more important than optimizing a <title> tag.

Since then, just about everyone has grown to realize that search gives you a way to reach customers that nothing else can–they raise their hand and say “market to me” at their moment of need. And as search has become more and more important in the scheme of things, some people have constantly said that “SEO is dead” just because optimizing title tags doesn’t give you a #1 result anymore.

What’s really happening is that, over time, search engines have become adept at recognizing real quality in content–not just in their organic search results, but in paid results, too. In Mike’s speaking engagements, he loves to ask for a show of hands on how many people never click on paid search results. About half the room usually raise their hands, which is hard to believe, given that about one-quarter of all search clicks are on paid results. What’s happening is that paid search results are becoming so good that people no longer recognize that they are paid–they assume that if it was relevant, that it just couldn’t be an ad.

Organic search results are of much higher quality now too, because the ranking algorithm is not so easily gamed. In addition to the importance of attracting links to your content, you also must pass muster with social communities who share the “good stuff” and with secret panels of human raters who judge your content’s quality. And social media content itself is such a huge part of what people expect to see–we no longer get a sea of blue links on the search results page, the way we did only a few years ago.

Search and social have both combined into larger movements of content marketing and influence marketing, where working across search and social is the only way to succeed. And that makes sense. Yes, you must be found when people are looking for you, but you must always have ways of reaching out with quality content to those who don’t yet know to look.

As he looks back on almost 10 years since Search Engine Marketing, Inc. first debuted, Mike never would have been able to predict the developments that we have seen. Social media consisted of nothing more than blogs, and it often took a month for a change to a web page to show up in the search engines. What we could predict, and did, is that search marketing would always revolve around strategic satisfaction of your customers, not tactical tricks to rank #1. Instead of stuffing your content with keywords, think of it as using your customer’s language. Instead of buying links, try creating and promoting quality content to attract links and social sharing. Instead of chasing the search algorithm, instead focus on your competitive differentiation and provide content that attracts the customers with the problems you can help solve the best.

Yes, many things about search have changed–that’s why we have needed to write two more editions–but some things stay the same. If you focus on helping your customers to solve their problems, your content will attract them and enough of them will stick around to buy from you. That is what search marketing has always been, and always will be.

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