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Facebook Introduces “Live” Streaming

Facebook launches “Live” video feature for streaming videos, but only for certain verified accounts. Celebrities and other select verified accounts can now start a live broadcast that is posted on their News Feed, watch comments in real-time, and make the recording permanently available for viewing or delete it after the streaming ends. This feature will allow people to connect with their large number of fans on Facebook, with commenting that is kept at a steady pace to make interacting easier. Facebook notifies you when your friends start watching a live broadcast and also notifies the broadcasting celebrity if any other verified account watches it.

What do you think about “Live” video feature by Facebook? Share your thoughts with us.

Learn more about it from this article by TechCrunch.

Blog-60-Facebook-Live Facebook’s “Live” Streaming, Wildcard’s Revived News-Reading App, and Snapchat’s Travel Mode

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Wildcard Revives News-Reading App

Launched later last year, Wildcard reincarnates itself to provide a more user-friendly news-reading experience. The app combines articles, photos, and videos about the most important stories of the day and other topics relevant to its users sourced from different publishers. Various sources for information gathering used by Wildcard include articles from blogs and newspapers, websites, and videos from YouTube and Vimeo.

Stories are presented based on their overall importance relevance to the readers. You can follow news stories based on your interest, receive push notifications when there’s an update, and share the stories via other social platforms. The app is available on the App Store for anyone to try for free.

Have you checked out Wildcard for reading news? Share your experience with us.

Learn more about it from this article by TechCrunch.

Blog-61-Wildcard-App Facebook’s “Live” Streaming, Wildcard’s Revived News-Reading App, and Snapchat’s Travel Mode

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Snapchat Introduces Data Saving Feature

Snapchat introduces data saving feature with the new travel mode, helping users avoid expensive roaming charges or overcharges on data plans. This lets Snaps, Stories, and Discovery content to load only when you tap on them, rather than loading automatically when the app is opened. To activate the travel mode, tap on the Snapchat icon at the top of the camera, go into Settings and open Manage Additional Services, and toggle it on.

Have you tried out Snapchat’s new travel mode? Share your experience with us.

Learn more about it from this article by TechCrunch.

Blog-62-Snapchat-Data-Saving Facebook’s “Live” Streaming, Wildcard’s Revived News-Reading App, and Snapchat’s Travel Mode

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Facebook Introduces New Security Checkup

Facebook introduces an updated “Security Checkup” tool that provides users better security management for their Facebook accounts. Featured at the top of the News Feed, this security check leads you to a list of all devices and apps where you are logged-in once you click “Get Started”. This way you can easily remove any apps or suspicious devices from your account. Login Alerts, another feature of the new security system lets you know when anyone tries to log-in to your account from an unfamiliar device.

The last part of the security checkup contains a list of tips on ways to improve your password as well as the option to change your password, if you deem necessary. This is yet another step by Facebook to assure you that your privacy is important to the company.

Have you got your Facebook account checked using the new security checkup yet? Share your experience with us.

Learn more about it from this article by Social Media Today.

Blog-57-Facebook-Security Facebook’s New Security Checkup, Instagram on Hootsuite, and More

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Hootsuite Integrates Instagram

Hootsuite announces Instagram integration enabling users to schedule and publish content, monitor and engage with audiences, and create team workflows. To manage Instagram from your Hootsuite dashboard, simply add the Instagram account to your Hootsuite dashboard and set up streams to monitor and engage.

Have you checked out Hootsuite for Instagram account management? What do you think about it?

Learn more about it from this article by Social Media Today.

Blog-58-Hootsuite-Instagram1 Facebook’s New Security Checkup, Instagram on Hootsuite, and More

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Parents Rely on Social Media for Parenting Tips

Social media is trending in every way and different sets are audience are using it to their benefit. A recent study by Pew Research Center on Americans of nearly 2,000 mothers and fathers, revealed that 75 percent with children under 18 years of age depended on parenting social media websites and groups for advice. The study also found that mothers were more supportive of other parents in comparison to fathers.

In terms of the platforms that parents go to for parental advice, Facebook emerged as the most preferred one with 74 percent of the parents using it, followed by Pinterest, LinkedIn, Instagram, and Twitter.

This study can be useful for brands that target parents, since they can determine which platforms to target and how to communicate effectively for better engagement.

Do you actively use social media to get parenting tips? What platforms do you prefer? Share your experience with us.

Learn more about it from Pew or check out this article by Social Media Today.

Blog-59-Parents-use-Social-Media Facebook’s New Security Checkup, Instagram on Hootsuite, and More

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Yahoo Introduces Livetext Messaging App

Yahoo introduces a new app called Livetext that allows you to share videos (without audio) and text. The company claims that it is “a new way to communicate that blends the immediacy, simplicity and ease of texting with the expressiveness of video, without the audio”, putting your messages and your friend’s reactions in real-time at the center of your conversation. The company’s Senior Director for Product Management, Arjun Sethi, says that the no-sound feature will allow people to use the app in any context, for example, a noisy location or a concert. Presently this app is available in a few countries, including Hong Kong, Ireland, Taiwan, U.S., U.K., Canada, Germany, and France on iOS and Android devices.

Have you checked out Yahoo Livetext? What do you think about it?

Learn more about it from Yahoo or check out this article from TechCrunch.

Blog-54-Yahoo-livetext1 Yahoo’s Livetext Messaging App, Twitter’s Event Targeting Features, and More

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Twitter Introduces Easy Event Targeting Feature

Twitter has announced a new way for advertisers to join conversations around major events with an event targeting feature. If you have a Twitter Ads account, you can now browse a calendar of the forthcoming events featuring information about the size and demographics of the Twitter audience for every event. This aims to make it easier for advertisers to select the best audience(s) for their brand when rolling out a campaign.

Have you checked out this latest update from Twitter? Share your experience with us.

Learn more about it from this TechCrunch article.

Blog-55-Twitter-Event-Targeting Yahoo’s Livetext Messaging App, Twitter’s Event Targeting Features, and More

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Facebook Makes Video Management Easier

Facebook makes video management easier for Page owners by introducing better control features. Page admins now have better distribution and customization options like secret videos, audience restrictions, and expiration date. Along with this Facebook is introducing Video Library section under the Publishing Tools tab. This will enable Page owners to manage the entire video library content.

Have you checked out these new features for video management from Facebook? Share your experience with us.

Learn more about it from this article by Search Engine Journal.

Blog-56-Facebook-Video-Management Yahoo’s Livetext Messaging App, Twitter’s Event Targeting Features, and More

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Facebook Tests “Watch Later” Option for Videos

Facebook is testing a “Watch Later” button for videos on desktop, aiming to engage more users by providing them with the option to save and watch videos later. Presently available to select users only, you can move your mouse over the video while it is still playing to access this feature and scrolling past a video also makes the button pop up. This feature can yield interesting data for marketers about the kind of videos that have the potential to make it to the users’ “Watch Later” list, even if they don’t make it to their instant viewing list.

What do you think about this option? Share your thoughts with us.

Learn more about it from this article by TechCrunch.

Blog-51-Facebook-Watch-Later Facebook’s “Watch Later” for Videos, Twitter’s Safety Center, and Instagram’s Web Search

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Twitter Organizes Safety Center

Twitter launches a Safety Center to meet the online safety issues and enhance its customer support. Three key tools were rolled out to increase safety: mute, block, and report and all the resources for online safety are available in one spot (http://safety.twitter.com) for easy access. Mute allows you to mute anyone you wish, whether someone who’s annoying you by continuously tweeting or defaming you in any way. Block completely cuts out a person from viewing or following you. Report feature allows you to report accounts that’re harassing, bullying, or threatening. The company also suggests that users should use strong passwords and two-step verification method (email address and phone number) to further secure their accounts.

What do you think about these safety features from Twitter? Do you think they would make your Twitter experience more enjoyable? Share your thoughts with us.

Learn more about it from Twitter or check out this article from TechCrunch.

Blog-52-Twitter-Safety-Center Facebook’s “Watch Later” for Videos, Twitter’s Safety Center, and Instagram’s Web Search

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Instagram Introduces Web Search

Instagram introduces cross-platform experience by adding search to desktop. This enables you to search hashtags, profiles, and locations on the Instagram website (Instagram.com). For the moment, all content, however, must still be created on the mobile app. Along with the simple search, you can also view some of the top posts when you search hashtags or locations, since Instagram also created landing pages for hashtags and geotags.

Have you checked out Instagram’s desktop search? Share your experience with us.

Learn more about it from this TechCrunch article.

Blog-53-Instagram-desktop Facebook’s “Watch Later” for Videos, Twitter’s Safety Center, and Instagram’s Web Search

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Facebook Empowers Users With “See First”

Facebook introduces a new way to choose which friends and pages you want to see on your News Feed. This control feature, presently rolled out only to iOS users in the U.S., is called “See First”. This feature lets you choose who appears most in your News Feed and gives you the options to unfollow or refollow them and discover pages based on your interests.

“See first” ensures we never miss any updates from our close friends. The “Discover New Pages” section helps us customize our News Feed based on our interests, from using it as a news reader to a fashion digest. The introduction of this feature means that brands will have to come up with more relevant and interesting content so users can include their pages in the “See First” list.

Have you decided whom you want to “See First”? Share your thoughts about this feature with us.

Learn more about it from this article by TechCrunch.

Blog-47-Facebook-See-First Facebook’s “See First” for News Feed Control, Twitter’s New Dashboard, and More

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Twitter Introduces Dashboard

Twitter is consistently introducing better features to increase its audience base. To further boost its appeal, Twitter introduces a dashboard to provide you with a better privacy check for your account. You can access the new dashboard from the settings menu in your Twitter account. The dashboard shows details about account activation, devices accessing the account, and recent login history. This makes it easier for you to verify your account’s privacy. You can also download your Twitter archives and manage contacts using the dashboard.

Have you checked out Twitter’s new dashboard? Share your experiences with us.

Learn more about it from Twitter.

Blog-50-Twitter-new-dashboard Facebook’s “See First” for News Feed Control, Twitter’s New Dashboard, and More

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Kids Prefer Mobile over TVs

A recent study by Miner and Co. reveals that mobile devices are taking over televisions to become the preferred medium for watching videos among kids. This was reported by 57 percent of the 800 parents interviewed for the study. Parents also stated that taking away mobile devices and making children watch only television serves in some cases as a form of punishment. This study explains the reason behind the declining T.V. ratings, especially for kids’ programming.

Do your kids also prefer mobiles over T.V. for watching videos? Share your experiences with us.

Learn more about it from this article by Social Media Today.

Blog-49-Kids-like-mobiles1 Facebook’s “See First” for News Feed Control, Twitter’s New Dashboard, and More

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Microsoft Launches Tossup App for Polling Friends and Planning Events

Microsoft launches Tossup, an app that lets you plan get-togethers, ask questions from friends, get votes on the best places to meet, and also RSVP. The app aims to simplify event planning. To use the app, you have to register using your phone number and Facebook login or your email address. The app allows you to create a set of questions and send them out to friends for their responses. You can choose questions from a default list or create your own. The app also eases deciding a venue by suggesting nearby restaurants via Yelp. You can send a link to your friends via email or text message and they can then vote on the best times and venues. The link prompts them to download the app to respond to questions. The app also offers a text chat interface that can be used to discuss other plans with friends. Tossup is a project by Microsoft Garage and is available for free download on both iOS and Android.

What do you think about Tossup? Have you planned an event via Tossup? Share your experience with us.

Learn more about it from this article by TechCrunch.

Blog-44-Microsoft-Tossup Microsoft’s Tossup App, Facebook’s Floating Video Player, and More

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Facebook Tests “Floating” Video Player

Facebook tests a new video player option, “Floating” video player. This player allows you to detach a video from the News Feed and move it to view in your preferred location within your Facebook page. This means you can play the video while scrolling your News Feed. To use this feature, you need to press the box icon on the lower right corner of the video and drag it anywhere on the screen. The video plays until you switch pages or log out of Facebook. Presently, this feature is only available on the desktop version and to select users.

What do you think about this feature in Facebook? Share your thoughts with us.

Learn more about it from this article by Social Media Today.

Blog-45-Facebook-Floating-Video Microsoft’s Tossup App, Facebook’s Floating Video Player, and More

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Managing Twitter Ads through Mobile App

Marketers can now manage ads on Twitter directly through the mobile app. The mobile tool allows checking campaign performance and key performance indicators, optimizing budgets and schedules, and addressing notifications. To access this feature, simply click on the graph icon in the app and it will direct you to the mobile advertising management platform. This feature is available on both iOS and Android to advertisers worldwide.

What do you think about this latest update from Twitter? Share your thoughts with us.

Learn more about it from this article by Social Media Today.

Blog-46-Twitter-Ads-on-the-go Microsoft’s Tossup App, Facebook’s Floating Video Player, and More

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Facebook Tests a Simpler Way to Fill out Forms

Filling out forms is a process most of us shirk. To make this process easier, Facebook is testing a simpler way to fill out forms with a few taps, called Lead ads. Lead ads would automatically populate users contact information that they have provided on Facebook, like email addresses, full name, phone number, and so on.

Marketers would be able to purchase ads to let people sign up for various things, like newsletters, price estimates, follow-up calls, and business information. Users will be able to fill out forms without leaving Facebook. There will be an option for people to edit their information, if for instance they want to use a different email address, before clicking submit. Once the form is filled out, users can go back to scrolling their news feed.  When it comes to privacy, users can view a marketer’s policy in the ad and Facebook will not send any information to that advertiser without the user’s approval. Advertisers are also restricted from selling any information to third parties. The test is limited to a few businesses around the world.

What do you think about lead ads by Facebook?

Learn more about it from Facebook or check out this TechCrunch article.

Blog-41-Facebook-Lead-Ads Facebook Tests Lead Ads, Google Rolls Out “Undo Send”, and More

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Google Rolls out “Undo Send” in Gmail

To prevent you from sending out an embarrassing email, Google rolled out an “Undo Send” option in Gmail. This opt-in option allows you to delay the sending of an email anywhere between five to 30 seconds. To activate this feature, just click on “Settings” in Gmail under the “General” tab. This feature is presently available only on computers, but it will be available for mobiles soon.

Have you activated the “Undo Send” feature for your Gmail account? Share your experience with us.

Learn more about it from this article by Social Media Today.

Blog-42-Gmail-Undo-Send Facebook Tests Lead Ads, Google Rolls Out “Undo Send”, and More

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Landscape Video and Web Comments in Live Streaming

A Canadian startup, Yeplive, competes with Meerkat and Periscope to provide additional features in live streaming videos. Yeplive offers live streaming via mobile devices and includes features like location-centric feeds, conversation interface, content archiving, and landscape filming. The maps show users the actual location from where the broadcast originated and live chat allows anyone to join the conversation.

Have you tried live streaming through Yeplive? What do you think about it?

Learn more about it from this article by TechCrunch.

Blog-43-Yeplive-Video-Streaming1 Facebook Tests Lead Ads, Google Rolls Out “Undo Send”, and More

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Google Launches “News Lab” For Journalists

With an increase in the growth of citizen journalism and the use of social media for news reporting, Google has launched a new website dedicated to serving journalists, News Lab. Connecting journalists with programs, data, and other handy resources that help in reporting the Lab features various tools for newsrooms, tutorials, access to google Trends, and other guidelines to help journalists extract the best from all the products of Google. As a global initiative, News Lab also empowers the training and research division of Google’s Digital News Initiative in Europe.

Have you checked out Google News Lab? What do you think about it?

Learn more about it from Google or check out this TechCrunch article.

blog-37-Google-News-Lab Google’s News Lab for Journalists, Facebook’s Moments for Private Photo Sharing and More

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Facebook Launches App To Enable Private Photo Sharing

Facebook launches a standalone app, Moments, to help you share photos quickly and easily with your friends. With phones supporting cameras, people love to click group pictures of all the fun activities they do at parties or other events. Due to the lengthy sharing process, many times people are unable to share these captured moments with their friends. Facebook’s new app, Moments, groups the photos on your phone based on the date they are captured and uses facial recognition technology to mark which friends are in them. This enables you to privately sync photos with those friends and, in turn, organize the photos that they share with you. Presently available for Android and iOS users in the U.S., Moments will reach more countries soon.

Have you checked out Moments to share photos with your friends? What do you think about it?

Learn more about it from Facebook.

Blog-38-Facebook-App-Moments Google’s News Lab for Journalists, Facebook’s Moments for Private Photo Sharing and More

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Twitter Eases Discovering Products And Places

To tackle the challenge of searching for a specific product or place, Twitter is testing two new methods. Twitter’s first method is “Product and Place Pages”, organizing relevant tweets about products and places on dedicated pages. These pages will feature product/place images and videos, description, price, options to buy or book, and links to tie back to the relevant websites. The second method is “Product and Page Collections” which allows curators to create and share their own collections of products and places around different themes. Browse rich collections from influencers as well as attain more relevant information about the places and products you’re interested in. Twitter says that this is just the beginning and in the coming months the company will come up with more such ways to enhance its overall user experience.

Have you checked out these latest updates from Twitter? Share your experience with us.

Learn more about it from Twitter or check out this TechCrunch article.

Blog-39-Twitter-Collections Google’s News Lab for Journalists, Facebook’s Moments for Private Photo Sharing and More

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Native Advertising Agency by Daily Mail, WPP, and Snapchat

British tabloid The Daily Mail, leading advertising agency WPP, and Snapchat strike a deal to launch a native advertising agency, Truffle Pig, in the U.S. This venture aims to combine global agency, newsroom, and social media talent. This agency will work across media and ad agency and will roll out international offices soon.

What do you think about this development?

Learn more about it from this article by The Guardian.

Blog-40-Native-ad-agency Google’s News Lab for Journalists, Facebook’s Moments for Private Photo Sharing and More

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Facebook’s News Feed Buy Button: A Challenge to Pinterest

Ecommerce is the next big thing that Facebook is laying eyes on. The company is testing a News Feed “Buy Button” with Shopify merchants. This feature will enable you to make a purchase directly through Facebook at the bottom of a post. Making the transaction even easier, you can make the payment instantly if you have your details already filed with Facebook. This feature could boost sale conversion rates for sellers, accelerate shopping, while also keeping users logged-in to Facebook for longer times.

The “Buy Button” is initially available to appear on the Facebook Page Posts or Promoted Post ads that are run by Shopify retailers. These retailers can share these buttons organically or pay for a broader reach. Facebook also enables merchants to track sales and analytics for measuring overall performance.

What do you think about shopping online through Facebook?

Learn more about it from this TechCrunch article.

Blog-35-Facebook-Buy-Button Facebook’s Buy Button, Dropbox’s New Security Features, and Twitter’s Uncapped Direct Messages

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Dropbox Updates Security Features for Businesses

Dropbox announces several updates to attract larger businesses and address their security concerns. Now you’re required to follow the two-factor identification method to access files when logging in. In case you are unable to do this, Dropbox guides you through the process of automatic sign-up. Also, the three-level administration tool is designed to complement with the ways large companies organize administrative activities. To streamline the process of maintaining relationships with the sharing of existing folders, the Shared Folder API now automates direct interaction with the folder. Dropbox’s latest connector for Active Directory aims to ease deployment on larger organizations.

Have you checked out the updated Dropbox for your business? What do you think about it?

Learn more about it from this TechCrunch article.

Blog-36-Dropbox-New-Features Facebook’s Buy Button, Dropbox’s New Security Features, and Twitter’s Uncapped Direct Messages

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Twitter to Remove Character Limit from Direct Messages

Beginning in July, Twitter will remove the 140-character limit from its Direct Messages (DMs). This will enable you to send long messages and easily extend conversations beyond tweets. The announcement follows Twitter’s recent update that allows users to send Direct Messages to people whom they are not already connected to. Currently the new feature is restricted to DMs and Twitter has said they have no intentions of increasing the character count for tweets any time soon.

What do you think about this update from Twitter? Are you excited about writing longer DMs or do you prefer them short and crisp? Share your thoughts with us.

Learn more about it from this article by Social Media Today.

Blog-34-Twitter-Direct-Messages Facebook’s Buy Button, Dropbox’s New Security Features, and Twitter’s Uncapped Direct Messages

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Pinterest Introduces Buyable Pins

Pinterest introduces buyable pins, which are an extension of rich pins that include more detailed descriptions. The company has partnered with a range of large and small retailers like Macy’s, Bloomingdale’s, Nordstrom, Kate, Spade, Apple, Braintree, Stripe (their primary payment partner) and major credit card companies to add a blue price tag to millions of products on the app. Pinners will be able to find buyable pins through the same search tools that are already a part of the app, like the home feed, search, category feeds, and boards. In a few taps, pinners can purchase items, without leaving the app, through a secure and simple system. Users can pay via Apple Pay, Pay Pal, or credit cards.

Buyable pins are free of cost for pinners and merchants. Advertisers, however, have to pay for the promoted pins to place their products in front of the pinners who’re most interested in purchasing them. Because conversion rates increase by cutting out steps between discovery and purchase, buyable pins are rewarding for businesses that pay to turn them into ads that amplify their reach. Also, instead of bloggers earning money directly for inspiring a sale, now Pinterest will earn money indirectly for transacting that purchase.

Have you checked out buyable pins yet? What do you think about them and this move of Pinterest?

Learn more about it from Forbes or check out this TechCrunch article.

Blog-31-Pinterest-Buyable-Pins Pinterest’s Buyable Pins, Instagram’s new Layout, and Facebook’s “Saved Replies”

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Instagram Refreshes its Layout

Instagram, the rapidly growing image sharing network, refreshes its layout for a cleaner look. In the new update, you would be able to see images without the clutter of borders. Reducing the image grid from three rows from five has also made the displayed images larger. When you click on a particular image, it pops up within the frame of the background images that enhances its appeal. From a purely fun, social network, Instagram appears to be transitioning to a professional, social network. The cleaner layout provides an opportunity to publishers and producers to present their work to their business audiences.

Have you checked out Instagram’s latest layout? What do you think about it?

Read more about it in this article from Social Media Today.

Picture3-3 Pinterest’s Buyable Pins, Instagram’s new Layout, and Facebook’s “Saved Replies”

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Facebook Tests “Saved Replies”

The latest feature by Facebook, “Saved Replies”, offers business page owners the ability to create, save, and re-use canned messages. This feature aims to save time when business communicate with their customers on Facebook. Community managers will not have to re-type same kinds of messages when they receive customer service inquiries. The added benefit of this feature is the “Search” option that allows searching through a long list of saved replies. With a few sample replies already available, businesses can use them as they are or customize them as per need. This feature is under testing and presently available to only a few selected business owners.

What do you think about this new feature by Facebook?

Learn more about it from this TechCrunch article.

Blog-33-Facebook-Saved-Replies Pinterest’s Buyable Pins, Instagram’s new Layout, and Facebook’s “Saved Replies”

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