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Here’s a repost from our senior strategist and board advisor, Joel Rubinson, former Chief Research Officer at the ARF – with a great quote from our CEO, Rob Key.

When clients experience sales declines for a brand, the supplier who runs the brand tracker is likely to mis-diagnose the cause because most trackers have a HUGE blindspot. Brand trackers assume that it is the brand that is in motion when in reality, it is usually the world moving around us to which the brand is failing to adjust.

The fact is, ‘World in motion’ analysis is missing from almost all the trackers I am asked to review.

Brand in motion. Certainly brand tracking metrics have value because sometimes it IS your brand that is motion…changed logo, brand name, new ad campaign, ad investment mix and levels, product formula, pricing, etc. For example, when Tropicana changed its package and sales immediately dropped 25% that was definitely ‘brand in motion’. Struggling brands often kill advertising in 4th quarter to make profit goals. Then, brand equity declines…that self-inflicted wound is ‘brand in motion’ too.

Read the rest here.

George Musi Headshot

New York, NY April 12, 2016 — Converseon, the leading social media-led digital consultancy and social intelligence software provider, announced today that George Musi, Managing Partner of Analytics, Insights and Attribution at Mindshare has joined the Company’s Advisory Board.

“As the influence and accuracy of social data evolves, the next great challenge is fully integrating and applying it across the full range of marketing channels for maximum impact, said Rob Key, CEO of Converseon. “George will help challenge us to apply our industry-leading social intelligence data in new and innovative ways, including deeper integration with programmatic advertising, attribution modeling and into client data management platforms (DMPs). His strong background in both analytics and insights is essential for success today as those two areas increasingly converge.”

In his advisory role, George will work Converseon’s senior management and with other members of Converseon’s advisory committee, including Joel Rubinson, former Chief Research Officer at the Advertising Research Foundation, to continue to help further strengthen Converseon’s long time leadership in the social intelligence and strategy category. At Mindshare, George intersects consulting skills, analytics and strategy to provide actionable insights and recommendations across the consumer, competitive, and media landscape that enlighten, empower and enable marketers to make smarter decisions across the campaign life cycle.

“I have spent my entire career connecting the dots between different relevant contexts, modes and types of data points for deeper, more meaningful and actionable insight,” said George. “Converseon’s well-recognized leadership in the social intelligence space provides me a chance get deeper into this critical data resource and advise on how to best fully leverage the power of it in ways that the market hasn’t fully adopted yet. The potential of this data is still in the process of being fully realized.”

About Converseon
For over a decade, Converseon has helped leading brands drive breakthrough business results through award winning social intelligence technologies, consulting and engagement services. During that period, it has gleaned an enviable reputation for innovation and excellence. In recognition of the growing demand for its advanced social intelligence and custom, bespoke text analytics capabilities, Converseon recently began offering its advanced ConveyAPI technology through a newly-formed technology arm, Revealed Context, winner of the Dataweek Award for Top Innovator in Social Data Mining for its “ability to provide human level precision and the speed and scale that only software can provide.” Its Conversus™ platform “starts where basic listening platforms stop” to provide advanced analysis that is more actionable, accurate and predictive. Converseon was named Strong Performer in the Forrester Wave: Enterprise Social Listening Platforms Q1 2014 and scored overall highest for its consulting and analysis, data processing and sentiment analysis. For more information please visit www.converseon.com or follow the company on Twitter @converseon.

Conversus ™ translates “raw social data into actionable intelligence” and fulfills the “missing link” in social listening analysis

March 10, 2016 — Converseon, the leading social intelligence and strategy consultancy, today announced the release of its new version of Conversus, a machine-learning based social intelligence application, designed to provide sophisticated enrichment, filtering and analysis of social and other unstructured “voice of customer” data so that it can be utilized in more advanced use cases, including brand tracking, market mixed modeling, predictive analytics and market research purposes. The new release is being demoed at the Advertising Research Foundation “ReThink” Conference in New York (March 14-16).

Conversus “starts where traditional social listening platforms stop” by leveraging the award winning ConveyAPI ™ semantic engine, provided by Converseon’s technology arm, Revealed Context. ConveyAPI was named Dataweek’s Top Innovator in Social Data Mining for its ability to provide “human level precision at the speed and scale that only software can provide.” The technology utilizes multiple techniques, including machine learning, statistical analysis and select rules-based taxonomy to provide the industry’s most rigorous, flexible and precise social listening data. ConveyAPI leverages Converseon’s massive proprietary reservoir of large-scale human-coded training data generated over the last decade, leading to superior results.

Data generated by Conversus has been demonstrated in multiple third party peer reviewed studies to have predictive capabilities. The platform is currently being utilized at more than a dozen large global brands and growing.

“The Conversus application, powered by ConveyAPI, solves a key problem that has inhibited the use of social listening data by finally providing the data quality needed to be effectively leveraged and mainstreamed in organization,” says Rob Key, CEO of Converseon. “Perhaps most importantly it also can be used in conjunction with most other social listening platforms so that clients can finally maximize the value and use of those investments.” Conversus provides a “do-it-yourself” capability with the following features:

  • Near human-level precision of social listening data for large scale analysis
  • Capability to rapidly process millions of records efficiently
  • A range of core classifiers that include sentiment, emotion, intensity, confidence and more
  • The ability to rapidly create a nearly unlimited number of new custom classifiers including advocacy, purchase intent, customer journey, customer service, among others
  • The ability to adapt to specific brands and domains, including pharmaceutical, financial services, CPG, automotive, retail and more
  • A batch upload function to allow all human coded data generated by brands over time to be utilized to create new custom classifiers
  • An active learning module to train, refresh, manage and evolve classifiers without having to resort to ineffective “Boolean” query approaches.
  • Multiple language capabilities including English, Mandarin, French, German, Spanish, Portuguese, Italian and German.
  • Social data can be provided or customers can utilize their own

Positioned as the “missing link” in social intelligence analysis, Conversus custom classifiers are also being integrated directly into select social listening platforms and the application can be easily bundled with most other platforms.

About Converseon

For over a decade, Converseon has been a recognized leader in social listening, intelligence and consulting. Named “Strong Performer” in the Forrester Wave Q1 2014 for Enterprise Social Listening with highest industry scores for its consulting/research, data processing and sentiment analysis, Converseon is now making its proprietary technologies available directly for client direct use. Revealed Context is an award winning pure play semantic and text analytics company spun out of Converseon that is helping to forge the next generation of social listening and intelligence. For more information, please contact sales@converseon.com

Contact Information

Emily Ackers




Jane Quigley




Contributed by Jill Sampey

On February 23, 2016 Google started integrating Accelerated Mobile Pages (AMP) into mobile search results.  AMP is meant to address slowly loading mobile pages.  Page speed has been an increasingly important ranking factor in both mobile and desktop search across the past couple years.  Given recent research findings, an even greater focus on speed is a natural evolution in search, particularly in mobile search.  For example:

  • Google reports a 29% drop off when mobile users reach a site/app that’s either too slow or that doesn’t provide the right information up front.
  • The AMP site features research that shows a 58% drop off for pages that take 10 seconds to load.
  • Kissmetrics found 40% of web users will abandon a page if it takes longer than three seconds to load.

AMP-pages boast a 15 to 85% performance improvement according to their website. This level of performance is likely to lead to greater user satisfaction and increased site engagement, something that most marketers strive for.

Below are some things you should consider with the integration of AMP.

What is AMP?

AMP is a project funded by Google that focuses on providing fast, mobile optimized content.  The open-source project uses “AMP HTML”, which is like other HTML pages, but with a limited set of technical functionality.  For example, it uses stripped down JavaScript and CSS that may cause pages to load more slowly.

The AMP Project website states “The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.”

AMP still allows for text, images, videos, site ads; but with a special set of HTML functionality.  In addition, Google has said they will provide a free cache for all AMP pages.

What does this mean to website owners?

There a few immediate effects of this integration to consider:

  1. AMP pages are now receiving a visual designation in Google mobile results.

See the below screenshot with the inclusion of a lightning bolt icon below web listings:

BS-168x300 Google and AMP

While users may not understand the icon for now, there has been speculation of a different designation using a term like “Fast” that could lead to increased clicks on web listings.

2. AMP-pages have been seen to receive an increase in rankings

While mobile-optimized pages started receiving higher rankings across 2015, the integration of AMP into Google Mobile search further emphasizes the need to have a solid mobile strategy.  While non-optimized pages can still rank in mobile search, they are pushed even farther down the search results page.

Since more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan (source: Google), it is essential for brands to have an optimized mobile search strategy.

3. HTTPS required for advertising with AMP pages

HTTPS has also been increasingly important for websites, both from a search exposure as well as a user trust perspective.  Google has said that the four principles that should inform advertising on AMP are:  fast, beautiful, secure and co-operation across the online advertising industry.  With many ad platforms already on board, fast, beautiful & secure pages should be a priority if you choose to use AMP.

In summary, AMP can be a useful tool for providing users with fast loading, engaging mobile content.  With AMP you will enjoy higher mobile search rankings and free services like Google cache. Like other open-source software, there will likely be many other new features and functions added regularly.

The downside to using AMP is two-fold.  The first is that mobile pages will need to be rebuilt using AMP.  AMP provides a tutorial on how to build pages and technical details on their site https://www.ampproject.org and GitHub also features an AMP developers’ forum here https://github.com/ampproject/amphtml . The second downside is the reduced visual control and functionality available with AMP.  While the visual styling may look similar, it is still different.  You may also lose the ability to have the same navigation as on the desktop and other functionality.

Today, the Forrester Wave 2016 of Enterprise Listening Platforms was published and congrats to the leaders listed, including Brandwatch.

Since the last wave, we have evolved our model from being “listening platform specific” to become the “intelligence engine” for social insights in not just our own tool, but also within an increasing number of other leading  platforms and applications.  Our ConveyAPI semantic technology is a clear industry leader that utilizes a combination of techniques, including machine learning, to provide very high precision, relevancy and recall in the data, and allows for custom classifier creation.  It as named Dataweek’s Top Innovator in Social Data Mining is rapidly becoming the solution of choice for brands and applications looking for the next generation of rigorous and high quality social data.  It is now offered through our technology arm, Revealed Context.

We view our technology as the “brains’ of social intelligence and, in combination with our consulting/insights services, allows brands to fully leverage the value of social data for more sophisticated uses, including brand tracking, predictive analytics, market mixed modeling, advanced insights/research and more.  Along with its bundled “Conversus” application, brands can rapidly create their own custom classifies too that go far beyond what is available in traditional platforms, such as intent, emotion, advocacy, purchase journey, and more.

With our focus on the data layer, we are now less focused on applications and platforms.  Our technology can integrate with multiple different platforms.  We view many of of the social listening platforms now not as competitors, per se, but partners and customers. This allows us to choose the right platform/solution for our clients and using our semantic engines to produce highest impact/value.

Or, as we say, “we now start with traditional listening platforms stop.”  We are focused on becoming pervasive with our semantic technologies and not focused on specific listening platforms.  Already we are integrated into several top listening and social engagement platforms and that is expanding.

As we started down the process of the Wave evaluations, we recognized, along with Forrester, that given that our model had changed to incorporate other third party platforms and technologies, in combination with our own semantic engines, we did not fully fit into the latest criteria for the wave, which states, “in cases where vendors provide services to clients, they  must use their own technology for all these functions.”

Given our focus on integration of our core semantic technologies not just in our tools, but partnership with other select platforms and partners, we agreed with Forrester that our model, which focuses on interdependence and integration across platforms, does not fall into this criteria.  We also believe our flexibility to integrate is a critical capability for the marketplace — today and tomorrow – as clients look to integrate and align multiple systems and data structures.

Indeed, we believe the next step in social intelligence is based not on the application layer – but on the data layer.  This is the area of our focus as we head into our second decade of social consulting, listening and intelligence leadership.  Social intelligence must now be pervasive, and that requires ensuring the data layer cuts across all applications and organizational departments.   We are pleased our model is proving very successful as we work to help unlock the full value of social across the organization.  We look forward to helping to continue the industry to evolve and innovate and appreciate our clients who are also focused on evolving the maturity and impact of social in their organizations. The best is yet to come.

Contributed by Jill Sampey

On February 19, 2016, Google rolled out a new layout for search results pages.  This layout, which removes Pay-Per-Click (PPC) ads from the right hand side of Google’s search results page, had been tested over the past year or so across markets.  In addition to the removal of ads on the right side of the page, there can now be up to four ads showing at the top of the page rather than three. This new layout has been creating quite a stir in the marketing community, particularly around the effect it will have on the cost and competitiveness of top ad positions and organic search clicks.

What effect will this change have on PPC campaigns?

The first thing to consider is that this change only impacts desktop searches and mobile now account for more than ½ of all searches worldwide.  Secondly, the top ad positions were already garnering far more clicks than the ads on the right-side; ads at the top of the page accounted for over 85% of paid search clicks according to January 2016 numbers from WordStream.

The inclusion of a fourth top ad will likely make up for any loss in paid search clicks from side ads.  While there may be some shifts in costs on an individual keyword basis, overall paid search campaigns are likely going to be more profitable. In addition to the extra real estate at the top of the page, extensions that couldn’t be used on side-ads, like sitelinks, location & call-outs, can now be used on all ads.

There is a downside of the new format for PPC though; initial analysis has seen ad positions 5-11 receiving less impressions and click share than before, with positions 8-11 having the greatest decrease (WordStream).

What effect will this change have on organic search?

To put it simply, it is even more important to rank highly for your target keywords with this new format.  Ad position #4 at the top of the page is taking over the visual real estate that organic position #1 used to hold.  And on many devices ad position #1-4 take up most or all of the real estate above the fold. If the ads shown at the top of the results address the user’s search, then clicks to organic listings will likely decrease.

That said, there is still plenty of organic search traffic to be had although organic keyword strategies may need to shift to receive it.  According to Moz, search results that use the four ad placement at the top is only around 36.4% and are mostly “highly commercial” searches (although they can also appear for non-commercial searches).  Targeting the mid-tail or long-tail of organic search may produce a much greater ROI than targeting the competitive head-tail terms.

While the full effects of the layout change will take some time to be seen, ensuring continued success in both organic and paid search will likely require at least a small shift in keyword targeting with close attention paid to conversions resulting from these efforts.

We’ve read some of this week’s highlights in social news and created “TL;DR” versions! Check the stories out below and be the smartest person at happy hour: First things first, Facebook had a busy week quietly shutting down apps and closing up shop on their Creative Labs.

Elaborate,  please:

  • The company removed Rooms, Slingshot & Rifs and shut down their Creative Labs that were aimed at its employees creating new technologies
  • Many of the apps in development had not been received well – typically as “rip offs” of other apps, so they never achieved a wider reach
  • If you already have the apps – don’t worry. They’re still available for you to use.

What does this mean for brands?

  • Brands may be able to use Facebook as a single platform solution, rather than jumping on the latest and greatest.
  • For example, Facebook released its live streaming capability this week, which could rival Periscope, a live streaming capability that Twitter has been hanging its hat on since its acquisition
  • Okay, back to the live streaming thing!

    What does this mean for brands?

    • If successful, this move could make Periscope and Meerkat obsolete; businesses creating content on those platforms would have to refocus their efforts on Facebook
    • So far Facebook has not indicated that these streams will come with ads, but this may be coming soon
    • Brands will also be able to ‘save’ their content to publish to their Facebook feed – an option that previously was not available, this can provide a long tail solution to the livestream

    Anything else?

    Twitter was also busy this week putting out content and changing their platform in a multitude of ways

    Like what?

    • Twitter announced its biggest “moments” of 2015! These moments were retweeted and hashtagged about thousands of times
    • They include many emotionally charged events such as the #parisattacks and #marriageequality ruling, as well as things that were more fun like #thedress that captured the nation’s attention (this blogger still can only see white and gold) and Caitlin Jenner joining the platform breaking the Guinness World Record for fastest time to gain1 million followers

    What does this mean for brands?

    • These moments pull a lot of people into conversations. When brands can choose the correct things to weigh in on in a fun way it shows that the brand is culturally aware and real-time savvy
    • On the flip side, if a brand is seen to be using tragedy to promote itself or doesn’t properly research a trend before utilizing the hashtag it can be a PR nightmare!

    Twitter also announced that photographs would no longer be cropped in people’s timelines.

    What does this mean for brands?

    • Twitter now is on the same page as Facebook and Instagram, where both platforms also prevent ‘auto cropping.’
    • This will make Twitter a better platform to advertise on as there is less chance of any *embarrassing* or image ruining cropping
    • The reinstated CEO changes have led to positive trends for the company and there could be a closing of the “user gap” between the two platforms if these changes are successful

    That’s all for this week! Stop by next week for another round up and be sure to like us on Facebook so you never miss a post.

    Facebook Introduced 360-Degree Videos

    Facebook rolled out 360-degree videos to increase the exchange of more immersive content on the platform. A special set of cameras, which record a scene from all 360 degrees simultaneously, is used to create these videos. When the video is shared on Facebook, you can play it from any angle. This way you can get not only the front view but also what’s going on the sides. Simply drag around the video with your cursor on the web or drag the video with your finger on the mobile devices to view the 360-degree video. You can also hold up your phone and the 360 video will follow you as you turn, giving you an experience as if you were in the video yourself.

    This feature is great to share personal experiences with family or friends as well as a great tool for businesses. Brands can share more interactive messages using the 360 videos for an enhanced effect on various stakeholders. Star Wars, LeBron James, GoPro, and Discovery are some of the publishers who are already sharing 360 videos on Facebook.

    Facebook users on the web and Android would soon be able to see their News Feed populate with 360 videos. This feature will roll out in the next few months for iOS users as well.

    Are you excited to see and share 360 videos on Facebook? Share your thoughts with us.

    Learn more about it from Facebook.

    Blog-72-Facebook-360-Videos1 Facebook’s 360-Degree Videos, Fancred’s Live Commentary, and More

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    Fancred Lets You Become a Live Commentator

    Boston based social network for sports, Fancred, announced the addition of the live commentary feature to their platform. The update allows you to live stream videos with your commentary and share with your friends. Fancred intends to capture fan fervor during sporting events and allow them to broadcast the videos to other fellow fans in real time. The time limit for the Fancred videos is five minutes. And like many other social platforms, the content is ephemeral and lasts only for the duration of the broadcast. For this initiative, Fancred has partnered with various sports teams and media sources, like The Boston Globe, The Boston Red Sox, and Liverpool FC.

    We expect to see sports brands exploit this platform to the fullest in the near future. Brand ambassadors can engage with consumers and the general public to increase brand visibility and garner enthusiasm around a particular sport.

    Have you tried writing commentary with Fancred? Share your experience with us.

    Learn more about it from this article by TechCrunch.

    Blog-73-Fancred Facebook’s 360-Degree Videos, Fancred’s Live Commentary, and More

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    Pingpad Debuted Mobile-Centric Tools for Collaboration

    Group tasks become much easier if we collaborate well and share responsibility. For significant collaboration, clear communication is the key. Keeping this in mind, Ross Mayfield launches his idea for “the next great productivity app,” called Pingpad.

    Pingpad lets users create groups, share notes and lists, send messages, and create tasks and assignments. The app is designed around shared documents and the company aims to keep innovating to let you streamline all your group work in one place. Pingpad is great for collaboration in personal and professional groups and the service is free of cost.

    What makes Pingpad different is that unlike most other collaboration tools, this takes into account the increasing mobile usage of users. For internal communication in organizations, this can be a useful tool. Employees working on a single project can securely exchange notes and files and keep track of the updates via their mobile phones.

    What are your thoughts on team communication? We would love to hear your thoughts!

    Learn more about it from this article by TechCrunch.

    Blog-74-Pingpad-Collaboration Facebook’s 360-Degree Videos, Fancred’s Live Commentary, and More

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    Facebook Introduced Temporary Profile Pics

    It is often said, “A picture is worth a thousand words,” and Facebook users tend to agree — which is why the profile picture often reflects special moments in a user’s life. More recently, profile pictures have also been used for large social movements to drive change. In order to reflect this user-driven trend, Facebook created a filter for the Supreme Court ruling regarding same-sex marriage. Many users jumped up to show their support through their profile photos, and over time, many users began to change their profile pictures back to their previously-used images. Now Facebook wants to make the process even easier to reflect the zeitgeist without user’s manually changing their images with the introduction of the Temporary Profile Picture. The TPP allows you to change your profile photo when you want it to show your stance on a particular topic, but revert it to a previous or new image after a predetermined number of hours, days, or weeks.

    This feature brings with it an element of recency as profile pictures uploaded for a particular cause or movement can become less relevant over time for some users. Some might argue that this is a shallow way to support a cause, especially one that has taken years to accomplish, but for many users it’s meant to simplify their Facebook experience. For brands this is especially relevant as they will be able to show their support of causes but still keep on their brand-messaging as events, launches or other related moments arise. The ability to change the profile picture for a cause will not only portray brands as showing concern for causes they believe in, but also humanize their brands further. The temporary profile picture is currently available to a small set of Facebook users, and is set to be rolled out broadly to more users in the future.

    What are your thoughts on the Temporary Profile Picture?

    Learn more about it from this article by TechCrunch.

    Blog-69-Facebook-Pictures Facebook’s Temporary Profile Pics, BuzzSumo’s Facebook Page Analysis Feature, and More

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    BuzzSumo Introduced Facebook Page Analysis Feature

    BuzzSumo launched a Facebook analytics tool, SumoRank, that provides insights into your and others’ pages. Simply enter the page you want to analyze, click Submit, and then SumoRank gathers all the information for you.

    SumoRank, which is free to use, helps develop brand strategy based on collected insights. With SumoRank, users can get information about the best times and days to post for maximum engagement. Also, it provides engagement by post type and character count. Additionally, SumoRank provides a breakdown for average shares, likes, and comments. This yields insight into what’s working and what’s not for any given brand. Since the tool gives background about other pages, you can analyze pages of your competitors and modify strategy based on a useful insight, if needed.

    Have you tried SumoRank by BuzzSumo and analyzed your and your competitors’ pages? Share your experience with us.

    Learn more about it from this article by SocialMediaToday.

    Blog-70-BuzzSumo2 Facebook’s Temporary Profile Pics, BuzzSumo’s Facebook Page Analysis Feature, and More

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    Snapchat Introduced Face Effect Lenses and Multiple Replays

    Snapchat debuted its first in-app purchase – replays. For every three extra replays of the snaps you just watched, you have to pay $0.99. Along with it, Snapchat also launched a new feature called Lenses. This lets you add animations to your images. In selfie mode, Snapchat detects your face and you can tap and swipe to add animations over the image of your face.

    Snapchat’s recent update is an effort to prevent the brand from stagnation and stand ahead of the competition. The facial recognition technique used in Lenses is a result of the acquisition of Looksery by Snapchat. The various lenses available are Heart Eyes, Terminator, Puke Rainbows, Old, Scary, Rage Face, and Heart Avalanche. Lenses will break monotony from watching the usual images and Replays will allow viewing those jazzed-up images over and over again.

    Snapchat’s upgrade is an effort to keep the audience interested, especially the young demographic that Snapchat primarily targets. Brand can benefit from the new update if it’s relevant to their demographics and targets. Further, the replays option may be good for a brand and Snapchat collaboration in the future if there is a mystery that needs to be solved — there could be possibilities for brand monetization with Snapchat consumer use. We’ll have to wait and see.

    Have you had fun Snapchat’s face effects? What do you think about them? Share your thoughts and experiences with us.

    Learn more about it from this article by TechCrunch.

    Blog-71-Snapchat-Face-Effects Facebook’s Temporary Profile Pics, BuzzSumo’s Facebook Page Analysis Feature, and More

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    Facebook Improves Mobile Layout for Pages

    Facebook updates the layout of Pages to attract businesses and encourage them to develop and improve their Facebook presence, with prominent Call-To-Action (CTA) prompts, new page sections for shopping and services, and an improved responsive layout.

    The CTA prompts now take up the entire width of the screen, just below the cover image, which makes them stand out from the rest of the content on the page. This is an effective way to remind the customers to take an action, for example, call to get more information or place an order. A new section with “Shop” and “Services” listings features Buy Buttons to facilitate shopping directly within the platform.

    Have you checked out the updated Pages? What do you think about this update from Facebook?

    Learn more about it from this article by SocialMediaToday.

    Blog-66-Facebook-Pages1 Facebook Improves Mobile Page Layout, Instagram’s 30-Sec Video Ads and More

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    Instagram Introduces 30-Second Video Ads for Marketers

    To appeal more to big brands and fetch more money from ads, Instagram rolls out 30-second video ads. The ads align with Instagram’s latest format update that allows portrait and landscape photos along with the traditional Instagram square. Since many television and online videos use the 30 second length, viewers might end up seeing same ads across media and platforms. Presently only available to bigger companies, this advertising option will soon be available to smaller companies in more than 30 countries, including Mexico, India, Spain, South Korea, and Italy.

    What is your opinion on using 30-second video ads on Instagram? Share your thoughts with us.

    Learn more about it from this article by SocialMediaToday.

    Blog-67-Instagram-Ads Facebook Improves Mobile Page Layout, Instagram’s 30-Sec Video Ads and More

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    Jazz Up Photos with Giffiti App

    Enhancing pictures by overlaying animations is the growing trend. A new app available on iOS, Giffiti, lets you add animations to your images. To use an animation on a photo, simply upload a photo from your camera roll and then select from over a 100 GIF cutouts to overlay on top. The app also lets you move and resize animations to appropriately fit the image, then share it via text or social networks.

    Have you tried Giffiti to jazz up your photos? Share your experience with us.

    Learn more about it from this article by TechCrunch.

    Blog-68-Giffiti-App Facebook Improves Mobile Page Layout, Instagram’s 30-Sec Video Ads and More

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