Our Twitter
search
Flickr
search
  • IMG_6494
  • IMG_6493
  • IMG_6491
  • IMG_6490
  • IMG_6489
  • IMG_6488
  • IMG_6487
  • IMG_6486

Facebook remains on top:

Blog-1-Facebook-pic Social Media News This Week: Facebook, Twitter, LinkedIn & Snapchat

Facebook continues to have the most active monthly users of any social network.  Their latest stats show that there are nearly 1.4 billion monthly users, of which over a third access Facebook solely from a mobile device.

What does this mean for you?  Despite the long standing rumors that Facebook will soon be dethroned, your audience could very well be growing on this platform.  It also acts as a friendly reminder that the need for mobile friendly content continues to rise.

For more Facebook stats, visit: Mashable: Facebook by the numbers and TechCrunch: Facebook mobile

—————————————————————————————————————————————————————

Twitter Releases New Functionalities:

Twitter announced two new functionalities this week, which continue to keep it competitive in the social network space:

-          Native video: Users can now capture, edit and share videos up to 30 seconds long directly from the mobile app.  The introduction of Vine meant a launch of new social media celebrities, some of which are even paid by brands.  What stardom or brand opportunities exist with these longer form videos?

-          Group DMs: Users can now have group direct messages with up to 20 followers at a time.  Most interestingly, the users don’t need to follow each other, which will put a smile on any PR professional’s face.

Check out this video from Twitter on Group DMs:

Or read more from Entrepreuner.com

—————————————————————————————————————————————————————

LinkedIn continues to prove it’s more than just a place to find a job

5779995446_94693627ab_o Social Media News This Week: Facebook, Twitter, LinkedIn & Snapchat

When LinkedIn first launched, it was viewed as the “professional Facebook” where companies could post job openings. Then brands realized it was a place to engage with more than just job candidates (who can forget Citi’s Professional Women’s Network or AmEx’s OPEN forum for small business owners?). Now, could it become the world’s biggest blog?

The publishing platform is now available to 230 million members in English speaking countries. This means 230 million people now have the ability to publish longer form content to their profiles and push it out to their networks.

Imagine the number of times LinkedIn will now appear in your search results, driving to 230 million users’ posts.

Read more from Tech Crunch

—————————————————————————————————————————————————————

Facebook, now with Yelp and FourSquare appeal:

Facebook just announced place tips, which strives to show its users “fun, useful and relevant info about the place you’re at”. Once you have the feature turned on, you can see things like photos of your friends or the popular menu items of the restaurant that you’re near.

Although Facebook reps say that there are no advertising or brand tie-ins yet, there are countless opportunities for brands to tap into this feature. Who could resist an instant coupon for the nearby museum or a buy one get one free deal to the late night pizza place after an evening out with your friends.

For those of you in NYC, check out some of these locations, which will be testing beacons to help show you the right tips for the right place: The Metropolitan Museum of Art, Dominique Ansel Bakery, Strand Book Store, the burger joint at Le Parker Meridien Hotel, Brooklyn Bowl, Pianos, the Big Gay Ice Cream Shop and Veselka.

For more info, check out this video:

And this announcement from Facebook

—————————————————————————————————————————————————————

Snapchat – What will you Discover?

This week Snapchat rolled out Snapchat Discover, which takes a huge step to bringing its audience high quality, editorial content. Think of it as an incredibly easy way to see fresh content from some of the world’s best editorial teams.

Watch this video to get a peek of the new feature:

This feature gives brands yet another way to deliver content. But as with any platform, brands should focus on creating content that brings value and builds a positive relationship with its users.

—————————————————————————————————————————————————————

Just a few other things of note:

Converseon is featured in new segment on how social analytics  are now becoming quantitative and predictive. ‪http://ow.ly/HyOMl

From MediaPost: This week’s announcement of the partnership between Analytic Partners, The Keller Fay Group and Converseon Team To Integrate Social, WOM ‪http://bit.ly/1y2A83H

Want to join us in the conversation?

Converseon will be speaking and participating in the following events:

Social Media Week (New York), February 24, 2015 (9:30-10:30 a.m.)
The Impact of Social and Word of Mouth on Sales (WOMMA Study)
http://socialmediaweek.org/newyork/schedule/

ARF Rethink Conference (New York)
Social Data is Now Predictive!  Now What?
https://www.eiseverywhere.com/ehome/89073/home/

As always, we welcome your feedback and contributions.

Big-Data 2015:  The Social Intelligence (Predictive) Tipping Point Has Arrived!

It has happened. Finally. Social intelligence has now been demonstrably proven in multiple studies to be not just qualitative and reactive, but now quantitative and predictive! The impact is nothing short of transformative to market research, insights, business intelligence and more in 2015, as social listening data can – and is – being mainstreamed into operations across enterprises.

How did it happen?  The development of new filtering and sentiment technologies (with high recall, precision and custom classifiers) together with more sophisticated modeling and new ways to segment “who” is talking has created the breakthrough as validated in several key studies.

While the power of social listening has been validated, it’s important to note that not all social listening data is the same.  Converseon, together with its award winning sister text analytics company, Revealed Context, uses advanced proprietary filtering technologies to provide the precision, recall and relevancy required to power these models.  The data can either be supplied by clients or supplied directly by Converseon.

Want to learn more about the social intelligence tipping point and its new applications to brand and business research and intelligence?   Feel free to contact us directly at sales@converseon.com

Just a few other things of note:

Converseon featured in new segment on how its social analytics offerings are now becoming predictive. ‪http://ow.ly/HyOMl

From MediaPost: This week’s announcement of the partnership between Analytic Partners, The Keller Fay Group and Converseon Team To Integrate Social, WOM ‪http://bit.ly/1y2A83H

Want to join us in the conversation?

Converseon will be speaking and participating in the following events:

ARF WEST (San Francisco), January 28-29, 2015
How Social and WOM Data Can be Used in Marketing Mixed Modeling
http://www.thearf.org/event/arf-west-big-data-forum/

Social Media Week (New York), February 24, 2015 (9:30-10:30 a.m.)
The Impact of Social and Word of Mouth on Sales (WOMMA Study)
http://socialmediaweek.org/newyork/schedule/

ARF Rethink Conference (New York)
Social Data is Now Predictive!  Now What?
https://www.eiseverywhere.com/ehome/89073/home/

As always, we welcome your feedback and contributions.

Moran_3E_COVER-230x300 Search keeps changing--and social is a big reason whyBill Hunt and Mike Moran are launching the third edition of our best-selling book Search Engine Marketing, Inc. today, and so much has changed since the first edition came out in 2005. Back then, it was a revelation to folks that search marketing might be more about marketing than search–and that return on investment might be more important than optimizing a <title> tag.

Since then, just about everyone has grown to realize that search gives you a way to reach customers that nothing else can–they raise their hand and say “market to me” at their moment of need. And as search has become more and more important in the scheme of things, some people have constantly said that “SEO is dead” just because optimizing title tags doesn’t give you a #1 result anymore.

What’s really happening is that, over time, search engines have become adept at recognizing real quality in content–not just in their organic search results, but in paid results, too. In Mike’s speaking engagements, he loves to ask for a show of hands on how many people never click on paid search results. About half the room usually raise their hands, which is hard to believe, given that about one-quarter of all search clicks are on paid results. What’s happening is that paid search results are becoming so good that people no longer recognize that they are paid–they assume that if it was relevant, that it just couldn’t be an ad.

Organic search results are of much higher quality now too, because the ranking algorithm is not so easily gamed. In addition to the importance of attracting links to your content, you also must pass muster with social communities who share the “good stuff” and with secret panels of human raters who judge your content’s quality. And social media content itself is such a huge part of what people expect to see–we no longer get a sea of blue links on the search results page, the way we did only a few years ago.

Search and social have both combined into larger movements of content marketing and influence marketing, where working across search and social is the only way to succeed. And that makes sense. Yes, you must be found when people are looking for you, but you must always have ways of reaching out with quality content to those who don’t yet know to look.

As he looks back on almost 10 years since Search Engine Marketing, Inc. first debuted, Mike never would have been able to predict the developments that we have seen. Social media consisted of nothing more than blogs, and it often took a month for a change to a web page to show up in the search engines. What we could predict, and did, is that search marketing would always revolve around strategic satisfaction of your customers, not tactical tricks to rank #1. Instead of stuffing your content with keywords, think of it as using your customer’s language. Instead of buying links, try creating and promoting quality content to attract links and social sharing. Instead of chasing the search algorithm, instead focus on your competitive differentiation and provide content that attracts the customers with the problems you can help solve the best.

Yes, many things about search have changed–that’s why we have needed to write two more editions–but some things stay the same. If you focus on helping your customers to solve their problems, your content will attract them and enough of them will stick around to buy from you. That is what search marketing has always been, and always will be.


We love when third party research comes out with meaningful information for the industry. And two recent ones include Converseon.

Gleanster Research, a competitor to Forrester Research and Gartner, just released its latest “FLASH” ranking vendors in four different categories:  social engagement, marketing automation, business intelligence and web content management. Gleanster uses a different methodology than the other research firms. They categorize leaders in these segments by “good, better, best” in two areas:  Features and Functionality and Overall Value.  Some of the firms evaluated include Google, Tweetdeck, Adobe and Oracle.

Converseon, we are pleased to say, scored in the “best value” category in the social media engagement space.

But Gleanster also said something quite true, “No single company provides a complete, end-to-end solution, although several of the world’s largest software companies are currently on a mission to achieve that very goal.” And we agree with this.

This recognition is why Converseon spun off its award winning social technologies into a subsidiary, Revealed Context, several months ago. This allows our consulting services to remain agnostic and provide the right solutions for the right clients for the right results.  We believe and embrace the “API economy” where data and intelligence seamlessly flows from application to application. This allows us to help power an ecosystem of partner applications with what some consider the industry’s leading text analytics technology (as measured by precision, recall, relevancy and customization) to allow us to take social intelligence to a new level and ensure it is fully infused across complimentary solutions to provide best in class end-to-end solutions.  We’ll be announcing more of these partnerships as we move forward.  And we thank Gleanster for the recognition.  More detail can be found here.

Social Monitoring Data and Brand Tracking:  New Research

In a somewhat related area, the Journal of Marketing Research just published a new article, “Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice” that utilizes Converseon data to show how social listening data can mirror traditional brand tracking. As the article states:

In this research, the authors jointly model the sentiment expressed in social media posts and the venue format to which it was posted as two interrelated processes in an effort to provide a measure of underlying brand sentiment. Using social media data from firms in two distinct industries, they allow the content of the post and the underlying sentiment toward the brand to affect both processes. The results show that the inferences marketing researchers obtain from monitoring social media are dependent on where they “listen” and that common approaches that either focus on a single social media venue or ignore differences across venues in aggregated data can lead to misleading brand sentiment metrics. The authors validate the approach by comparing their model-based measure of brand sentiment with performance measures obtained from external data sets (stock prices for both brands and an offline brand-tracking study for one brand). They find that their measure of sentiment serves as a leading indicator of the changes observed in these external data sources and outperforms other social media metrics currently used.”

This is a big deal, especially given the real time nature of social and our ability to “back cast” can provide even deeper, meaningful and actionable insight than traditional methods.  We believe survey + social hybrid approaches will be the engine of brand tracking in the future and we were pleased to partner with professors Wendy Moe and David Schweidel on this.  For access to the article, visit this link.

Facebook Launches Save and Mentions

facebook-save Facebook Launches Save and Mentions, Ad Prices Going Up, Yahoo’s mobile push and Elon Musk on Space Travel and Jetpacks

On Monday Facebook added a new feature that lets users save content for later. The new feature, called “Save,” lets you flag things like links, places, or music and then come back to them when they have more time. Saved items are personal – they won’t appear to your friends unless you choose to share them.

facebook-save-2 Facebook Launches Save and Mentions, Ad Prices Going Up, Yahoo’s mobile push and Elon Musk on Space Travel and Jetpacks

More from Techcrunch

And if you are a “verified public figure,” Facebook has a new feature just for you and your famous friends, called Mentions.  Facebook says Mentions was created for famous people themselves, as opposed to their minders and helpers to facilitate interaction between them and their fans, thus further inserting Facebook into the social conversation.

Facebook-mentions Facebook Launches Save and Mentions, Ad Prices Going Up, Yahoo’s mobile push and Elon Musk on Space Travel and Jetpacks

The emphasis is on posting new messages, photos and videos, instead of reading what your pals have put up.

There is a Mentions tab that’s supposed to make it easy for stars to see what people are saying about them.

More from Re/code

Facebook Newsfeed Ads Are Getting More Expensive

According to the company’s second quarter results delivered this week, e. The price of an ad on the social network more than doubled last quarter. The main reason for this is increased competition for Newsfeed placement, as more users access the social network on mobile. Overall ad sales were up 67 percent year over year to $2.6 billion.

More from Adweek

Yahoo Buys Flurry to Build Mobile Network

Yahoo has agreed to acquire mobile ad-tech firm Flurry, the company said today, making a bid to boost its mobile ad revenue and offset its desktop business’s years-long decline. Yahoo’s other recent steps in mobile include App Install Ads and Tumblr ads being shown across Yahoo sites.

More on this

Instant.ly Says It Can Tell Brands Which New Products People Will Actually Buy

The company has designed a Shelf Score Index, where each product is assigned a purchase intent score, measured through a platform that a company rep said “gathers in-context insights from consumers about new products as soon as they hit the shelves.”

The opportunity for CPG brands here is testing products in nearly real time as opposed to the more traditional focus group process, which takes several weeks.

More from Adweek

Foursquare Redesigns App, Shifts Activity to Swarm

foursquare-logo Facebook Launches Save and Mentions, Ad Prices Going Up, Yahoo’s mobile push and Elon Musk on Space Travel and Jetpacks

The location based network has a completely new look and feel. Additionally, all check-ins will be moved to Foursquare’s new app, Swarm (the company says 75% of its users are using the new app). All your past check-ins, all your friends, all your photos, will be automatically transferred to Swarm.

The main app’s interface will be completely redesigned as well, and the company hints that this will be a highly personalized experience.

More from the Foursquare Blog

Crossing Over: What Multiple Screens Mean for Marketing

A recent 212NYC panel focused on the currently hot topic of cross device marketing. Consisting of industry leaders such as Times Advertising VP Steven Shalit , Annalect CMO Erin Matts, ComScore Executive VP Jeff Hackett, and Universal McCann’s VP Research Group Partner Kimberly Conon, the panel attempted to answer some pressing questions. The common theme was around understanding user behavior to unlock success in sequential messaging and cross-device marketing.

More from NewsCred

Elon Musk Talks about Russia, Space Travel and Jetpacks

elon-musk Facebook Launches Save and Mentions, Ad Prices Going Up, Yahoo’s mobile push and Elon Musk on Space Travel and Jetpacks

Elon Musk on the Colbert Report

A Look at Snapchat’s Demographics, Audience, and Marketing: Report

bii_snapchat_demo2 Snapchat Demographics Report and Launch of Our Stories Product, World Cup Bigger Than Olympics on Twitter, Larry Page’s Big Plans, and Facebook @ Work Rumors

Highlights include: the mobile-only platform has amassed 82 million MAUs, user base is predominantly female, skewing young, 13-25. Two-fifths of 18-year-olds in the U.S. use it “multiple times daily” to communicate with family and friends. Snapchat Stories are now getting 1 billion views daily.

More from Business Insider

Snapchat Launches “Our Story”
Snapchat is testing a new group-sharing feature that pulls posts from many users into one large Snapchat Story. The service uses geo-location to identify snaps coming from the same place such as a concert or an event and allows all users snapping from there to share snaps collectively, and publicly, like a shared photo or video album. Snapchat Stories launched a couple of months ago and allow users to share more than one image with their contacts. The new iteration allows to pull in images from un-connected users in the same geographic location.

edc-live Snapchat Demographics Report and Launch of Our Stories Product, World Cup Bigger Than Olympics on Twitter, Larry Page’s Big Plans, and Facebook @ Work Rumors

More from Mashable

World Cup Twitter Volume Is Already Bigger Than The 2012 Olympics
Twitter says it has counted more than 300 million tweets about the tournament during its first 15 days. By way of comparison, it counted 160 million tweets during the 16 days of the London Olympics in 2012. The most-tweeted about game was the opener between Brazil and Croatia.
The question remains though, whether all this chatter will prompt non-watchers of the World Cup to tune in.

Worldcup-twitter-1024x632 Snapchat Demographics Report and Launch of Our Stories Product, World Cup Bigger Than Olympics on Twitter, Larry Page’s Big Plans, and Facebook @ Work Rumors

More from Re/Code

Larry Page Defends Google +, Talks Android And Multi Screen Engagement
In an interview with Farhad Manjoo, Page stressed the importance Google places on Social and its Google + network and tried dispelling rumors the company is winding down its social network. Page also hinted at Google’s plans for Android and its role in the “multiscreen world” and one where we go from  telling computers “to do stuff for us, to where computers can actually do stuff for us.” – Page

Statejp-tmagArticle Snapchat Demographics Report and Launch of Our Stories Product, World Cup Bigger Than Olympics on Twitter, Larry Page’s Big Plans, and Facebook @ Work Rumors

More from NYTimes Bits

FB@Work
Rumor has it, the company is building an at-work version of Facebook. It is unclear whether this would be an effort geared towards internal company communications or take more of a LinkedIn approach.

“We are making work more fun and efficient by building an at-work version of Facebook,” the source says. “We will touch code throughout the stack and on all platforms (web, iOS, Android, etc.).” The source, who refers it as “FB@Work”, says the effort is based in London.
More from Techcrunch

Twitter Is Testing New Ways To Retweet
In order to give users an opportunity to add to discussions, Twitter is experimenting with a new re-tweet option – Retweet with Comment. This feature would replace the latter “quote tweet” option, which today often requires users to truncate the original tweet in order to add their own two cents.

retweetwithcomment Snapchat Demographics Report and Launch of Our Stories Product, World Cup Bigger Than Olympics on Twitter, Larry Page’s Big Plans, and Facebook @ Work Rumors

More from Techcrunch

Myth-Busting the Aereo Decision
The ambiguity of the ruling may not prevent Aereo from doing business and likely to not affect future innovation

More on Forbes.com

Twitter Now Supports GIFs
This one is sure to inspire both marketers and users. Not much to add to the actual announcement, but the possibilities are endless, from How-tos to game recaps.
GIFs will appear in Twitter’s desktop interface as well as its iOS and Android apps, and you can watch GIFs by clicking a play button that shows up over top of them. GIFs won’t animate automatically, but opening up a tweet on its own will immediately begin playing the GIF.

More from the Verge

Facebook Adds Targeting Behaviors From Around The Web

Facebook now has the ability to target users based on their behaviors off Facebook. This includes browsing, online purchases and app use history.  This potentially powerful new tool encompasses a wide range of behaviors – from motorcycle purchasers to vacation, gaming, insurance and other categories.
Users can opt out of this type of ad targeting in their web browsers using the industry-standard Digital Advertising Alliance opt out, and on mobile devices using the controls that iOS and Android provide.

facebook-targeting Twitter Adds GIFs, Facebook’s New Targeting Options, Tumblr Native Ads, Slingshot, Yelp Messages, and World Cup

More from Facebook Newsroom

Tumblr Native Ads Will Start Appearing on Yahoo Sites
The ads, called “sponsored posts,” will seek to capitalize on the strengths of each platform — Yahoo’s massive traffic and data and the engagement levels of Tumblr’s platform.
Yahoo will offer the ads to marketers through its Gemini platform, which launched in February.
Yahoo bought Tumblr more than a year ago for $1.1 billion in cash.

Yahoo_Tumblr_Ads Twitter Adds GIFs, Facebook’s New Targeting Options, Tumblr Native Ads, Slingshot, Yelp Messages, and World Cup

More from Mashable

Facebook Launches Slingshot
This time for real, Facebook launched its own photo messaging app. The free app, available now for iPhone and Android, lets you take a quick photo or video, mark it up with some colorful drawings, caption it with big white text, and then fire it off to a bunch of friends.  So far so good, right? Well, there is a caveat: you cannot open a message from a friend until you’ve sent a message to them. “It’s not just about telling your story, it’s about asking others for their story,” says Slingshot designer Joey Flynn. Will early brand adaptors jump no this one?

Slingshot Twitter Adds GIFs, Facebook’s New Targeting Options, Tumblr Native Ads, Slingshot, Yelp Messages, and World Cup

More from the source

Yelp Users Can Message Businesses Directly
Now you don’t have to take some guy’s word for it but ask the hard questions yourself. This week the massive local listings network rolled out an update which allows users to send a message to the business in lieu of calling.
This new “message the business” option will let you fire off a quick note. It also offers a last-ditch chance to resolve a bad experience you’ve had somewhere before posting a review about it for the whole world to see.

yelp Twitter Adds GIFs, Facebook’s New Targeting Options, Tumblr Native Ads, Slingshot, Yelp Messages, and World Cup

More from the Verge

The Economist rolls out “First Impression” multiplatform ad units
This is a premium placement, designed to be the “first access to each individual.” It includes the back cover of the magazine and the cover positions in our tablet and mobile apps.
The publisher has also debuted a new weekly reader measurement called “Total Economist Weekly Audience” (TEWA) in partnership with PricewaterhouseCoopers to help advertisers determine how people are accessing its content. One TEWA finding indicates close to 40% of The Economist’s readers consume their content on at least two platforms.

More from AdExchanger

LinkedIn Aims To Drive Business With Native Ads
Penry Price, VP, Marketing Solutions at LinkedIn, discusses the roles of creativity and technology in driving business results for advertisers. Having succeeded to turn the professional network into a top publishing platform, Price emphasizes the importance of creating an ecosystem, simplifying the buying process, and reliable measurement.

More from AdExchanger

Tumblr enters the big TV game with a Hillary Clinton Town Hall
Tumblr joined forces with CNN for Christiane Amanpour‘s live town hall interview with former U.S. Secretary of State Hillary Clinton. The live special aired on CNN and both, CNN and Tumblr liveblogged throughout the event, curating conversation around the questions. Tumblr users were encouraged to send in questions for Clinton via text, video, and animated GIF through CNN’s event Tumblr page.

Clinton-Amanpour Twitter Adds GIFs, Facebook’s New Targeting Options, Tumblr Native Ads, Slingshot, Yelp Messages, and World Cup

More from LostRemote

Nate Silver Faces Competitors in the FIFA World Cup Visualization Game
The king of data visualization is joined by a host of analysts from outlets including Bloomberg News and the Guardian who all offer their own takes on predicting World Cup results.

 Twitter Adds GIFs, Facebook’s New Targeting Options, Tumblr Native Ads, Slingshot, Yelp Messages, and World Cup

From NewsCred

Joel Rubinson

In our ongoing effort to forge new paths and innovation in social intelligence and research, Converseon has built a strong relationship with the Advertising Research Foundation and key thought leaders. The advancement of social intelligence into market, customer and business intelligence, while fast-growing, has been stymied somewhat by some key challenges, including social framing, data reliability and precision and more.   That said, Converseon has helped tackle these working with some of the best minds of the industry, such as Gayle Fuguitt, former Converseon advisory board member and now CEO of The ARF, Professor Wendy Moe, author of the recent book on Social Intelligence and Joel Rubinson, former Chief Research Officer at the ARF and now board member and senior strategist with Converseon.

In fact, a project we did with professors Wendy Moe and David Schweidel was awarded two MSI Awards for the paper “Social Media Intelligence: Measuring Brand Sentiment from Online Conversations.”   In the study, the team developed a statistical model that adjusted for various factors to find a .80 correlation with offline brand tracking.   But building the model demonstrated the need for decomposing conversations, applying advanced filtering and weighting, and more.

The paper is available (free) here.

Today though, we decided to do a little Q&A with Joel who is been well recognized as a pioneer helping to bridge social intelligence and research with more traditional research methodologies.   You may be familiar with Joel’s musings and thoughts on various related topics — ranging from the application of programmatic to research, to the need to flip the conversion funnel, among others. We invited Joel to share some specific thoughts on social research and intelligence.

How would you describe the current state of social research?

Social research is still mostly on the periphery of marketing research and used for insights into problems that were tackled  in more traditional ways without complete success.  I don’t’ think marketing research has figured out how to trade  off traditional market research activity budgets an leverage social media as an alternative that has the potential to strengthen the whole approach.
What do you think are the most common misperceptions?

The biggest challenge is how to view social media listening as quantitative data.  I believe this comes about because marketing research’s use of statistics is focused on sampling theory.  It is true that there is no known sampling frame for social media data but that is the wrong way to look at it.  Social media provides a census of something really important…what people are saying about your brand to their friends across any and all social media channels. Also, while the sampling framework is not fully known, regression modeling has shown that conversations have great predictive value through econometric approaches.

Where do you see it evolving to next?

I think that social media will be matched to customer segments so we have a greater sense of who the conversations are representative of.  For example, if Levi Strauss wanted to know what fashion forward people are tweeting about, that can actually be done through the new wave of social media tools that can create or align to segmentation. This is an area where Converseon now offers a solution.

What is required to help social truly fulfill its potential with researchers?

The broad business needs that marketing research tackles hasn’t changed much.  We still need to monitor the health of brands, seek innovation ideas, test advertising, etc.  What researchers do is craftsman work, using well known tools of long surveys, focus groups, and syndicated data.  The craftsman approaches for social media to play a role in these eternal marketing needs is what we have to focus on.  Once the roadmaps are created, successful cases are documented, and repeatable protocols established, the industry will begin embracing social media as a primary source of insights

What excites you most about the space?

The thought that we can create a repeatable connection between insights and marketing action.  Insights and metrics from social media come from behaviors that social marketing campaigns intend to influence.  We listen, we engage, we produce effect. This is addresses one of the most pervasive raps against research, that it is “nice to know” but doesn’t  tell me what to do.

Why your association with Converseon?

Social media research must evolve to become an integral part of business solutions.  As such, i wanted to associate myself with an organization that has great resources as well as a willingness to reinvent. We share this vision and commitment.

Editors note: The Converseon team is deeply immersed in addressing the challenges and opportunities that Joel discussed in the interview.  ”The New Science of Social Research and Intelligence” is an going to become a recurrent theme here as we roll out new solutions and methodologies that address issues related to reliability, precision, sample framing, and more.   With new models that address these issues, we are definitively demonstrating how social is indeed not only qualitative, but also quantitative and predictive.

Converseon will be presenting at the Insight Innovation Exchange NA in Atlanta on June 16 on this very issue.   Our point of view is more fully articulated here

As always we welcome your feedback and contributions.

Congratulations today to Gnip, a long time partner of Converseon, on its acquisition by Twitter.

twitter_gnip Twitter Announces Gnip Acquisition

Some great folks are over there and we’re pleased to see this success.
Perhaps even more importantly, the acquisition demonstrates the increasing value of social data.  Where once it was limited to basic social listening, this next generation of social intelligence is driving deeper and more meaningful insights, and actionability.  A new generation of filtering and intelligence, powered by advanced natural language processing, machine learning and “deep learning” — such as that provided by our ConveyAPI text analytics — is poised to help advertisers, business intelligence leaders, market research, etc. — take this voice of the customer to new heights.
The announcement foreshadows some of the expected innovation we see in the space.  As Twitter’s VP of Platform, Jana Messerschmidt, said in a blog post. “Together we plan to offer more sophisticated data sets and better data enrichments, so that even more developers and businesses big and small around the world can drive innovation using the unique content that is shared on Twitter.”
Data enrichment lies at the heart of our strategy and offerings and a topic we will likely be hearing much more about in the days ahead.
- Rob Key, CEO, Converseon

Before we get into this week’s social business roundup, here is some important information regarding the Heartbleed Bug.
The so-called Heartbleed Bug is a security flaw in OpenSSL, a popular data encryption standard, that gives hackers who know about it the ability to extract massive amounts of data from the services that we use every day and assume are mostly secure.
There is no indication of whether or not any hackers actually took advantage of the bug but it is entirely possible that the sites have been compromised and the hackers made away with your data unnoticed.
Here is an up to date list of the sites most people use regularly with details on whether or not they are affected and which ones you need to change passwords for. Courtesy of Mashable.com.

Yahoo Launches Motion Ads

aycucmprd07807004406 Heartbleed Bug Update, Yahoo Motion Ads, Facebook Overhauls Right Hand Side Ads, Latest Social Sharing Study, and Disqus Launches Sponsored Comments
This week Yahoo introduced a new ad format, which combines imagery with thoughtful animation to deliver a beautiful brand experience. While this format may not be fit for every advertiser, it is a certainly a nice break from the monotony of Display banner ads, Yahoo hopes these units will prompt higher engagement from users and a wide adoption by advertisers.

Facebook Plans to Overhaul Right Hand Rail Ads

unnamed Heartbleed Bug Update, Yahoo Motion Ads, Facebook Overhauls Right Hand Side Ads, Latest Social Sharing Study, and Disqus Launches Sponsored Comments

The company plans to roll out an updated design for right-column ads in the “coming months.” The new units will have the same proportions as desktop news feed ads, which means they will be bigger and, according to sources, there will be fewer of them. One of the practical benefits for marketers is that these new ads will use the same size images as Newsfeed ads, thus streamline the ad creating process.

Study: Majority of Content Sharing to Social Networks Now Occurs via Mobile

ShareThis-Content-Sharing-Trends-Mobile-v-Desktop-in-Q1-Apr2014 Heartbleed Bug Update, Yahoo Motion Ads, Facebook Overhauls Right Hand Side Ads, Latest Social Sharing Study, and Disqus Launches Sponsored CommentsAccording to a recent study by ShareThis, around 52% of “social sharing actions” occurred on a mobile device during the first quarter of this year. Mobile took the lead on the back of a quarter-over-quarter growth rate in sharing that was more than twice as high as desktop’s (28% vs. 11%). While the iPhone (25%) remained the top mobile device used for sharing, Android smartphones (17%) narrowed the gap.

Reddit is looking to get in on the Native Ads Game
While no details have been revealed, Reddit Executives Ellen Pao and Jena Donlin discussed some ways they are looking to monetize the site. “…We’re trying to figure out ways to monetize within the structure that people are used to in ways that are very authentic.” – Pao said in an interview with Re/Code.

Disqus Launches Sponsored Comments
This is the comments service’s own foray into native advertising, the latest holy grail for marketers looking to replace Display ads. While the Sponsored Comments will appear in a page’s thread, they won’t be embedded into the actual discussion, as it is considered too disruptive. Instead, they will be pinned to the top of the discussion environment.

The New York Times To Loosen RTB Restrictions On Its Inventory
The company intends to release more inventory into the RTB space. Some of it will take for of preferred deals, private exchange deals and some open-market RTB. The main concern here is, of course, maintaining acceptably high CPMs for the premium placements on the site. “We’ve recast our thinking around programmatic as part of a total yield-management practice” – shared Michael Zimbalist, SVP AD Products and R&D.

Dell Hires Marketing Attribution Firm To Optimize Its Marketing Spend
As many marketers know, robust attribution is vital in proving the ROI of a campaign. One of the first steps Dell has made as a private company is hire a marketing attribution firm Visual IQ to optimize their marketing channels based on performance data.

Facebook Announces Plans To Deprecate Chat in Favor Of Messenger
The social network caused an outbreak of protests on social media over its decision to force users into the Messenger app.  More

Gmail May Be Getting a Snooze Button.
According to Geek.com, Google is testing a build of Gmail with a bunch of neat new tricks packed in, email snoozing included. Also in testing, according to the report are more tabs for sorted emails and email pinning, to force an email to stick to the top of your inbox until you decide to unpin it.

Don Draper Buys A Round For Everyone

mad-men-msg-hed2-2014 Heartbleed Bug Update, Yahoo Motion Ads, Facebook Overhauls Right Hand Side Ads, Latest Social Sharing Study, and Disqus Launches Sponsored Comments

previous page
1 2 3 4 5 6 ... 21