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Meetup Launches Meetup Pro for Professional Networking

The online service for meeting and organizing groups, Meetup, launches Meetup Pro. This is Meetup’s version aimed at large businesses and corporations to help them organize real meetings with various groups at different places. This platform not only offers setting-up meetings spanning a large network of different Meetup chapters, but also provides other professional tools, like member-lists based on their activities and community profiles. Using a single centralized account, organizations can launch and manage their meetings, view Meetup activities on a responsive webpage, and connect with communities at various locations. Meetup Pro aims to increase member-engagement within groups and encourage in-store traffic. This ultimately leads to better sales due to increased brand visibility and better word-of-mouth.

Have you tried Meetup Pro for your business yet? Share your experience with us.

Learn more about it from Meetup Pro or check out this TechCrunch article.

Blog-20-Meetup-Pro Meetup Pro for Organizations, Mother’s Day on Facebook, and Multiple Twitter Updates

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Twitter Introduces Quote Feature

Struggling to fit your comment when sharing someone else’s tweet? Not anymore. Twitter’s new quote feature allows you to add a comment to the original tweet and retweet it. No longer will your tweet appear out of context to your followers, now they’ll see the original tweet and your comment together – making the entire conversation more understandable. This tools aims to enrich Twitter conversations and enhance the overall appeal of the platform.

Have you checked out Twitter’s quote feature? What do you think about it?

Learn more about it from Twitter or check out this article from Social Media Today.

Blog-21-Twitter-quote-feature Meetup Pro for Organizations, Mother’s Day on Facebook, and Multiple Twitter Updates

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Tweets Appear in Google Searches on Mobile Devices

Google is adding tweets in real time to search results on mobile devices on all browsers. This feature allows organizations to tap global audiences who use Google for mobile searches. To search, you can simply type in your query, the usual way, or add the keyword “Twitter” at the end of your query, to receive latest and popular results from Twitter. Presently available for mobile browsers on Google.com in English, the feature will slowly roll out in other languages and for desktops as well.

Have you seen tweets in your Google search results? What is your opinion about tweets in Google results?

Learn more about it from Google.

Blog-22-Google-adds-tweets Meetup Pro for Organizations, Mother’s Day on Facebook, and Multiple Twitter Updates

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Facebook’s Mother’s Day Wishes Cross One Billion

Do you know how many people shared Mother’s Day wishes on Facebook this year? A whopping 229 million people shared 1.8 billion posts and messages. This made Mother’s Day mentions outnumber the combined total mentions for the Super Bowl, the NCAA Tournament, and the Sochi Olympics. This emphasizes that Facebook is still one of the preferred platforms when it comes to sharing greetings on special events. According to a Pew Research, Facebook is the go-to network for personal messages, like holiday greetings and birthdays.

Did you wish your mom via Facebook this Mother’s Day? Share your experience with us.

For more information about this, check out this article from Mashable.

Blog-23-Mothers-Day-Facebook Meetup Pro for Organizations, Mother’s Day on Facebook, and Multiple Twitter Updates

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Want to know more about us? Connect with us on our social channels: Facebook, Twitter, and LinkedIn.

Facebook Introduces Instant Articles

Facebook introduces “Instant Articles” for publishers to create fast and interactive articles within the platform. According to the company’s research, more and more people are using Facebook to view and share articles, especially via mobile. Currently these articles take nearly eight seconds, on an average, to load, but this tool speeds-up the reading experience up to 10 times compared to standard mobile web articles.

Instant Articles offers a variety of features like auto-play videos, interactive maps, audio captions, and likes and comments on individual lines of content. Readers can also tilt the phone to zoom-in and explore high-resolution photos. With the new program, publishers gain control over their stories, brand experience, and monetization opportunities. Facebook is working with nine launch partners for Instant Articles, including The New York Times, National Geographic, BBC News, and The Guardian. The program will expand to more publishers in the future. Presently, Instant Articles are available only on iPhone.

What do you think about Instant Articles?

Learn more about it from Facebook.

Blog-17-FB-INstyant-Articles-edited Facebook Instant Articles, LinkedIn Analytics, and Photo Sharing App

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LinkedIn Introduces Analytics for its Publishing Platform

LinkedIn introduces analytics for its publishing platform allowing authors to see how their posts are performing. With more than 1.5 million posts on the platform already, this feature assists authors in tracking the traffic that their posts receive. Stats available include how many people viewed, shared, and liked their posts, as well as information about those people. The latter information, however, will only be available for logged-in users.

Have you tried LinkedIn analytics for your posts yet? Share your experience with us.

Learn more about it from LinkedIn or check out this TechCrunch article.

Blog-18-LinkedIn-Analytics-edited Facebook Instant Articles, LinkedIn Analytics, and Photo Sharing App

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Social Photo Sharing App, Rewind, Launches

Now you can click photos, share them, view friends’ photos, and check your overall popularity all through one app, Rewind. This app lets you scroll through Rewind’s “Timeline” feature, scrolling back through a day in the life of you and your friends, to view and share activities. Unlike most other platforms, photos shared via Rewind remain available only for 24 hours. You can also like your friends’ photos by favoriting them. Another interesting feature to note is, that you can share as many photos as you want (clicked though Rewind’s camera feature) and you will only receive a total “like count” for each day. So, if one of your photos doesn’t garner enough engagement, others can make up for it, eventually increasing your total likes for the day. You can download this app from the App Store. Rewind is also accessible via Apple Watch.

Have you checked out “Rewind” to create your photo timeline or to see what your friends are up to? Share your experience with us.

Learn more about it from Rewind or check out this TechCrunch article.

Blog-19-Rewind-App-edited Facebook Instant Articles, LinkedIn Analytics, and Photo Sharing App

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Want to know more about us? Connect with us on our social channels: Facebook, Twitter, and LinkedIn.

Twitter Launches Food Network

Twitter launches its dedicated food network, @TwitterFood, to broaden its audience base. This network curates all food-related content on Twitter for easy viewing and sharing. According to the company’s data, there are thousands of tweets per day that relate to food. These tweets include recipes, ingredients, favorite meals, expert tips, images, and so on. Celebrity chefs, food personalities, and restaurants also use Twitter to upload exciting food stuff and engage via Twitter chats. Twitter’s food network is expected to increase food-related tweets and retweets.

Have you checked out @TwitterFood? Did it boost your appetite? Share your experience with us.

Learn more about it from Twitter.

Blog-14-TwitterFood TwitterFood, Personalized Event Invites, and Time-Saving Email App

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Event Invite Creating App, Hobnob, Launches

Hobnob, an event creating and sending app, launches for iOS users in the U.S. This app allows you to create and send personalized event invites via SMS or MMS. Along with instant invite delivery, the receivers also get the option of responding to the invite, which eventually makes the whole process faster. You can create an event invite by entering the event details, including name, picture, time, and venue. You can also use designer templates or upload your own photo or design. Finally, you select the recipients from your phone’s contact list, input your information, and send the invites. You can use this app by registering your mobile number and your prospective guests can read the invite without downloading the app.

Have you created your personalized event invite yet? How was your experience?

Learn more about it from Hobnob or read this TechCrunch article.

 TwitterFood, Personalized Event Invites, and Time-Saving Email App

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Time-Saving Email App, Zero, Launches

Heavy email receivers can now achieve the ecstatic state of “Inbox Zero” with the new app, Zero. Using this app, you can scroll through your email like a social media feed. Zero’s card-style information design lets you quickly preview email summaries as text-only and archive the emails.  With one tap you can stop automatic archiving and retain an email in your inbox. The app also offers features like searching for specific emails, replying to emails, downloading attachments, and organizing folders. The app is only available to iOS users.

Have you experienced the feeling of “Inbox Zero” yet? Tell us how you feel.

Learn more about it from Zero or check out this TechCrunch article.

Blog-16-Zero-App TwitterFood, Personalized Event Invites, and Time-Saving Email App

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Want to know more about us? Connect with us on our social channels: Facebook, Twitter, and LinkedIn.

Twitter Launches “Highlights” to Summarize the Best Tweets

Twitter launches “Highlights” for users to get the most relevant tweets filtered into their phones each day. “Highlights” creates a summary of the best Twitter feed for each user. This personalization lets users go through the most popular tweets in their network without going through the long-winding list of tweets on their timeline. Twice every day, Twitter notifies the users when updates are ready. By clicking on the notification, users directly go into the Twitter app where their “Highlights” are displayed in a new interface. Presently available in English to Android users only, Twitter plans to make this feature available on other platforms as well.

Have you checked your “Highlights” for the day? Share your experience with us.

Learn more from Twitter.

Blog-10-Twitter-Highlights-edited Twitter Highlights, Multiple Facebook Updates, and Microsoft Edge

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Facebook Introduces Social Caller Identity App

Facebook introduces its first social caller identity app, “Hello”. This app connects with Facebook and allows you to see the caller, block unwanted calls, and search for people and places. You can get information about the caller even if you don’t have their number already saved in your phone. You can, however, only see information that is shared with you or publicly available on Facebook. The app is also a one-stop shop if you want to search a local business, make a call to them, or get directions. This is a recent initiative by the Facebook Creative Labs and is presently available for testing by Android users only. Facebook claims that this app makes phones smarter as it enhances their core function of calling.

So, have you checked out “Hello”? Tell us about your experience.

Learn more about it from Facebook or check out this TechCrunch article.

blog-11-Facebook-Hello-edited Twitter Highlights, Multiple Facebook Updates, and Microsoft Edge

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Facebook Introduces Video Calling in Messenger

Facebook introduces video calling in its Messenger to enhance real-time communication experience for its users. When chatting with a friend or family member, you can simply tap on the video icon present on the top right corner of the Messenger to start the video call. This feature is available for Android and iOS users. Also, it is possible to make a video call if one person is on iOS and the other on an Android device. Presently, video calling in Messenger is available only for users in the U.S., U.K., Canada, and 15 other countries, but Facebook plans to roll it out to other countries soon. Facebook claims that this feature will offer fast, reliable, and high quality video calls.

Have you tried out video calling in Messenger? Share your experience with us.

Learn more about it from Facebook.

Blog-12-Facebook-Messenger-Video-calling-edited Twitter Highlights, Multiple Facebook Updates, and Microsoft Edge

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Microsoft Edge to Replace Internet Explorer

Microsoft launches its new browser, Microsoft Edge, which is a replacement for Internet Explorer. Nothing was known until now about Edge beyond its placeholder name, “Project Spartan”. Edge will be the default browser for Windows 10. It includes features like a built-in reader, note-taking and sharing features, and Microsoft’s virtual assistant, Cortana. Internet Explorer will be available for a little while to give companies sufficient time to update their websites to work on the new browser.

What are your expectations from Microsoft Edge?

Learn more about it from this TechCrunch article or check out this article from The Independent.

Blog-13-Microsoft-Edge Twitter Highlights, Multiple Facebook Updates, and Microsoft Edge

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Want to know more about us? Connect with us on our social channels: Facebook, Twitter, and LinkedIn.

Google Updates Algorithm to Make Searches Mobile-Friendly

Google’s latest algorithm update, termed “Mobilegeddon” by tech writers, launched this week. An increase in the number of mobile users is increasing the rate of mobile searches as well. To tackle this challenge, Google announced, in February, that it will update its algorithm making the mobile-friendly web pages to feature higher in the search results. Alternatively, web pages that are not mobile-friendly will be pushed down, which might result in a loss of traffic for them. This algorithm will only impact searches made on smartphones. Many small business and some big hitters, like the Drugstore.com and the Department of Homeland Security, that do not have mobile-friendly websites can see a significant fall in traffic. This can specially impact businesses that rely on Google search for referrals. One great thing is that as soon as the websites or web pages turn mobile-friendly, they will again show up better during mobile searches.

What do you think about this update from Google?

To know more visit Google or check out this NPR article.

blog-8-Google-Algorithm Google’s Mobilegeddon, Twitter’s New Homepage, and More

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Twitter Refreshes its Homepage

Twitter rolls out a new homepage in the U.S. in an attempt to attract logged-out users. According to the company, many people visit the homepage of Twitter every month, but do not log-in. This new homepage will give its existing users the push to sign in, and, may be, even expand its audience base. Also, users who do not want to log in, but still want to know what’s happening on the platform can just go to the homepage and explore from a variety of topics including politics, pop artists, and cute animals.  Clicking on a topic will open relevant tweets and the most popular accounts pertaining to that topic. This informative and entertaining new look of Twitter will slowly expand to users outside the United States. The company plans to roll out even more features to keep its users interested and informed.

Have you checked-out Twitter’s new homepage? What do you think about it?

Learn more from Twitter.

blog-7-Twitter-new-homepage Google’s Mobilegeddon, Twitter’s New Homepage, and More

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Digital Contact Sharing App, BridgeX, Launches

Sharing contact information is revolutionizing and soon digital contact sharing might replace the traditional business cards. BridgeX, a digital contact sharing app, launches for iOS and Android users. Using this app, you can customize and create multiple cards for different audiences. You can insert basic contact details and also your social media information. For sharing, you can use the app to find nearby people or send the card(s) via text messages. The app also enables you to add others as friends. This feature comes in handy when you update your card and all your BridgeX contacts receive it in real-time.

Have you shared your contact information using BridgeX yet? Tell us about your experience.

Learn more from BridgeX or read this Adweek article.

blog-9-BridgeX-App Google’s Mobilegeddon, Twitter’s New Homepage, and More

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Want to know more about us? Connect with us on our social channels: Facebook, Twitter, and LinkedIn.

Social Goal Sharing App, Linkagoal, Launches

A social network that helps you achieve your goals is finally here – Linkagoal. This inspirational app encourages users to share their goals, connect with like-minded people, and also receive guidance from industry experts and friends. With over 800,000 users already using this platform since 2014, before its official launch, the company plans to add more features to enhance the overall experience of crowdsourcing to achieve personal goals. With Linkagoal, users can add their goals into the system under varied categories and also browse through these categories to read, like, comment, or even suggest success steps for the achievement of a particular goal.

Have you shared your goal on Linkagoal? Tell us about your experience.

Blog-4-pic-Linkagoal Latest Social Apps and Skype for Business

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To know more, visit Linkagoal or check out this Adweek article.

You can download the app from your Play Store or App Store today.


LinkedIn Introduces Elevate to Enhance Content Sharing

LinkedIn launches content sharing app, Elevate. The app allows companies and employees to curate, seamlessly share, schedule, and measure the impact of the content shared online. This ultimately influences potential employees, prospects, customers, and industry influencers.

According to LinkedIn’s research, many professionals and organizations share content online to attract talent and promote their brands. Companies, usually, empower only a few employees when it comes to managing the brand’s social presence. This leads to decreased content-sharing by the other employees, for example, only two percent of the employees re-share company-related content on LinkedIn. But because employees are potential brand champions, their value can be better utilized if companies encourage them to use Elevate to re-share content on Twitter and LinkedIn. This can increase brand visibility while also enhancing employees’ individual social networks. Presently, the app is available via invite-only basis and is expected to be generally available by July 2015.

What are your thoughts on LinkedIn Elevate?

Blog-5-pic-LinkedIn-Elevate-edited Latest Social Apps and Skype for Business

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Learn more about it from LinkedIn.


Microsoft Launches Skype for Business

Microsoft launches its communications and collaboration platform, Skype for Business, for Office 2013 and Office 365 users worldwide. This platform replaces Microsoft Lync. Office 365 customers using Lync Online will be automatically updated to Skype for Business Online by May 2015. To facilitate easy transition, Microsoft will allow administrators to switch between the traditional Lync user and Skype for Business interface. Along with enterprise-grade security, the new platform will provide features including presence, voice and video calls, instant messaging (IM), and online meetings.

What are your thoughts about the new Skype for Business?

Blog-6-pic-Skype-for-Business Latest Social Apps and Skype for Business

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To know more, visit Skype for Business or check out this VentureBeat article.


Suggested Reading

Social Data is Predictive! Now What? – Latest article by our CEO, Rob Key.


Want to know more about us? Connect with us on our social channels: Facebook, Twitter, and LinkedIn.

Facebook Makes Video Sharing Collaborative with Riff

Facebook recently launched a video app called Riff that lets you create videos with your friends in a single string. Inspired by the ALS Ice Bucket Challenge, this app allows you to capture a video and then forward it to your friends (contributors) instructing them what they need to share. The contributors can then add their clip to the end of the video, which the original creators can delete if they find any of them inappropriate or uninteresting. The video can be uploaded to Facebook or anywhere on the internet. Once uploaded on Facebook, the contributors are tagged automatically. In true social media video fashion, the total duration of the video can only be 20 seconds. This is the latest project by the Creative Labs of Facebook to increase video engagement.

Riff-pic Latest News from Facebook and Amazon

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You can download the app from your Play Store or App Store today to begin sharing video stories with your family and friends.

To know more about Riff, visit the Facebook news release

To learn the rules for using Riff, here.

What are your thoughts on Riff?


WhatsApp Introduces Calling Feature

Facebook’s WhatsApp introduces a free calling feature for its users. With over 470 million users worldwide, it is estimated that this company erased $33 billion in SMS revenue from wireless operators in 2014. The introduction of the free calling feature is yet another major attempt by Facebook to tap into the phone industry. The feature is already available for Android users and will soon become available for Windows and iOS users. Competition from services like Skype and Viber is putting pressure on communication carriers, and some of them, like Verizon and T-Mobile, are already taking steps to manage this change.

Whats-App Latest News from Facebook and Amazon

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To know more, check out this Forbes article

To download WhatsApp calling feature on your Android, here.

Have you made a WhatsApp call? Tell us about your experience.


Automated Shopping with Amazon’s Dash Button

“Place it. Press it. Get it.” This is Amazon’s claim for its recently launched Dash Button, a device that allows you to automate your shopping so you never run out of supplies at your home.

We’ve all forgotten to buy a needed item at the store or online, only to be reminded that you’re out when it’s too late.  The Dash Button will hopefully eliminate this problem. It is a small button that you can hang, stick, or place anywhere you want. Simply press the button when you are running low on a product, and Amazon will deliver it at your doorstep. This button connects to your Amazon account and once you press it, you receive a confirmation for your order. You can then confirm or cancel your order within half an hour. This is an especially helpful feature for parents with button-happy kids running around the house.

Shopping for various popular brands is available through the Dash Button, including Bounty, Gatorade, Huggies, Clorox, Olay, Tide, Cottonelle, and many more. Also, Amazon is attempting to add more and more of your favorite brands to the list.

Amazon Prime members based in the United States can request an invite to receive up to three free Dash Buttons. Go grab your free Dash Buttons and never miss your favorite household items when you need them the most.

Now that we are getting more and more used to getting what we want nearly the second we want them, what does this mean for your website?  Your social content? Your sales funnel?  Let us know what you think features like this will mean for you as both a business and as a consumer.

Amazon Latest News from Facebook and Amazon

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To know more, visit Amazon or check out this WSJ article

Amazon Prime members can view the offer to avail free Dash Buttons here.

Sneak Peek of Facebook Messenger Apps:

Facebook has been investing more and more in the future of the messenger app.  Last week we talked about the ability to send money and contact business pages through the app.  Here’s one more feature to add to the roster of capabilities – during the company’s F8 Developer Conference, Mark Zuckerberg revealed that partners’ apps can integrate with Messenger.

Here’s a peak at Bitmoji for Messenger:

bitmoji Facebook Messenger Apps and Multiple Twitter Updates

For more, check out Mashable’s full list


Promoted Tweets on Profile Pages:

Twitter is making it harder and harder to avoid promoted tweets.  As we mentioned in a previous blog post, promoted tweets will soon be available across platforms (e.g. on Flipboard).  Based on a new announcement, they are now experimenting with making promoted tweets visible on profile pages.   Perhaps this will get them one step closer to their targeted $14 billion revenue in 2024.

More in this Mashable article


Twitter Launches Curator:

Watch out, Storify, Twitter just launched its owned product that allows media organizations, publishers and broadcaster to identify, filter and display tweets and Vines on any screen in real time.

Here’s an example of what the tool could look like, simultaneously displaying a live stream of a speech and live tweets:

Twitter-curator Facebook Messenger Apps and Multiple Twitter Updates

For move, visit this TechCrunch article


Twitter Partners with Rhapsody:

Through the Twitter app, you can now stream full length songs for free.  The feature uses Twitter’s audio cards and any can listen, even those without a Rhapsody subscription:

twitter-audio-640x570 Facebook Messenger Apps and Multiple Twitter Updates

For more, visit this Mashable’s article

You Can Now Embed Facebook Videos on Websites:

On multiple occasions we have wanted to embed Facebook videos on the Converseon blog and we frustratingly could not.  Well good news for us – and maybe you, too – Facebook videos can now be embedded like YouTube videos are.

Check out this Mashable article for more

Facebook Allows You to Message Businesses through Messenger App:

Get ready Facebook community managers, users can now message businesses through the messenger app.  Users can also share images and locations over messenger, which could potentially allow for faster and better service.

FB-customer-service Facebook Updates, New YouTube Cards & Celebrities First Tweets

For more, see this TechCrunch article

YouTube Introduces Cards:

YouTube annotations are great for giving users calls to action, like “subscribe” or “watch more”, but they unfortunately don’t work on mobile.  Now with video cards, they do.  Think of it as an evolution of annotations – they work across devices and come in multiple formats:

YT Facebook Updates, New YouTube Cards & Celebrities First Tweets

For more, visit the YouTube Blog

Celebrities’ Very First Tweets:

Do you remember your first tweet?  Well thanks to this Huff Post Entertainment article, you can take a walk down memory lane and see some celebrities’ firsts.  Some are funny.  And some are just strange.  But overall, it should provide you with some entertainment this Friday.

First-tweet Facebook Updates, New YouTube Cards & Celebrities First Tweets

Facebook to Introduce Free Payments Through Messages:

Look out Venmo and PayPal, Facebook just launched an easy (and free) way to send money to your friends through the Facebook messenger app.  Facebook is not new to transactions – in fact it processes over 1 million payments a day through its ads and games platforms.  A rep says Facebook’s not looking to monetize payments, but instead make messenger an even more useful tool for Facebook users.

Check out this demo to see how it will work:

More in this TechCrunch article


Facebook Providing Advertisers with Big Data

Facebook has been notoriously private with its user data.  They just announced that through select partners, they will be scanning through your status updates and providing that information to brands.  They are very much stressing that this is totally privacy-friendly.

FB-data-pic Friend to Friend Payments over Facebook, Facebook User Data Becomes More Available & More

More information available in this Mashable article


Best Practice for Social Media Best Practices

We absolutely agree with this article.  There are so many best practices and tips for driving social engagement floating around – tweet during commute times, make sure you have a call to action, include an image in your Facebook posts – that it’s hard to know which to believe.  Some of these best practices do prove to be true time and time again for most of our clients; however, not all brands and not all social channels are created equal.  You should run multiple tests to see how and when to best engage with your audiences.  But remember, it’s only a true test if you actually go back and measure the performance.  If you say “let’s go ahead and try a tweet on a Sunday evening”, then make sure you go back and see how that Sunday tweet performed compared to your averages.

More info from this Social Media Today article


Social on an Apple Watch

At first, people found it hard to believe that anyone could watch video on a screen as small as an iPhone.  But what will social media look like on an Apple watch?  This TechCrunch article has some demos of what Facebook, Twitter and Instagram will look on the 38 or 42 mm screen:

apple-watch-event0304-300x199 Friend to Friend Payments over Facebook, Facebook User Data Becomes More Available & More


What Happens in 35 Days?

Pop Quiz: What was Angry Birds able to do in 35 days that took the telephone 75 years to do?

The answer: Reach 50 million users.

techspread Friend to Friend Payments over Facebook, Facebook User Data Becomes More Available & More

With adaption to technology happening faster than ever, what does this mean for the growth of your start up?  Or more importantly, how quickly will the next best thing come along and take your share of market?

This WSJ article provides an interesting perspective.

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