Tagged with: Twitter
Sneak Peek of Facebook Messenger Apps:
Facebook has been investing more and more in the future of the messenger app. Last week we talked about the ability to send money and contact business pages through the app. Here’s one more feature to add to the roster of capabilities – during the company’s F8 Developer Conference, Mark Zuckerberg revealed that partners’ apps can integrate with Messenger.
Here’s a peak at Bitmoji for Messenger:
For more, check out Mashable’s full list
Promoted Tweets on Profile Pages:
Twitter is making it harder and harder to avoid promoted tweets. As we mentioned in a previous blog post, promoted tweets will soon be available across platforms (e.g. on Flipboard). Based on a new announcement, they are now experimenting with making promoted tweets visible on profile pages. Perhaps this will get them one step closer to their targeted $14 billion revenue in 2024.
More in this Mashable article
Twitter Launches Curator:
Watch out, Storify, Twitter just launched its owned product that allows media organizations, publishers and broadcaster to identify, filter and display tweets and Vines on any screen in real time.
Here’s an example of what the tool could look like, simultaneously displaying a live stream of a speech and live tweets:
For move, visit this TechCrunch article
Twitter Partners with Rhapsody:
Through the Twitter app, you can now stream full length songs for free. The feature uses Twitter’s audio cards and any can listen, even those without a Rhapsody subscription:
For more, visit this Mashable’s article
Data – you have to love it. Especially when Twitter, Facebook and Google visualize it so well. These platforms show us exactly what went on during the Oscars:
Overall, viewership and Twitter chatter declined, but Facebook discussions grew:
There were 16% fewer viewers this year and a shockingly 47% decrease in tweets to just 5.9 million. Perhaps there were less tweetable moments this year (the famous selfie last year sparked an astonishing 3.3 million retweets alone), but Facebook users found even more to chat about this year. Facebook posts and activity grew 129%, reaching 58 million.
Read more and check out a great video showing the Facebook chatter in this Business Insider article
See when movies were discussed on Twitter:
Although there was a dip from last year, there was still plenty of buzz. Twitter created a minute by minute chart of when the nominated films were discussed on Twitter throughout the ceremony:
Go here to replay the race and to interact with the data.
Google has also released data on search inquiries throughout the ceremony along with some notable facts. The report shows that mobile is still king and people will watch hours upon hours of awards coverage long after the big event, giving brands the opportunity to shine for months after.
Check out Google’s full report here
So which brand took home the trophy? Lego has been doing a tremendous job in social this year (check out this Social Baker article for more).
Any brand that can make Oprah this elated must be doing something right:
For some of the best Oprah-related tweets of the evening, read this USA Today post.
Decline in New Monthly Active Users
Facebook recently released impressive user growth numbers (hitting a staggering nearly 1.4 billion monthly active users). Unfortunately, Twitter is not having such luck. Without a stream of new potential clients and customers, will advertisers take their spending elsewhere?
Promoted Tweets Go Beyond the Twitter Platform
One way to combat the decline in user growth is to make promoted tweets available outside the Twitter platform. Tweets are already seamlessly integrating into other properties and channels, so why shouldn’t promoted tweets be as well? Soon, promoted tweets will be pushed to Flipboard and Yahoo Japan. This could be a great way to reach and distribute content to audiences outside of Twitter users.
For more – TechCrunch: Twitter’s Promoted Tweets Can Now Run On Other Websites and Apps——————————————————————————————————————————————————————–
Simplified Promoted Tweet Buying
For a small business, learning the ins and outs of the promoted tweet buying platform and the different targeting options can be a little daunting. Twitter just released a more simplified approach. Small business owners can quickly promote a tweet from their analytics dashboard which will automatically target users that are similar to existing followers.
Verified Accounts at a Low Price of $1
A verified account currently denotes authenticity for brands and celebrities. There are now rumors that anyone can buy the small blue check next to their handle for as low as $1. Certain verified users are already feeling that the coveted verified account is already too easily attained.
Twitter’s CFO’s account was compromised this week, reminding us all that hackers (in both human and computer form) do exist.
For more – USA Today: Twitter CFO’s account compromised
A woman was fired from a new job before even starting, all because of a tweet. Unless you’ve opted to make your tweets private, please remember that your tweets are public and anyone can see them.
Facebook remains on top:
Facebook continues to have the most active monthly users of any social network. Their latest stats show that there are nearly 1.4 billion monthly users, of which over a third access Facebook solely from a mobile device.
What does this mean for you? Despite the long standing rumors that Facebook will soon be dethroned, your audience could very well be growing on this platform. It also acts as a friendly reminder that the need for mobile friendly content continues to rise.
Twitter Releases New Functionalities:
Twitter announced two new functionalities this week, which continue to keep it competitive in the social network space:
- Native video: Users can now capture, edit and share videos up to 30 seconds long directly from the mobile app. The introduction of Vine meant a launch of new social media celebrities, some of which are even paid by brands. What stardom or brand opportunities exist with these longer form videos?
- Group DMs: Users can now have group direct messages with up to 20 followers at a time. Most interestingly, the users don’t need to follow each other, which will put a smile on any PR professional’s face.
Check out this video from Twitter on Group DMs:
Or read more from Entrepreuner.com
LinkedIn continues to prove it’s more than just a place to find a job
When LinkedIn first launched, it was viewed as the “professional Facebook” where companies could post job openings. Then brands realized it was a place to engage with more than just job candidates (who can forget Citi’s Professional Women’s Network or AmEx’s OPEN forum for small business owners?). Now, could it become the world’s biggest blog?
The publishing platform is now available to 230 million members in English speaking countries. This means 230 million people now have the ability to publish longer form content to their profiles and push it out to their networks.
Imagine the number of times LinkedIn will now appear in your search results, driving to 230 million users’ posts.
Read more from Tech Crunch
Facebook, now with Yelp and FourSquare appeal:
Facebook just announced place tips, which strives to show its users “fun, useful and relevant info about the place you’re at”. Once you have the feature turned on, you can see things like photos of your friends or the popular menu items of the restaurant that you’re near.
Although Facebook reps say that there are no advertising or brand tie-ins yet, there are countless opportunities for brands to tap into this feature. Who could resist an instant coupon for the nearby museum or a buy one get one free deal to the late night pizza place after an evening out with your friends.
For those of you in NYC, check out some of these locations, which will be testing beacons to help show you the right tips for the right place: The Metropolitan Museum of Art, Dominique Ansel Bakery, Strand Book Store, the burger joint at Le Parker Meridien Hotel, Brooklyn Bowl, Pianos, the Big Gay Ice Cream Shop and Veselka.
For more info, check out this video:
And this announcement from Facebook
Snapchat – What will you Discover?
This week Snapchat rolled out Snapchat Discover, which takes a huge step to bringing its audience high quality, editorial content. Think of it as an incredibly easy way to see fresh content from some of the world’s best editorial teams.
Watch this video to get a peek of the new feature:
This feature gives brands yet another way to deliver content. But as with any platform, brands should focus on creating content that brings value and builds a positive relationship with its users.
Just a few other things of note:
Converseon is featured in new segment on how social analytics are now becoming quantitative and predictive. http://ow.ly/HyOMl
Want to join us in the conversation?
Converseon will be speaking and participating in the following events:
Social Media Week (New York), February 24, 2015 (9:30-10:30 a.m.)
The Impact of Social and Word of Mouth on Sales (WOMMA Study)
ARF Rethink Conference (New York)
Social Data is Now Predictive! Now What?
As always, we welcome your feedback and contributions.
Analysis by Will Bottinick, Research Manager and Chris Boudreaux, SVP of Business Integration.
Congressmen and women follow more than 450,000 people on Twitter – but which publications, politicians, pundits and Beltway personalities does Congress watch the most? This post is the first in a series that will analyze the Twitter habits of Congress. Today, we focus on the media sources that appear to influence Congress via Twitter.
The top media sources Republicans and Democrats in Congress follow on their Twitter accounts mostly align – but the parties differ widely for a few sources, including several mainstream news outlets.
Similarities Between Republicans and Democrats
- Both parties follow C-SPAN more than any other news source.
- 21% of Republicans and 28% of Democrats follow NPR accounts. That seems consistent with the 2011 finding by a team from Duke University this year which concluded that NPR is near the middle of the U.S. political spectrum, after examining the political ideology of 2010 primary candidates.