Tagged with: Facebook
Facebook Makes Video Sharing Collaborative with Riff
Facebook recently launched a video app called Riff that lets you create videos with your friends in a single string. Inspired by the ALS Ice Bucket Challenge, this app allows you to capture a video and then forward it to your friends (contributors) instructing them what they need to share. The contributors can then add their clip to the end of the video, which the original creators can delete if they find any of them inappropriate or uninteresting. The video can be uploaded to Facebook or anywhere on the internet. Once uploaded on Facebook, the contributors are tagged automatically. In true social media video fashion, the total duration of the video can only be 20 seconds. This is the latest project by the Creative Labs of Facebook to increase video engagement.
To know more about Riff, visit the Facebook news release
To learn the rules for using Riff, here.
What are your thoughts on Riff?
WhatsApp Introduces Calling Feature
Facebook’s WhatsApp introduces a free calling feature for its users. With over 470 million users worldwide, it is estimated that this company erased $33 billion in SMS revenue from wireless operators in 2014. The introduction of the free calling feature is yet another major attempt by Facebook to tap into the phone industry. The feature is already available for Android users and will soon become available for Windows and iOS users. Competition from services like Skype and Viber is putting pressure on communication carriers, and some of them, like Verizon and T-Mobile, are already taking steps to manage this change.
To know more, check out this Forbes article
To download WhatsApp calling feature on your Android, here.
Have you made a WhatsApp call? Tell us about your experience.
Automated Shopping with Amazon’s Dash Button
“Place it. Press it. Get it.” This is Amazon’s claim for its recently launched Dash Button, a device that allows you to automate your shopping so you never run out of supplies at your home.
We’ve all forgotten to buy a needed item at the store or online, only to be reminded that you’re out when it’s too late. The Dash Button will hopefully eliminate this problem. It is a small button that you can hang, stick, or place anywhere you want. Simply press the button when you are running low on a product, and Amazon will deliver it at your doorstep. This button connects to your Amazon account and once you press it, you receive a confirmation for your order. You can then confirm or cancel your order within half an hour. This is an especially helpful feature for parents with button-happy kids running around the house.
Shopping for various popular brands is available through the Dash Button, including Bounty, Gatorade, Huggies, Clorox, Olay, Tide, Cottonelle, and many more. Also, Amazon is attempting to add more and more of your favorite brands to the list.
Amazon Prime members based in the United States can request an invite to receive up to three free Dash Buttons. Go grab your free Dash Buttons and never miss your favorite household items when you need them the most.
Now that we are getting more and more used to getting what we want nearly the second we want them, what does this mean for your website? Your social content? Your sales funnel? Let us know what you think features like this will mean for you as both a business and as a consumer.
Amazon Prime members can view the offer to avail free Dash Buttons here.
Sneak Peek of Facebook Messenger Apps:
Facebook has been investing more and more in the future of the messenger app. Last week we talked about the ability to send money and contact business pages through the app. Here’s one more feature to add to the roster of capabilities – during the company’s F8 Developer Conference, Mark Zuckerberg revealed that partners’ apps can integrate with Messenger.
Here’s a peak at Bitmoji for Messenger:
For more, check out Mashable’s full list
Promoted Tweets on Profile Pages:
Twitter is making it harder and harder to avoid promoted tweets. As we mentioned in a previous blog post, promoted tweets will soon be available across platforms (e.g. on Flipboard). Based on a new announcement, they are now experimenting with making promoted tweets visible on profile pages. Perhaps this will get them one step closer to their targeted $14 billion revenue in 2024.
More in this Mashable article
Twitter Launches Curator:
Watch out, Storify, Twitter just launched its owned product that allows media organizations, publishers and broadcaster to identify, filter and display tweets and Vines on any screen in real time.
Here’s an example of what the tool could look like, simultaneously displaying a live stream of a speech and live tweets:
For move, visit this TechCrunch article
Twitter Partners with Rhapsody:
Through the Twitter app, you can now stream full length songs for free. The feature uses Twitter’s audio cards and any can listen, even those without a Rhapsody subscription:
For more, visit this Mashable’s article
Facebook to Introduce Free Payments Through Messages:
Look out Venmo and PayPal, Facebook just launched an easy (and free) way to send money to your friends through the Facebook messenger app. Facebook is not new to transactions – in fact it processes over 1 million payments a day through its ads and games platforms. A rep says Facebook’s not looking to monetize payments, but instead make messenger an even more useful tool for Facebook users.
Check out this demo to see how it will work:
More in this TechCrunch article
Facebook Providing Advertisers with Big Data
Facebook has been notoriously private with its user data. They just announced that through select partners, they will be scanning through your status updates and providing that information to brands. They are very much stressing that this is totally privacy-friendly.
More information available in this Mashable article
Best Practice for Social Media Best Practices
We absolutely agree with this article. There are so many best practices and tips for driving social engagement floating around – tweet during commute times, make sure you have a call to action, include an image in your Facebook posts – that it’s hard to know which to believe. Some of these best practices do prove to be true time and time again for most of our clients; however, not all brands and not all social channels are created equal. You should run multiple tests to see how and when to best engage with your audiences. But remember, it’s only a true test if you actually go back and measure the performance. If you say “let’s go ahead and try a tweet on a Sunday evening”, then make sure you go back and see how that Sunday tweet performed compared to your averages.
More info from this Social Media Today article
Social on an Apple Watch
At first, people found it hard to believe that anyone could watch video on a screen as small as an iPhone. But what will social media look like on an Apple watch? This TechCrunch article has some demos of what Facebook, Twitter and Instagram will look on the 38 or 42 mm screen:
What Happens in 35 Days?
Pop Quiz: What was Angry Birds able to do in 35 days that took the telephone 75 years to do?
The answer: Reach 50 million users.
With adaption to technology happening faster than ever, what does this mean for the growth of your start up? Or more importantly, how quickly will the next best thing come along and take your share of market?
This WSJ article provides an interesting perspective.
Instagram Now Offers Clickable Ads
Until now, ads on Instagram weren’t clickable, which meant users could not directly purchase, sign up or learn more about the advertised product. Instagram just announced that clickable ads are here in the form of a carousel, allowing users to swipe through multiple images before ultimately landing on the link. Example of the scrolling feature:
This new feature opens Instagram up as a potential channel for brands looking to drive more than awareness. But before you add it to your media plan, remember to build in some time for the Instagram CEO to review and approve your ad before it can go live.
For more: TechCrunch’s article
Reddit Donates 10% of Ad Revenue to Charity:
Reddit has done a tremendous job over the years fostering a true sense of (anonymous) community. Whether you can’t wait to discuss a new video games, want to check out cute kitten pics or are ready to enter into a political debate, there’s a subreddit waiting for you.
The platform has stuck to his promise of donating 10% of its 2014 ad revenue (nearly $8.3 million) to charity. In true communal form, redditors have voted for the 10 charities who will receive the donation. The top three charities are Electronic Frontier Foundation, Planned Parenthood and Doctors Without Borders (USA).
Facebook Says Advertisers Should Only Pay For Ads That Actually Get Seen
Brands have become increasingly annoyed with Facebook’s ever tightening algorithm, which has now made it nearly impossible for a company’s organic posts to be seen by its followers. But there’s one thing Facebook does that advertising companies can’t argue with: they feel strongly and are pushing for the industry towards the concept of paid viewed impressions versus paid served impressions.
Now that’s an idea that should leave digital marketers happy.
For more: TechCrunch’s article
Informative Data on Millennials:
The Millennial generation is the largest in US history and are quickly approaching their prime working and spending years. If you are marketing to consumers born between 1980-2000 (which you likely are), take a look at this study and infographic from Goldman Sachs. It has information ranging from when millennials are marrying, to their affinity for technology, to how dedicated they are to wellness. Some of our favorite points:
- 34% of 18-35 year olds turn to their online networks for making purchasing decisions (v. 16% of 35 years and older)
- 38% of Millennials will post on social media to share with others their thoughts on a service, product or brand (v. 11% of boomers)
- 57% of millennials compare prices in store
For the full report, see Goldman Sach’s: Millennials Coming of Age
Data – you have to love it. Especially when Twitter, Facebook and Google visualize it so well. These platforms show us exactly what went on during the Oscars:
Overall, viewership and Twitter chatter declined, but Facebook discussions grew:
There were 16% fewer viewers this year and a shockingly 47% decrease in tweets to just 5.9 million. Perhaps there were less tweetable moments this year (the famous selfie last year sparked an astonishing 3.3 million retweets alone), but Facebook users found even more to chat about this year. Facebook posts and activity grew 129%, reaching 58 million.
Read more and check out a great video showing the Facebook chatter in this Business Insider article
See when movies were discussed on Twitter:
Although there was a dip from last year, there was still plenty of buzz. Twitter created a minute by minute chart of when the nominated films were discussed on Twitter throughout the ceremony:
Go here to replay the race and to interact with the data.
Google has also released data on search inquiries throughout the ceremony along with some notable facts. The report shows that mobile is still king and people will watch hours upon hours of awards coverage long after the big event, giving brands the opportunity to shine for months after.
Check out Google’s full report here
So which brand took home the trophy? Lego has been doing a tremendous job in social this year (check out this Social Baker article for more).
Any brand that can make Oprah this elated must be doing something right:
For some of the best Oprah-related tweets of the evening, read this USA Today post.
Tweets in Google Search Results
In last week’s post, we shared that promoted tweets will soon be pushed to other platforms and sites, starting with Flipboard and Yahoo Japan. Tweets will also soon be available with Google search, potentially greatly furthering the reach of your 140 characters. Our search team weighs in with the high level pros and cons of this integration:
- Pro: Quick and Fresh Brand Messaging – As you tweet news and messages Google will be able to see it instantly. If you link Twitter profile to your website and vice versa these tweets can start appearing on both branded and unbranded search queries. This provides a quick way to bring your message to a very large audience.
- Con: Brand Reputation Management – The flipside of having tweets appear in search is that negative messages can appear when a search is conducted for your brand or on unbranded searches. It is important to ensure your brand is tweeting regularly and proactively messaging about any negative press to manage the potential negative exposure.
- Pro: Inbound Links and Brand References – Tweets that contain links or references to your brand and/or website helps the ranking of your website as a whole. When twitter was integrated into Google before it was a valuable tool to generate fresh, topically relevant links/mentions to your site.
For more – Mashable’s Twitter Struck a Deal with Google
If you’d like to discuss this further with our search team, please email: firstname.lastname@example.org
75% of Americans now have a Smart Phone
If you’re still carrying around a flip phone, you are in the minority. A recent report shows that smart phone penetration has reached 75% of Americans. Why have we turned “Smart”? The answer – apps. Lots and lots of Apps. Users are downloading and spending more time on apps than ever before. A July 2014 Nielsen study also showed that the time spent on apps was on the rise, with a 31% year over year increase.
Interestingly, but not really surprisingly, out of the hundreds of thousand available, Facebook and Google are dominating the space, accounting for 8 out of the top 10.
With the adaptation of smart phone and countless daily app downloads, some things to keep in mind:
- Always think mobile first – for your new website, your social media content, your ad copy…assume your target audience is on their phone
- Make sure your app is differentiated and has a unique value prop from all the others in the app store. And like with any social channel or new product, make sure you promote it across other platforms
Facebook Patents Influencer Identification
It makes sense that brands would want to tap into influencers in social media. Whether it’s a teenage Vine celebrity, a well-respected Physician on a medical blog, or a pro-athlete with a million followers, there’s a clear value in having them positively engage with or talk about your brand.
Facebook recently announced a patent for identifying experts and influencers. It seems fairly straight forward – it helps find people whose content is quickly shared by lots of people. But don’t forget that quality > quantity. As with identifying influencers purely based on their number of followers, this method requires additional analysis. What kind of content does the influencer produce? How do they engage with their audience? Do you want your brand affiliated with ALL the content they produce, not just the content relevant to your industry? Until Facebook develops a way to computerize gut checks, we highly recommend some manual checking as part of the influencer identification process.
Social Media on Valentine’s Day
Love was in the air on Saturday – it was also in your social feeds. More than 311,000 conversations on social media focused on Valentine’s Day.
For the full infographic, see AdWeek Article
Decline in New Monthly Active Users
Facebook recently released impressive user growth numbers (hitting a staggering nearly 1.4 billion monthly active users). Unfortunately, Twitter is not having such luck. Without a stream of new potential clients and customers, will advertisers take their spending elsewhere?
Promoted Tweets Go Beyond the Twitter Platform
One way to combat the decline in user growth is to make promoted tweets available outside the Twitter platform. Tweets are already seamlessly integrating into other properties and channels, so why shouldn’t promoted tweets be as well? Soon, promoted tweets will be pushed to Flipboard and Yahoo Japan. This could be a great way to reach and distribute content to audiences outside of Twitter users.
For more – TechCrunch: Twitter’s Promoted Tweets Can Now Run On Other Websites and Apps——————————————————————————————————————————————————————–
Simplified Promoted Tweet Buying
For a small business, learning the ins and outs of the promoted tweet buying platform and the different targeting options can be a little daunting. Twitter just released a more simplified approach. Small business owners can quickly promote a tweet from their analytics dashboard which will automatically target users that are similar to existing followers.
Verified Accounts at a Low Price of $1
A verified account currently denotes authenticity for brands and celebrities. There are now rumors that anyone can buy the small blue check next to their handle for as low as $1. Certain verified users are already feeling that the coveted verified account is already too easily attained.
Twitter’s CFO’s account was compromised this week, reminding us all that hackers (in both human and computer form) do exist.
For more – USA Today: Twitter CFO’s account compromised
A woman was fired from a new job before even starting, all because of a tweet. Unless you’ve opted to make your tweets private, please remember that your tweets are public and anyone can see them.
Facebook remains on top:
Facebook continues to have the most active monthly users of any social network. Their latest stats show that there are nearly 1.4 billion monthly users, of which over a third access Facebook solely from a mobile device.
What does this mean for you? Despite the long standing rumors that Facebook will soon be dethroned, your audience could very well be growing on this platform. It also acts as a friendly reminder that the need for mobile friendly content continues to rise.
Twitter Releases New Functionalities:
Twitter announced two new functionalities this week, which continue to keep it competitive in the social network space:
- Native video: Users can now capture, edit and share videos up to 30 seconds long directly from the mobile app. The introduction of Vine meant a launch of new social media celebrities, some of which are even paid by brands. What stardom or brand opportunities exist with these longer form videos?
- Group DMs: Users can now have group direct messages with up to 20 followers at a time. Most interestingly, the users don’t need to follow each other, which will put a smile on any PR professional’s face.
Check out this video from Twitter on Group DMs:
Or read more from Entrepreuner.com
LinkedIn continues to prove it’s more than just a place to find a job
When LinkedIn first launched, it was viewed as the “professional Facebook” where companies could post job openings. Then brands realized it was a place to engage with more than just job candidates (who can forget Citi’s Professional Women’s Network or AmEx’s OPEN forum for small business owners?). Now, could it become the world’s biggest blog?
The publishing platform is now available to 230 million members in English speaking countries. This means 230 million people now have the ability to publish longer form content to their profiles and push it out to their networks.
Imagine the number of times LinkedIn will now appear in your search results, driving to 230 million users’ posts.
Read more from Tech Crunch
Facebook, now with Yelp and FourSquare appeal:
Facebook just announced place tips, which strives to show its users “fun, useful and relevant info about the place you’re at”. Once you have the feature turned on, you can see things like photos of your friends or the popular menu items of the restaurant that you’re near.
Although Facebook reps say that there are no advertising or brand tie-ins yet, there are countless opportunities for brands to tap into this feature. Who could resist an instant coupon for the nearby museum or a buy one get one free deal to the late night pizza place after an evening out with your friends.
For those of you in NYC, check out some of these locations, which will be testing beacons to help show you the right tips for the right place: The Metropolitan Museum of Art, Dominique Ansel Bakery, Strand Book Store, the burger joint at Le Parker Meridien Hotel, Brooklyn Bowl, Pianos, the Big Gay Ice Cream Shop and Veselka.
For more info, check out this video:
And this announcement from Facebook
Snapchat – What will you Discover?
This week Snapchat rolled out Snapchat Discover, which takes a huge step to bringing its audience high quality, editorial content. Think of it as an incredibly easy way to see fresh content from some of the world’s best editorial teams.
Watch this video to get a peek of the new feature:
This feature gives brands yet another way to deliver content. But as with any platform, brands should focus on creating content that brings value and builds a positive relationship with its users.
Just a few other things of note:
Converseon is featured in new segment on how social analytics are now becoming quantitative and predictive. http://ow.ly/HyOMl
Want to join us in the conversation?
Converseon will be speaking and participating in the following events:
Social Media Week (New York), February 24, 2015 (9:30-10:30 a.m.)
The Impact of Social and Word of Mouth on Sales (WOMMA Study)
ARF Rethink Conference (New York)
Social Data is Now Predictive! Now What?
As always, we welcome your feedback and contributions.
While the changes that Facebook announced at F8 created more ways to connect with consumers, reaching those consumers may be more difficult, in three important ways, which we explain below.
To summarize the recent announcements, two major changes occurred on Facebook.
First, Facebook announced the Timeline. This is a chronological, user-curated view of every activity the user has taken or announced via Facebook that he or she deems meaningful. It’s a personal scrapbook annotated with photos, status updates, music, location check-ins, etc. This may become the most valuable real estate for users and for brands. Marketers may create applications that interact with the Timeline.
The second big change is the expansion of a piece of an underlying technology called the Open Graph. Previously the Open Graph allowed brands to include owned web properties into the Facebook ecosystem via the Like button. Now brands may go beyond the Like and embed custom verbs and actions into their applications — on Facebook or on their own sites.
This may result in more brand-relevant and viral newsfeed updates. Instead of simply Like-ing content on a brand site, consumer can send the following types of messages into their streams, from branded properties: “Joan is redecorating with the bold look of Kohler” or “Ron is grilling an Applegate Organic Hot Dog with Laurie.” Users can choose to include these branded stories or experiences into their Timeline, thereby elevating them to updates likely to be seen by friends.
According to the National Labor Relations Board, companies can not fire or discipline workers who criticize the company or their supervisor in social media.
The New York Times reports that the National Labor Relations Board agreed Monday to settle a case with a company that fired an employee after she posted disparaging remarks about a supervisor on her Facebook page from a home computer.
While her employer, American Medical Response, claimed that her statements did not qualify as protected activity, the National Labor Relations Board — for the first time — asserted that companies can not discipline workers who post criticisms on social-networking sites.
According to the NLRB, this employer will:
- Revise its “overly broad rules” to ensure that they do not improperly restrict employees from discussing wages, hours and working conditions with co-workers and others while not at work, and
- They will not discipline or discharge employees for engaging in such discussions.
Based on this clarification by the NLRB, I know a lot of companies who will be changing their social media policies right away.