Tagged with: Converseon
Facebook to Introduce Free Payments Through Messages:
Look out Venmo and PayPal, Facebook just launched an easy (and free) way to send money to your friends through the Facebook messenger app. Facebook is not new to transactions – in fact it processes over 1 million payments a day through its ads and games platforms. A rep says Facebook’s not looking to monetize payments, but instead make messenger an even more useful tool for Facebook users.
Check out this demo to see how it will work:
More in this TechCrunch article
Facebook Providing Advertisers with Big Data
Facebook has been notoriously private with its user data. They just announced that through select partners, they will be scanning through your status updates and providing that information to brands. They are very much stressing that this is totally privacy-friendly.
More information available in this Mashable article
Best Practice for Social Media Best Practices
We absolutely agree with this article. There are so many best practices and tips for driving social engagement floating around – tweet during commute times, make sure you have a call to action, include an image in your Facebook posts – that it’s hard to know which to believe. Some of these best practices do prove to be true time and time again for most of our clients; however, not all brands and not all social channels are created equal. You should run multiple tests to see how and when to best engage with your audiences. But remember, it’s only a true test if you actually go back and measure the performance. If you say “let’s go ahead and try a tweet on a Sunday evening”, then make sure you go back and see how that Sunday tweet performed compared to your averages.
More info from this Social Media Today article
Social on an Apple Watch
At first, people found it hard to believe that anyone could watch video on a screen as small as an iPhone. But what will social media look like on an Apple watch? This TechCrunch article has some demos of what Facebook, Twitter and Instagram will look on the 38 or 42 mm screen:
What Happens in 35 Days?
Pop Quiz: What was Angry Birds able to do in 35 days that took the telephone 75 years to do?
The answer: Reach 50 million users.
With adaption to technology happening faster than ever, what does this mean for the growth of your start up? Or more importantly, how quickly will the next best thing come along and take your share of market?
This WSJ article provides an interesting perspective.
Facebook remains on top:
Facebook continues to have the most active monthly users of any social network. Their latest stats show that there are nearly 1.4 billion monthly users, of which over a third access Facebook solely from a mobile device.
What does this mean for you? Despite the long standing rumors that Facebook will soon be dethroned, your audience could very well be growing on this platform. It also acts as a friendly reminder that the need for mobile friendly content continues to rise.
Twitter Releases New Functionalities:
Twitter announced two new functionalities this week, which continue to keep it competitive in the social network space:
- Native video: Users can now capture, edit and share videos up to 30 seconds long directly from the mobile app. The introduction of Vine meant a launch of new social media celebrities, some of which are even paid by brands. What stardom or brand opportunities exist with these longer form videos?
- Group DMs: Users can now have group direct messages with up to 20 followers at a time. Most interestingly, the users don’t need to follow each other, which will put a smile on any PR professional’s face.
Check out this video from Twitter on Group DMs:
Or read more from Entrepreuner.com
LinkedIn continues to prove it’s more than just a place to find a job
When LinkedIn first launched, it was viewed as the “professional Facebook” where companies could post job openings. Then brands realized it was a place to engage with more than just job candidates (who can forget Citi’s Professional Women’s Network or AmEx’s OPEN forum for small business owners?). Now, could it become the world’s biggest blog?
The publishing platform is now available to 230 million members in English speaking countries. This means 230 million people now have the ability to publish longer form content to their profiles and push it out to their networks.
Imagine the number of times LinkedIn will now appear in your search results, driving to 230 million users’ posts.
Read more from Tech Crunch
Facebook, now with Yelp and FourSquare appeal:
Facebook just announced place tips, which strives to show its users “fun, useful and relevant info about the place you’re at”. Once you have the feature turned on, you can see things like photos of your friends or the popular menu items of the restaurant that you’re near.
Although Facebook reps say that there are no advertising or brand tie-ins yet, there are countless opportunities for brands to tap into this feature. Who could resist an instant coupon for the nearby museum or a buy one get one free deal to the late night pizza place after an evening out with your friends.
For those of you in NYC, check out some of these locations, which will be testing beacons to help show you the right tips for the right place: The Metropolitan Museum of Art, Dominique Ansel Bakery, Strand Book Store, the burger joint at Le Parker Meridien Hotel, Brooklyn Bowl, Pianos, the Big Gay Ice Cream Shop and Veselka.
For more info, check out this video:
And this announcement from Facebook
Snapchat – What will you Discover?
This week Snapchat rolled out Snapchat Discover, which takes a huge step to bringing its audience high quality, editorial content. Think of it as an incredibly easy way to see fresh content from some of the world’s best editorial teams.
Watch this video to get a peek of the new feature:
This feature gives brands yet another way to deliver content. But as with any platform, brands should focus on creating content that brings value and builds a positive relationship with its users.
Just a few other things of note:
Converseon is featured in new segment on how social analytics are now becoming quantitative and predictive. http://ow.ly/HyOMl
Want to join us in the conversation?
Converseon will be speaking and participating in the following events:
Social Media Week (New York), February 24, 2015 (9:30-10:30 a.m.)
The Impact of Social and Word of Mouth on Sales (WOMMA Study)
ARF Rethink Conference (New York)
Social Data is Now Predictive! Now What?
As always, we welcome your feedback and contributions.
Last week at the WOMMA conference, Converseon released a new white paper entitled “Listening 2.0: Leveraging Social Intelligence to Meet Business Objectives.” The report focuses on how basic monitoring services are giving way to deep level intelligence that can be infused across organizations to provide competitive advantage. In short, the report, finds, social intelligence is growing up.
As we enter 2011, social media is passing a tipping point in the enterprise. For many brands, social engagement is no longer seen as a set of small experiments on the fringe of the organization. They are becoming a core component of business strategy. As such, we are witnessing a rapid evolution from ad hoc and sponsored exploration to a desire for enterprise enablement, whereby social media and social intelligence become competitive advantage and help enables critical business performance.
For these organizations, they will need to address four important areas to help achieve business outcomes through social media:
- Determining how and where listening can significantly impact business outcomes and objectives.
- Understanding how to manage the vast rivers of data, find meaningful insights, and support business processes and use cases — for today and tomorrow.
- Determining what should be automated and the role that people need to play; and determining the balance of internal versus external resources and capabilities.
- Creating frameworks to infuse social intelligence into the far reaches of the organization and ensuring timely action with a systematic, best practice approach and measure impact.
The social media conversation is increasingly global. And we at Converseon continue to expand our social listening so that brands can understand these conversations across regions and languages. One of the most dynamic regions is China.
CIC is based in shanghai, independent, and is a leader in social listening in china, which is a very complex market with tremendous potential. For example:
- There are more people online in China than the entire population of the United States (420 million)….with room to grow. China’s population is 1.2 billion.
- While Facebook, Twitter and Youtube are all blocked in China, local equivalents exist in China for every online ““““social medium. These are more than just copies. In fact, they have localized and transformed social business. For example, Taobao (the ‘ebay’ killer) launched a ‘group purchase’ flash sale recently that sold 205 Mercedes Smart cars in 3.5 hours.
- There are almost as many people on social network sites in China (210 million on Facebook equivalents) as total people online in the US (220 million).
- Chinese netizens are creating 2x the volume of original online content per person, according to Forrester.
CIC is independent, like us, and they share a similar vision, methodology, etc. In addition, we have enjoyed a successful working relationship to date. This announcement builds on that relationship to bring their social listening into our global Conversation Mining solution, while CIC can now offer our consulting and multi-language solutions to their clients.
We look forward to growing and evolving our partnership as brands continue to evolve from basic monitoring to deeper global understanding of online conversations.
Converseon has long had a strong contingent in Detroit, including a core part of our development team. Some of the DNA of our top executives trace back to the Michigan area.
After facing so many challenges, Detroit is, in our view, a great base for some amazing talent, and we’re proud to have brought on some of the best.
As part of our commitment and investment to the Detroit area, just last month, we upgraded our facilities with a new office in the Detroit suburb of Plymouth.
So please join us in welcoming Converseon Detroit.
Last Wednesday, Mike Moran our Chief Strategist hosted a WOMMA Webinar on Listening 2.0. The webinar featured presentations from Mark Kovscek, Senior Vice President of the VivaKi Nerve Center and Pauline Ores, Pricipal Analyst, Social Engagement Strategy of IBM.
If you missed it, don’t worry we’ve got you covered. Below you’ll find a the Cliff’s Notes version of the webinar, an audio recording of the session and the program slides.
- What marks a good Listening 2.0 solution?
- How companies should use Listening 2.0?
- Where is the future of listening technology?
What marks a solution as Listening 2.0?
What the technology and service should provide:
- The ability analyze sentiment, particularly complex commentary such as sarcasm
- The ability to note complex and multiple mentions of a brand within a consumer conversation
- The ability to identify key topics and subtopics for your brand’s conversations
- The ability to demonstrate how topics and conversations are connected to each other and to the brand
- The ability to integrate multiple data types and imaging to create new more holistic views of the world
- The ability to create a global and scalable methodology
How companies use should use Listening 2.0
- Listening should be done at an enterprise level. To be effective it needs to cross over the silos of business units and lead to shared solutions
- Commit to “being in sync” with the market – be willing to reconsider marketing approach, content development and offerings, it can be about joining and taking their lead
- Be ready to take action, whether that is internal change or external engagement. To find ROI brands must be ready to take consumer comments to heart
Where is the future of listening technology?
- Technological improvements in computer translations
- Advanced tracking of message consumption and how it relates to purchase behavior
- Predictive modeling of conversations and conversions
The Aberdeen Group has released a new research study called Brand Reputation Management: Using Online Monitoring to Protect the Company’s Crown Jewels
As a leading company providing social media monitoring we support the growth of the research and sharing of information in the field of online brand monitoring.
Here are a few tidbits from the study:
*Class determinations for this study are based aggregate web performance scores. Best-in-Class companies consistently use more monitoring services.
- Best-in-Class companies are 2.4-times more likely than Laggards to improve year-over-year performance in customer retention rates. On average, Best-in-Class companies improved customer retention rates 11%, compared to 1% for Laggards.
- Best-in-Class companies are 400% more likely than Laggards to improve year-over-year performance in return on marketing investment (ROMI). On average, Best-in-Class improved annual ROMI rates 16%, compared to a 1% improvement amongst Laggards.
- Best-in-Class companies are 16-times more likely than Laggards to improve their ability to protect online brand reputation.
- Best-in-Class companies are 2.7-times more likely than Laggards to improve customer satisfaction. On average, Best-in-Class improved year-over-year customer satisfaction levels by 14%, compared to a 3% improvement amongst Laggards.
Results like these add proof to the pudding we’ve been dining on for years, that listening to customers and responding to their need leads to a more engaged, satisfied and loyal customer base.
Access to the report is free until July 3 (just requires a registration), simply click here to download your copy.
Update: If you missed the presentation or want to study up, You can access Rob’s slides on Slide Share.
Rob will be speaking at PRSA’s Digital Impact Conference taking place on Thursday April 30, 2009.
Rob will be speaking on:
Listening to the Conversation — The New Communications Imperative: New Listening Techniques to Gather Intelligence for Communication and Product Strategies
He will discuss how the use of listening technologies can help companies learn how people are relating to their brand, product and customer experiences.
The Digital Impact Conference was created to bring Digital Thought Leaders to demonstrate how to:
- Build a business case in the boardroom for public relations-led online communications and ensure ROI for your company from online initiatives.
- Assess your risk and successfully navigate the often rocky rapids of Web-based communications channels for public relations purposes.
- Ensure your future in the realm of digital communications.
The conference be held at:
101 River View
101 Sixth Avenue
New York, NY 10013
You can catch Rob on Thursday from 1:45 – 2:45 pm in Grand Hall B.