Tagged with: conference
Converseon at the ARF Re:think Conference
Converseon will again be supporting, presenting and attending the Advertising Research Foundation’s Re:think conference on March 20-23. For 75 years,the ARF has been a strong driver of innovation and ethics. Over the last three years, they have been especially focused on social and social intelligence, and an important advocate for transformation of the industry.
This ARF Re:think conference will convene the largest gathering of insights and research executives in the history of the industry.
Converseon will be participating throughout:
- On Sunday March 20, Converseon (along with Harris Interactive) will be participating in a private workshop on “Learning by Not Asking: Listening to Social Media Conversations” with Steve Rappaport, Knowledge Solutions Director at ARF and author of the forthcoming book, “Listen First.” This hands-on session will provide a balance of strategic perspective on social listening, its impact on market research transformation and some hands-on, practical applications. Copies of his books will be handed to attendees. If you’re interested in attending, some spots remain, just visit http://rethink.thearf.org/talks/17265
- On Monday and Tuesday, Converseon will be active in The ARF Insights Zone, which features learning sessions, product demonstrations, book signings and valuable networking opportunities. We will have a booth and demonstrating our industry leading Conversation Mining social intelligence technologies and solutions. Please come by. You can register for the Listening Zone here http://rethink.thearf.org/pages/register
- On Monday afternoon at 2:30–3:30pm, Converseon will be presenting on “Overcoming Social Media Paralysis.”
This week the iMedia Breakthrough Summit brought together a mix of marketers from agencies, brands and startups to discuss the future of digital marketing, and the trends shaping our industry today. The mix of backgrounds creates a great environment to share ideas and combine different viewpoints around the future of marketing.
As expected a large portion of the event was dedicated towards social and mobile media. However, a recurring statement I heard from many participants was that we’re finally past the “Year of Social” and the “Year of Mobile,” those ubiquitous milestones that have become catch phrases. Rather than pointing to any specific event, these watershed moments have happened upon us quietly or not-so-quietly, leading to a sort of collective sigh: We’re here. The future is now. It’s time to get to work.
Rewards, Recognition and Game Mechanics
A common theme throughout many of this year’s sessions spoke about the advantages of Rewards, Recognition and Game Mechanics. Caroline Giegerich from Initiative talked about the check-in platforms from Four Square and GoWalla, to newer ones like Scavenger and GetGlue. An interesting point she made was the real-world laboratory experiment of Four Square and GoWalla: each launched at SXSW over a year ago to much fanfare, yet one is six times larger today. The difference maker? The overwhelming popularity of the mayorships and badges that Four Square uses.
BBDO also spoke about their current iAds compaign with AT&T. They unveiled flashy commercial quality video with original music, high concept narrative and professional actors. But the feature that had the highest engagement? An interactive iAd that functioned like a game, and allowed consumers to calculate how much data they needed based on their internet browsing, texting and email habits.
Update: If you missed the presentation or want to study up, You can access Rob’s slides on Slide Share.
Rob will be speaking at PRSA’s Digital Impact Conference taking place on Thursday April 30, 2009.
Rob will be speaking on:
Listening to the Conversation — The New Communications Imperative: New Listening Techniques to Gather Intelligence for Communication and Product Strategies
He will discuss how the use of listening technologies can help companies learn how people are relating to their brand, product and customer experiences.
The Digital Impact Conference was created to bring Digital Thought Leaders to demonstrate how to:
- Build a business case in the boardroom for public relations-led online communications and ensure ROI for your company from online initiatives.
- Assess your risk and successfully navigate the often rocky rapids of Web-based communications channels for public relations purposes.
- Ensure your future in the realm of digital communications.
The conference be held at:
101 River View
101 Sixth Avenue
New York, NY 10013
You can catch Rob on Thursday from 1:45 – 2:45 pm in Grand Hall B.