Tagged with: charity:water
This Thursday the Twitter world is coming together under a single banner: Social Media for Social Good.
The cause? charity:water, a non profit that brings the simple essential of clean fresh water to places and people who don’t have access to it.
The social media? Twestival is collection of events created by twitter users from all over the world. Taken from the idea of tweetups, a gathering of twitter users who meet in real life, Twestival will see over 175 cities around the globe hold these events on February 12 with 100% of money raised going to charity:water.
We at Converseon applaud the mission of Twestival and are active supporters of the NYC event. Our social media strategist Paull Young is a part of the planning committee and wrote this guest post on Mashable that gives some background on the vision of charity:water and New York Twestival’s 20/20/20 vision for the event: Donate $20, Raise $20, and tell 20 friends.
A large contingent of Converseon’s New York office will be attending Thursday’s NYC Twestival, and in support of their 20/20/20 Vision Converseon will be matching all donations from our employees making their donations go twice as far.
How can you Help?
If you’re in NYC you can still buy tickets (currently $40, soon to be $60 and VIP tickets for $100) to attend the fabulous party at M:2 with live music from Eclectic Method – 100% of ticket sales goes directly to charity:water.
In another city? Check the official list to see if yours is one of the 175+ participating cities
To addicted to Twitter to leave your computer? You can donate via TipJoy, it even provides a tweet for you to share with your followers.
Please join us in using social media for social good by supporting Twestival’s astounding global efforts!
The purpose of this experiment was not only to raise money for a good cause, but also to gauge the amount of leverage Paull could exert over his social network.
Why is this experiment important?
One of our biggest challenge in social media consulting and marketing is connecting conversation and relationships to action and ROI. The more we work to understand what types of relationships have the most potential for action, the better we can prove our impact.
Tracking: By using Bit.ly Paull was able to track the number and sources of clicks to his charity page.
Communication: Paull used his Facebook status to make his friends aware of charity efforts when they came to his profile page to wish him happy birthday. Secondly, he used Twitter, on his birthday and the days following his birthday, to talk about the charity, his efforts and to spur greater action.
What were Paull’s Results?
Paull raised $1,240 for clean water in Ethiopia in the month of September. By looking at the statistics provided by bit.ly Paull was able to track how many people clicked on his link and where each of them came from.
- 101 clicks from Twitter
- 39 clicks from Facebook30 clicks from his blog
- $530 from his blog
- $325 from his personal contacts (i.e. people not on Twitter or Facebook)
- $302 from his Twitter friends
- $10 from a friend on Facebook (curiously, he met this person on Twitter)
If you do the math you can calculate the dollar amount Paull received per click:
- On his blog each click was worth $17.66
- On Twitter each click was worth (almost) $3
- On Facebook each click represented $0.25
The greatest action comes from the people that you have the best relationships with. These are people that you have relationships with in the real word, co-workers and close friends.
Although Facebook has a much great potential for visibility it has weaker relationships: 77 people left Paull a Facebook wall comments saying happy birthday, 39 of them clicked through to his charity page and only 1 donated.
Twitter allowed for a more active visibility. On Facebook he could only change his status. Twitter allowed him to create a constant reminder updating his tweets nearly 20 times to remind people of the opportunity.
A bigger network = bigger results – Pete Cashmore of Mashable joined Paull in his charity efforts and was able to raise more than three times Paull’s amount.
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