Tagged with: advertising agencies
OMMA Social is an opportunity for industry leader and enthusiast to get together, share ideas, and learn from each other.
OMMA Social is designed to guide marketing and media professionals through the terrain of social media. This one-day conference will address social marketing challenges and provide insights into how to make social networking work for companies now, and in the future.
Rob Key will be speaking with Cam Balzer, SVP Social, VivaKi Americas, on:
The Odd Couples: What Happens When Social Media Agencies and Advertising Agencies Hook Up?
Advertising agencies have long specialized in one-way blasts to the masses; social media agencies specialize in two-way conversations that are often one-on-one, and yet, as mass media fragments into millions of interactive channels, the two need one another to help advertisers connect with users. A look at how social media agencies and ad agencies are partnering to the benefit of all involved.
They will be drawing on past experience from previous integrated marketing campaigns as well endeavors from the recent partnership between VivaKi and Converseon.
If you are attending we hope that you’ll stop by and say hello.