Maureen Heymans, Technical Lead for Google Social Search says:
“We think there’s tremendous potential for social information to improve search, and we’re just beginning to scratch the surface.”
Watch this video to find out why:
We think Google Social Search is only going to continue to gain traction. Expanding your company’s and employee’s social presence could begin to have a much more meaningful impact on search rankings, that goes beyond social media’s current influence on rankings.
Ignore your Google Profile at your own risk!
In the next two weeks we’ll participate and speak at a couple of important industry events in the US and Europe. Please check them out and, if you’re a participant, make sure you come by and say hi!
The Internet has added new ways for companies to listen, augmenting surveys, focus groups, and other traditional market research. Learn how Web listening is changing, and how you can organize internally in order to discover better insights through listening and take advantage of them to deliver maximum business impact. You’ll also get a sneak peek into what you should expect in the future, so that you’re company is ready.
Damage control in social media: discussing effective strategies for turning negative into positive. In the age of web 2.0, unhappy customers visit social networks and blog about their complaints. It is therefore essential for businesses to have a contingency plan on how to minimise the damage done to a brand during a ‘viral outbreak’.
Rob Key, CEO, Converseon: Social Media from the Inside-Out
Social media engagement can often be technically simple, but culturally difficult. While much social media discussion revolves around the latest tactic or “viral video,” the most successful social media initiatives are becoming an engine for organizational transformation. This session will focus on best practice approaches being utilized at some of the world’s leading brands to infuse the value of social media across the enterprise – ranging from marketing/communications, R&D, customer service, and more.
Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Focus on what customers want, what content you need to persuade them, and how they can find it – those three keys will give you search marketing success in any country. If you’ve been unsure of whether you have what it takes to market globally, don’t miss this chance to find out.
In this interview our Senior SEO Analyst Ted Ulle, otherwise known as “Tedster”, the Google forum moderator on WebmasterWorld, explains why your customer’s online conversations are a crucial component to a comprehensive search engine optimization strategy. Ted also discusses Converseon’s approach to Enterprise SEO and the need for organizational consulting, clearly explained by our Chief Strategist, Mike Moran, in his best selling book Search Engine Marketing, Inc. The interview took place at last years PubCon Search Marketing Conference in Las Vegas, where Ted is a regular speaker.
How is your social media listening impacting your SEO strategy? Share your experiences and advice below…
Friday, Mike Moran will be speaking at the 2009 Search Insider Summit. At this event Mike will be sharing his knowledge and insights on ‘How to Sell Search to the C-suite.’ His advice will help fellow search advocates develop build buy-in with the upper echelon, prepare their organization for success and understand what it takes to create an enterprise search solution.
Mike will be speaking a 9:00 a.m. on Friday, if your attending the Summit we hope you’ll stop by and say hello
Also, be on the look out for Mike’s tweets from conference.
This week our Converseon team will be representing at two industry events – the WOMMA Summit in Las Vegas and PR Camp NYC.
We are proud governing members of WOMMA and strong supporters of their events and continued industry thought leadership on topics like ethics and the new FTC rules. Our CEO Rob Key and VP Erik Rabasca are both attending the WOMMA Summit in Las Vegas this week, with Rob leading on a panel on Thursday ‘Transforming Corporate Cultures from the Inside-Out Using Social Media‘ alongside our clients Bert Dumars from Newell Rubbermaid and Pauline Ores from IBM.
The WOMMA Summit is one of the best events in the industry, and if you can’t make your way to Vegas (or if you’ve been scared off since you saw The Hangover) you can watch live-streaming video of the sessions for a small fee.
Closer to home this Friday our Account Director Paull Young will be participating in PR Camp NYC. PR Camp is an innovative new event with a focus on interactivity and conversation, and Paull will serve as one of the ‘counselers’ leading a discussion on the integration of digital marketing and public relations. There’s a great line up of speakers and its sure to be an interesting event – tickets are still available here at the bargain price of $200.
If you’re going to be attending either event please look out for us, and if you can’t make them be sure to follow Converseon on Twitter for updates from both.
We’re happy to provide a free download of the new Aberdeen report “The ROI on Social Media Monitoring: Why It Pays to Listen to Online Conversation” – just click through to download a free copy.
Converseon sponsored this report and it has some very interesting findings, including:
- Best-in-Class companies are 2.6-times more likely than Industry Average companies, and 93-times more likely than Laggards, to improve their ability to generate consumer insights that drive new product/service development
- 78% Best-in-Class companies of Best-in-Class organizations, compared to only 8% of laggards, have improved their year-over-year customer retention rates
- Best-in-Class companies are 3.3-times more likely than Industry Average companies, and 82-times more likely than Laggards, to improve their ability to identify and reduce risk to the brand
Jeremiah Owyang recently published an interesting post on ‘The Eight Stages of Listening‘ for an organization, this research not only outlines some of the best practices from companies doing the deepest social media monitoring to date, but also how they’re providing value across the business.
Please click through to download your own free copy of the report (link expires: 01/01/2010)
We are very proud to receive this recognition from the industry leading Forrester Analysts ahead of a competitive field of 23 entries including the Mad Men Yourself campaign, USA.gov and Delta Airlines Corporate blog.
For a full write-up of the award winning case study, please view our earlier blog post that served as a submission for this award. The key differentiator for the Lion Brand Yarn example is the detailed measurement showing the long-term success of their campaign – beyond the measurements outlined in our earlier post the conversion rate for traffic from their blog vs average traffic is 77% higher over the past 6 months.
Congratulations to Lion Brand Yarn for their excellent work connecting with the passionate knitting and crocheting audience and using social media to drive measurable business impact.
Last year at this time, I enviously saw every tweet labeled #BWE08 wishing I was a part of one of the year’s largest social media industry conference. This year I’m heading out to not only attend Blog World Expo 2009, but also to speak. This Friday, both our CEO Rob Key and I will be sitting on two panels ranging from the finer points of social media ROI to Ethics and Mommy Blogging (you can guess who is doing which panels, right?)
Here is the line up for our panels:
- The Ethics of Mommy Blogging; Lindsay Lebresco
- How to Work with Big Brands and Not Get Treated Like Just a “Mommy”; Lindsay Lebresco
Of course there is much else to look forward to. There is an amazing line up of speakers and topics including the panel on “Crisis Communication in the Era of Social Media” most likely to touch on the Domino’s case study (though this mirrors the panel time for I Can Has Cheezburger which I’d personally love to hear about). There is also a great panel on Social Media Success Stories and who doesn’t want to hear the details behind @ComcastCares from Frank Eliason? (I’ve heard it but you know what, I’ll likely tune in once again) And “Stimulating Brand Conversations with Women in the Mediasphere” looks good. I wonder if someone from Pepsi will be there?
And like most conferences I attend, the gold doesn’t just come from the conference rooms; it’s at the Tweetups, the dinners, in lines for coffee, while waiting for the bathrooms (yes) and even in the *long* taxi lines. I look forward to learning a lot and meeting some great people (face to face!). Follow my tweets @Converseon #bwe09
iMedia throw an excellent event, and this section gave me access to influential marketers from brands like Honda, QANTAS, Target, Disney, AT&T, General Mills, Accuquote and more.
Rather than taking a sales approach (you want to know Converseon in 60 seconds? Google us!) I took the time to poll each brand marketer on their personal use of social media and their opinion of how it would impact their business with two simple questions.
Here are the responses from 33 high ranking marketers from a mix of Fortune 500 and other household name brands:
1. Which of the following social networks do you use personally:
- Twitter = 19
- Facebook = 32
- LinkedIn = 33
Facebook and LinkedIn are nearly universal tools for savvy marketers these day, with Facebook just getting its neck in front of LinkedIn and both being used by over 90% of those polled. Twitter was a different story… while only 19 out of 33 used Twitter, this number was also watered down with a number of people saying ‘I have an account, but don’t use it’ and responses were marked by the reticence of many towards the current social media darling.
2. On a scale of 1-5 (1 = not at all important, 5= incredibly important) how important would you say social media is for business?
- 1 (not important) = 2 brands
- 2 (not very important) = 3 brands
- 3 (somewhat important) = 7 brands
- 4 (important) = 14 brands
- 5 (very important) = 7 brands
Given that I’m in the employ of a social media agency, I was very happy to see big brand after big brand acknowledging the importance of social media. ‘Very Important’ was the most likely response, and two thirds of the marketers rated social media either a ’4′ or a ’5′ – the highest end of the importance scale. Only 5 brands put social media towards the low end of the importance scale – and these brands were either agriculture focused or blocked by regulation.
For some more great coverage frome the iMedia Summit check out this great article from Sean Cheyney of Accuquote recapping our CEO Rob Key’s presentation.
We are proud to announce that last night we were named the winner of ‘Best Social Media Agency’ at the first ever SAMMY Awards.
The SAMMY Awards, hosted by DigiDay, were planned to reward “overall excellence and breakthrough achievement in Social Advertising, Media and Marketing”. The strength of competition at the awards was shown through our fellow finalists in the best agency category Buddy Media and 360i. We extend congratulations to them for their great work and to the other award winners including Pringles (for their creative banner ad), the New York Yankees, Kellogg Company, Oakley and Jim Beam.
It is a great validation for us to win this award because we’ve been conducting great work in this space since 2001 (before social was “social”).
Thank yous go out to our team and the Converseon supporters in this space. A very special thank you goes to all our clients – many of whom have been working with us for several years and taking the social media journey alongside us. We hope to further reward your continued partnership with us. We’d also like to thank the judges who recognized that we provide the only complete “end to end” social media solution, matching proprietary Conversation Mining technology with full organizational consulting and award winning engagement services.
We’ve seen the industry change a great deal in our near decade in this space and we know this is just another step in our evolution. Thanks to all who have helped us make this happen.
UPDATE 21 September: Here is a link to a media release announcing the news.