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Converseon will be hosting a WOMMA Wine Wednesday on March 24 at our New York headquarters. The event aims to bring together word of mouth marketing enthusiasts, WOMMA supporters and wine appreciation, in a unique networking opportunity.
Under a view of the Empire State Building, guests will sample a selection of fine wine and cheese, whilst [...]

Social Media Week is nearly upon us and of course Converseon is deeply involved in the New York City focused events – the highlights for us our ‘The Road from Listening to Activation‘ panel on Thursday Feb 4 and our CTO Jeff Doak appearing alongside Yahoo! researcher Duncan Watts for the ARF’s ‘Science of Social [...]

This week the Converseon team is sponsoring, speaking and attending the iMedia Brand Summit in San Diego – certainly one of the online marketing industry’s premier events.
The event has a strong mix of senior brand marketers, leading thinkers and the online media companies leading innovation in the industry. Our Converseon CEO Rob Key is presenting [...]

Converseon worked in partnership with Lion Brand Yarn on the ideation, development and implementation of an enterprise social media strategy. This case study is a submission for the 2009 Forrester Groundswell Awards.
The Challenge
Establish an authentic and relevant online voice for a beloved 130 year old crafting company and institute best practices that help build relationships [...]

Early this morning New York time Converseon partner Vivaki launched their Real Social Suite for the EMEA region in London.
Converseon is proud to be at the core of this service offering alongside brands like Facebook and strong Publicis agencies such as Digitas. Converseon’s UK lead was in attendance at the London event and we’re looking [...]

This Thursday the Twitter world is coming together under a single banner: Social Media for Social Good.
The cause? charity:water, a non profit that brings the simple essential of clean fresh water to places and people who don’t have access to it.
The social media? Twestival is collection of events created by twitter users from all [...]

Rob will be speaking with Sandra Fathi, President, Affect Strategies on Social Media & Multiple Personality Disorder at SocComm09 on February 10, 2009 at the 3LD Art and Technology Center in New York.
SocComm09 is conference focusing on “Social Communication.”
So what exactly is Social Communication?
Jeff Pulver the founder and director of SocComm has this to say [...]

Converseon worked in partnership with Graco Children’s Products (a Newell Rubbermaid brand) on a full scale social media strategy. The success of the community building, relationship driven approach has led to us submitting the following case study for the Forrester Groundswell awards on Graco’s behalf.
The Challenge
Connecting a 66 year old brand in a tightly-regulated environment [...]

“The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. The rest go on with their old measurements and expect me to fit them.”
-George Bernard Shaw (1856-1950)
We’re happy to announce that we will be hosting the second installment of the Social Media Measurement Roundtable [...]

Our colleague, Paull Young, was quoted today in the Christian Science Monitor story ‘Who’s That Selling at Your (Online) Door‘ about ethics within social media and word of mouth marketing. Social media and word of mouth marketing are successful due to the trust they engender, but as more brands move budgets into this realm, [...]