Converseon and Lion Brand Yarn win Groundswell Award
Tonight at the Forrester Consumer Forum in Chicago Converseon and our client Lion Brand Yarn were awarded the Groundswell award in the competitive B2C ‘talking‘ category.
We are very proud to receive this recognition from the industry leading Forrester Analysts ahead of a competitive field of 23 entries including the Mad Men Yourself campaign, USA.gov and [...]
This week our Converseon team will be representing at two industry events – the WOMMA Summit in Las Vegas and PR Camp NYC.
We are proud governing members of WOMMA and strong supporters of their events and continued industry thought leadership on topics like ethics and the new FTC rules. Our CEO Rob Key and VP [...]
Notes from the Listening 2.0 WOMMA Webinar
Last Wednesday, Mike Moran our Chief Strategist hosted a WOMMA Webinar on Listening 2.0. The webinar featured presentations from Mark Kovscek, Senior Vice President of the VivaKi Nerve Center and Pauline Ores, Pricipal Analyst, Social Engagement Strategy of IBM.
If you missed it, don’t worry we’ve got you covered. Below you’ll find a the Cliff’s Notes [...]
Mike Moran hosts WOMMA Webinar: Listening 2.0
Tomorrow, Wednesday June 24 at 12pm EST our Chief Strategist Mike Moran will lead a free webinar for WOMMA titled ‘Listening 2.0: How the Web is Changing the Way Companies Listen to Their Customers‘.
Here’s the full introduction, courtesy of WOMMA:
Listening 2.0: How the Web is Changing the Way Companies Listen to Their Customers
12 pm Noon [...]
Social Media Ethics: Why Astroturfing is Bad for Business
Our colleague, Paull Young, was quoted today in the Christian Science Monitor story ‘Who’s That Selling at Your (Online) Door‘ about ethics within social media and word of mouth marketing. Social media and word of mouth marketing are successful due to the trust they engender, but as more brands move budgets into this realm, [...]
Converseon Wins WOMMIE Award
As per the headline, we’re extremely proud to have been selected by the Word Of Mouth Marketing Association as one of their four WOMMIE Award winners for 2007.
The art of Word of Mouth Marketing online is continually evolving and we’re having a great time working at the coalface. Rob Key will be presenting our case [...]
Worldly Virtual
Converseon had the pleasure of receiving the OMMA Award on Tuesday night for the “Best Use of Virtual Worlds.” Hosted by our building brethren Mediapost, the event recognized the best and most breakthrough creative in online advertising and media.
Our Second Chance Trees project beat out some formidable competition, specifically Coca-Cola’s Virtual Thirst Project and [...]
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Converseon CEO Rob Key will present his ‘Cultural Anthropology in Online Communities’ case study focusing on Second Chance Trees and it’s use of ‘karmic communications’ at the WOM in the City II event in New York tomorrow. The half-day educational event is part of the WOMMA: Learn It, Do It series.
The Second Chance Trees [...]
Converseon Event :: CEO Rob Key Presents at WOMMA DC Event
Converseon CEO Rob Key will be presenting his ‘Cultural Anthropology in Online Communities’ case study focusing on Second Chance Trees and the principle of ‘karmic-communications’ at WOMMA’s Learn It! Do It! event in DC tomorrow.
Rob presented the same topic at the corresponding event in New York last week and now is the best time to [...]
