Complimentary Forrester Report on Listening Platforms
Tweet In an industry where it is more and more difficult for brands to separate fact from fiction and understand the differences between Listening platforms, Forrester Research, led by Zach Hofer-Shall, recently published their review of Listening Platforms: “Forrester Wave™: Listening Platforms, Q3 2010″, and you can download a complimentary copy from Converseon. In order [...]
Learn MoreTweet Converseon will be hosting a WOMMA Wine Wednesday on March 24 at our New York headquarters. The event aims to bring together word of mouth marketing enthusiasts, WOMMA supporters and wine appreciation, in a unique networking opportunity. Under a view of the Empire State Building, guests will sample a selection of fine wine and [...]
Tweet This week our Converseon team will be representing at two industry events – the WOMMA Summit in Las Vegas and PR Camp NYC. We are proud governing members of WOMMA and strong supporters of their events and continued industry thought leadership on topics like ethics and the new FTC rules. Our CEO Rob Key [...]
Tweet Last Wednesday, Mike Moran our Chief Strategist hosted a WOMMA Webinar on Listening 2.0. The webinar featured presentations from Mark Kovscek, Senior Vice President of the VivaKi Nerve Center and Pauline Ores, Pricipal Analyst, Social Engagement Strategy of IBM. If you missed it, don’t worry we’ve got you covered. Below you’ll find a the [...]
Tweet Tomorrow, Wednesday June 24 at 12pm EST our Chief Strategist Mike Moran will lead a free webinar for WOMMA titled ‘Listening 2.0: How the Web is Changing the Way Companies Listen to Their Customers‘. Here’s the full introduction, courtesy of WOMMA: Listening 2.0: How the Web is Changing the Way Companies Listen to Their [...]
Tweet Our colleague, Paull Young, was quoted today in the Christian Science Monitor story ‘Who’s That Selling at Your (Online) Door‘ about ethics within social media and word of mouth marketing. Social media and word of mouth marketing are successful due to the trust they engender, but as more brands move budgets into this realm, [...]
Converseon Wins WOMMIE Award
Tweet As per the headline, we’re extremely proud to have been selected by the Word Of Mouth Marketing Association as one of their four WOMMIE Award winners for 2007. The art of Word of Mouth Marketing online is continually evolving and we’re having a great time working at the coalface. Rob Key will be presenting [...]
Tweet Converseon had the pleasure of receiving the OMMA Award on Tuesday night for the “Best Use of Virtual Worlds.” Hosted by our building brethren Mediapost, the event recognized the best and most breakthrough creative in online advertising and media. Our Second Chance Trees project beat out some formidable competition, specifically Coca-Cola’s Virtual Thirst Project [...]
Tweet Converseon CEO Rob Key will be presenting his ‘Cultural Anthropology in Online Communities’ case study focusing on Second Chance Trees and the principle of ‘karmic-communications’ at WOMMA’s Learn It! Do It! event in DC tomorrow. Rob presented the same topic at the corresponding event in New York last week and now is the best [...]