Converseon and Lion Brand Yarn win Groundswell Award
Tonight at the Forrester Consumer Forum in Chicago Converseon and our client Lion Brand Yarn were awarded the Groundswell award in the competitive B2C ‘talking‘ category.
We are very proud to receive this recognition from the industry leading Forrester Analysts ahead of a competitive field of 23 entries including the Mad Men Yourself campaign, USA.gov and [...]
Diverse Expertise = Diverse Presentations
On a day to day basis our work at Converseon touches on a number of marketing disciplines and draws from widely different areas of expertise. This diversity is on show this week as our team speaks at three events with varying backgrounds and audiences
Search Engine Strategies – Chicago
Constantin Basturea will appear on a panel ‘Meet [...]
Converseon Friday Link List #4
The Unbiased Opinion is Trusted Around The Globe
eMarketer reports that more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study.
MySpace Platform to Launch Next Week
TechCrunch has the story that MySpace is planning to mimic Facebook by opening up their platform to outside [...]
Worldly Virtual
Converseon had the pleasure of receiving the OMMA Award on Tuesday night for the “Best Use of Virtual Worlds.” Hosted by our building brethren Mediapost, the event recognized the best and most breakthrough creative in online advertising and media.
Our Second Chance Trees project beat out some formidable competition, specifically Coca-Cola’s Virtual Thirst Project and [...]
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Second Chance Trees Chosen as OMMA Awards Finalist
Good news today as we learned that our Second Chance Trees project has been selected as one of three finalists in the ‘Virtual Worlds’ category of the 2007 OMMA Awards.
OMMA describe their Awards thus:
The OMMA Awards honor the brand marketers, agencies and content providers who continue to push the potential of online advertising creative. The [...]
Converseon Event :: Paull Young Joins Bulldog Reporter ‘Guerilla PR’ Panel
Today at 1pm I’ll be speaking on the Bulldog Reporter’s PR University ‘Guerilla PR and Word of Mouth Marketing‘ Audio Conference, joining some of the industry’s leading thinkers.
My main focus will be on explaining the ins-and-outs of the Second Chance Trees project, our own recent success story with word-of-mouth marketing on a tight budget. As [...]
Second Chance Trees – Summing Up Seven Days of Success
On the weekend Seth Godin said “The art of marketing is not finding more money to do more marketing. It’s figuring out how to tell a story that spreads with the resources you’ve got”, in doing so he unwittingly summed up the Second Chance Trees American Express Members Project campaign.
Our goal here was to utilize [...]
The Power of Social Media in Search
Some of you may already be familiar with our Second Chance Trees Project.
It’s been an amazingly interesting initiative that has let us experiment with new and innovative approaches. It’s also a good demonstration of the power of social media to do good. Utilizing Second Life as the center of gravity for the [...]
Help Demonstrate the Power of Social Media and Plant a Million Trees!
Social media has the power to change the world. People can connect around the world in ways that were never possible before. Geography is no longer a barrier to meaningful relationships and individuals everywhere now have the power to share their voice with the world.
We would like your help to put this power into action. [...]
