Complimentary Forrester Report on Listening Platforms
Tweet In an industry where it is more and more difficult for brands to separate fact from fiction and understand the differences between Listening platforms, Forrester Research, led by Zach Hofer-Shall, recently published their review of Listening Platforms: “Forrester Wave™: Listening Platforms, Q3 2010″, and you can download a complimentary copy from Converseon. In order [...]
Learn MoreTweet On a day to day basis our work at Converseon touches on a number of marketing disciplines and draws from widely different areas of expertise. This diversity is on show this week as our team speaks at three events with varying backgrounds and audiences Search Engine Strategies – Chicago Constantin Basturea will appear on [...]
Converseon Friday Link List #4
Tweet The Unbiased Opinion is Trusted Around The Globe eMarketer reports that more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study. MySpace Platform to Launch Next Week TechCrunch has the story that MySpace is planning to mimic Facebook by opening up [...]
Tweet Converseon had the pleasure of receiving the OMMA Award on Tuesday night for the “Best Use of Virtual Worlds.” Hosted by our building brethren Mediapost, the event recognized the best and most breakthrough creative in online advertising and media. Our Second Chance Trees project beat out some formidable competition, specifically Coca-Cola’s Virtual Thirst Project [...]
Second Chance Trees Chosen as OMMA Awards Finalist
Tweet Good news today as we learned that our Second Chance Trees project has been selected as one of three finalists in the ‘Virtual Worlds’ category of the 2007 OMMA Awards. OMMA describe their Awards thus: The OMMA Awards honor the brand marketers, agencies and content providers who continue to push the potential of online [...]
Converseon Event :: Paull Young Joins Bulldog Reporter ‘Guerilla PR’ Panel
Tweet Today at 1pm I’ll be speaking on the Bulldog Reporter’s PR University ‘Guerilla PR and Word of Mouth Marketing‘ Audio Conference, joining some of the industry’s leading thinkers. My main focus will be on explaining the ins-and-outs of the Second Chance Trees project, our own recent success story with word-of-mouth marketing on a tight [...]
Second Chance Trees – Summing Up Seven Days of Success
Tweet On the weekend Seth Godin said “The art of marketing is not finding more money to do more marketing. It’s figuring out how to tell a story that spreads with the resources you’ve got”, in doing so he unwittingly summed up the Second Chance Trees American Express Members Project campaign. Our goal here was [...]
Tweet Some of you may already be familiar with our Second Chance Trees Project. It’s been an amazingly interesting initiative that has let us experiment with new and innovative approaches. It’s also a good demonstration of the power of social media to do good. Utilizing Second Life as the center of gravity for the project, [...]
Help Demonstrate the Power of Social Media and Plant a Million Trees!
Tweet Social media has the power to change the world. People can connect around the world in ways that were never possible before. Geography is no longer a barrier to meaningful relationships and individuals everywhere now have the power to share their voice with the world. We would like your help to put this power [...]