Tweet Facebook Places officially landed last week and legitimized a new location-based channel for businesses to interact and engage with their customers (see these instructions to claim your Places). In order to help business and functional leaders to leverage, we’d like to see businesses capitalize on Facebook Places through the following opportunities: 1. Branded Applications [...]

Tweet On August 16 Converseon  announced an important partnership with Twitter to infuse the Firehose – all 80+ million daily tweets – real time in to our Conversation Mining platform. You can read the release here. It’s a significant advance, and a big commitment. But it is also critical:  if you care about social CRM [...]

Tweet by Ben González and Chris Boudreaux A lot of folks are still confused about whether they should replace existing TweetMeme buttons with Twitter’s new Tweet button (more info on the Twitter blog), and we recommend the following: For content created prior to July 2010, maintain your TweetMeme button. For content created during or after [...]

Tweet A feature of the recent iMedia Brand Summit we attended in sunny Coronado Bay was a series of ‘One Minute Meet Ups’ between brand marketers and agency folk. iMedia throw an excellent event, and this section gave me access to influential marketers from brands like Honda, QANTAS, Target, Disney, AT&T, General Mills, Accuquote and [...]

Tweet Converseon worked in partnership with Lion Brand Yarn on the ideation, development and implementation of an enterprise social media strategy. This case study is a submission for the 2009 Forrester Groundswell Awards. The Challenge Establish an authentic and relevant online voice for a beloved 130 year old crafting company and institute best practices that [...]

Tweet This Thursday the Twitter world is coming together under a single banner: Social Media for Social Good. The cause? charity:water, a non profit that brings the simple essential of clean fresh water to places and people who don’t have access to it. The social media? Twestival is collection of events created by twitter users [...]

Tweet PY – This weekend Constantin Basturea and I are attending the superb UGA Connect conference for the second consecutive year. To mark the occasion, I asked our Fall intern Lindsey Loughman, a UGA Graduate and Connect attendee last year, to write a guest blog post about the conference. Connect 2008 is a conference that [...]

Tweet Converseon worked in partnership with Graco Children’s Products (a Newell Rubbermaid brand) on a full scale social media strategy. The success of the community building, relationship driven approach has led to us submitting the following case study for the Forrester Groundswell awards on Graco’s behalf. The Challenge Connecting a 66 year old brand in [...]

Tweet There’s been a lot of talk about Twitter wasting time and money (it doesn’t). I don’t hide the fact I love the thing, but I was dubious about its potential direct benefit for clients. That was until last week when my client Graco‘s PR manager Lindsay Lebresco joined Twitter, and over a few days [...]