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Converseon and Lion Brand Yarn win Groundswell Award

Tonight at the Forrester Consumer Forum in Chicago Converseon and our client Lion Brand Yarn were awarded the Groundswell award in the competitive B2C ‘talking‘ category.
We are very proud to receive this recognition from the industry leading Forrester Analysts ahead of a competitive field of 23 entries including the Mad Men Yourself campaign, USA.gov and [...]

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iMedia Brand Summit Social Media Survey

Posted on October 1st, 2009 by Paull Young in Events, Social Media, Social Networks, Twitter

A feature of the recent iMedia Brand Summit we attended in sunny Coronado Bay was a series of ‘One Minute Meet Ups’ between brand marketers and agency folk.
iMedia throw an excellent event, and this section gave me access to influential marketers from brands like Honda, QANTAS, Target, Disney, AT&T, General Mills, Accuquote and more.
Rather than [...]

Converseon Case Study: Lion Brand Yarn Drives Measurable ROI with Social Media

Posted on September 1st, 2009 by Paull Young in Blogging, Case Studies, Converseon Admin, Featured, Measurement, Social Media, Social Networks, Twitter, Word-of-Mouth

Converseon worked in partnership with Lion Brand Yarn on the ideation, development and implementation of an enterprise social media strategy. This case study is a submission for the 2009 Forrester Groundswell Awards.
The Challenge
Establish an authentic and relevant online voice for a beloved 130 year old crafting company and institute best practices that help build relationships [...]

Support Twestival and charity:water with Social Media

Posted on February 10th, 2009 by Lindsey Loughman in Events, Social Media, Twitter, Word-of-Mouth

This Thursday the Twitter world is coming together under a single banner: Social Media for Social Good.
The cause? charity:water, a non profit that brings the simple essential of clean fresh water to places and people who don’t have access to it.
The social media? Twestival is collection of events created by twitter users from all [...]

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Tags: charity:water, Events, NYCTwestival, Twitter
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UGA Connect 2008

Posted on September 20th, 2008 by Paull Young in Case Studies, Converseon News, Events, Internships, Public Relations, Social Media, Twitter

PY – This weekend Constantin Basturea and I are attending the superb UGA Connect conference for the second consecutive year. To mark the occasion, I asked our Fall intern Lindsey Loughman, a UGA Graduate and Connect attendee last year, to write a guest blog post about the conference.
Connect 2008 is a conference that is near [...]

Groundswell Awards Submission for Graco Baby

Posted on September 10th, 2008 by admin in Blogging, Case Studies, Measurement, Public Relations, Social Media, Twitter, Word-of-Mouth

Converseon worked in partnership with Graco Children’s Products (a Newell Rubbermaid brand) on a full scale social media strategy. The success of the community building, relationship driven approach has led to us submitting the following case study for the Forrester Groundswell awards on Graco’s behalf.
The Challenge
Connecting a 66 year old brand in a tightly-regulated environment [...]

Examples of Twitter Providing Business Benefit

Posted on January 17th, 2008 by Paull Young in Blogging, Public Relations, Social Media, Social Networks, Twitter, Word-of-Mouth

There’s been a lot of talk about Twitter wasting time and money (it doesn’t). I don’t hide the fact I love the thing, but I was dubious about its potential direct benefit for clients. That was until last week when my client Graco’s PR manager Lindsay Lebresco joined Twitter, and over a few days since [...]