Tweet Today Converseon is pleased to announce the launch of CHORUS™, the first measurement solution designed to holistically track and measure the relationship between online and offline word-of-mouth. At Converseon, will have long recognized the need to integrate other measurement approaches to capture not just an individual’s digital persona, but also their offline dimension.   After [...]

Tweet Converseon will be hosting a WOMMA Wine Wednesday on March 24 at our New York headquarters. The event aims to bring together word of mouth marketing enthusiasts, WOMMA supporters and wine appreciation, in a unique networking opportunity. Under a view of the Empire State Building, guests will sample a selection of fine wine and [...]

Tweet A feature of the recent iMedia Brand Summit we attended in sunny Coronado Bay was a series of ‘One Minute Meet Ups’ between brand marketers and agency folk. iMedia throw an excellent event, and this section gave me access to influential marketers from brands like Honda, QANTAS, Target, Disney, AT&T, General Mills, Accuquote and [...]

Tweet Converseon worked in partnership with Lion Brand Yarn on the ideation, development and implementation of an enterprise social media strategy. This case study is a submission for the 2009 Forrester Groundswell Awards. The Challenge Establish an authentic and relevant online voice for a beloved 130 year old crafting company and institute best practices that [...]

Tweet Early this morning New York time Converseon partner Vivaki launched their Real Social Suite for the EMEA region in London. Converseon is proud to be at the core of this service offering alongside brands like Facebook and strong Publicis agencies such as Digitas. Converseon’s UK lead was in attendance at the London event and [...]

Tweet “The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. The rest go on with their old measurements and expect me to fit them.” -George Bernard Shaw (1856-1950) We’re happy to announce that we will be hosting the second installment of the Social [...]

Tweet There’s been a lot of talk about Twitter wasting time and money (it doesn’t). I don’t hide the fact I love the thing, but I was dubious about its potential direct benefit for clients. That was until last week when my client Graco‘s PR manager Lindsay Lebresco joined Twitter, and over a few days [...]

Tweet Life imitates Art – and the mainstream media imitates social media, as evidenced by The Simpsons parodying Noah Kalina’s photo-a-day YouTube phenomenon. Here’s is Noah’s video – a masterpiece with over 7 million views, 32 thousand comments and 44 thousand ‘favorites’: And here is The Simpsons version – played out as Homer’s life flashing [...]

Tweet This morning Converseon sponsored New York’s first Social Media Breakfast alongside Text 100. Reuters Second Life reporter Eric Krangel (aka Eric Reuters) spoke about virtual worlds, the changing media landscape and his role as a Second Life journalist. You can see all our photos in the Converseon Flickr account. We’d really like to see [...]

Tweet On a day to day basis our work at Converseon touches on a number of marketing disciplines and draws from widely different areas of expertise. This diversity is on show this week as our team speaks at three events with varying backgrounds and audiences Search Engine Strategies – Chicago Constantin Basturea will appear on [...]