Join the conversation.

Converseon will be hosting a WOMMA Wine Wednesday on March 24 at our New York headquarters. The event aims to bring together word of mouth marketing enthusiasts, WOMMA supporters and wine appreciation, in a unique networking opportunity.
Under a view of the Empire State Building, guests will sample a selection of fine wine and cheese, whilst [...]

Every iMedia Brand Summit I attend I use the ‘One Minute Meet Up’ speed-networking sessions as an excuse to run a social media poll with a series of influential brand marketers.
Last year at the excellent Coronado Bay event I polled the brands on their personal social media usage and the importance of SM for their [...]

New York was certainly a destination for those in the social media industry this week. There were a host of amazing events during 2010’s Social Media Week making it hard to choose which ones to attend. Converseon was happy to be a part of two of them.
Yesterday, amid crepes, mimosas and business card exchanges, [...]

Social Media Week is nearly upon us and of course Converseon is deeply involved in the New York City focused events – the highlights for us our ‘The Road from Listening to Activation‘ panel on Thursday Feb 4 and our CTO Jeff Doak appearing alongside Yahoo! researcher Duncan Watts for the ARF’s ‘Science of Social [...]

Maureen Heymans, Technical Lead for Google Social Search says:
“We think there’s tremendous potential for social information to improve search, and we’re just beginning to scratch the surface.”
Watch this video to find out why:

We think Google Social Search is only going to continue to gain traction.  Expanding your company’s and employee’s social presence could begin to [...]

In this interview our Senior SEO Analyst Ted Ulle, otherwise known as “Tedster”, the Google forum moderator on WebmasterWorld, explains why your customer’s online conversations are a crucial component to a comprehensive search engine optimization strategy.  Ted also discusses Converseon’s approach to Enterprise SEO and the need for organizational consulting, clearly explained by our Chief [...]

We’re happy to provide a free download of the new Aberdeen report “The ROI on Social Media Monitoring: Why It Pays to Listen to Online Conversation” – just click through to download a free copy.
Converseon sponsored this report and it has some very interesting findings, including:

Best-in-Class companies are 2.6-times more likely than Industry Average companies, [...]

Tonight at the Forrester Consumer Forum in Chicago Converseon and our client Lion Brand Yarn were awarded the Groundswell award in the competitive B2C ‘talking‘ category.
We are very proud to receive this recognition from the industry leading Forrester Analysts ahead of a competitive field of 23 entries including the Mad Men Yourself campaign, USA.gov and [...]

A feature of the recent iMedia Brand Summit we attended in sunny Coronado Bay was a series of ‘One Minute Meet Ups’ between brand marketers and agency folk.
iMedia throw an excellent event, and this section gave me access to influential marketers from brands like Honda, QANTAS, Target, Disney, AT&T, General Mills, Accuquote and more.
Rather than [...]

Today we are proud to announce that our long time client at Graco Children’s Products, Lindsay Lebresco, will be joining our team as an Account Director and our ‘Chief Mom Officer”. Our formal announcement can be found here.
Comment from Converseon CEO Rob Key
Life, seen in retrospect, often feels like fate. Lindsay joining Converseon very much [...]