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The big conversation at the iMedia Summit today has been focusing on the Superbowl advertisements – no surprise really given the event kicked off with a Superbowl party & Bob Garfield’s opening keynote was a deconstruction of the ads.
The biggest talking point with this crowd: Google’s ad. Most love it (in fact I just polled [...]

We are proud to announce that Mike Moran, our Chief Strategist has done it again. This month he and co-writer Bill Hunt published the second edition of Search Engine Marketing, Inc which you can purchase on Amazon here.
The second edition edition of Mike’s highly regarded book address some of the changes seen in the search [...]

“The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. The rest go on with their old measurements and expect me to fit them.”
-George Bernard Shaw (1856-1950)
We’re happy to announce that we will be hosting the second installment of the Social Media Measurement Roundtable [...]

Today Aberdeen Group released its Social Media Measurement and Monitoring Report.
As a leading company providing social media monitoring and measurement services Converseon agreed to help sponsor the report earlier this year to help educate the industry. To find out more about our Conversation Mining and eResponder social media monitoring technology, visit our site here. [...]

I had the pleasure of participating in the OMMA panel last Monday adeptly moderated by Max Kalehoff with David Dunn of Edelman and Keith O’Brien providing some solid insight. MediaPost provided full coverage of the session. The consensus was, i believe, that in this world of subversive content creation [...]