Complimentary Forrester Report on Listening Platforms
Tweet In an industry where it is more and more difficult for brands to separate fact from fiction and understand the differences between Listening platforms, Forrester Research, led by Zach Hofer-Shall, recently published their review of Listening Platforms: “Forrester Wave™: Listening Platforms, Q3 2010″, and you can download a complimentary copy from Converseon. In order [...]
Learn MoreGoogle Removes Organic Results in Local Tests
Tweet by Chris Boudreaux and Adam Edwards Update (August 16, 2010): Google PR phoned this afternoon to let us know that this screen shot was an experiment, and that the search results below the ads are organic; they’re just mixed with results from Google Maps. Our point was that the results seemed to exclude traditional [...]
Tweet The big conversation at the iMedia Summit today has been focusing on the Superbowl advertisements – no surprise really given the event kicked off with a Superbowl party & Bob Garfield’s opening keynote was a deconstruction of the ads. The biggest talking point with this crowd: Google’s ad. Most love it (in fact I [...]
Search & Social Link Grows Stronger
Tweet Maureen Heymans, Technical Lead for Google Social Search says: “We think there’s tremendous potential for social information to improve search, and we’re just beginning to scratch the surface.” Watch this video to find out why: We think Google Social Search is only going to continue to gain traction. Expanding your company’s and employee’s social [...]
Does Social Media Listening Inform Your SEO Strategy?
Tweet In this interview our Senior SEO Analyst Ted Ulle, otherwise known as “Tedster”, the Google forum moderator on WebmasterWorld, explains why your customer’s online conversations are a crucial component to a comprehensive search engine optimization strategy. Ted also discusses Converseon’s approach to Enterprise SEO and the need for organizational consulting, clearly explained by our [...]
Tweet This week the Converseon team is sponsoring, speaking and attending the iMedia Brand Summit in San Diego – certainly one of the online marketing industry’s premier events. The event has a strong mix of senior brand marketers, leading thinkers and the online media companies leading innovation in the industry. Our Converseon CEO Rob Key [...]
Tweet We are proud to announce that Mike Moran, our Chief Strategist has done it again. This month he and co-writer Bill Hunt published the second edition of Search Engine Marketing, Inc which you can purchase on Amazon here. The second edition edition of Mike’s highly regarded book address some of the changes seen in [...]
Social Media Measurement Rountable NYC, August 7, 2008
Tweet “The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. The rest go on with their old measurements and expect me to fit them.” -George Bernard Shaw (1856-1950) We’re happy to announce that we will be hosting the second installment of the Social [...]
Tweet Cymfony’s new social media study just reaffirms what we’ve already been seeing: Traditional marketers are struggling to come to terms with social media. Converseon was founded nearly seven years ago based on the premise that traditional communication approaches, technologies and agency models were largely ill equipped to deal with the rise of social media. [...]
Tweet Thanks to Thanksgiving and the yearly mad rush for Black Friday we’ve got some catching up to do with the Friday Link List. We’ve got a diverse selection for your perusal this week. Or if you don’t feel like reading, just click through to Free Rice to see a simple yet powerful concept executed [...]
Converseon Wins WOMMIE Award
Tweet As per the headline, we’re extremely proud to have been selected by the Word Of Mouth Marketing Association as one of their four WOMMIE Award winners for 2007. The art of Word of Mouth Marketing online is continually evolving and we’re having a great time working at the coalface. Rob Key will be presenting [...]