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The big conversation at the iMedia Summit today has been focusing on the Superbowl advertisements – no surprise really given the event kicked off with a Superbowl party & Bob Garfield’s opening keynote was a deconstruction of the ads.
The biggest talking point with this crowd: Google’s ad. Most love it (in fact I just polled [...]

Maureen Heymans, Technical Lead for Google Social Search says:
“We think there’s tremendous potential for social information to improve search, and we’re just beginning to scratch the surface.”
Watch this video to find out why:

We think Google Social Search is only going to continue to gain traction.  Expanding your company’s and employee’s social presence could begin to [...]

In this interview our Senior SEO Analyst Ted Ulle, otherwise known as “Tedster”, the Google forum moderator on WebmasterWorld, explains why your customer’s online conversations are a crucial component to a comprehensive search engine optimization strategy.  Ted also discusses Converseon’s approach to Enterprise SEO and the need for organizational consulting, clearly explained by our Chief [...]

This week the Converseon team is sponsoring, speaking and attending the iMedia Brand Summit in San Diego – certainly one of the online marketing industry’s premier events.
The event has a strong mix of senior brand marketers, leading thinkers and the online media companies leading innovation in the industry. Our Converseon CEO Rob Key is presenting [...]

We are proud to announce that Mike Moran, our Chief Strategist has done it again. This month he and co-writer Bill Hunt published the second edition of Search Engine Marketing, Inc which you can purchase on Amazon here.
The second edition edition of Mike’s highly regarded book address some of the changes seen in the search [...]

“The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. The rest go on with their old measurements and expect me to fit them.”
-George Bernard Shaw (1856-1950)
We’re happy to announce that we will be hosting the second installment of the Social Media Measurement Roundtable [...]

Cymfony’s new social media study just reaffirms what we’ve already been seeing: Traditional marketers are struggling to come to terms with social media.
Converseon was founded nearly seven years ago based on the premise that traditional communication approaches, technologies and agency models were largely ill equipped to deal with the rise of social media. [...]

Thanks to Thanksgiving and the yearly mad rush for Black Friday we’ve got some catching up to do with the Friday Link List. We’ve got a diverse selection for your perusal this week. Or if you don’t feel like reading, just click through to Free Rice to see a simple yet powerful concept executed with [...]

As per the headline, we’re extremely proud to have been selected by the Word Of Mouth Marketing Association as one of their four WOMMIE Award winners for 2007.
The art of Word of Mouth Marketing online is continually evolving and we’re having a great time working at the coalface. Rob Key will be presenting our case [...]

The Unbiased Opinion is Trusted Around The Globe
eMarketer reports that more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study.

MySpace Platform to Launch Next Week
TechCrunch has the story that MySpace is planning to mimic Facebook by opening up their platform to outside [...]