Tweet Today Converseon is pleased to announce the launch of CHORUS™, the first measurement solution designed to holistically track and measure the relationship between online and offline word-of-mouth. At Converseon, will have long recognized the need to integrate other measurement approaches to capture not just an individual’s digital persona, but also their offline dimension.   After [...]

Tweet This week I was lucky enough to attend my first Society for New Communications Research event at the NewCommForum in San Francisco and came away energized, impressed and exploding with new ideas. I go to quite a few of these type of events these days, and the quality and depth of thinking here was [...]

Tweet Rob will be speaking with Sandra Fathi, President, Affect Strategies on Social Media & Multiple Personality Disorder at SocComm09 on February 10, 2009 at the 3LD Art and Technology Center in New York. SocComm09 is conference focusing on “Social Communication.” So what exactly is Social Communication? Jeff Pulver the founder and director of SocComm [...]

Tweet PY – This weekend Constantin Basturea and I are attending the superb UGA Connect conference for the second consecutive year. To mark the occasion, I asked our Fall intern Lindsey Loughman, a UGA Graduate and Connect attendee last year, to write a guest blog post about the conference. Connect 2008 is a conference that [...]

Tweet Converseon worked in partnership with Graco Children’s Products (a Newell Rubbermaid brand) on a full scale social media strategy. The success of the community building, relationship driven approach has led to us submitting the following case study for the Forrester Groundswell awards on Graco’s behalf. The Challenge Connecting a 66 year old brand in [...]

Tweet “The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. The rest go on with their old measurements and expect me to fit them.” -George Bernard Shaw (1856-1950) We’re happy to announce that we will be hosting the second installment of the Social [...]

Tweet The Converseon team is in mass conference mode this week as CEO Rob Key, Constantin Basturea and Paull Young each appear at leading online communications conferences around the USA. Details follow, if you will be attending any of these events please be sure to seek us out. SMX ‘Master Social Media Marketing’ Conference– Rob [...]

Tweet Cymfony’s new social media study just reaffirms what we’ve already been seeing: Traditional marketers are struggling to come to terms with social media. Converseon was founded nearly seven years ago based on the premise that traditional communication approaches, technologies and agency models were largely ill equipped to deal with the rise of social media. [...]

Tweet Today Aberdeen Group released its Social Media Measurement and Monitoring Report. As a leading company providing social media monitoring and measurement services Converseon agreed to help sponsor the report earlier this year to help educate the industry. To find out more about our Conversation Mining and eResponder social media monitoring technology, visit our site [...]

Tweet There’s been a lot of talk about Twitter wasting time and money (it doesn’t). I don’t hide the fact I love the thing, but I was dubious about its potential direct benefit for clients. That was until last week when my client Graco‘s PR manager Lindsay Lebresco joined Twitter, and over a few days [...]