The Converseon team is in mass conference mode this week as CEO Rob Key, Constantin Basturea and Paull Young each appear at leading online communications conferences around the USA. Details follow, if you will be attending any of these events please be sure to seek us out.

SMX ‘Master Social Media Marketing’ Conference– Rob Key Promotes Social Media Evangelism

Location: Long Beach, CA
When: April 22-23 (Rob’s panel is on Wednesday April 23 from 10:40am-12:00pm)

Rob Key will speak on the ‘Evangelist – The Marketer’s Role in SMM’ panel discussing the importance of evangelizing social media as an active participant in online communities in order to truly succeed in social media marketing. The session will also provide tips on how to authentically engage in online communities.

SNCR New Communications Forum – Constantin Basturea Looks to the Future of Public Relations

Location: Sonoma County, CA
When: April 22-25

Converseon has long been a proud supporter of the Society for New Communications Research as it is one of the most forward thinking organizations focusing on the rise of social media. Converseon director of social media and SNCR Fellow Constantin Basturea will be appearing alongside Brian Solis and Darren Barefoot on a panel entitled ‘Detour Ahead: Closing the Road to PR 3.0′.

Authentic Communications Conference – Paull Young Discusses New Methods to Measure Communications ROI

Location: CUNY Graduate Center, New York
When: Thursday, April 24 (Paull’s panel is from 1.30-2.15)

The Authentic Communications conference’s tagline is ‘Beyond Web 2.0’ and it aims to ‘bring together the best minds in the industry to showcase and explore success, failures and discuss how the industry can make sense of and take advantage of the rapidly changing environment facing us‘. Paull Young will be moderating a panel on measurement and ROI featuring Allison Murphy from PR Newswire, Kirsten Osolind of Re:Invention and Edelman’s Steve Rubel.

Today Aberdeen Group released its Social Media Measurement and Monitoring Report.

As a leading company providing social media monitoring and measurement services Converseon agreed to help sponsor the report earlier this year to help educate the industry. To find out more about our Conversation Mining and eResponder social media monitoring technology, visit our site here. We will be providing a review of the research in the coming days; however, on an initial glance it appears to have some interesting findings, such as:

• It found that Best-in-Class organizations are over 680% more likely than Laggards to improve their ability to predict customer behavior through the use of social media monitoring and analysis tools.

• Best-in-Class companies are nurturing technology implementation with key organizational processes and capabilities, such as a formalized process for monitoring consumer-generated content (65%), dedicated personnel devoted to social media monitoring (52%), and an “early warning system” for detecting potential threats to the brand (42%).

• As a result of strong organizational support, Best-in-Class companies are 5 times more likely than Laggards to be “extremely satisfied” with the number of actionable insights derived from social media monitoring and analysis.

The report is an important contribution to other research of the industry that has been growing, including Peter Kim’s industry report (The Forrester Wave™: Brand Monitoring, Q3 2006) and Nathan Gilliat’s comprehensive Guide to Social Media Analysis.

Access to the report is free until March 31 (just requires a registration) and please click here to download your copy.

We hope you find it interesting and of use and look forward to feedback.