Tweet by Ben González and Chris Boudreaux A lot of folks are still confused about whether they should replace existing TweetMeme buttons with Twitter’s new Tweet button (more info on the Twitter blog), and we recommend the following: For content created prior to July 2010, maintain your TweetMeme button. For content created during or after [...]

Tweet In an industry where it is more and more difficult for brands to separate fact from fiction and understand the differences between Listening platforms, Forrester Research, led by Zach Hofer-Shall, recently published their review of Listening Platforms: “Forrester Wave™: Listening Platforms, Q3 2010″, and you can download a complimentary copy from Converseon. In order [...]

Tweet Today Converseon is pleased to announce the launch of CHORUS™, the first measurement solution designed to holistically track and measure the relationship between online and offline word-of-mouth. At Converseon, will have long recognized the need to integrate other measurement approaches to capture not just an individual’s digital persona, but also their offline dimension.   After [...]

Tweet Social Media Week is nearly upon us and of course Converseon is deeply involved in the New York City focused events – the highlights for us our ‘The Road from Listening to Activation‘ panel on Thursday Feb 4 and our CTO Jeff Doak appearing alongside Yahoo! researcher Duncan Watts for the ARF’s ‘Science of [...]

Tweet We’re happy to provide a free download of the new Aberdeen report “The ROI on Social Media Monitoring: Why It Pays to Listen to Online Conversation” – just click through to download a free copy. Converseon sponsored this report and it has some very interesting findings, including: Best-in-Class companies are 2.6-times more likely than [...]

Tweet This week the Converseon team is sponsoring, speaking and attending the iMedia Brand Summit in San Diego – certainly one of the online marketing industry’s premier events. The event has a strong mix of senior brand marketers, leading thinkers and the online media companies leading innovation in the industry. Our Converseon CEO Rob Key [...]

Tweet Converseon worked in partnership with Lion Brand Yarn on the ideation, development and implementation of an enterprise social media strategy. This case study is a submission for the 2009 Forrester Groundswell Awards. The Challenge Establish an authentic and relevant online voice for a beloved 130 year old crafting company and institute best practices that [...]

Tweet Last Wednesday, Mike Moran our Chief Strategist hosted a WOMMA Webinar on Listening 2.0.  The webinar featured presentations from Mark Kovscek, Senior Vice President of the VivaKi Nerve Center and Pauline Ores, Pricipal Analyst, Social Engagement Strategy of IBM. If you missed it, don’t worry we’ve got you covered.  Below you’ll find  a the [...]

Tweet Tomorrow, Wednesday June 24 at 12pm EST our Chief Strategist Mike Moran will lead a free webinar for WOMMA titled ‘Listening 2.0: How the Web is Changing the Way Companies Listen to Their Customers‘. Here’s the full introduction, courtesy of WOMMA: Listening 2.0: How the Web is Changing the Way Companies Listen to Their [...]

Tweet The Aberdeen Group has released a new research study called Brand Reputation Management: Using Online Monitoring to Protect the Company’s Crown Jewels As a leading company providing social media monitoring we support the growth of the research and sharing of information in the field of online brand monitoring. Here are a few tidbits from [...]