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Social Media Week is nearly upon us and of course Converseon is deeply involved in the New York City focused events – the highlights for us our ‘The Road from Listening to Activation‘ panel on Thursday Feb 4 and our CTO Jeff Doak appearing alongside Yahoo! researcher Duncan Watts for the ARF’s ‘Science of Social [...]

We’re happy to provide a free download of the new Aberdeen report “The ROI on Social Media Monitoring: Why It Pays to Listen to Online Conversation” – just click through to download a free copy.
Converseon sponsored this report and it has some very interesting findings, including:

Best-in-Class companies are 2.6-times more likely than Industry Average companies, [...]

This week the Converseon team is sponsoring, speaking and attending the iMedia Brand Summit in San Diego – certainly one of the online marketing industry’s premier events.
The event has a strong mix of senior brand marketers, leading thinkers and the online media companies leading innovation in the industry. Our Converseon CEO Rob Key is presenting [...]

Converseon worked in partnership with Lion Brand Yarn on the ideation, development and implementation of an enterprise social media strategy. This case study is a submission for the 2009 Forrester Groundswell Awards.
The Challenge
Establish an authentic and relevant online voice for a beloved 130 year old crafting company and institute best practices that help build relationships [...]

Last Wednesday, Mike Moran our Chief Strategist hosted a WOMMA Webinar on Listening 2.0.  The webinar featured presentations from Mark Kovscek, Senior Vice President of the VivaKi Nerve Center and Pauline Ores, Pricipal Analyst, Social Engagement Strategy of IBM.
If you missed it, don’t worry we’ve got you covered.  Below you’ll find  a the Cliff’s Notes [...]

Tomorrow, Wednesday June 24 at 12pm EST our Chief Strategist Mike Moran will lead a free webinar for WOMMA titled ‘Listening 2.0: How the Web is Changing the Way Companies Listen to Their Customers‘.
Here’s the full introduction, courtesy of WOMMA:
Listening 2.0: How the Web is Changing the Way Companies Listen to Their Customers
12 pm Noon [...]

The Aberdeen Group has released a new research study called Brand Reputation Management: Using Online Monitoring to Protect the Company’s Crown Jewels
As a leading company providing social media monitoring we support the growth of the research and sharing of information in the field of online brand monitoring.
Here are a few tidbits from the study:
*Class determinations [...]

This week I was lucky enough to attend my first Society for New Communications Research event at the NewCommForum in San Francisco and came away energized, impressed and exploding with new ideas. I go to quite a few of these type of events these days, and the quality and depth of thinking here was well [...]

On March 30 and April 1st 2009 Converseon is participating to the prestigious Re:think 2009 – The Annual Convention and Expo organized in New York by the Advertising Research Foundation. The conference provides brands an unprecedented opportunity to understand and evaluate the industry’s leading and newest solutions, and it’s bound to be a crucial event [...]

Early this morning New York time Converseon partner Vivaki launched their Real Social Suite for the EMEA region in London.
Converseon is proud to be at the core of this service offering alongside brands like Facebook and strong Publicis agencies such as Digitas. Converseon’s UK lead was in attendance at the London event and we’re looking [...]