Tweet In an industry where it is more and more difficult for brands to separate fact from fiction and understand the differences between Listening platforms, Forrester Research, led by Zach Hofer-Shall, recently published their review of Listening Platforms: “Forrester Wave™: Listening Platforms, Q3 2010″, and you can download a complimentary copy from Converseon. In order [...]

Tweet As the arteries of social media intelligence continue to grow and infuse across organizations, increasingly there is a recognition that most enterprises are not designed effectively to act quickly and with agility on that intelligence.  It’s a moment many large enterprises who have engaged in listening have come to at some point – how [...]

Tweet In a continued effort to showcase the best and brightest minds joining us at Converseon, we will highlight recent additions to the Converseon team through our blog. Our eclectic POV’s will be on display on a range of social media related topics. We’d like to introduce all of you to Mallory Dash, who authored [...]

Tweet Tonight at the Forrester Consumer Forum in Chicago Converseon and our client Lion Brand Yarn were awarded the Groundswell award in the competitive B2C ‘talking‘ category. We are very proud to receive this recognition from the industry leading Forrester Analysts ahead of a competitive field of 23 entries including the Mad Men Yourself campaign, [...]

Tweet Today we are proud to announce that our long time client at Graco Children’s Products, Lindsay Lebresco, will be joining our team as an Account Director and our ‘Chief Mom Officer”. Our formal announcement can be found here. Comment from Converseon CEO Rob Key Life, seen in retrospect, often feels like fate. Lindsay joining [...]

Tweet We are proud to announce that last night we were named the winner of ‘Best Social Media Agency’ at the first ever SAMMY Awards. The SAMMY Awards, hosted by DigiDay, were planned to reward “overall excellence and breakthrough achievement in Social Advertising, Media and Marketing”. The strength of competition at the awards was shown [...]

Tweet We’re excited to be part of the upcoming digiday:Social event in New York City, scheduled for Thursday, September 17, which looks like a great gathering of industry’s leading digital marketing professionals, including: Our Chief Strategist, Mike Moran Michael Donnelly, Group Director of Worldwide Interactive Marketing, The Coca-Cola Company Brooke McMillan, Social Evangelist, LiveStrong.org Shiv [...]

Tweet Converseon worked in partnership with Lion Brand Yarn on the ideation, development and implementation of an enterprise social media strategy. This case study is a submission for the 2009 Forrester Groundswell Awards. The Challenge Establish an authentic and relevant online voice for a beloved 130 year old crafting company and institute best practices that [...]

Tweet This week I was lucky enough to attend my first Society for New Communications Research event at the NewCommForum in San Francisco and came away energized, impressed and exploding with new ideas. I go to quite a few of these type of events these days, and the quality and depth of thinking here was [...]

Tweet On March 30 and April 1st 2009 Converseon is participating to the prestigious Re:think 2009 – The Annual Convention and Expo organized in New York by the Advertising Research Foundation. The conference provides brands an unprecedented opportunity to understand and evaluate the industry’s leading and newest solutions, and it’s bound to be a crucial [...]