Listening 2.0 session at iMedia Brand Summit in UK
This week we are attending the iMedia Brand Summit in Brighton, UK, where our CEO Rob Key is leading, on March 9, two workshops focused on activating social media across the enterprise.
The iMedia Summit is a unique event where attendees network with senior industry practitioners and together, explore, challenge and build the future of digital [...]
Social Media Ethics: Why Astroturfing is Bad for Business
Posted on March 17th, 2008 by Rob Key in Converseon News, Ethics, Social Media, WOMMA, Word-of-Mouth
Our colleague, Paull Young, was quoted today in the Christian Science Monitor story ‘Who’s That Selling at Your (Online) Door‘ about ethics within social media and word of mouth marketing. Social media and word of mouth marketing are successful due to the trust they engender, but as more brands move budgets into this realm, [...]
