Converseon worked in partnership with Lion Brand Yarn on the ideation, development and implementation of an enterprise social media strategy. This case study is a submission for the 2009 Forrester Groundswell Awards.
The Challenge
Establish an authentic and relevant online voice for a beloved 130 year old crafting company and institute best practices that help build relationships [...]

We are currently looking to add a smart junior at our New York city HQ. Please check the description below and spread the word!
Location: New York City
Position: Full-time
Description:
Converseon is looking for a savvy, social-media-involved person to join our team, working on client engagements including blog development, blogger outreach, social network development and outreach, podcast/video projects, [...]

Last week Converseon announced the “Where in the Summit is Converseon” social media scavenger hunt at the Affiliate Summit West 2008  in Las Vegas Nevada taking place February 24-26. The Affiliate Summit is the most premier conference for the affiliate industry and Converseon will be sending the entire affiliate team to the event. [...]

We often say that we’re in a post marketing discipline definition world where the lines between direct marketing, advertising and PR have blurred. The new agency of the future is indeed a mashup that brings together the best of those disciplines, skills and people. Converseon has grown in part because [...]

Today at 1pm I’ll be speaking on the Bulldog Reporter’s PR University  ‘Guerilla PR and Word of Mouth Marketing‘ Audio Conference, joining some of the industry’s leading thinkers.
My main focus will be on explaining the ins-and-outs of the Second Chance Trees project, our own recent success story with word-of-mouth marketing on a tight budget. As [...]

CEO Rob Key will appear on a ‘Buzz Monitoring‘ panel at the Search Engine Strategies Conference in San Jose on Thursday 23 August.
As The Economist said in March 2006: “The direct, unfiltered, brutally honest nature of much online discussion is gold dust to big companies that want to spot trends, or find out [...]

Converseon CEO Rob Key will be presenting his ‘Cultural Anthropology in Online Communities’ case study focusing on Second Chance Trees and the principle of ‘karmic-communications’ at WOMMA’s Learn It! Do It! event in DC tomorrow.
Rob presented the same topic at the corresponding event in New York last week and now is the best time to [...]

Join the conversation.
Three simple words that form an important mantra for us here at Converseon. It’s a simple statement of what we hope we can help others do and it’s also something we aim to do ourselves.
We embrace the conversation. We love (yes, love) social media and the power it gives people to create meaningful [...]

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