Tweet On August 16 Converseon  announced an important partnership with Twitter to infuse the Firehose – all 80+ million daily tweets – real time in to our Conversation Mining platform. You can read the release here. It’s a significant advance, and a big commitment. But it is also critical:  if you care about social CRM [...]

Tweet In an industry where it is more and more difficult for brands to separate fact from fiction and understand the differences between Listening platforms, Forrester Research, led by Zach Hofer-Shall, recently published their review of Listening Platforms: “Forrester Wave™: Listening Platforms, Q3 2010″, and you can download a complimentary copy from Converseon. In order [...]

Tweet Today Converseon is pleased to announce the launch of CHORUS™, the first measurement solution designed to holistically track and measure the relationship between online and offline word-of-mouth. At Converseon, will have long recognized the need to integrate other measurement approaches to capture not just an individual’s digital persona, but also their offline dimension.   After [...]

Tweet Every iMedia Brand Summit I attend I use the ‘One Minute Meet Up’ speed-networking sessions as an excuse to run a social media poll with a series of influential brand marketers. Last year at the excellent Coronado Bay event I polled the brands on their personal social media usage and the importance of SM [...]

Tweet We’re happy to provide a free download of the new Aberdeen report “The ROI on Social Media Monitoring: Why It Pays to Listen to Online Conversation” – just click through to download a free copy. Converseon sponsored this report and it has some very interesting findings, including: Best-in-Class companies are 2.6-times more likely than [...]

Tweet In an article published on Sunday — Mining the Web for Feelings, Not Facts– The New York Times gives some well-deserved ink (and clicks) to sentiment analysis, a research area that hasn’t received a lot of attention so far. With the exponential increase in consumer generated media and businesses’ realization that these opinions do [...]

Tweet Last Wednesday, Mike Moran our Chief Strategist hosted a WOMMA Webinar on Listening 2.0.  The webinar featured presentations from Mark Kovscek, Senior Vice President of the VivaKi Nerve Center and Pauline Ores, Pricipal Analyst, Social Engagement Strategy of IBM. If you missed it, don’t worry we’ve got you covered.  Below you’ll find  a the [...]

Tweet Tomorrow, Wednesday June 24 at 12pm EST our Chief Strategist Mike Moran will lead a free webinar for WOMMA titled ‘Listening 2.0: How the Web is Changing the Way Companies Listen to Their Customers‘. Here’s the full introduction, courtesy of WOMMA: Listening 2.0: How the Web is Changing the Way Companies Listen to Their [...]

Tweet The Aberdeen Group has released a new research study called Brand Reputation Management: Using Online Monitoring to Protect the Company’s Crown Jewels As a leading company providing social media monitoring we support the growth of the research and sharing of information in the field of online brand monitoring. Here are a few tidbits from [...]

Tweet This week I was lucky enough to attend my first Society for New Communications Research event at the NewCommForum in San Francisco and came away energized, impressed and exploding with new ideas. I go to quite a few of these type of events these days, and the quality and depth of thinking here was [...]