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Converseon worked in partnership with Lion Brand Yarn on the ideation, development and implementation of an enterprise social media strategy. This case study is a submission for the 2009 Forrester Groundswell Awards.
The Challenge
Establish an authentic and relevant online voice for a beloved 130 year old crafting company and institute best practices that help build relationships [...]

Recently one of our own, Paull Young, turned his birthday into a social media experiment to raise money for charity:water a group working to provide clean water in Ethiopia.
The purpose of this experiment was not only to raise money for a good cause, but also to gauge the amount of leverage Paull could exert over [...]

PY – This weekend Constantin Basturea and I are attending the superb UGA Connect conference for the second consecutive year. To mark the occasion, I asked our Fall intern Lindsey Loughman, a UGA Graduate and Connect attendee last year, to write a guest blog post about the conference.
Connect 2008 is a conference that is near [...]

Converseon worked in partnership with Graco Children’s Products (a Newell Rubbermaid brand) on a full scale social media strategy. The success of the community building, relationship driven approach has led to us submitting the following case study for the Forrester Groundswell awards on Graco’s behalf.
The Challenge
Connecting a 66 year old brand in a tightly-regulated environment [...]

As per the headline, we’re extremely proud to have been selected by the Word Of Mouth Marketing Association as one of their four WOMMIE Award winners for 2007.
The art of Word of Mouth Marketing online is continually evolving and we’re having a great time working at the coalface. Rob Key will be presenting our case [...]

This post highlights some work Converseon has undertaken for American Ventures.
It can be difficult to involve C Level executives in social media, they’re time poor, they are still learning about the changes that are occurring and often they are uneasy about the uncontrolled nature of the blogosphere. At the same time the valuable knowledge and [...]

The following case study is a summary of the panel Rob Key shared with Quixtar’s Robin Luymes at the Corporate Reputation and Communication Conference organized by The Conference Board (New York, September 26, 2007).
The client
One of our clients is Quixtar, which has been recognized as the #1 online retailer in the Health & Beauty [...]