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After 30 years at IBM, what does a Distinguished Engineer, a pioneer in search and content technologies, an author of best selling internet marketing books with a penchant for self-deprecating humor, do for an encore? If you’re Mike Moran, you join a social media agency (in this case Converseon) as Chief Strategist.
In a very [...]

Our colleague, Paull Young, was quoted today in the Christian Science Monitor story ‘Who’s That Selling at Your (Online) Door‘ about ethics within social media and word of mouth marketing. Social media and word of mouth marketing are successful due to the trust they engender, but as more brands move budgets into this realm, [...]

Cymfony’s new social media study just reaffirms what we’ve already been seeing: Traditional marketers are struggling to come to terms with social media.
Converseon was founded nearly seven years ago based on the premise that traditional communication approaches, technologies and agency models were largely ill equipped to deal with the rise of social media. [...]

Today Aberdeen Group released its Social Media Measurement and Monitoring Report.
As a leading company providing social media monitoring and measurement services Converseon agreed to help sponsor the report earlier this year to help educate the industry. To find out more about our Conversation Mining and eResponder social media monitoring technology, visit our site here. [...]

October 16-17 marks Danny Sullivan’s SMX Social Media Conference in New York. Danny, as you probably know, used to chair SES and is one of the most respected minds in the business. He’s done amazing work in terms of raising the education of the industry and organizing conferences that deliver top [...]

I had the pleasure of participating in the OMMA panel last Monday adeptly moderated by Max Kalehoff with David Dunn of Edelman and Keith O’Brien providing some solid insight. MediaPost provided full coverage of the session. The consensus was, i believe, that in this world of subversive content creation [...]

Converseon had the pleasure of receiving the OMMA Award on Tuesday night for the “Best Use of Virtual Worlds.” Hosted by our building brethren Mediapost, the event recognized the best and most breakthrough creative in online advertising and media.
Our Second Chance Trees project beat out some formidable competition, specifically Coca-Cola’s Virtual Thirst Project and [...]

 

 WOMMA NYC Second Chance Trees Presentation (Rob Key) [19:12m]: Play Now | Play in Popup | Download

We often say that we’re in a post marketing discipline definition world where the lines between direct marketing, advertising and PR have blurred. The new agency of the future is indeed a mashup that brings together the best of those disciplines, skills and people. Converseon has grown in part because [...]

Some of you may already be familiar with our Second Chance Trees Project.
It’s been an amazingly interesting initiative that has let us experiment with new and innovative approaches. It’s also a good demonstration of the power of social media to do good. Utilizing Second Life as the center of gravity for the [...]