Posts by Neil Beam

Santa’s bag is going to be full of iPhones and iPads this year, judging from the products people mention in tweets with the #DearSanta hashtag. Converseon pulled all of the tweets between 12/5 and 12/12 for a total of 10,680 messages. In these tweets, 25% mention a specific product by name in a positive manner for a total of 2,670 free consumer endorsements. Electronics was the most frequently mentioned product category, and Apple was the most frequently mentioned brand.

• Microsoft Xbox was the most frequently mentioned video game system, and Microsoft the second most frequently mentioned brand.
• Samsung’s Galaxy tab also had a strong showing, appearing in around 4% of #DearSanta tweets — this is the same number of tweets that mention the iPad.
• 40% of #DearSanta product tweets mentioned electronics products.
• Around 20% of #DearSanta product tweets mentioned apparel products.
• Shoes were the most frequently mentioned product type in the apparel category.

n = 800, confidence level of 95% and a confidence interval of +/- 4%