Posts by Ben White
Santa’s bag is going to be full of iPhones and iPads this year, judging from the products people mention in tweets with the #DearSanta hashtag. Converseon pulled all of the tweets between 12/5 and 12/12 for a total of 10,680 messages. In these tweets, 25% mention a specific product by name in a positive manner for a total of 2,670 free consumer endorsements. Electronics was the most frequently mentioned product category, and Apple was the most frequently mentioned brand.
- Microsoft Xbox was the most frequently mentioned video game system, and Microsoft the second most frequently mentioned brand.
- Samsung’s Galaxy tab also had a strong showing, appearing in around 4% of #DearSanta tweets — this is the same number of tweets that mention the iPad.
- 40% of #DearSanta product tweets mentioned electronics products.
- Around 20% of #DearSanta product tweets mentioned apparel products.
- Shoes were the most frequently mentioned product type in the apparel category.
n = 800, confidence level of 95% and a confidence interval of +/- 4%
When people use social media to find insurance products, nearly two-thirds of their online posts are written before they select an insurance provider. The remainder of their posts (35%) are written after selecting an insurer (see chart right ).
In a recent study of the online behaviors of auto, health and life insurance-seekers, Converseon also identified the predominant online venues that insurance seekers use at each stage of the purchase funnel. Specifically, consumers tend to begin their search on Facebook, where they post status updates that express their need as well as requests for help from people they trust. Then, as they seek out more detailed information and guidance to help them compare plans and providers, insurance seekers are most active in forums (see chart below).
