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Here’s a repost from our senior strategist and board advisor, Joel Rubinson, former Chief Research Officer at the ARF – with a great quote from our CEO, Rob Key.

When clients experience sales declines for a brand, the supplier who runs the brand tracker is likely to mis-diagnose the cause because most trackers have a HUGE blindspot. Brand trackers assume that it is the brand that is in motion when in reality, it is usually the world moving around us to which the brand is failing to adjust.

The fact is, ‘World in motion’ analysis is missing from almost all the trackers I am asked to review.

Brand in motion. Certainly brand tracking metrics have value because sometimes it IS your brand that is motion…changed logo, brand name, new ad campaign, ad investment mix and levels, product formula, pricing, etc. For example, when Tropicana changed its package and sales immediately dropped 25% that was definitely ‘brand in motion’. Struggling brands often kill advertising in 4th quarter to make profit goals. Then, brand equity declines…that self-inflicted wound is ‘brand in motion’ too.

Read the rest here.

Contributed by Jill Sampey

On February 23, 2016 Google started integrating Accelerated Mobile Pages (AMP) into mobile search results.  AMP is meant to address slowly loading mobile pages.  Page speed has been an increasingly important ranking factor in both mobile and desktop search across the past couple years.  Given recent research findings, an even greater focus on speed is a natural evolution in search, particularly in mobile search.  For example:

  • Google reports a 29% drop off when mobile users reach a site/app that’s either too slow or that doesn’t provide the right information up front.
  • The AMP site features research that shows a 58% drop off for pages that take 10 seconds to load.
  • Kissmetrics found 40% of web users will abandon a page if it takes longer than three seconds to load.

AMP-pages boast a 15 to 85% performance improvement according to their website. This level of performance is likely to lead to greater user satisfaction and increased site engagement, something that most marketers strive for.

Below are some things you should consider with the integration of AMP.

What is AMP?

AMP is a project funded by Google that focuses on providing fast, mobile optimized content.  The open-source project uses “AMP HTML”, which is like other HTML pages, but with a limited set of technical functionality.  For example, it uses stripped down JavaScript and CSS that may cause pages to load more slowly.

The AMP Project website states “The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.”

AMP still allows for text, images, videos, site ads; but with a special set of HTML functionality.  In addition, Google has said they will provide a free cache for all AMP pages.

What does this mean to website owners?

There a few immediate effects of this integration to consider:

  1. AMP pages are now receiving a visual designation in Google mobile results.

See the below screenshot with the inclusion of a lightning bolt icon below web listings:

BS-168x300 Google and AMP

While users may not understand the icon for now, there has been speculation of a different designation using a term like “Fast” that could lead to increased clicks on web listings.

2. AMP-pages have been seen to receive an increase in rankings

While mobile-optimized pages started receiving higher rankings across 2015, the integration of AMP into Google Mobile search further emphasizes the need to have a solid mobile strategy.  While non-optimized pages can still rank in mobile search, they are pushed even farther down the search results page.

Since more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan (source: Google), it is essential for brands to have an optimized mobile search strategy.

3. HTTPS required for advertising with AMP pages

HTTPS has also been increasingly important for websites, both from a search exposure as well as a user trust perspective.  Google has said that the four principles that should inform advertising on AMP are:  fast, beautiful, secure and co-operation across the online advertising industry.  With many ad platforms already on board, fast, beautiful & secure pages should be a priority if you choose to use AMP.

In summary, AMP can be a useful tool for providing users with fast loading, engaging mobile content.  With AMP you will enjoy higher mobile search rankings and free services like Google cache. Like other open-source software, there will likely be many other new features and functions added regularly.

The downside to using AMP is two-fold.  The first is that mobile pages will need to be rebuilt using AMP.  AMP provides a tutorial on how to build pages and technical details on their site https://www.ampproject.org and GitHub also features an AMP developers’ forum here https://github.com/ampproject/amphtml . The second downside is the reduced visual control and functionality available with AMP.  While the visual styling may look similar, it is still different.  You may also lose the ability to have the same navigation as on the desktop and other functionality.

Contributed by Jill Sampey

On February 19, 2016, Google rolled out a new layout for search results pages.  This layout, which removes Pay-Per-Click (PPC) ads from the right hand side of Google’s search results page, had been tested over the past year or so across markets.  In addition to the removal of ads on the right side of the page, there can now be up to four ads showing at the top of the page rather than three. This new layout has been creating quite a stir in the marketing community, particularly around the effect it will have on the cost and competitiveness of top ad positions and organic search clicks.

What effect will this change have on PPC campaigns?

The first thing to consider is that this change only impacts desktop searches and mobile now account for more than ½ of all searches worldwide.  Secondly, the top ad positions were already garnering far more clicks than the ads on the right-side; ads at the top of the page accounted for over 85% of paid search clicks according to January 2016 numbers from WordStream.

The inclusion of a fourth top ad will likely make up for any loss in paid search clicks from side ads.  While there may be some shifts in costs on an individual keyword basis, overall paid search campaigns are likely going to be more profitable. In addition to the extra real estate at the top of the page, extensions that couldn’t be used on side-ads, like sitelinks, location & call-outs, can now be used on all ads.

There is a downside of the new format for PPC though; initial analysis has seen ad positions 5-11 receiving less impressions and click share than before, with positions 8-11 having the greatest decrease (WordStream).

What effect will this change have on organic search?

To put it simply, it is even more important to rank highly for your target keywords with this new format.  Ad position #4 at the top of the page is taking over the visual real estate that organic position #1 used to hold.  And on many devices ad position #1-4 take up most or all of the real estate above the fold. If the ads shown at the top of the results address the user’s search, then clicks to organic listings will likely decrease.

That said, there is still plenty of organic search traffic to be had although organic keyword strategies may need to shift to receive it.  According to Moz, search results that use the four ad placement at the top is only around 36.4% and are mostly “highly commercial” searches (although they can also appear for non-commercial searches).  Targeting the mid-tail or long-tail of organic search may produce a much greater ROI than targeting the competitive head-tail terms.

While the full effects of the layout change will take some time to be seen, ensuring continued success in both organic and paid search will likely require at least a small shift in keyword targeting with close attention paid to conversions resulting from these efforts.

Facebook Introduced 360-Degree Videos

Facebook rolled out 360-degree videos to increase the exchange of more immersive content on the platform. A special set of cameras, which record a scene from all 360 degrees simultaneously, is used to create these videos. When the video is shared on Facebook, you can play it from any angle. This way you can get not only the front view but also what’s going on the sides. Simply drag around the video with your cursor on the web or drag the video with your finger on the mobile devices to view the 360-degree video. You can also hold up your phone and the 360 video will follow you as you turn, giving you an experience as if you were in the video yourself.

This feature is great to share personal experiences with family or friends as well as a great tool for businesses. Brands can share more interactive messages using the 360 videos for an enhanced effect on various stakeholders. Star Wars, LeBron James, GoPro, and Discovery are some of the publishers who are already sharing 360 videos on Facebook.

Facebook users on the web and Android would soon be able to see their News Feed populate with 360 videos. This feature will roll out in the next few months for iOS users as well.

Are you excited to see and share 360 videos on Facebook? Share your thoughts with us.

Learn more about it from Facebook.

Blog-72-Facebook-360-Videos1 Facebook’s 360-Degree Videos, Fancred’s Live Commentary, and More

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Fancred Lets You Become a Live Commentator

Boston based social network for sports, Fancred, announced the addition of the live commentary feature to their platform. The update allows you to live stream videos with your commentary and share with your friends. Fancred intends to capture fan fervor during sporting events and allow them to broadcast the videos to other fellow fans in real time. The time limit for the Fancred videos is five minutes. And like many other social platforms, the content is ephemeral and lasts only for the duration of the broadcast. For this initiative, Fancred has partnered with various sports teams and media sources, like The Boston Globe, The Boston Red Sox, and Liverpool FC.

We expect to see sports brands exploit this platform to the fullest in the near future. Brand ambassadors can engage with consumers and the general public to increase brand visibility and garner enthusiasm around a particular sport.

Have you tried writing commentary with Fancred? Share your experience with us.

Learn more about it from this article by TechCrunch.

Blog-73-Fancred Facebook’s 360-Degree Videos, Fancred’s Live Commentary, and More

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Pingpad Debuted Mobile-Centric Tools for Collaboration

Group tasks become much easier if we collaborate well and share responsibility. For significant collaboration, clear communication is the key. Keeping this in mind, Ross Mayfield launches his idea for “the next great productivity app,” called Pingpad.

Pingpad lets users create groups, share notes and lists, send messages, and create tasks and assignments. The app is designed around shared documents and the company aims to keep innovating to let you streamline all your group work in one place. Pingpad is great for collaboration in personal and professional groups and the service is free of cost.

What makes Pingpad different is that unlike most other collaboration tools, this takes into account the increasing mobile usage of users. For internal communication in organizations, this can be a useful tool. Employees working on a single project can securely exchange notes and files and keep track of the updates via their mobile phones.

What are your thoughts on team communication? We would love to hear your thoughts!

Learn more about it from this article by TechCrunch.

Blog-74-Pingpad-Collaboration Facebook’s 360-Degree Videos, Fancred’s Live Commentary, and More

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Facebook Introduced Temporary Profile Pics

It is often said, “A picture is worth a thousand words,” and Facebook users tend to agree — which is why the profile picture often reflects special moments in a user’s life. More recently, profile pictures have also been used for large social movements to drive change. In order to reflect this user-driven trend, Facebook created a filter for the Supreme Court ruling regarding same-sex marriage. Many users jumped up to show their support through their profile photos, and over time, many users began to change their profile pictures back to their previously-used images. Now Facebook wants to make the process even easier to reflect the zeitgeist without user’s manually changing their images with the introduction of the Temporary Profile Picture. The TPP allows you to change your profile photo when you want it to show your stance on a particular topic, but revert it to a previous or new image after a predetermined number of hours, days, or weeks.

This feature brings with it an element of recency as profile pictures uploaded for a particular cause or movement can become less relevant over time for some users. Some might argue that this is a shallow way to support a cause, especially one that has taken years to accomplish, but for many users it’s meant to simplify their Facebook experience. For brands this is especially relevant as they will be able to show their support of causes but still keep on their brand-messaging as events, launches or other related moments arise. The ability to change the profile picture for a cause will not only portray brands as showing concern for causes they believe in, but also humanize their brands further. The temporary profile picture is currently available to a small set of Facebook users, and is set to be rolled out broadly to more users in the future.

What are your thoughts on the Temporary Profile Picture?

Learn more about it from this article by TechCrunch.

Blog-69-Facebook-Pictures Facebook’s Temporary Profile Pics, BuzzSumo’s Facebook Page Analysis Feature, and More

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BuzzSumo Introduced Facebook Page Analysis Feature

BuzzSumo launched a Facebook analytics tool, SumoRank, that provides insights into your and others’ pages. Simply enter the page you want to analyze, click Submit, and then SumoRank gathers all the information for you.

SumoRank, which is free to use, helps develop brand strategy based on collected insights. With SumoRank, users can get information about the best times and days to post for maximum engagement. Also, it provides engagement by post type and character count. Additionally, SumoRank provides a breakdown for average shares, likes, and comments. This yields insight into what’s working and what’s not for any given brand. Since the tool gives background about other pages, you can analyze pages of your competitors and modify strategy based on a useful insight, if needed.

Have you tried SumoRank by BuzzSumo and analyzed your and your competitors’ pages? Share your experience with us.

Learn more about it from this article by SocialMediaToday.

Blog-70-BuzzSumo2 Facebook’s Temporary Profile Pics, BuzzSumo’s Facebook Page Analysis Feature, and More

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Snapchat Introduced Face Effect Lenses and Multiple Replays

Snapchat debuted its first in-app purchase – replays. For every three extra replays of the snaps you just watched, you have to pay $0.99. Along with it, Snapchat also launched a new feature called Lenses. This lets you add animations to your images. In selfie mode, Snapchat detects your face and you can tap and swipe to add animations over the image of your face.

Snapchat’s recent update is an effort to prevent the brand from stagnation and stand ahead of the competition. The facial recognition technique used in Lenses is a result of the acquisition of Looksery by Snapchat. The various lenses available are Heart Eyes, Terminator, Puke Rainbows, Old, Scary, Rage Face, and Heart Avalanche. Lenses will break monotony from watching the usual images and Replays will allow viewing those jazzed-up images over and over again.

Snapchat’s upgrade is an effort to keep the audience interested, especially the young demographic that Snapchat primarily targets. Brand can benefit from the new update if it’s relevant to their demographics and targets. Further, the replays option may be good for a brand and Snapchat collaboration in the future if there is a mystery that needs to be solved — there could be possibilities for brand monetization with Snapchat consumer use. We’ll have to wait and see.

Have you had fun Snapchat’s face effects? What do you think about them? Share your thoughts and experiences with us.

Learn more about it from this article by TechCrunch.

Blog-71-Snapchat-Face-Effects Facebook’s Temporary Profile Pics, BuzzSumo’s Facebook Page Analysis Feature, and More

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Facebook Improves Mobile Layout for Pages

Facebook updates the layout of Pages to attract businesses and encourage them to develop and improve their Facebook presence, with prominent Call-To-Action (CTA) prompts, new page sections for shopping and services, and an improved responsive layout.

The CTA prompts now take up the entire width of the screen, just below the cover image, which makes them stand out from the rest of the content on the page. This is an effective way to remind the customers to take an action, for example, call to get more information or place an order. A new section with “Shop” and “Services” listings features Buy Buttons to facilitate shopping directly within the platform.

Have you checked out the updated Pages? What do you think about this update from Facebook?

Learn more about it from this article by SocialMediaToday.

Blog-66-Facebook-Pages1 Facebook Improves Mobile Page Layout, Instagram’s 30-Sec Video Ads and More

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Instagram Introduces 30-Second Video Ads for Marketers

To appeal more to big brands and fetch more money from ads, Instagram rolls out 30-second video ads. The ads align with Instagram’s latest format update that allows portrait and landscape photos along with the traditional Instagram square. Since many television and online videos use the 30 second length, viewers might end up seeing same ads across media and platforms. Presently only available to bigger companies, this advertising option will soon be available to smaller companies in more than 30 countries, including Mexico, India, Spain, South Korea, and Italy.

What is your opinion on using 30-second video ads on Instagram? Share your thoughts with us.

Learn more about it from this article by SocialMediaToday.

Blog-67-Instagram-Ads Facebook Improves Mobile Page Layout, Instagram’s 30-Sec Video Ads and More

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Jazz Up Photos with Giffiti App

Enhancing pictures by overlaying animations is the growing trend. A new app available on iOS, Giffiti, lets you add animations to your images. To use an animation on a photo, simply upload a photo from your camera roll and then select from over a 100 GIF cutouts to overlay on top. The app also lets you move and resize animations to appropriately fit the image, then share it via text or social networks.

Have you tried Giffiti to jazz up your photos? Share your experience with us.

Learn more about it from this article by TechCrunch.

Blog-68-Giffiti-App Facebook Improves Mobile Page Layout, Instagram’s 30-Sec Video Ads and More

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Facebook Creates Music Videos from Photos in Moments App

Facebook Moments, the recently launched photo-sharing app by Facebook, expands to include videos. With the aim of getting friends to send each other their group photos that are sometimes lost due to the long winding sharing process, the app’s latest update creates a musical video out of your shared photos and lets you customize, personalize, and share it.

For a group of any six or more photos, Facebook Moments now creates a music video with options for changing the background, adding music and over a dozen different options. The updated Facebook Moments is available for download on the App Store and Google Play in most countries and in 34 languages.

Have you tried Facebook Moments latest music video feature? What do you think about it?

Learn more about it from this article by TechCrunch.

Blog-63-Facebook-Moments Facebook’s Music Videos in Moments App and Social Apps for Organizing Events and Competitive Photo-Sharing

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Organize Hangouts with Friends Using Bash

A group of UC Berkeley engineers launched a new app, Bash, to easily organize hangouts, meetups, and other events. The aim of Bash is to offer an easy alternative to sending emails and texts for organizing events, allowing you to post event details, invite friends and family, comment and easily RSVP. You can also track who’s attending an event & send out notifications or event updates to attendees.

To access the app’s features, you need to sign up with your Facebook account and then confirm your phone number via text. If your invitees do not have Bash installed, you can send them an invite via text message that links to the web version of Bash where they can view the event details and send their confirmation, without even downloading the app. Presently available for iOS users only, the app will soon be rolled out to Android users.

Have you tried out Bash for planning your events? Share your experience with us.

Learn more about it from this article by TechCrunch.

Blog-64-Bash-App Facebook’s Music Videos in Moments App and Social Apps for Organizing Events and Competitive Photo-Sharing

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Competitive Photo Sharing App. SocialBattles, Launches

Two brothers, Andre and Sandro De Moraes, have launched a new iOS app called, SocialBattles. Similar to Instagram, instead of just posting pictures to your account you can actually socially compete for the most popular photos. To begin a battle, you click a photo, give it a title, then challenge your friend to upload a photo under the same title/theme, and finally compete against each other as others vote for their photo. The “world hashtag rankings” present in the app present you with the users with the most popular photos for a particular hashtag. The app’s competitive element seems to be addictive, already hooking some of its early users.

Have you tried out SocialBattles? Share your experience with us.

Learn more about it from this article by TechCrunch.

Blog-65-SocialBattles-App Facebook’s Music Videos in Moments App and Social Apps for Organizing Events and Competitive Photo-Sharing

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Facebook Introduces “Live” Streaming

Facebook launches “Live” video feature for streaming videos, but only for certain verified accounts. Celebrities and other select verified accounts can now start a live broadcast that is posted on their News Feed, watch comments in real-time, and make the recording permanently available for viewing or delete it after the streaming ends. This feature will allow people to connect with their large number of fans on Facebook, with commenting that is kept at a steady pace to make interacting easier. Facebook notifies you when your friends start watching a live broadcast and also notifies the broadcasting celebrity if any other verified account watches it.

What do you think about “Live” video feature by Facebook? Share your thoughts with us.

Learn more about it from this article by TechCrunch.

Blog-60-Facebook-Live Facebook’s “Live” Streaming, Wildcard’s Revived News-Reading App, and Snapchat’s Travel Mode

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Wildcard Revives News-Reading App

Launched later last year, Wildcard reincarnates itself to provide a more user-friendly news-reading experience. The app combines articles, photos, and videos about the most important stories of the day and other topics relevant to its users sourced from different publishers. Various sources for information gathering used by Wildcard include articles from blogs and newspapers, websites, and videos from YouTube and Vimeo.

Stories are presented based on their overall importance relevance to the readers. You can follow news stories based on your interest, receive push notifications when there’s an update, and share the stories via other social platforms. The app is available on the App Store for anyone to try for free.

Have you checked out Wildcard for reading news? Share your experience with us.

Learn more about it from this article by TechCrunch.

Blog-61-Wildcard-App Facebook’s “Live” Streaming, Wildcard’s Revived News-Reading App, and Snapchat’s Travel Mode

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Snapchat Introduces Data Saving Feature

Snapchat introduces data saving feature with the new travel mode, helping users avoid expensive roaming charges or overcharges on data plans. This lets Snaps, Stories, and Discovery content to load only when you tap on them, rather than loading automatically when the app is opened. To activate the travel mode, tap on the Snapchat icon at the top of the camera, go into Settings and open Manage Additional Services, and toggle it on.

Have you tried out Snapchat’s new travel mode? Share your experience with us.

Learn more about it from this article by TechCrunch.

Blog-62-Snapchat-Data-Saving Facebook’s “Live” Streaming, Wildcard’s Revived News-Reading App, and Snapchat’s Travel Mode

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Facebook Introduces New Security Checkup

Facebook introduces an updated “Security Checkup” tool that provides users better security management for their Facebook accounts. Featured at the top of the News Feed, this security check leads you to a list of all devices and apps where you are logged-in once you click “Get Started”. This way you can easily remove any apps or suspicious devices from your account. Login Alerts, another feature of the new security system lets you know when anyone tries to log-in to your account from an unfamiliar device.

The last part of the security checkup contains a list of tips on ways to improve your password as well as the option to change your password, if you deem necessary. This is yet another step by Facebook to assure you that your privacy is important to the company.

Have you got your Facebook account checked using the new security checkup yet? Share your experience with us.

Learn more about it from this article by Social Media Today.

Blog-57-Facebook-Security Facebook’s New Security Checkup, Instagram on Hootsuite, and More

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Hootsuite Integrates Instagram

Hootsuite announces Instagram integration enabling users to schedule and publish content, monitor and engage with audiences, and create team workflows. To manage Instagram from your Hootsuite dashboard, simply add the Instagram account to your Hootsuite dashboard and set up streams to monitor and engage.

Have you checked out Hootsuite for Instagram account management? What do you think about it?

Learn more about it from this article by Social Media Today.

Blog-58-Hootsuite-Instagram1 Facebook’s New Security Checkup, Instagram on Hootsuite, and More

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Parents Rely on Social Media for Parenting Tips

Social media is trending in every way and different sets are audience are using it to their benefit. A recent study by Pew Research Center on Americans of nearly 2,000 mothers and fathers, revealed that 75 percent with children under 18 years of age depended on parenting social media websites and groups for advice. The study also found that mothers were more supportive of other parents in comparison to fathers.

In terms of the platforms that parents go to for parental advice, Facebook emerged as the most preferred one with 74 percent of the parents using it, followed by Pinterest, LinkedIn, Instagram, and Twitter.

This study can be useful for brands that target parents, since they can determine which platforms to target and how to communicate effectively for better engagement.

Do you actively use social media to get parenting tips? What platforms do you prefer? Share your experience with us.

Learn more about it from Pew or check out this article by Social Media Today.

Blog-59-Parents-use-Social-Media Facebook’s New Security Checkup, Instagram on Hootsuite, and More

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Yahoo Introduces Livetext Messaging App

Yahoo introduces a new app called Livetext that allows you to share videos (without audio) and text. The company claims that it is “a new way to communicate that blends the immediacy, simplicity and ease of texting with the expressiveness of video, without the audio”, putting your messages and your friend’s reactions in real-time at the center of your conversation. The company’s Senior Director for Product Management, Arjun Sethi, says that the no-sound feature will allow people to use the app in any context, for example, a noisy location or a concert. Presently this app is available in a few countries, including Hong Kong, Ireland, Taiwan, U.S., U.K., Canada, Germany, and France on iOS and Android devices.

Have you checked out Yahoo Livetext? What do you think about it?

Learn more about it from Yahoo or check out this article from TechCrunch.

Blog-54-Yahoo-livetext1 Yahoo’s Livetext Messaging App, Twitter’s Event Targeting Features, and More

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Twitter Introduces Easy Event Targeting Feature

Twitter has announced a new way for advertisers to join conversations around major events with an event targeting feature. If you have a Twitter Ads account, you can now browse a calendar of the forthcoming events featuring information about the size and demographics of the Twitter audience for every event. This aims to make it easier for advertisers to select the best audience(s) for their brand when rolling out a campaign.

Have you checked out this latest update from Twitter? Share your experience with us.

Learn more about it from this TechCrunch article.

Blog-55-Twitter-Event-Targeting Yahoo’s Livetext Messaging App, Twitter’s Event Targeting Features, and More

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Facebook Makes Video Management Easier

Facebook makes video management easier for Page owners by introducing better control features. Page admins now have better distribution and customization options like secret videos, audience restrictions, and expiration date. Along with this Facebook is introducing Video Library section under the Publishing Tools tab. This will enable Page owners to manage the entire video library content.

Have you checked out these new features for video management from Facebook? Share your experience with us.

Learn more about it from this article by Search Engine Journal.

Blog-56-Facebook-Video-Management Yahoo’s Livetext Messaging App, Twitter’s Event Targeting Features, and More

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