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Archive for: April, 2011


It’s been an exciting two weeks for Converseon. We’ve had the opportunity to speak at conferences, meet partners, and talk to major brands from Indonesia to Singapore to Copenhagen.

At the iBrand Summit, Asia, we met with a wide range of leading brands who are looking to get serious about social media, while speaking about the “Brutal Truth of Social Media.” There we met folks from Microsoft, Nokia APAC, Indonesian social properties, and more.

Then, just this week, we launched Converseon Nordics to expand our offerings in Denmark, Sweden, Norway, Finland and Iceland while keynoting the FDIH conference with the topic of Scaling Social Across the Enterprise.

Throughout it all, I was struck by how similar and substantial the conversations we had were, whether it was with Asian telecoms or Scandinavian insurance companies. Across all these markets there was a clear and evident thirst to strongly embrace frameworks that scale social across the enterprise to drive competitive advantage. The conversations were quite sophisticated; diving deep into issues like governance, and policies, infrastructure, advanced social intelligence and the best social strategic approaches across multiple use cases. It’s become quite clear, not only is social conversation a global phenomena with broad adoption, but following close behind is the desire for brands to “do it right,” from APAC to Europe, and a recognition that it takes some new thinking and capabilities to do so.

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Rob Key, Converseon CEO, was recently interviewed by Steve Rappaport, Knowledge Solutions Director at ARF at the Advertising Research Foundation 2011 Re:think conference. In the embedded video, Rob and Steve discuss Converseon’s 10 year anniversary and the future of social intelligence.

Categories: Converseon News