Social listening is a hot topic, but despite the large volume of information and chatter about it we find that many companies are still not really sure what is it, how it is done, how it is used and where it’s going. That’s why we are happy to support the Advertising Research Foundation in its effort to provide research-based answers to these questions and equip business leaders to use listening better or become listening champions in their own companies.
This comprehensive webinar series is presented by Stephen Rappaport, author of Listen First! Turning Social Media Conversations into Business Advantage, and is held over 10 weeks. Any or all sessions can be attended; they’re short and to the point, 30-minutes each from start to finish, including Q&A. This series is designed to “teach, learn and apply,” not merely “tell and sell.”
The webinar schedule is outlined below. To register for this series please head over to http://my.thearf.org and log in with your credentials. If you don’t have them yet, you can register for free on the site.
Webinar Schedule (webinars scheduled for 12 pm ET)
Part 1 – What is Listening and How is it Done
- February 28: Listening – What it is and it’s strategic value.
- March 7: Listening Tools: The 4 Types
- March14: How to plan and run a listening initiative
- March 28: Creating Organizational Frameworks to Scale Social Intelligence (Converseon co-presentation)
Part 2 – How Listening Helps Brands Achieve Marketing Objectives
- April 1: Listening: It’s not just for insights and customer service
- April 11: Identifying Customers and Detecting Market Shifts
- April 18: Creating and Improving Products, and their Marketing and Communications
- April 25: Caring for Customers
Part 3 – Where Listening is Headed: Cutting Edge Applications and Strategy
- May 2: Listening-lead Marketing, Media and Advertising
- May 9: Listening’s Frontiers