Oct 25, 2010
There is no social without some SEO, and you’re really missing the boat if your SEO strategy does not include social media. Even so, SEO and Social Media practitioners rarely connect, and, as Ted says in his recent post to WebMasterWorld, “… many old time technical SEO people wish that Twitter would just go away.”
But that is all about to change.
Ted Ulle, our senior search strategist, recently described how SEO and social media are coming together on WebMasterWorld.
Ted has been referred to by some as the “Babe Ruth” of SEO, as he spends his nights pouring over new Google patents to glean insights into algorithmic changes. The SEO tribe follows his insights closely as he moderates webmasterworld, where he has posted over 20,000 times.
There are 2 comments for this entry:
It’s remarkable to me how big the industry split seems to be between SEO and social media marketing. They’re like feuding relatives!
This is not sensible at all. Conducting any kind of social media interaction without getting the SEO house in order is like carrying water in a leaky bucket. Yes, you’ll get a drink, but you could have had a lot more with the same effort.
Similarly SEO on its own works mostly at a technical level. Unless a company truly engages the market conversation in a well considered fashion, all that SEO generated traffic is worth a lot less to the company than it could be.
As Cluetrain Manifesto said, “markets are conversations.” SEO can build better rooms for those conversations, but you’ve still got to be engaged.
SkhPIK Wow! That’s a really neat answer!