As the arteries of social media intelligence continue to grow and infuse across organizations, increasingly there is a recognition that most enterprises are not designed effectively to act quickly and with agility on that intelligence. It’s a moment many large enterprises who have engaged in listening have come to at some point – how do we redesign what we do to make this work? As one senior executive from a major automotive brand wrote to me: “this social media listening has unearthed many dysfunctions that we had happily buried away, but have now been surfaced.” This is positive transformation.
At Converseon, our Conversation Mining technologies are segueing rapidly into business process redesign. This is an important differentiation for us in this space. We are the only leading provider of Conversation Mining with robust management consulting and activation practices.
The Social Media Management practice has grown very rapidly under the tutelage of Mike Moran, Constantin Basturea and others. Today, we make a very important announcement that will significantly strengthen this practice – the addition of one of the leading thinkers and practitioners in this space, Chris Boudreaux.
All too often in the social media world, self styled “experts” are quick to throw around shallow commentary wrapped in the guise of knowledge. The social world is full of flashy largely meaningless commentary (see BusinessWeek’s Beware of Social Snake Oil) which simply muddies up the industry and distracts from the important work the leading practioners are doing.
That’s not Chris.
When I met him I was refreshed by his modesty. As I dug deeper over time, I discovered layer upon layer of depth of knowledge ranging from governance to management theory to data integration and business intelligence. His approach represents what we value most at Converseon: substance over style; modesty where our work (and clients) speak to our excellence; a focused intelligence about the deep meaning of what we do (ranging from the social sciences to computer science and beyond) and where we all work with great collaboration and respect towards the greater mission. Where we put clients needs above our own and we focus on the transformatory nature of our work.
We view business consulting melding closely into social intelligence strategies. It will become a key driver in business redesign. Our Social Media Management together with our listening technologies and activation practice, enable Converseon to provide a unique “end to end” solution designed to help brands fully leverage the power of social across the enterprise. This practice – which encompasses governance, policy, infrastructure, training and more – helps drive and facilitate internal transformation to make social listening actionable and help drive business results for our clients across the enterprise. Of course, this requires an “inside-out” approach encompassing deep expertise in change management, data integration strategies and more – the very skill set that Chris brings.
I met Chris through his work and reputation. And as I got to know him, I realized even more so that he brings a level of incredible substance and “get it done” attitude that is refreshing in the social business space. Like much Converseon’s evolution, our meeting was serendipitous. But it is serendipity of the kind that brings the best and brightest together to forge new solutions and help drive the industry forward.
Today, I welcome Chris to Day One of his new mission. Here’s our release announcing his appointment. And here’s a link to Social Media Governance – Chris’s site that I’m sure you will agree is an important contribution to the discussion on social media management.