In a continued effort to showcase the best and brightest minds joining us at Converseon, we will highlight recent additions to the Converseon team through our blog. Our eclectic POV’s will be on display on a range of social media related topics. We’d like to introduce all of you to Mallory Dash, who authored the below post.
Some would say we’re transitioning to a new era in social media, as new sites and tools change the way we create and consume content, interact with our peers, and engage with brands. I often find myself comparing this change (along with most other aspects of my life) to Star Trek: The Next Generation, minus Geordi’s visor (but including Wil Wheaton).
A recent article from iMedia Connection discusses the opportunities and challenges brought about by social media, and goes through a slew of new tools and features available to marketers. To ignore these methods of reaching your consumers online is to forge some sort of attempt to defeat the Borg- simply put, “resistance is futile.”
But what does this mean for marketers and those trying to make a brand impact online? It can often seem overwhelming to keep track of all the tools made available to marketers in the online space, and as powerhouses like Facebook and Google continue to add more social features to external sites around the web (ie Google Buzz, Facebook Connect or their Open Graph initiative). However, it’s important to realize that these tools are still only as effective inasmuch as your brand’s key messages make sense and inspire your target audience to action. All the Holodecks in the world won’t change the reality that your brand is what consumers perceive it to be. How you use these tools will always make more of an impact than which tools you choose.
It’s all comes back to what Captain Picard would say to Riker… “Engage.”