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In a continued effort to showcase the best and brightest minds joining us at Converseon, we will highlight recent additions to the Converseon team through our blog. Our eclectic POV’s will be on display on a range of social media related topics. We’d like to introduce all of you to Mallory Dash, who authored the below post.

logo_large To Boldly Go Where the Masses Have Gone BeforeSome would say we’re transitioning to a new era in social media, as new sites and tools change the way we create and consume content, interact with our peers, and engage with brands. I often find myself comparing this change (along with most other aspects of my life) to Star Trek: The Next Generation, minus Geordi’s visor (but including Wil Wheaton).

A recent article from iMedia Connection discusses the opportunities and challenges brought about by social media, and goes through a slew of new tools and features available to marketers. To ignore these methods of reaching your consumers online is to forge some sort of attempt to defeat the Borg- simply put, “resistance is futile.”

But what does this mean for marketers and those trying to make a brand impact online? It can often seem overwhelming to keep track of all the tools made available to marketers in the online space, and as powerhouses like Facebook and Google continue to add more social features to external sites around the web (ie Google Buzz, Facebook Connect or their Open Graph initiative). However, it’s important to realize that these tools are still only as effective inasmuch as your brand’s key messages make sense and inspire your target audience to action. All the Holodecks in the world won’t change the reality that your brand is what consumers perceive it to be. How you use these tools will always make more of an impact than which tools you choose.

It’s all comes back to what Captain Picard would say to Riker… “Engage.”

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There are 5 comments for this entry:

It is sadly true that while mobile htaleh applications could help many, their adaption is very slow. This response explains possible reasons: demand and the obvious potential benefits of mHealth, rapid adoption is not yet occurring. As the response explains: The main barriers are not the technology but rather systemic to htalehcare and inherent resistance to change.” But an additional reason is the lack of publicity on their use and lack of a central way to obtain apps. There are also competing apps for various functions makingn their selection difficult. One solution is nationally publicized demonstrations, perhaps by NIH and publicity by them of the ongoing research. In the area of gerontology, the need for these apps is especially needed. Other articles and comments such as these go far to speeding up the use of mtech apps.

6:21 am November 12th, 2015

I really couldn’t ask for more from this article.

5:19 am November 20th, 2015

Ho ho, who woulda thunk it, right?

9:51 pm February 3rd, 2016

Now I feel stupid. That’s cleared it up for me

9:54 pm February 3rd, 2016

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11:23 am March 26th, 2016
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