Insight Address: “If You See Social Media on the Road… Kill It”
Social media is hot, but unfortunately most of the conversation continues to revolve around tactics, such as creating a Twitter account or producing a viral video. Fascinated by a dizzying array of tools and tactics, businesses and agencies tend to miss the right way of adopting social media that will capture the attention of the C-suite.
Paraphrasing a famous Zen saying, “If you meet the Buddha on the road, kill him,” this session will examine the deeper meaning of social media by looking beyond typical associations and into how it is transforming organizations. The value of social media is extending across the enterprise – from R&D to customer care, marketing/PR and beyond – to drive sustainable business advantage. As brands are increasingly discovering, this requires not just intelligent “listening” but also redesigning a more agile social business that extends across multiple use cases. This redesign poses both opportunities and challenges for agencies.
In this session, Rob Key will discuss examples of how social media is transforming businesses, and best practices on how some leading organizations are taking an enterprise approach to social media for competitive advantage. Key will also discuss why it may well be time to kill the term “social media” to gain better traction and success within the C-suite, and share what a post “social media” world may look like to brands and agencies.
This week more than 130 agency executives looking to gain and share solutions that will improve client campaign performance will converge to Austin for the iMedia’s Agency Summit. The Summit gathers agency senior leaders who come together to spend time in a collaborative environment with their peers–and their partners–to gain strategic vision on an increasingly integrated media landscape and their role in it.
As part of the Summit, our CEO Rob Key will lead – on Tuesday, May 18th, starting 2 pm – a session on social media’s transformational role: