Archive for: May, 2010
Insight Address: “If You See Social Media on the Road… Kill It”
Social media is hot, but unfortunately most of the conversation continues to revolve around tactics, such as creating a Twitter account or producing a viral video. Fascinated by a dizzying array of tools and tactics, businesses and agencies tend to miss the right way of adopting social media that will capture the attention of the C-suite.
Paraphrasing a famous Zen saying, “If you meet the Buddha on the road, kill him,” this session will examine the deeper meaning of social media by looking beyond typical associations and into how it is transforming organizations. The value of social media is extending across the enterprise – from R&D to customer care, marketing/PR and beyond – to drive sustainable business advantage. As brands are increasingly discovering, this requires not just intelligent “listening” but also redesigning a more agile social business that extends across multiple use cases. This redesign poses both opportunities and challenges for agencies.
In this session, Rob Key will discuss examples of how social media is transforming businesses, and best practices on how some leading organizations are taking an enterprise approach to social media for competitive advantage. Key will also discuss why it may well be time to kill the term “social media” to gain better traction and success within the C-suite, and share what a post “social media” world may look like to brands and agencies.
After most of his young professional adulthood at Converseon, we’re very proud that our own very Paull Young has taken the position as Director of Digital Strategy at charity: water, a cause that has been a passion of his for some time. In that position, Paull will be helping to utilize social media to generate support for their efforts to provide clean drinking water in impoverished areas around the world.
It’s a noble cause and one we’re enthusiastic to support.
At Converseon, we have always believed that what we do transcends who we actually are. We hope the causes we nurture, the ideas we help spread, our role in helping to transform and inspire go far beyond our walls. We believe in this era, social purpose matters on many different levels.
We take great satisfaction in our people going on to do great things, even as they remain part of our family. Paull will continue to be part of Converseon spiritually and physically (and not just because of the lunch crumbs he left on his desk ). He has been named a Converseon Fellow, which is awarded to individuals who have made great contributions and represent the spirit and passion that we work hard to embody here and will continue to consult with us and clients.
We’re all quite excited for Paull since outside of Converseon (and the Australian Rugby League), charity: water is his great passion. I’m also proud that Converseon’s team can contribute to important causes greater than ourselves. His legacy of Australian slang, his passion for the business and to make a difference of the world is exactly the type of person we want at Converseon. And as Paull can attest, there’s great room here for the best and brightest to join the Converseon family and become a lifetime member of the tribe.