Re:think, the prestigious Annual Convention and Expo of the Advertising Research Foundation, is back! Hosted at the Marriot Marquis in New York on March 21 to 24th, this year’s edition aims to provide the participants with ideas, insights and tools that will allow them to succeed in the “new normal.” We’re going to be there as well – with a both at the expo (look for “Social Media #1″) and a panel discussion on IBM’s use of social media (disclosure: IBM is a client). Hope to see you there!
Tuesday, March 23: Learning in the New Normal
3:30-5:00pm, Key Issue Forum Track #1, Social Media and Brand Opportunities
Ziegfeld Room, 4th Floor
Social Media Research: Accelerating Insight-Based Execution
Learn how IBM uses social media to create dynamic marketing execution enablement platforms that can transform the value of market research.
- Amy Laine – Principal Client Research Analyst – Market Trends and New Opportunities Program Lead, IBM
- Pauline Ores – Market Insights, Principal Consultant – Social Insights Practice, IBM
- Rob Key – CEO & Founder, Converseon