Archive for: March, 2010
Today Converseon is pleased to announce the launch of CHORUS™, the first measurement solution designed to holistically track and measure the relationship between online and offline word-of-mouth.
At Converseon, will have long recognized the need to integrate other measurement approaches to capture not just an individual’s digital persona, but also their offline dimension. After all, Word of Mouth is an online and offline phenomena. It is incumbent on brands to understand both these worlds and the interplay. As such, we are proud today to announce another industry innovation that we have been working on for the last few months.
As a first in its field, CHORUS™ comprehensively fuses advanced social media listening and analysis together with offline word-of-mouth tracking, in partnership with WOM analytics company ChatThreads.
“Until now, online social media listening and offline word-of-mouth tracking have essentially been two parallel universes,” said Rob Key, CEO of Converseon. “While an increasing number of brands are measuring online conversation, there has been a significant void in the measurement of online’s impact in offline word-of-mouth, and vice versa. CHORUS™ solves the problem of how social media conversation impacts the proverbial offline kitchen table discussions. For the first time brands can clearly understand and measure word-of-mouth in all its forms.” Key notes that even with the growing proliferation of online social media conversation, an estimated 80 percent of word-of-mouth occurs offline.
Converseon’s proprietary Conversation Mining™ technology, together with the mobile-enabled touchpoint tracking developed by ChatThreads, bridge a long recognized chasm between what is put forth in multi-channel advertising and marketing campaigns, and what enhances brand affinity, stimulates word-of-mouth discussions, and drives purchasing decisions.
CHORUS™ combines, organizes and reports data gleaned via these two methodologies to create unique actionable insights to improve media and message optimization. This product now gives marketers a deeper understanding of what media fuels consumer discussions and decisions.
More details about the announcement are available at http://bit.ly/chorus-solution
Re:think, the prestigious Annual Convention and Expo of the Advertising Research Foundation, is back! Hosted at the Marriot Marquis in New York on March 21 to 24th, this year’s edition aims to provide the participants with ideas, insights and tools that will allow them to succeed in the “new normal.” We’re going to be there as well – with a both at the expo (look for “Social Media #1″) and a panel discussion on IBM’s use of social media (disclosure: IBM is a client). Hope to see you there!
Tuesday, March 23: Learning in the New Normal
3:30-5:00pm, Key Issue Forum Track #1, Social Media and Brand Opportunities
Ziegfeld Room, 4th Floor
Social Media Research: Accelerating Insight-Based Execution
Learn how IBM uses social media to create dynamic marketing execution enablement platforms that can transform the value of market research.
- Amy Laine – Principal Client Research Analyst – Market Trends and New Opportunities Program Lead, IBM
- Pauline Ores – Market Insights, Principal Consultant – Social Insights Practice, IBM
- Rob Key – CEO & Founder, Converseon
Converseon will be hosting a WOMMA Wine Wednesday on March 24 at our New York headquarters. The event aims to bring together word of mouth marketing enthusiasts, WOMMA supporters and wine appreciation, in a unique networking opportunity.
Under a view of the Empire State Building, guests will sample a selection of fine wine and cheese, whilst mingling in the good company of their online peers.
During the evening, remarks will be made by Dr. Walter Carl, founder and Chief Research Officer of ChatThreads Corp, and Converseon founder and CEO Rob Key on new developments in converging online and offline WOM. Their experiences in listening and engaging will offer some enlightening thoughts on where these two, traditionally separate conversations, are headed.
You can also find more information at our Facebook event page
Date: March 24
Time: 6PM – 8PM EST
Location: 53 w36th St. 8th Fl
New York, NY 10018
(212) 213-4297 x302
Parking is available for $26
Dr Carl and Rob Key will also come together next week in a separate event, the WOMMA Webinar ‘Listening 2.0: Social CRM and the Future of Social Listening’. They will also be joined by Jeff Zabin, CEO of Gleanster and Amy Laine, Principal Client Research Analyst from IBM.
The March 18 event will focus on the next generation of listening and how companies can apply this technique to drive business results and sustainable competitive advantage. In a digital environment where unprompted and unsolicited conversation is continuously expanding, listening has become the key tool to allow businesses to gain “deeper insights and actionable analysis”.
You can find more information on the Webinar here: http://bit.ly/dl5Zil
This week we are attending the iMedia Brand Summit in Brighton, UK, where our CEO Rob Key is leading, on March 9, two workshops focused on activating social media across the enterprise.
The iMedia Summit is a unique event where attendees network with senior industry practitioners and together, explore, challenge and build the future of digital media. The event will feature top-level speakers, innovative vendors, as well as top brands leading in the European digital space (including Dell, Unilever, Cisco, Yahoo! and L’Oreal).
Rob’s presentation will focus on how our clients are using Conversation Mining to drive insights and strategy across the business, along with the process we’ve developed to take brands through a social media evolution and tactical tips on how to apply social media with your brand today to drive business results.