The big conversation at the iMedia Summit today has been focusing on the Superbowl advertisements – no surprise really given the event kicked off with a Superbowl party & Bob Garfield’s opening keynote was a deconstruction of the ads.
The biggest talking point with this crowd: Google’s ad. Most love it (in fact I just polled 24 brand marketers & 15 loved it while only 2 didn’t like it). Yesterday during the Superbowl my CEO Rob Key leant over to Craig Daitch & I seconds after the spot aired and said “how long until we see a parody of that online?”
Well, Slate didn’t disappoint with this satirical take on the ad seen through the eyes of Tiger Wood’s search history after that fateful day in November: