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Social Media Week is nearly upon us and of course Converseon is deeply involved in the New York City focused events – the highlights for us our ‘The Road from Listening to Activation‘ panel on Thursday Feb 4 and our CTO Jeff Doak appearing alongside Yahoo! researcher Duncan Watts for the ARF’sScience of Social Media‘ event on Tuesday Feb 2.

“The Road from Listening to Activation” – Thursday Feb 4, 10am

Our SVP of Activation, Craig Daitch, will be discussing social media monitoring to inform media and engagement strategy alongside Digitas Emerging Channels Strategist Jon Burg & Andy Von Kennel SVP at RAPP.

The event sold out in a few hours, so apologies if you missed out on a ticket. We’ll be covering the event here on the blog and Twitter (along with photos and video) so be sure to subscribe for the update.

“The Science of Social Media” – Tuesday, Feb 2, 2.30pm

Converseon has been deeply involved with the Advertising Research Foundation for some time precisely for their scientific approach to marketing, and this event should be no different.

Our CTO Jeff Doak, who steers the continual development of our Conversation Mining and other proprietary technology,  will provide our point of view on how “social psychology, user experience, site design, and an effective marketing strategy play into social media participation”.

He’ll be joined by Ned Winsborough, CI Manager, Consumer Networks at General Mills and highly regarded Yahoo! researcher Duncan Watts. Duncan Watts research with Yahoo! has been widely referenced, in particular Smart Company’s interview with him last year ‘Is the Tipping Point Toast?

As with the Converseon event above, we’ll be covering this event in-depth here at the blog with our Director of Social Media Constantin Basturea to provide post-event analysis.

In addition our Converseon team will be attending several other events, so keep an eye out for Paull Young at the New York Times ‘Social Meida and the Haiti Disaster‘ event on Monday and you can have a beer with a number of us at the MediaBistro Tweetup on Tuesday night.

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