Upcoming conferences in San Francisco, Amsterdam and Copenhagen
In the next two weeks we’ll participate and speak at a couple of important industry events in the US and Europe. Please check them out and, if you’re a participant, make sure you come by and say hi!
ARF Industry Leader Forum – Putting Listening to Work, January 28, 2010, San Francisco
Rob Key, CEO, Converseon: Listening 2.0 Activating Social Media Across the Enterprise
The Internet has added new ways for companies to listen, augmenting surveys, focus groups, and other traditional market research. Learn how Web listening is changing, and how you can organize internally in order to discover better insights through listening and take advantage of them to deliver maximum business impact. You’ll also get a sneak peek into what you should expect in the future, so that you’re company is ready.
Enterprise Social 2.0 Conference, (KGS Global Summits), January 28, 2010, Amsterdam
Mike Moran, Senior Strategist, Converseon: Enterprise Social 2.0 : Rip or ROI?
Damage control in social media: discussing effective strategies for turning negative into positive. In the age of web 2.0, unhappy customers visit social networks and blog about their complaints. It is therefore essential for businesses to have a contingency plan on how to minimise the damage done to a brand during a ‘viral outbreak’.
Rob Key, CEO, Converseon: Social Media from the Inside-Out
Social media engagement can often be technically simple, but culturally difficult. While much social media discussion revolves around the latest tactic or “viral video,” the most successful social media initiatives are becoming an engine for organizational transformation. This session will focus on best practice approaches being utilized at some of the world’s leading brands to infuse the value of social media across the enterprise – ranging from marketing/communications, R&D, customer service, and more.
Mike Moran, Senior Strategist, Converseon: The Three Keys to International Search Marketing
Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Focus on what customers want, what content you need to persuade them, and how they can find it – those three keys will give you search marketing success in any country. If you’ve been unsure of whether you have what it takes to market globally, don’t miss this chance to find out.
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We travelled there with our three daughters. We found all informations on amsterdam.info. Amsterdam it is a very beautiful town and the museums are great. But with the exchange rate as it is, we found it very expensive. Some museums were closed for refurbishment, but the views of the canals and hi-lights such as the Anne Frank House and the Artis Zoo (an old-fashioned place with a great array of animals kept in somewhat cramped conditions) are very memorable. The food is awful unless you want to spend a great deal of money and there is a cynical attitude to tourists that is very out of date (e.g. tapas marinaded pork was one slice of fried bacon on 1/2 a bread roll). We stayed in the serviceable but expensive Singel Hotel which was okay but its close proximity to a red light area made going out with the children awkward and there really was nothing charming or liberated about hurrying past the ladies in the windows. The same is true of the legal dope selling ‘coffee houses’. The whole bicycle thing is interesting. It is almost, but not quite, the eco-city of the future. Some cyclists are quite anarchic and we spent a fair bit of time dodging pavement mounted bad-tempered riders. Overall verdict was we were glad we’d been but wouldn’t go again as it feels over priced, out of date and sleazy – not the cutting edge hip family friendly town it’s sold as.
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