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Archive for: January, 2010

Social Media Week is nearly upon us and of course Converseon is deeply involved in the New York City focused events – the highlights for us our ‘The Road from Listening to Activation‘ panel on Thursday Feb 4 and our CTO Jeff Doak appearing alongside Yahoo! researcher Duncan Watts for the ARF’sScience of Social Media‘ event on Tuesday Feb 2.

“The Road from Listening to Activation” – Thursday Feb 4, 10am

Our SVP of Activation, Craig Daitch, will be discussing social media monitoring to inform media and engagement strategy alongside Digitas Emerging Channels Strategist Jon Burg & Andy Von Kennel SVP at RAPP.

The event sold out in a few hours, so apologies if you missed out on a ticket. We’ll be covering the event here on the blog and Twitter (along with photos and video) so be sure to subscribe for the update.

“The Science of Social Media” – Tuesday, Feb 2, 2.30pm

Converseon has been deeply involved with the Advertising Research Foundation for some time precisely for their scientific approach to marketing, and this event should be no different.

Our CTO Jeff Doak, who steers the continual development of our Conversation Mining and other proprietary technology,  will provide our point of view on how “social psychology, user experience, site design, and an effective marketing strategy play into social media participation”.

He’ll be joined by Ned Winsborough, CI Manager, Consumer Networks at General Mills and highly regarded Yahoo! researcher Duncan Watts. Duncan Watts research with Yahoo! has been widely referenced, in particular Smart Company’s interview with him last year ‘Is the Tipping Point Toast?

As with the Converseon event above, we’ll be covering this event in-depth here at the blog with our Director of Social Media Constantin Basturea to provide post-event analysis.

In addition our Converseon team will be attending several other events, so keep an eye out for Paull Young at the New York Times ‘Social Meida and the Haiti Disaster‘ event on Monday and you can have a beer with a number of us at the MediaBistro Tweetup on Tuesday night.

Maureen Heymans, Technical Lead for Google Social Search says:

“We think there’s tremendous potential for social information to improve search, and we’re just beginning to scratch the surface.”

Watch this video to find out why:

We think Google Social Search is only going to continue to gain traction.  Expanding your company’s and employee’s social presence could begin to have a much more meaningful impact on search rankings, that goes beyond social media’s current influence on rankings.

Ignore your Google Profile at your own risk!

Categories: Search, SEO, SEM

In the next two weeks we’ll participate and speak at a couple of important industry events in the US and Europe. Please check them out and, if you’re a participant, make sure you come by and say hi!

Rob Key, CEO, Converseon: Listening 2.0 Activating Social Media Across the Enterprise

logo-arf1 Upcoming conferences in San Francisco, Amsterdam and Copenhagen

The Internet has added new ways for companies to listen, augmenting surveys, focus groups, and other traditional market research. Learn how Web listening is changing, and how you can organize internally in order to discover better insights through listening and take advantage of them to deliver maximum business impact. You’ll also get a sneak peek into what you should expect in the future, so that you’re company is ready.
Mike Moran, Senior Strategist, Converseon: Enterprise Social 2.0 : Rip or ROI?

logo-kgs Upcoming conferences in San Francisco, Amsterdam and Copenhagen

Damage control in social media: discussing effective strategies for turning negative into positive. In the age of web 2.0, unhappy customers visit social networks and blog about their complaints. It is therefore essential for businesses to have a contingency plan on how to minimise the damage done to a brand during a ‘viral outbreak’.

Rob Key, CEO, Converseon: Social Media from the Inside-Out

logo-fdih Upcoming conferences in San Francisco, Amsterdam and Copenhagen

Social media engagement can often be technically simple, but culturally difficult. While much social media discussion revolves around the latest tactic or “viral video,” the most successful social media initiatives are becoming an engine for organizational transformation. This session will focus on best practice approaches being utilized at some of the world’s leading brands to infuse the value of social media across the enterprise – ranging from marketing/communications, R&D, customer service, and more.
Mike Moran, Senior Strategist, Converseon: The Three Keys to International Search Marketing
Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Focus on what customers want, what content you need to persuade them, and how they can find it – those three keys will give you search marketing success in any country. If you’ve been unsure of whether you have what it takes to market globally, don’t miss this chance to find out.
Categories: Uncategorized

In this interview our Senior SEO Analyst Ted Ulle, otherwise known as “Tedster”, the Google forum moderator on WebmasterWorld, explains why your customer’s online conversations are a crucial component to a comprehensive search engine optimization strategy.  Ted also discusses Converseon’s approach to Enterprise SEO and the need for organizational consulting, clearly explained by our Chief Strategist, Mike Moran, in his best selling book Search Engine Marketing, Inc.  The interview took place at last years PubCon Search Marketing Conference in Las Vegas, where Ted is a regular speaker.

How is your social media listening impacting your SEO strategy? Share your experiences and advice below…

Categories: Search, SEO, SEM