We’re happy to provide a free download of the new Aberdeen report “The ROI on Social Media Monitoring: Why It Pays to Listen to Online Conversation” – just click through to download a free copy.
Converseon sponsored this report and it has some very interesting findings, including:
- Best-in-Class companies are 2.6-times more likely than Industry Average companies, and 93-times more likely than Laggards, to improve their ability to generate consumer insights that drive new product/service development
- 78% Best-in-Class companies of Best-in-Class organizations, compared to only 8% of laggards, have improved their year-over-year customer retention rates
- Best-in-Class companies are 3.3-times more likely than Industry Average companies, and 82-times more likely than Laggards, to improve their ability to identify and reduce risk to the brand
Jeremiah Owyang recently published an interesting post on ‘The Eight Stages of Listening‘ for an organization, this research not only outlines some of the best practices from companies doing the deepest social media monitoring to date, but also how they’re providing value across the business.
Please click through to download your own free copy of the report (link expires: 01/01/2010)