Archive for: November, 2009
This week our Converseon team will be representing at two industry events – the WOMMA Summit in Las Vegas and PR Camp NYC.
We are proud governing members of WOMMA and strong supporters of their events and continued industry thought leadership on topics like ethics and the new FTC rules. Our CEO Rob Key and VP Erik Rabasca are both attending the WOMMA Summit in Las Vegas this week, with Rob leading on a panel on Thursday ‘Transforming Corporate Cultures from the Inside-Out Using Social Media‘ alongside our clients Bert Dumars from Newell Rubbermaid and Pauline Ores from IBM.
The WOMMA Summit is one of the best events in the industry, and if you can’t make your way to Vegas (or if you’ve been scared off since you saw The Hangover) you can watch live-streaming video of the sessions for a small fee.
Closer to home this Friday our Account Director Paull Young will be participating in PR Camp NYC. PR Camp is an innovative new event with a focus on interactivity and conversation, and Paull will serve as one of the ‘counselers’ leading a discussion on the integration of digital marketing and public relations. There’s a great line up of speakers and its sure to be an interesting event – tickets are still available here at the bargain price of $200.
If you’re going to be attending either event please look out for us, and if you can’t make them be sure to follow Converseon on Twitter for updates from both.
We’re happy to provide a free download of the new Aberdeen report “The ROI on Social Media Monitoring: Why It Pays to Listen to Online Conversation” – just click through to download a free copy.
Converseon sponsored this report and it has some very interesting findings, including:
- Best-in-Class companies are 2.6-times more likely than Industry Average companies, and 93-times more likely than Laggards, to improve their ability to generate consumer insights that drive new product/service development
- 78% Best-in-Class companies of Best-in-Class organizations, compared to only 8% of laggards, have improved their year-over-year customer retention rates
- Best-in-Class companies are 3.3-times more likely than Industry Average companies, and 82-times more likely than Laggards, to improve their ability to identify and reduce risk to the brand
Jeremiah Owyang recently published an interesting post on ‘The Eight Stages of Listening‘ for an organization, this research not only outlines some of the best practices from companies doing the deepest social media monitoring to date, but also how they’re providing value across the business.
Please click through to download your own free copy of the report (link expires: 01/01/2010)