Converseon and Lion Brand Yarn win Groundswell Award

Tonight at the Forrester Consumer Forum in Chicago Converseon and our client Lion Brand Yarn were awarded the Groundswell award in the competitive B2C ‘talking‘ category.

We are very proud to receive this recognition from the industry leading Forrester Analysts ahead of a competitive field of 23 entries including the Mad Men Yourself campaign, USA.gov and Delta Airlines Corporate blog.

For a full write-up of the award winning case study, please view our earlier blog post that served as a submission for this award. The key differentiator for the Lion Brand Yarn example is the detailed measurement showing the long-term success of their campaign – beyond the measurements outlined in our earlier post the conversion rate for traffic from their blog vs average traffic is 77% higher over the past 6 months.

Congratulations to Lion Brand Yarn for their excellent work connecting with the passionate knitting and crocheting audience and using social media to drive measurable business impact.