Complimentary Forrester Report on Listening Platforms
Tweet In an industry where it is more and more difficult for brands to separate fact from fiction and understand the differences between Listening platforms, Forrester Research, led by Zach Hofer-Shall, recently published their review of Listening Platforms: “Forrester Wave™: Listening Platforms, Q3 2010″, and you can download a complimentary copy from Converseon. In order [...]
Learn MoreConverseon and Lion Brand Yarn win Groundswell Award
Tweet Tonight at the Forrester Consumer Forum in Chicago Converseon and our client Lion Brand Yarn were awarded the Groundswell award in the competitive B2C ‘talking‘ category. We are very proud to receive this recognition from the industry leading Forrester Analysts ahead of a competitive field of 23 entries including the Mad Men Yourself campaign, [...]
Blog World Expo 2009 – Vegas bound!
Tweet Last year at this time, I enviously saw every tweet labeled #BWE08 wishing I was a part of one of the year’s largest social media industry conference. This year I’m heading out to not only attend Blog World Expo 2009, but also to speak. This Friday, both our CEO Rob Key and I will [...]
Tweet A feature of the recent iMedia Brand Summit we attended in sunny Coronado Bay was a series of ‘One Minute Meet Ups’ between brand marketers and agency folk. iMedia throw an excellent event, and this section gave me access to influential marketers from brands like Honda, QANTAS, Target, Disney, AT&T, General Mills, Accuquote and [...]