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Archive for: October, 2009

4050767847_39e27b9b94_m Converseon and Lion Brand Yarn win Groundswell AwardTonight at the Forrester Consumer Forum in Chicago Converseon and our client Lion Brand Yarn were awarded the Groundswell award in the competitive B2C ‘talking‘ category.

We are very proud to receive this recognition from the industry leading Forrester Analysts ahead of a competitive field of 23 entries including the Mad Men Yourself campaign, USA.gov and Delta Airlines Corporate blog.

For a full write-up of the award winning case study, please view our earlier blog post that served as a submission for this award. The key differentiator for the Lion Brand Yarn example is the detailed measurement showing the long-term success of their campaign – beyond the measurements outlined in our earlier post the conversion rate for traffic from their blog vs average traffic is 77% higher over the past 6 months.

Congratulations to Lion Brand Yarn for their excellent work connecting with the passionate knitting and crocheting audience and using social media to drive measurable business impact.

Categories: Uncategorized

Last year at this time, I enviously saw every tweet labeled #BWE08 wishing I was a part of one of the year’s largest social media industry conference. This year I’m heading out to not only attend Blog World Expo 2009, but also to speak. This Friday, both our CEO Rob Key and I will be sitting on two panels ranging from the finer points of social media ROI to Ethics and Mommy Blogging (you can guess who is doing which panels, right?)

Here is the line up for our panels:

- The Ethics of Mommy Blogging; Lindsay Lebresco

- ROI Smackdown: New Media vs. Traditional Media Advertising; Rob Key

- How to Work with Big Brands and Not Get Treated Like Just a “Mommy”; Lindsay Lebresco

- Listening 2.0: Activating Social Media Across the Enterprise; Rob Key

Of course there is much else to look forward to. There is an amazing line up of speakers and topics including the panel on “Crisis Communication in the Era of Social Media” most likely to touch on the Domino’s case study  (though this mirrors the panel time for I Can Has Cheezburger which I’d personally love to hear about). There is also a great panel on Social Media Success Stories and who doesn’t want to hear the details behind @ComcastCares from Frank Eliason? (I’ve heard it but you know what, I’ll likely tune in once again)  And “Stimulating Brand Conversations with Women in the Mediasphere” looks good. I wonder if someone from Pepsi will be there?

And like most conferences I attend, the gold doesn’t just come from the conference rooms; it’s at the Tweetups, the dinners, in lines for coffee, while waiting for the bathrooms (yes) and even in the *long* taxi lines. I look forward to learning a lot and meeting some great people (face to face!). Follow my tweets @Converseon #bwe09

Categories: Uncategorized

A feature of the recent iMedia Brand Summit we attended in sunny Coronado Bay was a series of ‘One Minute Meet Ups’ between brand marketers and agency folk.

iMedia throw an excellent event, and this section gave me access to influential marketers from brands like Honda, QANTAS, Target, Disney, AT&T, General Mills, Accuquote and more.

Rather than taking a sales approach (you want to know Converseon in 60 seconds? Google us!) I took the time to poll each brand marketer on their personal use of social media and their opinion of how it would impact their business with two simple questions.

Here are the responses from 33 high ranking marketers from a mix of Fortune 500 and other household name brands:

1. Which of the following social networks do you use personally:

  • Twitter = 19
  • Facebook = 32
  • LinkedIn = 33

bar-chart iMedia Brand Summit Social Media Survey

Facebook and LinkedIn are nearly universal tools for savvy marketers these day, with Facebook just getting its neck in front of LinkedIn and both being used by over 90% of those polled. Twitter was a different story… while only 19 out of 33 used Twitter, this number was also watered down with a number of people saying ‘I have an account, but don’t use it’ and responses were marked by the reticence of many towards the current social media darling.

2. On a scale of 1-5 (1 = not at all important, 5= incredibly important) how important would you say social media is for business?

  • 1 (not important) = 2 brands
  • 2 (not very important) = 3 brands
  • 3 (somewhat important) = 7 brands
  • 4 (important) = 14 brands
  • 5 (very important) = 7 brands

pie-chart iMedia Brand Summit Social Media Survey

Given that I’m in the employ of a social media agency, I was very happy to see big brand after big brand acknowledging the importance of social media. ‘Very Important’ was the most likely response, and two thirds of the marketers rated social media either a ’4′ or a ’5′ – the highest end of the importance scale. Only 5 brands put social media towards the low end of the importance scale – and these brands were either agriculture focused or blocked by regulation.

For some more great coverage frome the iMedia Summit check out this great article from Sean Cheyney of Accuquote recapping our CEO Rob Key’s presentation.