Lindsay Lebresco Joins Converseon as Account Director and ‘Chief Mom Officer’

Today we are proud to announce that our long time client at Graco Children’s Products, Lindsay Lebresco, will be joining our team as an Account Director and our ‘Chief Mom Officer”. Our formal announcement can be found here.

Comment from Converseon CEO Rob Key

Life, seen in retrospect, often feels like fate. Lindsay joining Converseon very much follows a tradition we’ve established here of finding folks we really believe in – no matter where in the world – building those relationships together and, when timing is right, bringing them into the Converseon family. With some it is a pretty rapid process. With others it takes many months or years (aka Mike Moran) before the moment of opportunity happens. We sometimes feel like a center of gravity for those passionate about pushing forward the frontiers of social from many different backgrounds, including text analytics, direct marketing, advertising, business process consultants, creative, cultural anthropology and PR because, after all, social is the alchemy that occurs from this diversity.

Lindsay was an essential partner within Graco so when the opportunity arose for Lindsay to join us (in this case with Graco’s full support), it seemed like a natural evolution. In the best of our client relationships, we have built a seemingly borderless enterprise – that is, we are fully integrated with the brand. We believe in a culture of eliminating the perceived boundaries between agency and client. Lindsay is a perfect example for that approach and will remain an important part of our partnership with Graco to help take that to the next level, as well as take that experience of implementing social from the “inside-out” to other clients. She shares our strong belief in truly ethical, transparent engagement and brings a passion to social that fits right in here with her other Converseon colleagues. Her skill sets too, mesh nicely with the bigger Converseon family. So, in short, in a funny way today, we welcome Lindsay home. – Rob Key

Comment from Lindsay Lebresco

What an exciting week this has been for me! After working on the corporate/client side of brand marketing for the last 10 years of my career, coming to the agency side of business is going to be a big and exciting change for me.  There are so many things I am looking forward to, but the biggest thing I’m excited about bringing to Converseon is my unique perspective of “been there, done that.”  Now that’s hardly going to be the case with all of Converseon’s clients, but already, in my first week, I’m happy to be setting client’s minds at ease by explaining that, what seems to be a short 2 years ago, I was in their very shoes! I will feel the client’s pain and of course, I hope to share their triumphs as well.

Another large part of my role here at Converseon, the role that I will gladly and naturally jump into with two feet, is that of “Chief Mom Officer.”  And no, that doesn’t mean that I will spend as much time complaining that my 4 1/2 year old son is still not potty-trained (seriously, people) but I will be wearing the hat of “mom blogger” in my outreach and community relations for clients. I will stay close to this community through my clients as well as my personal participation in the space. I can’t wait to have an excuse to talk with my wonderful, mom-blogger friends out there!

I’m also really looking forward to learning about new industries- about digging in to how other businesses are tapping into the possibilities of social media and applying them to connect with their consumers and drive their own businesses forward. I look forward to sharing my experience of how I successfully integrated social media into the brand marketing efforts at Graco as well as making it a part of the larger business organization.

Dare I say that I already have a favorite client? Well I think you’ll understand- I am very happy to say that I will still be able to work on the Graco account- a brand I worked for and came to love over the past 7 years. I will be working with their new Public Relations and social media manager, Kelly Voelker, as Graco continues to be at the forefront of social media adoption. Kelly and the whole social media team at Graco is a fantastic group of people who will be a pleasure to work with and continue to help grow their presence online.

And you know, there are some little things I’m nervous about too- like the first time I forget to take notes at a client meeting (oh, that’s my job now, got it) or commuting via the NYC subway system (I don’t know how you people do it!)  But mostly I am very excited about being a part of Converseon. I am looking forward to working with an entire organization full of people that get, love and geek-out about all things social media. Gone are the days of looking all wild-eyed at corporate meetings, emphatically talking about the next social trend and why everyone should care, and tweeting behind closed doors – we’re all in this together over here.

And among all the big changes and small shifts, there will be some constants as well. For those of you who have come to know me, you’ll still be getting the same Lindsay Lebresco. The passionate, dedicated, hard-working, over-sharer who may talk more about being a mom then the latest advancement in social media but you (and they) will get used to that. I’m very excited about joining this team here at Converseon- they’re a great group of folks who have welcomed me into their new world and I do hope I can have the positive impact on the businesses that I touch that Converseon had on mine in the past.