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Update: If you missed the presentation or want to study up, You can access Rob’s slides on Slide Share.

Rob will be speaking at PRSA’s  Digital Impact Conference taking place on Thursday April 30, 2009.

Rob will be speaking on:

Listening to the Conversation — The New Communications Imperative: New Listening Techniques to Gather Intelligence for Communication and Product Strategies

He will discuss how the use of listening technologies can help companies learn how people are relating to their brand, product and customer experiences.

The Digital Impact Conference was created to bring Digital Thought Leaders to demonstrate how to:

  • Build a business case in the boardroom for public relations-led online communications and ensure ROI for your company from online initiatives.
  • Assess your risk and successfully navigate the often rocky rapids of Web-based communications channels for public relations purposes.
  • Ensure your future in the realm of digital communications.

The conference be held at:
Conference Location
101 River View
101 Sixth Avenue
New York, NY 10013

You can catch Rob on Thursday from 1:45 – 2:45 pm in Grand Hall B.

If you’d like to join us Register Here
You can also check out the Conference Blog for more information from some of the speakers

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