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Archive for: April, 2009

Update: If you missed the presentation or want to study up, You can access Rob’s slides on Slide Share.

Rob will be speaking at PRSA’s  Digital Impact Conference taking place on Thursday April 30, 2009.

Rob will be speaking on:

Listening to the Conversation — The New Communications Imperative: New Listening Techniques to Gather Intelligence for Communication and Product Strategies

He will discuss how the use of listening technologies can help companies learn how people are relating to their brand, product and customer experiences.

The Digital Impact Conference was created to bring Digital Thought Leaders to demonstrate how to:

  • Build a business case in the boardroom for public relations-led online communications and ensure ROI for your company from online initiatives.
  • Assess your risk and successfully navigate the often rocky rapids of Web-based communications channels for public relations purposes.
  • Ensure your future in the realm of digital communications.

The conference be held at:
Conference Location
101 River View
101 Sixth Avenue
New York, NY 10013

You can catch Rob on Thursday from 1:45 – 2:45 pm in Grand Hall B.

If you’d like to join us Register Here
You can also check out the Conference Blog for more information from some of the speakers

Categories: Uncategorized

On Wednesday, April 22, 2009 Rob Key will leading a Vocus webinar on “Monitoring the Social Media Conversation from Twitter to Facebook.” With Jenna Petroff, manager of PR for Hardee’s at 2:00 p.m.

Together they will cover:
• How to positively impact your company’s online reputation
• Monitor your online reputation – and that of your competitor’s
• Uncover potential sales opportunities for your company

You can join us for the Free Webinar Here

Secondly, Paull Young will be speaking at the Society for New Communications Research NewCommForum on Monday, April 27 2009.

He had this to say about it on his blog:

“I’ll be appearing on a panel led by Susan Getgood discussing blogger relations with a focus on my work with Converseon client Graco (who received a commendation of excellence for blogger relations in the 2008 SNCR awards).

We’re also going to cover the FTC’s proposed regulations on online testimonials & blogger outreach, while I’m planning on ranting a little bit about my concerns about the ethics and sustainability of all the blogger bribing I’m seeing out there, along with my thoughts that blogger relations shouldn’t be carried out by agencies to generate ‘coverage’ – all to often the PR 2.0 solution I see getting sold to brands.”

If you’re interested in more information about why you should attend NewCommForum09 check out Paull’s post on 10 Reasons Why You Should Attend NewCommForum.

Or you can register here and save $100 with the code SNCRFREIND.

We hope to see you soon.

Categories: Uncategorized