Archive for: June, 2008
After 30 years at IBM, what does a Distinguished Engineer, a pioneer in search and content technologies, an author of best selling internet marketing books with a penchant for self-deprecating humor, do for an encore? If you’re Mike Moran, you join a social media agency (in this case Converseon) as Chief Strategist.
In a very important announcement, Mike has agreed to come on board starting September 1, 2008 to help oversee continuing build out of our Conversation Mining technology working with our already stellar team and help expand our capabilities in providing enterprise level search and social media to some of the world’s leading brands.
An engineer at a social media marketing and communications agency? Mike and I have known each other for quite some time and the more we talked, the more we realized how his experience and vision of the world aligns with ours. It goes back to a theory I have that if you are indeed on the right path, serendipity is your friend. Adding Mike to the agency is an exclamation point to our “mashup” approach. The agency of the future, which we are helping to pioneer, is indeed a mashup and Mike will soon be rubbing his Distinguished Engineer elbows with PR/reputation management folks, creative types, computer scientists, direct marketers, Aussie bloggers, linguistic analyzers and at least one Romanian professorial type. Hopefully, our willingness to leap into the unknown and push the edges of communications, will serve as a fertile environment for Mike to help apply his experience and learnings into this social media realm. We expect a moment of culture shock in a transition from IBM to a (slightly) smaller Converseon, but with our newfangled coffee machine, we hope he’ll feel at home.
With all due apology to political punditry, it’s indeed our hope to have Converseon be a shining agency on the hill, a beacon to those from the seemingly very diverse, far reaches of agencies and companies who are really passionate about transforming communications and are looking for the right place to make it happen. In this particular case, we’re glad Mike and Converseon found each other and look forward to great things ahead.
Please join us in welcoming him on board.
This Monday (June 23) the Converseon team will be attending OMMA Social at the Yale Club of New York. Our CEO Rob Key will be speaking in the afternoon and we’ll also be showing of our eResponder and Conversation Mining technology throughout the day.
OMMA Social is designed to guide marketing and media professionals through the terrain of social media. This one-day conference will address social marketing challenges and provide insights into how to make social networking work for companies now, and in the future.
Rob will be speaking on a panel straight after lunch at 12.45pm, here’s the description:
Catching On: “What Makes Something Viral?”
In a world that increasingly depends on consumers distributing content through social media channels, media companies and marketers all want to create content that consumers want to share. But what makes something viral is still an inexact science. Is it just great content that makes something viral? Is it using aggressive strategies to seed the content in the right communities? A diverse panel of social media experts tells what they know.
If you’re going to be attending please keep an eye out for our team or even swing by our table to see a Conversation Mining demonstration. If you’re not going to be at the event, follow our Twitter account for updates throughout the day.