Today Aberdeen Group released its Social Media Measurement and Monitoring Report.
As a leading company providing social media monitoring and measurement services Converseon agreed to help sponsor the report earlier this year to help educate the industry. To find out more about our Conversation Mining and eResponder social media monitoring technology, visit our site here. We will be providing a review of the research in the coming days; however, on an initial glance it appears to have some interesting findings, such as:
- It found that Best-in-Class organizations are over 680% more likely than Laggards to improve their ability to predict customer behavior through the use of social media monitoring and analysis tools.
- Best-in-Class companies are nurturing technology implementation with key organizational processes and capabilities, such as a formalized process for monitoring consumer-generated content (65%), dedicated personnel devoted to social media monitoring (52%), and an “early warning system” for detecting potential threats to the brand (42%).
- As a result of strong organizational support, Best-in-Class companies are 5 times more likely than Laggards to be “extremely satisfied” with the number of actionable insights derived from social media monitoring and analysis.
The report is an important contribution to other research of the industry that has been growing, including Peter Kim’s industry report (The Forrester Wave™: Brand Monitoring, Q3 2006) and Nathan Gilliat’s comprehensive Guide to Social Media Analysis.
Access to the report is free until March 31 (just requires a registration) and please click here to download your copy.
We hope you find it interesting and of use and look forward to feedback.